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Professional Journalism, UGC, and Freedom of Expression Arne H. Krumsvik University of Oslo

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Page 1: Krumsvik

Professional Journalism, UGC, and Freedom of Expression

Arne H. KrumsvikUniversity of Oslo

Page 2: Krumsvik

Users regard online discussion forums most important for freedom of expression

Online most important

Paper most important

0 5 10 15 20 25 30 35 40 45

UsersJournalists

Question: How important do you regard the online newspaper’s discussion forum is for freedom of expression (compared to the letters-to-the-editor section in the paper edition)?

Page 3: Krumsvik

Online newspapers regarded most important regardless of age

16-24 25-34 35-44 45-54 55-64 65+0

5

10

15

20

25

30

35

40

45

OnlinePaper

Question: How important do you regard the online newspaper’s discussion forum is for freedom of expression (compared to the letters-to-the-editor section in the paper edition)?

Page 4: Krumsvik

More users and journalists thinks pre-moderation is positive

Positive

Negative

0 10 20 30 40 50 60

UsersJournalists

Question: Today most postings in online discussion forums are not moderatedbefore publishing. Will a change of this affect the importance of online debatesin relation to freedom of speech, or will there be no difference?

Page 5: Krumsvik

…however users viewing online as most important, regard pre-moderation as negative

Positive

Negative

0 10 20 30 40 50 60 70

Paper most importantOnline most important

Question: Today most postings in online discussion forums are not moderatedbefore publishing. Will a change of this affect the importance of online debatesin relation to freedom of speech, or will there be no difference?

Page 6: Krumsvik

Second positions newspapers are less successful in increasing total time spent

No difference

Longer time

Shorter time

0 10 20 30 40 50 60

AloneNo 2No 1

Question: How have your use changed? Using shorter time/longer time/no difference on both versions in total compared with time spend on paper earlier.

Page 7: Krumsvik

Journalists more content with the traditional channel

Online

Paper

3 3.2 3.4 3.6 3.8 4 4.2 4.4 4.6

UsersJournalists

Question: In total, how content are you with the <newspapers> editions? Score 1 to 6 + not relevant

Page 8: Krumsvik

More online journalism – less trust

Less trust in the online edition0

5

10

15

20

25

Other localLocal dailiesMajor market dailies

For major market dailies the share having les trust in the online editions has increased from 14 to 23 per cent

from 2005 to 2008.

Question: Do you have more or less trust in the online edition compiling with the ethical standards definedby the the Code of Ethics set up by the Press Association (compared to the traditional channel)

Page 9: Krumsvik

…however users are not as negative as the journalists

More trust in the online edition

Less trust in the online edition

0 10 20 30 40 50 60

UsersNewspaper journalists

Question: Do you have more or less trust in the online edition compiling with the ethical standards definedby the the Code of Ethics set up by the Press Association (compared to the traditional channel)

Page 10: Krumsvik

Smaller newspapers use the online newspaper for marketing and brand building

Image

Marketing

0 10 20 30 40 50 60 70 80

> 40.00010-40.0005-10.000< 5000

Circulation

Question: What are the roles of the online newspaper?

Page 11: Krumsvik

Larger newspapers focus on business development online

Explore opportunities

Business development

0 10 20 30 40 50 60 70 80 90 100

> 40.00010-40.0005-10.000< 5000

Question: What are the roles of the online newspaper?

Circulation

Page 12: Krumsvik

ARNE H. [email protected] - http://krumsvik.com