Leveraging LinkedIn for Good

Deepa Sapatnekar Head of Communications

LinkedIn - India, Korea, MENA region

Build your brand (Profile page, Experience, Skills)

Grow your community (Company pages)

Find talent for free (Advanced search, Board Connect)

Share knowledge & insights (LinkedIn Today, Influencer

Follow, Groups)

Fill the structural gap (InMap based connecting)

Connect the world’s professionals

to make them more productive and successful

LinkedIn’s Mission

Connect the talent and passion of professionals

with opportunities to use their skills to make a

positive impact on the world

LinkedIn for Good’s Mission

Did you know?

78% of professionals would like to join a nonprofit board*

70% of LinkedIn members agree that it is really important for volunteer

opportunities to match their skills and interest**

75% of LinkedIn members would be open to virtual volunteering

opportunities that use their specific skills and talents**

Sources: *Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research **2011 LinkedIn Volunteer Survey

Challenge: Expand the Board with specific skill sets

Solution: LinkedIn Jobs Network drove posts virally to

the right candidates

26 qualified applicants in 30 days

Filled 2 Board seats with senior exec’s in Operations &

Marketing

“With LinkedIn, we made more connections with local leaders in

2 weeks than what has taken years of relationship-building in the

past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place

Are nonprofits on LinkedIn?

4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned

Using LinkedIn to recruit

Build your brand

Build your brand

Share the causes you

care about

Encourage your board

members, donors,

volunteers &

employees to add the

field to their profile

Add Volunteer/Causes section

http://www.linkedin.com/profile/edit-volunteering-combined

Build your skills reputation

Build your skills reputation

Grow your community

Create a presence on LinkedIn Company Pages

Update and track followers

Leverage “Products and Services”

Find Talent

- Volunteers, Board & Staff

The magic of Advanced Search

The magic of Advanced Search

Board Connect

→ Find board members for your cause

→ Secure funding

→ Find passionate volunteers

Leverage your network

Find

Research

Connections

Relate

Contribute, &

Leverage Insights

Engage

Personalize

Connections

Share knowledge & Insights

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

Follow nonprofit Influencers

http://www.linkedin.com/today/post/whoToFollow

LinkedIn Today

Thought leadership via “Groups”

Creating a nonprofit group on LinkedIn

Creating a nonprofit group on LinkedIn

Fill the structural gap

Why connections matter…

3rd Degree

2nd Degree

1st Degree 500

110,000

4,000,000

Redundant connections

Be the broker in the structural gap

InMaps - http://inmaps.linkedinlabs.com/

Connect with your alumni to build your network

http://www.linkedin.com/college/alumni

Leverage your network

Find

Research

Connections

Relate

Contribute, &

Leverage Insights

Engage

Personalize

Connections

Build your brand (Profile page, Experience, Skills)

Grow your community (Company pages)

Find talent for free (Advanced search, Board Connect)

Share knowledge & insights (LinkedIn Today, Influencer

Follow, Groups)

Fill the structural gap (InMap based connecting)

Quick resources

• nonprofit.linkedin.com (“Board Connect”)

• learn.linkedin.com & help.linkedin.com

• Group called “LinkedIn Nonprofit Solutions”