He hails from Rawalpindi and works as creative director in Midas advertising in Islamabad. Before joining Midas, he served Maxim advertising. He is a prolific writer and task master.

Irfan takes into consideration consumer psycho-dynamics while developing advertising and public relations campaigns. He has developed campaigns for OGDCL, FBR, ECP, National AIDS Control Program, PTV and PIA.

Straight Sheikh studies Aurora and Ad Forum and is loved by his juniors and peer group. His favorite writer and copywriter are Robert Frost and David Ogilvy respectively.

Irfan Afzal

Sajid Imtiaz: Chief Editor Daily 10 Minutes