leveraging linked in for business
DESCRIPTION
Linked In is one of the most effective tools for building key relationships and specific targeting of prospects. This presentation will help you clearly understand the LI environment and how to navigate your way to success.TRANSCRIPT
Leveraging LinkedIn
for Business
Richard C. Brasser and Kristen Galli
The Targeted Group
January 20, 2010
©2010 The Targeted Group
Today’s Presenters:
Richard Brasser
Twitter: @socmedia365Gvoice: 646.719.0619Email: [email protected]
Kristen Galli
Twitter: @TheTGGvoice: 407.243.8554Email: [email protected]
www.thetargetedgroup.com 866-738-8768
What IS social networking?
• Ask a few people in crowd
Just for kids
It is about…
A global network
It is about…
Instant information
It is about…
Viral growth of your message
The most important
first step is to…
…BE A PART OF THE CONVERSATION
Social Media Landscape
LinkedIn:
2003 to Today
More that 350 Million Active Users
LinkedIn Has Over 53 Million Users
Spanning Over 200 Countries
Unique Advantages of
Using LinkedIn for Business
Gated Access Approach
Users = Business Professionals
Make Introductions
Accountability
Find Jobs and Job Candidates
Learn Who Your Customer Is
Research Companies
Find TARGETED Prospects
The Story of 3G JUICE
C.A.P.T.’N. (Create Your Account)
Status Bar:Share professional updates with your network.
Snapshot:An overview of your name, location, current title, and profile picture.
Public Profile:Includes information such as your current and most recent job, education, LinkedIn connections, and websites.
Additional Information:Includes experience, education, groups and recommendations.
C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
C.A.P.T.’N. (Publish /Post)
Mr. Lawrence is a seasoned leader and entrepreneur
in the construction industry , with more than 30 years
experience as principal and founding partner of several
major construction firms.
Under his leadership , these firms completed more
than $2.8 billion in construction for the hospitality,
commercial, institutional, government, and Industrial
market sectors, both domestically and internationally.
- Team Customer Service
- Visual Merchandising and Marketing Plan
- Renovation and Restoration Experience
C.A.P.T.’N. (Tools and Analysis)
Applications
LinkedIn applications enable you to enrich your profile, share and collaborate with your network, and receive key insights that help you be more effective.
Google Analytics
Use Google Analytics to track the number of visitors from your LinkedIn profile to your website.
C.A.P.T.’N. (Tools and Analysis)
C.A.P.T.’N. (Network)
10 minutes = One Million Dollars
How do you connect with your prospects??
Use the tools available to you!
Mobile
Natural Recommendations = TrustLinkedIn Groups
Case Study:
How LinkedIn Groups helped generate $10,000 for my business
LinkedIn Answers
Case Study:
How LinkedIn Answers turned into a $250,000 contract
Recommendations
Leveraging LinkedIn for Business
• Integrate with your existing strategy
• Measure sales and ROI
• Assign resources and allocate time
P.O.S.T.Four Simple Steps to Design Your Strategy
People
Objectives
Strategy
Technology
10 ways to increase your impact with
10 Power Steps
1. Create a polished profile
2. Connect and reconnect
3. Reach out to current and former clients
4. Join groups where your customers gather
5. Look at individual profiles
Source: Mashable
10 Power Steps
6. Use common interests to turn a cold call
into a warm call
7. Post relevant content onto groups
8. Answer questions
9. Create your own group
10. Share news
Source: Mashable
