job2sea case
DESCRIPTION
Jakob le Fevre from JOB2SEA is doing a presentation about how JOB2SEA have used social media to establish presence in the market.TRANSCRIPT
JOB2SEA Seminar 20-11-2012:
Hvordan JOB2SEA gik fra 1200 til 40.000 besøg per måned på under to år
Udvikling af et digitalt online univers, status på JOB2SEA samt gennemgang af de muligheder virksomheder har for at spare penge og tid.
Jakob le Fevre
Managing Partner
JOB2SEA
JOB2SEA og Sociale Medier:
• Wordpress Blog • Facebook page – More than 1.400 followers • YouTube Channel• Twitter Account • LinkedIn company page – close to 1.000 followers • LinkedIn Groups - total more than 20.000 members
• JOB2SEA • JOB2SEA Singapore • JOB2SEA Norway • JOB2SEA Germany• JOB2SEA Netherland• Nordic Maritime• MARPRO – Maritime Professionals• MDO – Marine Deck Officers
• Member of 50 maritime relevant groups on LinkedIn – total more than 80.000 members
Google Pagerank
PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
How to increase page rankPage Rank is one of the important factor in Google's SERP rankings. To increase page rank of a site get back links from the relevant niche sites having high PR. Where links from the relevant niche sites helps in getting good rank in SERP, there the back links from the high PR sites help in attaining high Page rank.
Google Pagerank
Pagerank 0-2: Any websites between a Pagerank of 0 to 2 are considered as new websites just starting out in the industry. Any sites that is cached by Google in its initial days are given Pagerank of 0 and later in the first Pagerank update they can be qualified for the Pagerank 2. Most new sites which gain a sustainable amount of backlinks within its preliminary stage can also receive a higher pagerank from Google.
Pagerank 3-6: Any established sites which has proven its performance and already have some good back links falls into this category. Most websites that are about 10-12 months old and with back links can get a Pagerank of 3-6
Pagerank 7-10: Any websites that has a Pagerank 7 or above can be considered as the industry leader of that niche. You can find very few sites gaining a Pagerank of 7 and above as it takes good amount of time and some established technique to get a Pagerank above 7.
Google Pagerank
Why is it so important?Pagerank can be vital for any website that depends on traffic from Search Engine. You will be ranked higher than another sites if you have a good pagerank. So, think today and start working on building pagerank to get better exposure on Search Engine rankings.
Minimum gratis web tjeckliste:
Har firmaet en LinkedIn page?Er company page opdateret med f.eks. Produkter?Har firmaet en Twitter konto?Har firmaet en facebook company page?Har firmaets hjemmeside socialt medie deleknapper?Har firmaet styr på hvordan man bruger:
Google AdwordsFacebook ads og promoted statusLinkedIn ads
Hvad er Google PageRank?Kør en gratis analyse på www.woorank.com Kør en gratis analyse på www.alexa.com
Social Business
Social Business is a journey, not a destination. It’s a marathon, not a sprint. This is not something that should come across as a major surprise. Customer behavior has changed, so businesses must also change. The future of business is the Social Business.
Old school company: 2012:
Example of company evaluation website:http://www.glassdoor.com/Reviews/maersk-reviews-SRCH_KE0,6.htm
Alder – Sociale Medier:
Google – 14 årLinkedIn – 9 årFacebook – 8 årYouTube – 7 årTwitter – 6 år
Hvis der skal opnås noget skal firmaet holde sig konstant opdateret. F.eks. her: http://mashable.com/
JOB2SEA on You Tube
http://www.youtube.com/watch?v=9ZwmZfMtkTw&feature=plcp
