Presentation on Essential verticals required to make an OTA successful

• Changes recommended to enhance existing portal www.budgetair.in• Utilization of complete home page• Multiple language option • Multiple payment options• Detailed Flight information• Customer Service• Mobile App• Creative Content

Agenda

Utilization of complete home page

• One page access to all kinds of travel needs (Ex – Air, car, hotel and train on the home page) as this would be one stop for the customers to fulfill all their travel requirements

Multiple language option

• Since India is diverse ,multiple languages would enhance the customer base across the country

Multiple payment options

• We should have variety of payment options to make it Consumer friendly ( Ex – Paytm, Paypal)

Detailed Flight information

Providing all possible travel details will help the traveler to plan well and will delight them• Fare breakup with tax details• Baggage allowance / Excess baggage surcharge• Discount received, Miles/points earned

Customer Service

• Testimonials to upgrade the service rendered• Toll Free customer service • Chat service – to help the customer travel through the website and provide

solution to their travel related queries

Mobile App

• It is a simplified mechanism to have travel related information at your finger tips.

Creative Content

• A Technology that recaps the whole booking process to ensure the traveler has not missed on any of his needs before confirming the booking

• Use of attractive words and phrases in accordance with travel terminologies ( Ex – Instead of FAST – it could be quick, Instead of cheap it could be economical )

Conclusion

• There is always a scope for improvisation on minute aspects which will definitely have a big impact on the business front