kund is king
DESCRIPTION
Kund is king. 65%. Sammy Landström & Alex Covic. 65% behålls Ny kund 5 ggr dyrare 90% kommer inte handla igen Ringar på vattnet. Ta hand om kunden !. Källa: Doug MacLachlan , University of Washington Business School. Produktledare Bäst produkter. Prisledare Lägst pris. Kundledare - PowerPoint PPT PresentationTRANSCRIPT
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Kund is king
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65%
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Sammy Landström & Alex Covic
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• 65% behålls• Ny kund 5 ggr dyrare• 90% kommer inte handla
igen• Ringar på vattnet
Ta hand om kunden!Källa: Doug MacLachlan, University of Washington Business School
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C2 - INTERN INFORMATION
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Uppsagda
Befintliga
Nya
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ProduktledareBäst produkter
PrisledareLägst pris Kundledare
Bäst kundanpassning
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Inspire
CRM
TRAFIK
BILLING
KUND-TJÄNST
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Kundlivscykeln
Signed
BillableChurn
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VIP
TROTJÄNARE
STJÄRNA
BAS
Prod
ukte
r oc
h tj
änst
er (
löns
amhe
t)
Tid som kund hos Bredbandsbolaget (lojalitet)