leveraging technology to become an omnichannel champion
TRANSCRIPT
#CCSeries
Leveraging Technology To Become An Omnichannel Champion
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Panelists
Jennifer Sherman Senior VP, Product and Strategy Kibo Software
MODERATOR: Adam Blair Executive Editor, Retail TouchPoints
LEVERAGING TECHNOLOGY TO
BECOME AN OMNICHANNEL
CHAMPION
MARCH 14, 2016
TODAY’S SPEAKER
Jennifer Sherman
Senior Vice President,
Product and Strategy at Kibo
ABOUT KIBO
Kibo is the strategic merger of industry
leaders MarketLive, Shopatron and
Fiverun. With a combined 40 years of
innovations, Kibo joined forces to help
retailers and branded manufacturers unify
the consumer experience. Kibo is a
complete omnichannel commerce platform,
delivering the lowest total cost of ownership
and the fastest time to value
THE DIGITALLY DEMANDING
CONSUMER
CONSUMER EXPECTATIONS ARE HIGH
Statistics from Kibo’s 2016 Consumer Trends Report
62%
62% of US consumers
said they go online to
research a product before
they visit a store
25%
More than 25% of US consumers
have looked up a product’s
availability online for same-day in-
store pickup
60%
60% of consumers will purchase
elsewhere if their preferred
method of delivery isn’t available
from their regular retailer
• Consumers want to buy how, when, and where they want
• Consumers seek out inventory visibility and multiple fulfillment options
RETAIL TECHNOLOGY IS NOT
KEEPING UP
•Legacy, on-premise solutions are not
nimble or flexible
•On-premise solutions make it difficult to
make changes to order routing rules or
implement promotions
According to Forrester, only 19% of
retailers surveyed already have in place a
way to see a customer’s account and
order history across all channels
19%
CLOUD-BASED, UNIFIED TECHNOLOGY
IS THE ANSWER
WITH CLOUD-BASED RETAIL TECHNOLOGY,
YOU CAN:
✓Reduce Hardware & Infrastructure Costs
✓Scale Up & Down to Meet Your Needs
✓Secure Your Solutions
✓Do More with Less
The Kibo
Cloud
99.98%
Uptime
Automatic
Upgrades
24x7 Site
Monitoring &
Network
Operations
Retail Peak
Preparation
No Single
Point of
Failure
Disaster
Recovery
24x7 Intrusion
Prevention
CLOUD-BASED RETAIL TECHNOLOGY
ALLOWS FOR ADVANCED FUNCTIONALITY
MOBILE POINT OF SALE
•Empowers store employees, rapidly expands business,
and allows you to scale internationally
•Facilitates the unification of the online and
offline experience
•Mobile point of commerce in-store transactions
communicate between stores and devices
•Performs the same functions as a register, but from
anywhere in the store
PREDICTIVE ANALYTICS
•Heighten product relevance through big data
•Anticipate next clicks and deliver ultra-relevant
products and content
•Capitalize on hidden shopping patterns to drive
engagement and sales
•Prevent on-site search, click and cart
abandonment
•Anticipate replenishment and re-purchase levels
EMPOWERING RETAIL ASSOCIATE
PLATFORMS •Many omnichannel initiatives (save the sale, in-store
pickup, ship-from-store) require store associate
engagement
•To encourage participation, retail associates needs
tools that are:
•Intuitive and easy to use
•Useful
•Modern
ADVANCED ORDER ROUTING
•Responsive order routing tools can easily be
configured to maximize inventory usage and profitably
manage orders
•These configurations can be made by a company on
their own -- no need to contact your software provider
to make changes
•Changes in order routing rules can happen in real
time, or different environments can be preconfigured
to be called into action at a predetermined time, such
as Black Friday
•Allows retailers to capture consumers who choose
to purchase directly from the branded manufacturer
•Through APIs, retailers can share their real-time
inventory and data feeds directly into brands’
websites
•Extends purchasing beyond the confines of the
retailers’ eCommerce website to enable “buy
anywhere” capabilities
•Encourages in-store pickup confidence because
consumers know the item is available before
jumping in the car
INTEGRATED INVENTORY SHARING
THE FUTURE OF
RETAIL TECHNOLOGY
Cloud-based retail technology that
incorporates your eCommerce
website, order management system
and mobile point of sale system into
one unified platform allows you to
leverage the most advanced retail
strategies and become an
omnichannel champion
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Q&A // Panelists
Jennifer Sherman Senior VP, Product and Strategy Kibo Software
MODERATOR: Adam Blair Executive Editor, Retail TouchPoints
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