jesse reiner portfolio
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Jesse ReinerUX / Sr. Product Management
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A deep understanding of user behavior & determining needsbased on business requirements, product goals, and design.
A detailed grasp of visual and user interface best practices
Can synthesize complex feature requirements and needs intoactionable work for development teams.
Can facilitate design conversations, define future productfeatures in tandem with designers.
Expertise in Web-based information architecture, user-centered design methods and current web technologies
Management experience with small, mid size, and largesoftware development teams
What I bring to the table ...
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What I can deliver ...
UX design specs
High-level creative ideation
Wireframes and mockups
UX testing plans
Product Roadmaps
Agile release planning and resource mgmt.
Market research, competitive strategy positioning
Team leadership
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A proven track record helping tech companies
succeed amid rapid expansion and growth ...
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Second Life(2009)
Tasked with increasing the Registration
conversation rate during a period of
exponential user growth
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HD Wireframes built
A/B Test Plans created
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Key insight: make avatarselection the first step
to increase conversion.
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Registration conversation rate increased 18%
Avatar selection remains the first registration step 5+years later:
The Result?
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Playstation Home(2010)
Tasked with building and managing aninternational virtual items publishing
pipeline for the PS3 social network
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Assemble a team
Establish tools and processes to
release 100s of virtual itemsweekly from an ecosystem of
international publishers.
Use analytics to optimize anditerate on the publishing
pipeline
The Challenge:
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The result?
Over 3000 virtual items published, all of
which became profitable within twomonths.
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CullTV(2011)
Co-created a music discovery
service. Tasked with management of
all network programming andeditorial product strategy
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Worked closely withCTO and designteams to build
CullTV from scratch
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Implemented a 4 pillar content programming strategy
User Generated
Channels
Recommendation
algorithms
Editorial voice Social Graph data
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Established a series of successful content
Partnerships
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The Result?
CullTV is a hit!
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The Result?a hit ...
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Acquired May, 2012
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Insight
CatastropheGroup
(2012)
Brought in to manage a dev team and repair a
troubled client relationship with Insight
Catastophe Group at a creative agency inNYC.
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Re-structured the
development team,
implemented Agilebest practices
Quarterly Reviews
Product Roadmaps
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Including comprehensive resource and
development tracking
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The Result?
... a minor miracle ... an impressive feat
... a phenomenal job transforming the team, shaping the way it works
and creating a structure that will last well beyond your time.
That isexactly what defines success in my mind, the ability to create
something that of lasting value well beyond your tenure.
- Terrence Mclean
President & COOInsight Catastrophe Group
- Jeffrey MacIntryre
Managing Director
Arc90
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PublicStuff(2013)
Tasked with a complete redesign of thePublicStuff mobile app for iOS and
Android.
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Worked side-by-side with the lead designer
on test plans, research, and ux reviews
Julian NortonProduct Designer
Jesse ReinerSr. Product Manager
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A phased development strategy
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Live user testing
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Personas identified
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Pen and Paper Sketches
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Release specs delivered
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The result?
PublicStuff mobile app 3.0 released
Rated 4 stars, MAU increased by 30%
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Culturalist(2014)
Hired to perform a usability audit of the
mobile app with an eye towards a redesign.
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Annotated
survey of UX
issuespresented to
the President &
CEO
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Wireframes created for a new mobile experience
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The Result?
Developmentwork scheduled
based on UX
recommendations
& design
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User stories
approved forsubsequent
releases
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Consumer media & entertainment
Civic engagement
Gaming
Virtual Worlds
B-to-B SaaS
Expertise in:
for your consideration!
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LinkedIn
Email
415-595-8624
mailto:[email protected]:[email protected]://www.linkedin.com/profile/view?id=17573152https://www.linkedin.com/profile/view?id=17573152