OFFICIAL TIMING SPONSORSHIP PROPOSAL

Immerse your brand in an environment which people feel most co-nnected to: water.Associate your brand with one the most popular sports in Europe by being part of the aquatic world.The Ligue Européenne de Natation (LEN) offers you the most valu-able sponsorship package:

THE OFFICIAL TIMING SPONSOR PACKAGE

Be the most visible brand all year long for all the major and top LEN events all around Europe.The LEN official timing sponsor has the exclusive right to be on the TV graphics competition results.During main European events with extensive TV coverage, your brand will be exposed on all competitions results and TV graphics as well as on site at the venue.You have the unique opportunity to activate the full potential of your sponsorship package internally and externally all year long.

LED

EVENTS

NUMBERS

SPONSORSHIPPACKAGE

LEN - key information and datas

PAGE 4 LEN

71 FEDERATIONSIN 51 COUNTRIES

ALBANIA

ANDORRA

ARMENIA

AUSTRIA

AZERBAIJAN

BELARUS

BELGIUM

BOSNIA &HERZEGOVINA

BULGARIA

CROATIA

CYPRUS

CZECH REP.

DENMARK

ESTONIA

GEORGIA

GERMANY

GIBRALTAR

GREAT BRITAIN

GREECE

HUNGARY

ICELAND

IRELAND

ISRAEL

ITALY

LATVIA

LIECHTENSTEIN

LITHUANIA

LUXEMBOURG

MONACO

MONTENEGRO

NETHERLANDS

NORWAY

POLAND

PORTUGAL

ROMANIA

RUSSIA

SAN MARINO

SERBIA

SLOVAKIA

SLOVENIA

SPAIN

SWEDEN

FAROE ISLANDS

FINLAND

FRANCE

MACEDONIA

MALTA

MOLDOVA

SWITZERLAND

TURKEY

UKRAINE

EUROPEAN GOVERNING BODY FOR AQUATICS SPORTS

LEN - acquatic sports

PAGE 5LEN

5 OLYMPIC DISCIPLINES

SYNCHRO

SWIMMING

OPEN WATER

DIVING

WATER POLO

LEN - ECOSYSTEM

PAGE 6 LEN

NATIONALFEDERATION SWIMMING

COMMUNITY

SPONSORS& MEDIA

GOVERNMENTS& CITIES

GENERALPUBLIC

ATLETHES

LEN - VALUES

PAGE 7LEN

LEN EVENTS MARKETING - PARTNER‘S BENEFITs

PAGE 8 EVENTS

IMAGEBRANDAWARENESS

INTERNALCOMMUNICATION

SALESDEVELOPMENT

LABEL

LEN LOGO

EXCLUSIVITY

POOL VISIBILITY

COMPLEMENTARY MEDIA

MASS MEDIA

TICKETS

INCENTIVES

EDITORIAL

PUBLIC RELATIONS

DIRECT MARKETING

EVENT OPERATIONS

DATABASE

LEN EVENTS

PAGE 9EVENTS

EUROPEAN SWIMMING CHAMPIONSHIPS - LONDON (UK)TOP

2016

MAJOR EUROPEAN OPEN WATER SWIM. CHAMPIONSHIPS - HORN (NED)

MAJOR WATER POLO CHAMPS LEAGUE FINAL SIX - BUDAPEST (HUN)

2017EUROPEAN SHORT COURSE CHAMPS - COPENHAGEN (DEN) TOP

MAJOR WATER POLO CHAMPS LEAGUE FINAL SIX - BUDAPEST (HUN)

MAJOR SYNCHRO SWIMMING CHAMPIONS CUP

MAJOR DIVING SWIMMING CHAMPIONS CUP

2018EUROPEAN WATER POLO CHAMPIONSHIPS - BARCELONA (ESP)TOP

TOP EUROPEAN CHAMPIONSHIPS - GLASGOW (SCO)

MAJOR WATER POLO CHAMPIONS LEAGUE FINAL SIX

LEN - top events

LONDON EUROPEAN CHAMPIONSHIPS2016

COPENHAGEN EUROPEAN SHORTCOURSE CHAMPIONSHIPS2017

PAGE 10 EVENTS

LEN - top events

GLASGOW EUROPEAN CHAMPIONSHIPS

2018 BARCELONA EUROPEAN WATERPOLO CHAMPIONSHIPS

2018

PAGE 11EVENTS

LEN IN BIG NUMBERS

PAGE 12 NUMBERS

1,260,353 15,304

114,43911,22654,493

930,76610,12935,745

32,46741,122

10,647

And these are the only the recorded athletes. No doubt, there are many more.

male competitive swimmers

male open water swimmers

male water polo players

male divers

male master swimmers

female competitive swimmers

female open water swimmers

female water polo players

female divers

female master swimmers

female syncro swimmers

MORE THAN

90 MILLIONEUROPEANS SWIM EVERY 2 WEEKS

5 MILLIONSIN ITALY

1.5 MILLIONCOMPETITORS

65%ARE UNDER 18

50%ARE WOMEN

len in big numbers

PAGE 14 NUMBERS

SWIMMING DURING THE OLYMPICS

Sport most viewed on TV(FINA 2,600,474 global viewers vs IAAF 2,312,500)

Highest number of page views on Olympic.org during Games Time(FINA 892,230 vs IAAF 738,401)

General public favourite Olympic Sport(FINA 7,38 vs IAAF 7,24)

General public favourite Sport among Youth(8-19 year olds)

Hundreds of millions TV viewers watch European Aquatics events each year: approximately 1 billion TV viewers for the LEN

European Swimming Championships *.

- Aquatic sports competitions are widely broadcast all over Europe through the EBU TV network.

- Swimming is highly broadcast: 880 hours of TV coverage at the 2010 LEN European Swimming Championships.

- More than 1 million web viewers on LEN digital platforms in 1 year (www.len.eu; LEN Championships and Events websites).

(*) Source: The European Broadcasting Union (EBU - Eurovision).

ACQUATIC SPORTS ATTRACT A LARGE PUBLIC

PAGE 15NUMBERS

len in big numbersBERLIN 32ND EUROPEAN CHAMPIONSHIPS2014

HERNING 21ST EUROPEAN SHORT COURSE CHAMPIONSHIPS2013

BUDAPEST EUROPEAN WATER POLO CHAMPIONSHIPS2014

• 1400 million viewers throughout Europe• Televised in 22 countries + Pan-Europe• Covered by 131 channels• 305 programmes• 867 hours 27 minutes and 12 secondsof broadcast time

• Televised coverage represented134,274,000€ in media value(Source, Kantar Media)

• 145 million viewers throughout Europe•Televised in 19 countries• Covered by 68 channels• 340 programmes• 251 hours 17 minutes and 39 seconds of broadcast time• Televised coverage represented 63,847,000€ in media value

• 146.4 million viewers• 190 programmes• Televised in 13 countries• Covered by 44 channels• 480 hours 40 minutes 14 seconds of broadcast time• 76,377,000€ in media value

OFFICIAL TIME SPONSORSHIP IN BIG NUMBERS

PAGE 16 NUMBERS

OFFICIAL TIMING SPONSOR VISIBILITY - BERLIN 2014 (ESTIMATED)*

Cumulated Audience (million)

Broadcast Time h:mm:ss

Actual Playing Time h:mm:ss

Share of Actual Playing Time on Broadcast Time

Brand Visibility (h:mm:ss)

Average Exposure per Hour of live broadcast

1,439.40

867:27:12

770:56:15

89.0%

338:41:46.6

00:20:23

No. of Sequences

Share of Visibility on Broadcast Time

141,965

43.9%

*Assessed by the official LEN marketing records

MEDIA ANALYSIS

15 SOURCES OF VISIBILITY

Live/Delayed

News/Magazine

TOT

802:45:46

63:42:26

867:27:12

EXPOSUREDURATIONCATEGORY

92,5

7,5

100

% EXPOSUREDURATION

CATEGORY ANALYSIS

49%

23%

9,25%

7,75%

6,95% 4,05%

Tv Graphics

Side Board

PreparationBackdrop

InterviewBackdrop

Bibs

Other (Diving Board, Stickers, Plastic Case)

TV COVERAGEBERLIN 2014 SWIMMING CHAMPIONSHIPS

AUSTRIA

CROATIA

CYPRUS

DENMARK

FINLAND

FRANCE

4

1

2

2

2

16

GERMANY

GREECE

21

3

TV CHANNELSCOUNTRY

HUNGARY

ISRAEL

8

4

ITALY 16

LITHUANIA

NETHERLANDS

NORWAY

POLAND

ROMANIA

RUSSIA

1

9

2

12

1

9

SLOVENIA

SERBIA

1

2

TV CHANNELSCOUNTRY

SPAIN

TURKEY

12

1

UK 5

PAGE 17NUMBERS

VISIBILITY ON TV GRAPHICS EXCLUSIVESTARTING BLOCKS 1 IN 2SIDE BANNERS ADVERTISINGATHLETE‘S CHAIR STICKERSBACKDROP LOGOS 1 IN 8VIP PACKAGESCOMMERCIAL VILLAGEPRESS RELATIONS OPERATIONS

AND

OFFICIAL TIMING SPONSORPACKAGE

OFFICIAL TIMING SPONSORPACKAGE

PAGE 18 SPONSORSHIP OVERVIEW

PAGE 21SPONSORSHIP OVERVIEW

SPONSOR VISIBILITY

EXCLUSIVE VISIBILITY ONTV GRAPHICS

Exclusive visibility on TV graphics timing injections.

Sponsor logo injected on the TV signal when start list, timing information and results are displayed for every race.

VIEWABLE IMPRESSION ON TV GRAPHICS EUROPEAN SWIMMING CHAMPIONSHIPS 786

SPONSOR VISIBILITY

SIDE BANNERS

STARTING BLOCKS

ATHLETE’S CHAIR STICKERS

PAGE 22 SPONSORSHIP PACKAGE

SPONSOR VISIBILITY

PRESS CONFERENCE

BACKDROP PODIUM

BACKDROP

BACKDROP MIXED ZONE

PAGE 29SPONSORSHIP PACKAGE

hospitality & commercial villageVIP PACKAGES

VIP area available throughout the event :

•Meet Local/National deciders and influencers

•Invite customers and/or prospects in a friendly atmosphere and positive

environment

•Possibility to privatize part or all of the area for hospitality actions

COMMERCIAL VILLAGE

Possibility to install a stand In the public commercial village:

•Information, presentation, demonstration

•Product sampling

•Sales

•Special animations

PAGE 32 SPONSORSHIP PACKAGE

press & promotionsPRESS RELATIONS

Arranging and overseeing all media interviews

Arranging and monitoring press conferences and teleconferences

Handling credential requests for games/matches

Coordination of gameday on-site operations

Producing informational and promotional publications

Writing and distributing press releases and compiling and distributing

statistical information

Keeping the website posted with up-to-date information in a timely

manner

PROMOTIONSPromotions before, during and after events:

•Press

•TV

•Internet

•Social Media

•Posters

•Radio

PAGE 33SPONSORSHIP PACKAGE

official timing sponsor package

PAGE 34 SPONSORSHIP PACKAGE

1. DESIGNATION & MARKS

3. ADDITIONAL ADVERTISING RIGHTS

Company logo on Backdrops (Victory Ceremonies, Press Conference rooms, Mixed zones)

Video spot on giant screens (if available)

Company logo on Sponsors Totems (Media, VIP & Public Hospitality areas…)

Right to set up one Sales/information Stand in Media, VIP & Public Hospitality areas

Right to insert information and/or gifts in Press Pack

Company logo with dynamic link on event‘s website

yes

yes

yes

yes

yes

yes

3. ADDITIONAL ADVERTISING RIGHTS

Right to use the Hospitality area

VIP Passes (per day)

Complimentary tickets (per session)

yes

6

15

Company status

Product exclusivity

Right to use all marks of the event

Official Sponsor

yes

yes

2. ADVERTISING IDENTIFICATIONS IN TV CAMERA POSITION

Company share of perimeter advertising boards

Company logo on athletes‘ bibs (competitors presentation, victory ceremonies)

Company logo in TV injection (6 sec) when start-list and results displayed

Option

yes

Advertising boards (pool‘s length)

Advertising boards (pool‘s width - both sides)

Brand visibility rate on television (in % of airtime) - approx.

22

25%

4. PRINTED MATERIALS EXPOSURE

Company logo on all event related printed materi-als (Letterhead paper, Information Bulletins, Press Releases, Poster, Programme, Accreditations, Tickets...)

Advertising page(s) in the event‘s official programme

yes

1

6. COMMUNICATION ITEMS

Possibility to provide VIK (value in kind)Product placement

yesyes

OPTIONAL: VISIBILITY ON ATHLETES BIBS