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KATHERINE LEGGE

Proven winner with numerous “firsts”

Enjoys being a role model for young women

Internationally known with loyal and dedicated fans

Available to market products and services to female

INDYCAR fans – over 16 million strong and growing *

Generates a significant amount of digital impressions

Fierce competitor on-track; fun, friendly, and personable off-track; enjoys personal appearances

Ability to create high profile awareness for social causes and CSR messaging

Strong support from INDYCAR officials, sponsors, and promoters; creating additional value for her sponsors through use of assets

Always a focus of television and media coverage in race broadcasts, print, and digital media

Female driver representative to the FIA

• Per INDYCAR 8/9/2011, based on Experian Simmons independent research

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INDYCAR MOMENTUM

• Entitlement partner, IZOD, experienced ROI of 350%

• Honda, Chevy, and Lotus make engine commitments to series for 2012 and beyond

• New partners added in the past 12 months – Verizon, Starwood, Sunoco, Philips, AVIS and others

• Over $100 M of promotional spend across partners of the IZOD INDYCAR Series in 2010, $230+ M expected in 2011

• Mazda titled “The Road to Indy” – US F2000, Star Mazda, Firestone Indy Lights

• Ratings on an upswing, ~28% YOY (ABC/NBC Sports Channel)

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• NBC Sports Channel (Versus) now providing 5 hour window for both Firestone Indy Lights and IZOD INDYCAR Series broadcasts

• Total viewership across all programs increased from 99.67 million viewers in 2009 to 154.2 million in 2010

• Viewership trending up 20%-30% in 2011

• Distributed to 200 countries and 300 million homes

• INDYCAR.com:

• YTD traffic to INDYCAR.com is up 10%

• Avg. time on site up 74% in 2011

• New visitor traffic is up 6%

• 40% of INDYCAR fans are female, up from 38% in the prior year *

MOMENTUM CONTINUES

• Per INDYCAR 8/9/2011, based on Experian Simmons independent research

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Phillips Van Heusen PARTNERSHIP

• PVH – parent company of Calvin Klein, Tommy Hilfiger, IZOD and many others

• Second year of 8-year, multi-million dollar entitlement deal

• Targeting 18-34 demo

• Key Messaging of Speed, Performance and Technology

• “Outside-In” marketing strategy

• Promotional partners with Macy’s

• 350% first year ROI

• Embraces co-promotion of other brands

Activation through IZOD and Macy’s – Katherine would be available for these personal appearances. Her sponsor brand/messaging will be on display in Macy’s during these appearances.

Phillips Van Heusen PARTNERSHIP

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REACHING FEMALE INDYCAR FANS

• 2010 Television Viewers, All Platforms = 154.2 million @ 40% = 62 million female viewers

• Projected 2011 Race Attendance = 1.65 million @ 40% = 645k females at races

• Unpaid media per team = 1.4 billion impressions = 550 million female impressions

• Typical team website = 4.4 million impressions = 1.8 million female impressions

• Average female fan is college-educated, mid-thirties, with HH income > $81k

• INDYCAR fans are brand loyal, tech-savvy, and early adopters of new, emerging technologies

• Showcase Katherine as an avid user of products targeted at females during autograph sessions, personal appearances, television commercials, during interviews on broadcast, etc.

• Leverage Katherine’s role as Female Driver Representative to the FIA, the highest governing body in all of motorsports = GLOBAL IMPACT

Fan Village Experience • Over 10,000 Fans per Event Weekend

• Driver Autograph Sessions

• Driver Question & Answer Sessions

• Sponsor Messaging & Content

• Interactive Product Displays

• Interactive Games

• Giveaways & Prizes

• Team & Driver Displays

REACHING FEMALE INDYCAR FANS

REACHING FEMALE INDYCAR FANS

REACHING FEMALE INDYCAR FANS

REACHING FEMALE INDYCAR FANS