intuit case analysis
TRANSCRIPT
Develops and Sells Financial and Tax Solution Software.
FOUNDERS OF INTUIT
TOM PROULX SCOTT COOK
A Stanford University Programmer A Former P&G Employee
MISSION Revolutionize people’s lives by solving their business and
financial management problems.
Products by Intuit
Best-selling personal finance management tool. 1.
A bookkeeping and payroll software to manage business finances in just a click. 2.
A tax preparation software program to guide users through their tax returns step-by-step.
3.
KEY TO ITS SUCCESS
1. SIMPLICITY SIMPLE AND EASY-TO-USE PRODUCTS FOR COMPLEX FINANCE PROBLEMS.
2. RESEARCH TO IMPROVE BY KNOWING HOW CONSUMERS USE AND FEEL ABOUT ITS PRODUCTS.
4 LEVELS OF RESEARCH
SITE VISIT
LAB STUDY REMOTE STUDY
FUTURE-RESEARCH STUDY
VS
INTUIT - BE CONSISTENT IN ITS PERFORMACE - BRIGHT FUTURE AHEAD
SHUTDOWN OF ITS COMPETITOR’S PRODUCT
PREVIOUS MICROSOFT MONEY CUSTOMERS WILL HELP IN INTUIT’S GROWTH
PLAN FOR FUTURE
GET AHEAD OF COMPETITORS
ATTRACT YOUNG CONSUMERS
……HOW?
1. SOCIAL MEDIA
INCREASED PRESENCE ON SOCIAL MEDIA WEBSITES
. . . . . . . . AND
2.
MISSION
Products By Intuit
SUMMARY
KEY TO ITS SUCCESS
VS
PLAN FOR FUTURE
GET AHEAD OF COMPETITORS
DISCLAIMER
Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.