Typography Book: A Brief History of Typography by Fred Richards

The objective was to design a type specimen book for the A Brief History of Typography. This design focus more the typography aspect of my designing skill with layout each page will different design utilizing different typefaces and geometric shapes and patterns along with a somewhat black and white color palette. Using simple shapes to create the pages helped reinforce the overall theme and typeface. The book is setup as a saddle stich binding.

Heart Awareness Month Campaign Design This project was to create a promotional design in bringing awareness to Heart Awareness Month that happens every month of February where it’s dedicated to raising awareness about heart disease and increasing knowledge about prevention. So, I wanted to design a poster and flyers that promoted the cause. This design allow me to explore a new type of radiating color palette that made the heart and event title pop out more throughout the design along with any design feature like the typographic layout of the word “beat” and listed heart diseases layout in typographic format. The heart monitor line was added touch, which work well with the “beats” in way illustrating a heart on a heart monitor. Overall, this project was a little something that wanted to do for in my free time in where I wanted to create something for another cause that needed to be promoted more.

Children’s Providence GuidebookA simple book design that use a balance of photography, book layout design and Native Rhode Islanders viewpoints of city of Providence. The front cover is more a childish like design when it utilizes a light and dark blue palette for the sky and sea as well as the text and sailboat. I wanted to stick with Providence’s unique feature of being a city surrounded by water. I wanted treat the each page layout as if a stream of water was flowing throughout the book.

AIGA Holiday Posters16x20 poster design for zombie appreciation and rocking your personal sunglass (10.31.11 and 06.1.12). I want zombies to be more appreciated, what better way is in have the holiday in October (Micron pen traced and Illustrated detail on shape and form of the hand as well shadows on the hand). Give a reason to celebrate for wearing shades in the first day in June. Both projects explore use of typographic design as well giving me the opportunity to be unique and imaginative in creating fictional holiday(s) which everyone can enjoy.

Apparel

Poster

White Alpine Tour|Event DesignA fictional event design that entailed design a logo, apparel and poster for that event in ways of promoting it. I wanted to create a winter style event that will get everyone thrilled for, so why not snowboarding. As a result I went with a White Alpine Tour because most snowboarding and skiing events uses the mountains as symbol for winter sport and most of time snowboarding events are usually a tour. Each design piece promotes the tour in its own way.

Daft Punk Poster DesignI created a simple and minimalistic poster using of Daft Punk helmet (Guy Christo). I’ve always wanted to do something for Daft Punk. This is a little something I did in my free time. I designed this simple poster in support of group and their music.

Cambodia Society of RI Website DesignFor this project, I had to work on team with two other designers and we were given the task to redesign a static website of Cambodia Society of Rhode Island. We created a new website layout that was needed to be user-friendly with a clean aesthetic and easier navigation. As well, we had organized content in way people can access the information through the website. Overall, this was great teamwork effort with working with actual client and as well work together to accomplish an assigned task. You take a look at the website at: http://cambodiansocietyofrhodeisland.org/

Untamed Brewery DesignI came up with a fictional brewery company named Untamed Brewing Co. for the idea of bring out the party animal in everyone, so I decided to have the company based Philadelphia PA because the strong demographic of sport fanatics and heavy party goers. On each of the label there is a beast that represents each ale strength; like the wolf it represents a light ale because their prone of power coming from working in pack and not alone. These ales are traditionally brewed from natural ale ingredients with mixed spices to bring out the more of the flavor and bring out more of everyone’s wild side.

Exhibit Design| 5SkateAn exhibit and app design for history of skateboarding and it transformation from wood plank with roller skate wheels to a modern day skateboard. The way that I create the exhibit was that I used the Illustrator to vector the 3-D layout of walkthrough with the added detail of the information with adding people the add aspect of people walk through actual museum exhibit plus with add context with tickets as providing a date and location. The app design created using a Photoshop and creating the app to the match with the design logo and based around the skateboarding theme allow people create their own skateboard decks and give a calendar of the time of event for the exhibit. The idea want to exhibit to be based was it location; I want to go with New York City since I originated from there I based exhibit so I create the idea of 5 Skate can be based on the five boroughs of NYC as its inspiration.

Sweet Heaven Bakery Brand Design This bakery package design was for a fictional bakery. The use of color palette had a big influence on the design bringing out of feminine aspect of me as a designer. I established the 3 different packages (cake mix, candles and icing) as well a logo which also simple and feminine design. In my opinion this the first project that I had to explore different persona.

Personal Branding|StationaryLately I’ve been through some changes and I’ve decided it’s the perfect time for a personal rebrand. With my personal Branding,I wanted to demonstrate my ability to approach project in a different light, while still having a clear and unified brand that reflects my personal tastes. Additionally I wanted something that was clean and simple in order to best show off my work in physical or digital portfolio.

Corporate Tri Fold BrochureA perfect minimalist 8.5 x .5.5 corporate tri-fold brochure. The trendy and modern design is ideal to showcase any company business. With a top view front and back cover to present the brochure project with ease.

Five Guys Rebrand DesignFive Guys rebrand project was redesigning the Five Guys Burger & Fries brand and create a fresh new look that will be friendly and relaxed to drive the business and welcome new customers. Five Guys Burgers & Fries is one of the best burger joints in the U.S., unfortunately their visual identity and branding is lacking. I took the initiative to rethink their brand and attempted to design a new campaign that was more fitting to their dining experience. I decided I wanted to recreate the following for redesigning the brand: Logo, Menu, Environmental Graphic, Mobile App, and some packaging. Overall I retire the red and white checkerboard design from their original brand and created a new retro vintage burger joint design with new color palette and layout for the brand identity.

Design for a Cause| Read for A ChangeThis was a design for good project that help give awareness to a cause. I chose project be base on to do on lacking of reading with children and illiteracy in United States and design a way for promote the good about reading for all ages. I had created content in many different medium forms like for print , a event poster, three book markers and three magazine ads and for web a website layout along with creating a simple logo that represent the cause and represent what it stand for.