jersey fresh - 02
DESCRIPTION
Project book for Jersey Fresh re-design - version style #2TRANSCRIPT
JERSEY FRESH
JERSEY FRESH
Research
Style Guide
Process & Development
Solutions
1
2
3
4
Table of Contents
TypographyLeague GothicJersey FreshGaramond Bold ItalicsLorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla dapibus condimentum lobortis. Proin malesuada cursus tincidunt. Praesent varius aliquet felis ac laoreet.
Roboto CondensedAliquam vel nisl ipsum. Suspendisse sit amet dapibus velit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas
All imagery is to be vivid and bold with people interacting with the product or with memnebers of the community.
Imagery
JERSEY FRESH
STYLE GUIDE1.1
1.2
Overview
Logo Usage
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus eu libero feugiat lorem vulputate dapibus. Duis fermen-tum urna ut eros tempus in tristique leo scelerisque.
1.1
TypographyLeague GothicJersey FreshGaramond Bold ItalicsLorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla dapibus condimentum lobortis. Proin malesuada cursus tincidunt. Praesent varius aliquet felis ac laoreet.
Roboto CondensedAliquam vel nisl ipsum. Suspendisse sit amet dapibus velit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas
Color
RGB142 154 47
CMYK48 26 99 4
RGB0 169 210
CMYK75 13 9 0
RGB93 49 12CMYK
41 73 97 52
RGB167 169 172
CMYK36 29 27 0
RGB167 169 172
CMYK36 29 27 0
RGB153 42 51
CMYK27 94 79 23
RGB97 97 99CMYK
62 53 51 22
RGB97 97 99CMYK
62 53 51 22
sky earthgrowth barn
All imagery is to be vivid and bold with people interacting with the product or with memnebers of the community.
Imagery
JERSEY FRESH
JERSEY FRESH 1 COLOR
JERSEY FRESH 1 GRAYSCALE
JERSEY FRESH 1 WHITE
FULL COLOR
JERSEY FRESHKnow Your Farmer
FULL COLOR
JERSEY FRESHKnow Your Farmer
logomark
logotype
JERSEY FRESH 2 COLOR
Logo Mark & Type
JERSEY FRESH
Know the Di�erence Know the Di�erence
JERSEY FRESH JERSEY FRESH
JERSEY FRESH
Know the Di�erenceKnow the Di�erenceKnow Your Farmer
Know Your FarmerDiscovery Jersey Fresh
Know the Di�erence
JERSEY FRESH
Know Your Farmer
JERSEY FRESH
Find out about the farms where your produce grows:
JerseyFresh.com
Know the Di�erence
JERSEY FRESH
Taste and Nutrition have an Origin!
JerseyFresh.com
Know the Di�erence
JERSEY FRESH
It’s more than just corn...
JerseyFresh.com
STYLE GUIDE1.1
1.2
Overview
Logo Usage
JERSEY FRESH
RobertWhyte
Know the Difference
JERSEY FRESH