1

23 May 07

Introduction to

Singapore Press Holdings

Updated on 20 October 2011

2

Frequently Asked Questions

Reference

slide no.

1. Why is SPH so dominant in the Singapore media industry? 3 – 4

2. Who are the controlling shareholders of SPH and what is their

stake?

5

3. Newspaper circulation is falling globally. What is SPH doing

about declining circulation?

6

4. Is SPH’s newspaper business affected by the Internet and other

media?

7

5. What are the growth areas of the Group? Will SPH expand

overseas?

8-13

6. What is the Group’s property Strategy? 14-15

7. What other projects is SPH investing in? 16

8. What is SPH’s operating margin and is it sustainable? 17

9. What is SPH’s dividend policy? 18

3

Property

-Paragon-Clementi Mall (60%)

Investments-Approx. S$1b of investible funds

including MobileOne (13.9%)

& Starhub (0.8%)

- OpenNet (25%)

Magazines

Leading Magazine

Publisher in

Singapore & Malaysia

New Media

News portals,

Online classifieds,

Search and directories

Broadcasting

2 radio stations and 20%

stake in free-to-air TV

A Leading Media Organisation

Events/Out-of-homeEvents and

outdoor advertising

Newspapers

Dominant Newspaper

Publisher in Singapore

SPH

4

Dominant Newspaper Publisher in Singapore

SPH publishes 18 out of 19*

newspapers in Singapore

77% of population above

15 years old read one

of SPH’s news

publications daily

In Singapore, newspapers has more than 50%^

share of the media ad market

SPH has a spectrum of products including the 166-year-old English flagship daily,

The Straits Times, and the 88-year-old Chinese daily, Lianhe Zaobao.

* SPH also has a 40% stake in Today – a freesheet by MediaCorp

^ Source: SPH

5

SPH Shareholding

SPH is governed by the Newspaper and Printing

Presses Act* in Singapore, which states that no person

shall hold >5% of the shares of a newspaper company

without the approval of the MICA^ Minister

SPH has a diversified shareholder base as our shares

are widely held by global and local institutions, as well as

individuals

* Newspaper and Printing Presses Act, Chapter 206 of Singapore

^ Ministry of Information, Communications and the Arts

6

Maintaining High Newspaper Readership

Remarks: Nielson Fieldwork period: July-June: year indicated refers to the year when fieldwork was completed

Source: Nielson Media Research, Media Index (1992 – 2010)

We continue to invest in new initiatives catering to readers’ and

advertisers’ needs

My Paper, the world’s first bilingual newspaper

Tabla!, an English newspaper for the Indian expatriate community

Student publications e.g. IN, Little Red Dot, Thumbs Up, Thumbs Up Junior ZBComma, Gen G and i3

SPH newspapers maintained its

popularity and high readership

despite the challenging environment

7

Print vs. Internet Media in Singapore

In Singapore, newspapers has more than 50% share of the media ad market

While the proportion of households with internet access reached 82%^, the internet’s share of the media ad market remains around 7%*

SPH’s print media has maintained its dominance despite the presence of the internet

Easy access to shops, entertainment and other amenities is Singapore’s lifestyle and this offers a superior experience to online shopping

Locals frequently visit international websites, which makes online advertising very challenging

Our newspapers provide local content that readers are unable to find on other online sources

Effectiveness of our print product that reaches 3 million individuals daily

Local newspaper reading habits are still strong

As readers have to pay to access our online news, we have continued to maintain strong newspaper readership

^ Source: Infocomm Development Authority of Singapore (IDA), IDA’s Annual Survey on Infocomm Usage in Households for 2010, April 2011

* Source: PricewaterhouseCoopers LLP, 2011

8

Growth Thrusts

MagazinesOnline

Classified

Events

SPH

Property

9

Magazines - A Growth Story

Women’s lifestyle

Men’s & Special Interest

Luxury

Fashion & Beauty

Custom PublishingSingapore

edition

Malaysia

edition

Indonesia

edition

Thailand

edition

Vietnam

edition

Her World – in various countries with customised local content

A leading publisher in Singapore and Malaysia

More than 100 magazine titles in Singapore and the region

Expansion to regional countries through acquisitions and organic growth

Blu Inc Group : Sep 2004 (Singapore & Malaysia)

Hardwarezone : Oct 2006 (Singapore & the region)

Blu Inc Media HK : Dec 2007 (Hong Kong & China)

Luxury Insider (34%) : Oct 2010 (Singapore, Hong Kong & China)

More than 400% growth in ad revenue since 2004

10

Internet

News & Infotainment

www.businesstimes.com.sg

cyberita.asia1.com.sg

Tamilmurasu.tamil.sg

www.straitstimes.com

Omy is Singapore's first bilingual news

and interactive portal that caters to needs

of the new bilingual internet generation

STOMP (Straits Times Online

Mobile Print) integrates content

and activities in three platforms

of print, online and mobile

SPH is committed to develop innovative new media platforms that synergise with its traditional media offerings

Razor TV, a novel & interactive web TV. An

initiative to engage audience and capture

new eyeballs

RazorTV Social Networking

www.tnp.sg

www.asiaone.com

Apps

11

Online Classifieds – Establishing a Regional

Footprint

Expanded classifieds business into Malaysia, The Philippines, Indonesia and Australia with Schibsted ASA

Mudah.my is the No. 1 website in Malaysia^ and Ayosdito.ph is ranked the Top 2 classified website in The Philippines*

Developed online directory, 701Panduan in Malaysia with Star Publications (Malaysia) Berhad

^ Source: Effective Measures, Jul 2011

* Source: comScore, Jun 2011

Malaysia

Indonesia

The Philippines

Australia

ST701 is Singapore’s leading e-marketplace for Jobs, Cars, Property & Shops

12

Events

SPH forayed into the events business through

fully owned subsidiary, Sphere Exhibits Pte Ltd

Sphere aims to be the leading lifestyle event

company behind exciting and innovative fairs,

shows, events and exhibitions

Expanded its portfolio of consumer and trade

shows through the acquisition of Bizlink

Exhibition Services and Eastern Directories in

2010

Extending footprint into Beijing with COMEX

China in 2012

13

Leader in Digital Out-Of-Home

advertising in Singapore with a retail

network that reaches out to 80 per cent

of Singapore

Out-of-Home Advertising

11 LED screens at strategic locations (Central Business District, Orchard Road, suburban hubs)

More than 500 plasma and LCD screens at major malls and banks in Singapore

14

Build on track record of Paragon

Aim to establish presence in the retail mall sector over the long

term

Buy and hold attractive infrastructure to ride Singapore’s

population growth

Property yields and capital appreciation to boost Group’s total

returns

Property projects dependent on future opportunities

Property

Strategy

15

Premier luxury shopping mall

along Orchard road, valued at

S$2.32b in Aug 2011

A suburban retail mall, strategically

located in a good residential

catchment area with high human

traffic expected

SPH has a 60% stake in the mall

which was valued at S$590m in Aug

2011

Paragon Clementi Mall

Property

16

Synergistic Acquisitions

Acquisition of Shareinvestor, an internet

financial services and technology

company and market leader in

Singapore, Malaysia and Thailand

Enjoys synergies with various SPH online

entities, in particular The Business Times

and its website, businesstimes.com

A book publishing subsidiary which taps

on the Group’s wealth of editorial content

This award-winning team has the

expertise to publish books across a broad

spectrum of product categories, including

Illustrated Non-fiction, Fiction, Trade,

Reference and Educational School and

Library Material for the export market

17

Operating Margins sustained above 30%

35% 35%31%

33% 33%

0%

5%

10%

15%

20%

25%

30%

35%

40%

FY2007* FY2008 FY2009 FY2010 FY2011

*Restated for applicable retrospective accounting adjustments (FRS 40)

Note: Computed based on recurring earnings excluding Sky@eleven

18

Dividend Track Record

2426

2725

2724

0

20

40

60

80

100

120

10

15

20

25

30

35

40

2006 2007 2008 2009 2010 2011

(%)(cents)

LHS - Dividend per share RHS - Dividend Payout Ratio *

* Computed based on recurring earnings of SPH

Thank you

Please visit www.sph.com.sg

for more information.