intangible labs presentation
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Curate. Discover. Deliver. drop in a link/embed here ADD Zvi Band
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Entrepreneurship
A Capella Shows
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Dave McClure
Sam Huleatt
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Pepsi
National Geographic
Alex Grossberg
Fred Wilson
entrepreneurship12
entrepreneur interviews72
questions 65
sam huleatt254
quora 345
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questions 65 sam huleatt 254
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Curate. Discover. Deliver. drop in a link/embed here ADD Zvi Band
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agriculture 12 autos 72 business 345 companies 254
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questions 65
quora 345
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Intangible Labs, Inc.Sam Huleatt / Zvi Band
Thursday, December 2, 2010
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Opportunity
Youtube:
2nd largest search engine in the world
35 hours of video is uploaded per minute
Youtube is 60% of all online video content
90% is UGC
Mobile viewing up 160% in 2010 over 2009
Advertising interest up 10x over 2009
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Problem(s)
Water, Water Everywhere...
Classifying video is a nightmare. Most uploaded video lacks description, tags and
proper titles. Compounded, this means search is broken.
Content and audience is fragmented. Session times need to be improved andaudience needs a compelling reason to stay.
A Premium content play is needed. Brands dont know what their ads are gettingpaired against. The only decent targeting is against demographics and geography.
Summary:To make Web TV a win (i.e., attract brand ad dollars and normals)
online video needs superior discovery + classification + delivery
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SolutionCurated TV Stations:
People should discover video (push), not search for it (pull)
Classifying video isnt about facial recognition or transcription.
Algorithm + Crowd = Superior Discovery (Quora, Oyster, Groupon)
Youtube is missing the ability for *people* to edit, reclassify and aggregatecontent. Youtube is only one source (albeit a big one)
Creating a seamless experience around hyper-specific stations offers anexperience no cable network can match
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Solution
Quora has developed an extremely powerful curation engine that combineshuman + algorithm. Intangible Labs is applying this type of approach to video
Your personalized TV programming evolves/improves based on the topics andpeople you engage with = curated content + intelligent discovery
The improved data our community builds around video assets can be leveragedby partners for superior ad targeting and repurposing
We aim to be the go-to mobile/web app for consuming online video. We helpBoxee, Google TV, Apple TV and Youtube.
Our classification/discovery engine transcends video: photos, documents, etc
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Status
Alpha currently in development.
>>Technology Stack: Rails/Mongo + Mobile
Already expressed interest from CBS + Comcast>>Comcast wants to develop hyper-specific stations for content itreceives from independent carriers such as Black Planet (largest AfricanAmerica online community)
Youtube launched a very early version of personalized TV, but lacking a
human curation engine. We view this as a solid proof point:
http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/
Thursday, December 2, 2010
http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/http://techcrunch.com/2010/12/01/youtube-leanback-brings-personalized-channels-to-your-tv/ -
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Team
Zvi Band:University of Maryland, Engineering Lead
Sam Huleatt:Johns Hopkins, Product/Biz Dev Lead
Friends:Rocketfuel + Former Workstreamer Colleagues
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Workstreamer
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Win-WinWhat if...
Online video could be aggregated, tagged (with topics) and summarized bya community that cares about that subject matter?
>> superior search and advertising
Youtube had a team of editors curating the best content to developpersonalized programming just for you? (pandora for video)
>> extended session times, richer community
You could subscribe to new video content about any person, place or thingof interest to you? (video rss)
>> superior discovery and real-time consumption
Thursday December 2 2010