janrain 〜1対1のカスタマージャーニーとカスタマーid管理〜
TRANSCRIPT
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Consumer Iden,ty Management And The 1:1 Consumer Journey Steve Maselli, VP Asia Pacific July 17, 2015
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Consumer Iden,ty Management Is Cri,cal To Marketers
Registra,on & Authen,ca,on • Flexible Registra,on as a Service • Social Login & Single Sign On
Profile Management • Fine Grain Access • Data Governance & Compliance
• Scalability & Resiliency Marke,ng Outcomes • Consumer Insights • Email & Loyalty Programs
Consumer Iden,ty Management Provides The Maximum RPM To The 1:1 Consumer Journey
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Awareness Consideration Intent Purchase Satisfaction Loyalty Advocacy
Leverage Influencers Keywords, social graph
Iden/fy Prospects Understanding when they’re looking
Reach Custom Audiences Geographic and Demographic Find Lookalike Audiences
Targe;ng similar a<ributes
Nurture Leads Social Ac;on Scoring
Personalize Products Tailor with Interests, Social Graph
Gain Real-‐/me Insight Contextual Feedback
Retain and Reac/vate ID Churn and Repurchase
Reward Loyalty Personalize, Thanks, Offers
Tap Advocates ID and Target
INFLUEN
CERS
It Drives Every Step Of The 1:1 Consumer Journey
Consumer Iden,ty drives this journey with cri,cal consumer data at every phase
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• 79 per cent of companies have not yet fully integrated data sources across the organiza,on • Only 13 per cent of execu,ves polled said they have achieved full-‐scale produc,on • 60 percent believe that big data will disrupt their industry within the next three years Source: Capgemini: Cracking the Data Conundrum: How Successful Companies Make Big Data Opera,onal
This Requires Interac,on Across Mul,ple Systems & Services
CRM Finance/ERP Web/Apps/CMS Marke,ng
A Consumer Iden,ty PlaNorm provides the Unifying Layer of cri,cal consumer data
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Whole Foods Is A Great Example Of Driving The 1:1 Journey
LOYALTY
ANALYTICS
E-COMM
OTHER PLATFORMS DATA
WAREHOUSE
DRUPAL MODULES
CART
WEBSITE MOBILE APPS
CRM
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How Does Your Company: • Drive The 1:1 Consumer Journey? • Manage Consumer Iden,,es? • Maintain Data Compliance?
All At A Global Level, With Flexibility & Scalability?
How About Your Business Strategy?
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Thank You! For more informa,on:
www.janrain.com Contact:
Steve Maselli [email protected] +1-‐650-‐704-‐7519