lg colour teelevision

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Submitted by

M.VIJAY KUMAR

H T. NO. 092-08-115

PROJECT SUBMITTED IN PARTIAL FULFILLMENT FOR THE

AWARD OF DEGREE

MASTER OF BUSINESS ADMINISTRATION

By

GRAHAMBELL P.G. COLLEGE(Affiliated to Osmania University)

THUMKUNTA, SHAMIRPET,SECUNDERABAD 500078.(2008-2010)

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DECLARATION

I, M.VIJAY KUMAR, a student of M.B.A(Marketing) here-by declare

that the project report entitled CONSUMER PERCEPTION OF LG with special

reference to LG ELECTRONICS at LG ELECTRONICS PVT. LTD,

Uppal.

This project report is submitted in partial fulfillment of the requirement

for the award of MASTER OF BUSINESS ADMINISTRATION from

GRAHAMBELL PG COLLEGE affiliated to OSMANIA UNIVERSITY,

Hyderabad, for the year 2008-2010.

Date:

Place:

M.VIJAY KUMAR

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ACKNOWLEDGEMENT

A Good start leads to a Fine end. The ideal way to begin documenting

this project work would be to extend my earnest gratitude to everyone

who has encouraged, motivated and guided me to make a fine effort for

successful completion of this project.

I am very thankful to Mr/Mrs_____________, faculty of business

management for guiding me throughout the project. My sincere Gratitude

to the College Management for extending their co-operation for

successful completion of my project.

A final word of thanks goes to my Parents, Friends and everyone else

who made this project possible. Your contributions have been most

appreciated

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CHAPTER-1

INTRODUCTION

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INTRODUCTION TO MARKETING

Marketing is a social and managerial process by which individuals and

groups obtain what they need or want through creating, offering, and

exchanging products of value with others.

This definition of marketing rests on the following core concepts:

Needs, wants, and demands; products (goods, services and ideas); markets;

and marketers and prospects. These concepts are illustrated

TRENDS:

Marketing is not like Euclidean geometry, a fixed system of concepts

and axioms. Rather, marketing is one of the most dynamic fields within the

management arena. The marketplace continually throws out fresh challenges,

and companies must respond. Therefore it is not surprising that new

marketing ideas keep surfacing to meet the new marketplace challenges.

A growing emphasis on quality, value and consumer perception.

A growing emphasis on relationship building and customer retention.

A growing emphasis on building strategic alliances and networks.

A growing emphasis on global thinking and local market planning.

A growing emphasis on direct and online marketing.

A growing emphasis on services marketing.

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A growing emphasis on ethical marketing behavior.

INTRODUCTION :

The projects deal with the consumer perception. The

survey is conducted to know the perception of the customers who is having a

Television of LG and other competitive brands.

TELEVISONS:

A television is the product produced by the differentcompanies. It is used to entertain us. And we can know more information like

news and much more information from the news channels. At present, there

are many models available in the LG Company.

PLASMA TELEVISION

LCD TELEVISION

MARQUIS PLUS

SOUND MASTER

GOLDEN EYE

The companies, which produce televisions, they are:

LG

BPL

ONIDA SAMSUNG

THOSHIBAOTHERS

This project is done in regarding to the LG Colour television.

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CONSUMER PERCEPTION

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THEORATICAL PERSPECTIVE

Customer:

Customer is defined as anyone who receives that which is produced by

the individual or organization that has value.

Customer expectations are continuously increasing. Customers

seek out products and producers that are best able to satisfy their requirements.

A product does not need to be rated highest by customers on all dimensions,

only on those they think are important.

Consumer perception:

Consumer perception is a measure of how products and services

supplied by a company meet or surpass customer expectation. It is seen as a key

performance indicator within business.

Disperception------------- Perception Expectations

Consumer perception is an ambiguous and abstract concept and the

actual manifestation of the state of perception will vary from person to person

and product/service to product/service. The state of perception depends on a

number of both psychological and physical variables which correlate with

perception behaviors such as return and recommend rate. The level of perception

can also vary depending on other options the customer may have and other

products against which the customer can compare the organization's products.

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IMPORTANCE OF CONSUMER PERCEPTION:

Exceptional customer service results in greatercustomer retention,

which in turn results in higher profitability. Customer loyalty is a major

contributor to sustainable profit growth. To achieve success, a company must

make superior service second nature of the organization. A seamless

integration of all components in the service-profit chain employee perception,

value creation, consumer perception, customer loyalty, and profit and growth

links all the critical dynamics of top customer service.

Satisfying the customer is a race without finish." Vernon Zelmer

Many companies forget that satisfying customer needs and continuous value

innovation is the only path to sustainable growth. This creates opportunities for

new, smaller companies to emulate and improve upon what made their bigger

competitors successful in the first place and steal their customers.

1. It costs between five and six times more to attract a new customer than to

keep an existing one.

2 Companies can boost profits anywhere from 25 to 125% by retaining merely

5% more existing customers.

3. Only one out of 25 dissatisfied customers will express disperception.

4. Happy customers tell 4 to 5 others of their positive experience. Dissatisfied

customers tell 9 to 12 how bad it was.

5. Two-thirds of customers do not feel valued by those serving them.

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http://www.1000ventures.com/business_guide/crosscuttings/customer_service.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/customer_retention.htmlhttp://www.1000ventures.com/business_guide/profits_sustainable.htmlhttp://www.1000ventures.com/business_guide/profits_sustainable.htmlhttp://www.1000ventures.com/business_guide/im_s-p_chain.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/employee_satisfaction.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/customer_value_creation.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/customer_service.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/customer_retention.htmlhttp://www.1000ventures.com/business_guide/profits_sustainable.htmlhttp://www.1000ventures.com/business_guide/profits_sustainable.htmlhttp://www.1000ventures.com/business_guide/im_s-p_chain.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/employee_satisfaction.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/customer_value_creation.html


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MEASURING CONSUMER PERCEPTION:

It's a well known fact that no business can exist without customers.

Organizations are increasingly interested in retaining existing customers while

targeting non-customers. Measuring consumer perception provides an indication

of how successful the organization is at providing products and/or services to the

marketplace.

Companies conducting consumer perception research should strive to determine:

* What product and service issues are important to customers?

* How does the subject company perform on these issues?

* How do the issues impact future purchase intent?

* The second step is to select a survey methodology, considering population

size, geography and demographics. The format and feedback should:

* Accurately reveal status and performance.

* Objectively understand the customer's perspective.

* Provide actionable information for reaching total consumer perception.

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* Provide useful information on the marketplace and the competitive

environment

Since, perception is basically a psychological state; care should be taken

in the effort of quantitative measurement, although a large quantity of research

in this area has recently been developed.

Berry, Brodeur defined ten 'Quality Values' known as the ten domains of

perception which influence perception behavior.

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These ten domains of perseption include:

1. Quality

2. Value

3. Timeliness

4. Efficiency

5. Ease of Access

6. Environment

7. Inter-departmental Teamwork

8. Front line Service Behaviors

9. Commitment to the Customer

10. Innovation

These factors are emphasized for continuous improvement and

organizational change measurement and are most often utilized to develop the

architecture for perception measurement as an integrated model. Parasuraman,

Zeithaml and Berry provide the basis for the measurement of consumer

perception with a service by using the gap between the customer's expectation of

performance and their perceived experience of performance. This provides the

measurer with a perception "gap" which is objective and quantitative in nature.

One of the indicators of a Companys health, Consumer perception, can be

found through market analysis. Satisfied customers usually lead to more sales

and profit, making it a strong indicator of company performance.

CRITERIA FOR CONSUMER PERCEPTION:

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APPROACHES TO ACHIEVE CONSUMER PERCEPTION:

According to Adrian Thompson Consumer perception can be achieved by the

following 7 approaches:

1. Encourage Face-to-Face Dealings & Honor the companys Promises

2. Respond to Messages Promptly & Keep your Clients Informed

3. Be Friendly and Approachable

4. Have a Clearly-Defined Customer Service Policy

5. Attention to Detail (also known as 'The Little Niceties')

6. Anticipate Client's Needs & Go Out Of Your Way to Help Them Out

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BENEFITS OF CONSUMER PERCEPTION:

1. Customers stay with the company longer.

2. Customers deepen their relationship with company.

3. Customers demonstrate less price sensitivity.

4. Customers recommended companys products or services to others.

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COMPANY

PROFILE

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HISTORY

Established in 1997, LG Electronics India Pvt. Ltd. is a wholly

owned subsidiary of LG Electronics, South Korea. In India for a decade now,

LG is the market leader in consumer durables and recognized as a leading

technology innovator in the Information Technology and Mobile

communications business. LG is the acknowledged trendsetter for the

consumer durable industry in India with the fastest ever nationwide reach,

latest global technology and product innovation. One of the most formidable

brands, LGEIL has an impressive portfolio of Consumer Electronics, Home

Appliances, GSM mobile phones and IT products.

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have Health Air System, which preserve the nutrition in food and

washing machines have Fabric are System, which takes the health factor

down to ones clothes. All the products offered by the company have

unique technologies, developed by its R&D departments that givecustomers a healthier environment to live-in.

The year 2001 witnessed LG becoming the fastest growing

company in the consumer electronics, home appliances and computer

peripherals industry. The company had till the month of October 2001

achieved a cumulativ4e turnover of Rs 5000 Crores in India since its

inception in 1997, making it the fastest ever Rs 5000 Crores clocked by

any company in the Indian consumer electronics and appliances industry.

Having achieved this milestone, LG achieved another benchmark with the

first ever sales of One Lakh ACs (Windows and splits in a calendar year).

LG is poised to surpass its turnover target of Rs 2700 Crores this year and

clock a turnover of Rs 3000 Crores.

LG Electronics India is the fastest growing company in the

consumer electronics, home appliances and computer peripherals industry

today. LG Electronics is continually providing superior technology

products & value for money to over 50 lakh households in India. This

year, LG has emerged as the leader in Colour Televisions having set the

sales target of one million units of color Television for 2002; LG has

already achieved the one million mark in the month ahead of its target.

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FINANCIAL PERFORMANCE:

LG electronics achieved turnover of 19.03 billion for the year 2000

against Rs.10.56 billion in the fiscal year of 1999. The company has also

outlined an initial target turnover of Rs 25 billion for 2001. The company has

achieved a profit before tax of Rs 750 million, up from Rs 570 million last

year.

IT INITIATIVES FOR 2003:

LG electronics has achieve its targeted turnover of Rs 2 billion from

its IT range of products in 2000 and Rs 5 billion in 2001.Compared to an

industry LGAR of 45%, LG has a growth of 100% over last year. It may

increase its market share in the PC monitor segment from 24% in 2000 to 31%

in 2001.

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% CONTRIBUTION BY PRODUCT CATEGORY TO TOTAL

TURNOVER:

PRODUCT

CATEGORY

199

9

200

0

200

1

200

2

200

3

200

4

200

6

2007

Consumer

electronics

55% 42% 40% 38% 37% 39% 40% 43%

Home

appliances

45% 48% 40% 39% 35% 41% 39% 41%

IT port folio --- 10% 20% 23% 28% 20% 21% 16%

GLOBALISATION:

70% of its total revenues are from overseas.54 subsidiaries carry out

manufacturing, sales and marketing, R&D, customer servicing in key

geographical sites all over the world.

CREATING VALUE FOR THE CUSTOMERS:

Our purpose is to create value for the customers in everything we do.

In doing so, LGEIL will naturally innovate and develop the products and

services to meet our goals of providing the outmost value for the customers.

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CREATING VALUE FOR THE PEOPLE:

LGEIL extends a warm hand to contribute to the world community totouch the hearts of the customers, friends, shareholders employees, partner and

subsidiaries at home and abroad. We create value and help people realize their

dreams of a better life.

LGEIL-STATUS:

Started in 1997

Factory Established in APRIL, 1998

GROWTH

1997: Rs 125 crores

1998: Rs 485 crores

1999: Rs 1056 crores








2007: above Rs 9012 crores

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SALES AND MARKET SHARE:

LG achieved CTV growth of 38 percent in the CTV segment for the

year 2001 and has emerged amongst the top three CTV brands in the

industry. It has enhanced its market share in the CTV category from 8

percent last year to 10 percent in the current year.

In the air conditioner segment, LG is the market leader with 30 percent

share in the market. The company recorded a growth of 110 percent for

the year.

LG is also the marked leader in the Microwave category, cocking a

growth of 114 percent for the said period.

In the frost free Refrigerator segment LG recorded a growth of 57

percent over the last year while ion fully automatic washing machine

segment, LG recorded a growth of 72 percent.

While the consumer electronics and home appliances industry growth

rate has been approximately 8-10 percent in 2001. LG electron has

grown by a phenomenal 80 percent.

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PRODUCTS RANGE AND MARKET SHARE:

COLOUR TV:

As per ASCON (Association council of confederation of Indian

industry), 100 out of 125 industries surveyed posted moderate growth

rate to high growth rate during FY 2001, while the consumer durable

industry registered over 20% growth.

The sales of CTV from 1988 to 1999has increased from 1.3mn

units to 4.4mn units and the market share of LG CTV in comparing

with other brands is 11% (FY 2000).

REFRIGERATOR:

As per ASCON (Association council of confederation of Indian

industry), the refrigerator production showed a 55 YOY while the

exports during the said period grew by 10% YOY. The market share of

LG refrigerators in comparing with other companies is 7% (FY2001).

WASHING MACHINES:

As per ASCON (Association council of confederation of

Indian industry), the washing machine production for FY01 increased

buy 2.5 while sales rose by 2%. The washing machine market consists

of two broad segments-semis automatic and fully automatic. The

market share of LG washing machines in comparing with other

companies is 10 % (1999).

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MICROWOVENS:

The microwave oven market is in nascent stage of

development in the country. However with consumers in the past fewmonths and in consonance with the demand supply theory, Prices have

come down. Demand however, is likely to remain confined to the urban

segment of the population with the phenomenon of nuclear families

becoming a reality and with women moving out of their households in

order to augment their family income, a microwave comes in handy to

share the burden of household cores.

In terms of volumes, the market has grown to 11000 units in

2001 and is expected grow to 150000 units in the current year. Sales

have shown robust growth in the past two years with and estimated 29

percent spurt in sales recorded in 2001. The microwave market is likely

to grow to 150000 units in the year 2002, out of total sales only 70

percent are slated or domestic consumption.

LG CO. Sales and market share comparison with others

COMPANY MARKET SHARE SALES UNITS

L.G. 20.9% 23000

BPL 19.1% 21000

ONIDA 18.2% 20000

SAMSUNG 18.2% 20000

AKAI 9.1% 10000

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OTHERS 14.5% 16000

It has planed to gold KG health waves scholarship in collaboration

with Delhi pusa institute of hotel management. it will award a scholarshipor Rs. 25000/- to deserving students. The company has introduced multi

lingual cookery programs in VCDS that will be available Hindi, Marathi,

Bengali, Gujrati, Tamil, Kannada, Malayalam, and Telugu.

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PRODUCT PROFILE

LG EIL PRODUCTS

Colour television constitutes the core of the LGEIL product

portfolio in India. The company drops to gain more than 20.9% market

share in India in colour television.

AUDIO VIDEO

The LG India product portfolio comprises of audio video and white

good products. The audio video range comprises of colour televisions

audio systems and video cd.

LG has different range of varieties in colour television. The vision

plus series represent the break through in technology achieved by LG onhome theater on the individual room for CTVS. And also provided by this

company 14, 21, 29 colour televisions are produced. And best

competitor in the in the market place. And also 21 colour television give a

22 viewing experience while a 29 colour television give a 30 viewing

experience.

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MARKETING STRATEGIES

To achieve the desired target, the companies have formulated various

marketing strategies to meet their specific targets. Each player may have a

unique set of strengths and weaknesses. The company will have to check

different marketing strategies based on a systemic study of the underlying

opportunities in the light of exiting strengths and barriers.

While some have concentrated on the price cutting brand building,some have looked at improving distribution, Quality, perception, product

competitiveness etc., LG electronics rightly understood the consumer

motivation to create magnetic products, price them strategically position

them sharply and keep making the magnetism more potent. Having

understood the finer differences in consumer motivations it opted for sharp

arrow reasons to buy differentiation over the blanket- all approach

taken by most of the other players LGs strategy is to make their dealers its

partners. The company believes that its future lies in e-commerce the

objective is to have at least one million hits on their website in 2000 and

develop 4000 internet dealers in FY2002 in additions to the exiting 3000

dealers nationwide. LG is the first company to offer consumers electronics

on its Webster; LG offers attractive online financing options. The

companys AD spent has increased from Rs. 240mn (FY1997) to

Rs.700mn year (FY2002) and this year Rs. 800mn (FY2003). The

Companies to extend their reach.

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RURAL MARKETING STRATEGIES

LG India has also been taking a slew of initiatives as a part of

Corporate Social Responsibility. LGEIL is proud to have adopted about 24

villages around our Greater Noida facility. LG extends Free Medical Care,

which comprises of free check ups and a free distribution on of medicines on a

daily basis. LGEIL is also generating self-employment opportunities for the

people in the form of tailoring, knitting etc. in addition to all this, LG also

sends veterinary doctors regularly to these villages. Besides all this, LG India

is one of the very few companies in the country that has an internal Energy,

Environment, Safety and Health Department. This function caters to activities

like Energy Conservation, Environmental Issues, Work Place Fire and Safety

as well as Occupational Health for the benefit of the employees.

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LG plans for Financial year 2001 are :

The year 2001 witnessed LG becoming the fastest growing company

in the consumer electronics, home appliances and computer peripherals

industry. The company had till the month of October 2001 achieved a

cumulative turnover of Rs 5000 Crores in India since its inception in 1997,

making it the fastest ever Rs 5000 Crores clocked by any company in the

Indian consumer electronics and home appliances industry. Having achieved

this milestone, LG achieved another benchmark with the first ever sales of

One Lakh ACs (Windows and Splits) in a calendar year.

1.

LGs: Sport marketing and advertising:

LG spiced out three new contests to create world cup excitement. In

an initive aimed at enhancing the consumer involvement with the brand LG

during the world cup 2003 LG electronics India pvt.

In April, LG was the official supplier of consumer electronics and

home appliances, CD-ROMs handheld PCs and monitors for the world cup

2003, and ICC championship trophy is also sponsored by LG. it also

sponsored the recent ICC world 2003 in south Africa. And also recent India

and Pakistan cricket matches also sponsored by in this company.

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2. CUSTOMER SERVICES:

LG electronics has decided to give a strong push to strengthen its

service network. It intends to increase the number of service points from 65

to 100. a string of consumer promos like free service weeks. Annual

maintenance plan, loyality programs, special offers to previous buyers and

honeymoon packages for newly wedded couples are in the pipeline.

3.PRICING:

With prices touching an all time low in FY 2002 and with new

capacities coming up the trend is expected to continue penetration pricing

has been adopted by LG. The strategy is to keep entry-level prices in order to

active demand.

4.DISTRIBUTION:

The trend of beating industry norms started with the fastest ever-

nation wide launch by LG in a period of 4 and 1/2 months with thecommencement of operations in May 1997. LG set up a state-of-the art

manufacturing facility at Greater Noida, near Delhi, in 1998, with an

investment of Rs 500 Crores. This facility manufactured Colour Televisions,

Washing Machines, Air-Conditioners and Microwave Ovens. During the year

2001, LG also commenced the home production for its eco-friendly

Refrigerators and established its assembly line for its PC Monitors at its

Greater Noida manufacturing unit. The beginning of 2003 saw the roll out of

the first locally manufactured Direct Cool Refrigerator from the plant at

Greater Noida.

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PLASMA MODEL TELEVISIONS

LG 26PC7DC

Plasma TV, 26 inch, HDTVTelevision, Resolution: 1366 x 768pixels, Brightness: 500 cd/m

LG 32PC7D


LG 50PC5D


LG 47PC5D

Plasma TV, 47 inch, HDTV-ReadyTelevision, Resolution: 1024 x 768pixels, Brightness: 1500 cd/m

LG 60PY3D

Plasma TV, 60 inch, HDTVTelevision, Resolution: 1920 x 1080pixels, Brightness: 1000 cd/m,

LG 42PC5DC

Plasma TV, 42 inch, HDTV

Television, Resolution: 1024 x 768pixels, Brightness: 1500 cd/m,

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CHAPTER- II

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OBJECTIVES OF THE STUDY

In a competitive marketplace where businesses compete for customers,

consumer perception is seen as a key differentiator and increasingly has become

a key element of business strategy.

To achieve success, companies must generate repeat business, getting

their customers to return again and again. And they do this by creating highly

satisfied customers. It's the owner's concerted effort to determine the issues

that drive consumer perception and then deliver on them. The only way to

know whether the company is delivering on them is to measure continuously.

The study is undertaken to analyze the customer perception of the LGEIL with

respect to Television.

To know the customer behavior of LG Color Television.

To know the most influencing factors in decision making to

purchase a CTVs.

To ascertain the customers level of perception with the product of

LGEIL.

To know the problems faced by the customer from the LG Color

Television.

To know the consumer perception with the sound system of LG

Color Televisions.

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CHAPTER-III

ANALYSIS AND

INTERPRETATION

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GRAPH SHOWING VARIOUS BRAND

PERFORMANCE BY THE RESPONENTS

TABLE #1

0

10

20

30

40

50

60

LG BPL SAMSUNG ONIDA OTHERS

PRODUCTS

RESPONDENTS%

RESPONDENTS

PERCENTAGE

2. when they were asked about do you like mostly like product in the LG

company products in the given table;

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TABLE # 2

PRODUCTS RESPONDENT PERCENTAGE

TV

REFRIGIRATER

WASHING

MACHINE

OVEN

30

25

4

1

50.00

41.66

6.67

1.66

60 100.00

INTERPRETATION:

We can conclude from the above the table that out of 60 represents 50 percent

of people likes TVS and followed by refrigerator is 41.66 %, washing

machines are 6.67 % and ovens are used 1.66 % people.

GRAPH SHOWING VARIOUS BRAND

PERFORMANCE BY THE RESPONDENTS

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TABLE #2

0

10

20

30

40

50

60

TV REFRIGIRATER WASHING MACHINE OVEN

PRODUCTS

RESPONDENTS(%)

RESPONDENTS PERCENTAGE

3. When they were asked about opinion on price of LG colour televisions.

the respondents are given in that opinion following table

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TABLE # 3

OPINIONS RESPONDENTS PERCENTAGE

Very high

High

No difference

Low

6

10

27

17

10.00

16.00

45.00

28.33

60 100.00

INTERPRETATION:

The above table shows the opinion on price in that way many of the

respondents (45%) are told that no difference to other company televisions.

And next followed by low price (28.33) to compare to other company colour

televisions.

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GRAPH GIVING VARIOUS PRODUCTS OWNED BY

THE RESPONDENTS

TABLE #3

0

5

10

15

20

25

30

35

40

45

50

Very high High No difference low

PRODUCTS

RESPONDENTS%

RESPONDENTS

PERCENTAGE

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4. Factors to the survey the purchase of LG colour television set below

table

TABLE # 4

Reasons respondents percentage

Model

Price

Publicity

features

14

12

7

27

23.33

20.00

11.66

45.00

60 100.00

INTERPRETATION:

According to the survey the main factor influencing to purchase of LG colour

television. And followed by model is 23.33 percentage, price is 20.00

percentage and after that follows publicity is 11.33% as follows.

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5. When asked to opinion of the respondents to who is influenced to

purchase this brand given below table?

TABLE # 5

OPINION ON RESPONDENTS PERCENTAGE

Dealers

Friends

Relationships

Self interest

12

7

6

35

20.00

11.66

10.00

58.33

60 100.00

INTERPRETATION:

Those consumers who purchased LG CTVs suggested that are self interest are

58.33% and then those consumers who are known as suggested by dealers are

20.00% and followed by friends and relations.

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GRAPH SHOWING

WHO INFLUENCED YOU TO PURCHASE THE LG

COLOUR TV

TABLE 3 5

0

10

20

30

40

50

60

70

Dealers Friends relatiopnships self interst


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6. When they were asked about the purpose in this LG CTV going below

TABLE # 6

Opinion on respondents percentage

Entertainment

Education

Sports

Others

48

3

9

0

80.00

5.00

15.00

0.00

60 100.00

INTERPRETATION:

When they asked to the consumers to sell about opinions on the selecting only

in this brand. That are declared to many of the consumers are told that

entertainment (80%) to use. and follows sports (15%). Education (5%).

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GRAPH SHOWING RESPONDENTS OPINION ON

PRICE BASIS

TABLE #6

0

10

20

30

40

50

60

70

80

90

Entertainment Education Sports Others


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FOLLOWING GRAPH SHOWS INFORMATION OF

OPINION ON CLARITY AND SOUND SYSTEM

TABLE #7

0

10

20

30

40

50

60

70

Very good Good Not so good


8. What is the reason for choosing particularly of the brand? As follows

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TABLE # 8

REASON RESPONDENTS PERCENTAGE

Quality

Price

Features

others

12

12

36

0

20.00

20.00

60.00

0.00

60 100.00

INTERPRETATION:

The above table displayed on particularly in this brand select as on many of theconsumers are tell about features is 60%. Quality. Price as 20% as on.

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FOLLOWING GRAPH SHOWS INFORMATION ON

QUALITY PRICE FEATURE AND OTHERS

TABLE # 8

0

10

20

30

40

50

60

70

Quality Price Features others


9. Which particular media do you think is effectively spreading the

television market; as following table is display?

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TABLE #9


Electronics

Print media

Sales persons

dealers

26

22

8

4

43.33

36.33

13.33

6.66

60 100.00

INTERPRETATION:

The above table displays many of the consumers are said to use electronic

media is 43.33%. And after print media is 36.66%, after that used sales person

and dealers.

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TABLE #10

OPINION ON RESPONDENTS PERCENTAGE

Dealers

Service centers

25

38

36.66

63.33

60 100.00

INTERPRETATION:

By seeing the above table we can conclude that 36.66 % of the people have

meet dealers when they faced problems with the product and 63.33 % of

people have meet service centers when they faced problems.

IF YOU FACED ANY PROBLEMS WHOM DO

YOU CONTACT

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TABLE # 10

0

10

20

30

40

50

60

70

Dealers Service centers


11. When collected the opinion to the consumers to ask how do you state in

this LG colour television set. As following below table

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TABLE # 11

0

10

20

30

40

50

60

Technically superior Reliable Value of money


12. Recommendation of LG colour televisions to others, as follows;

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TABLE # 12


YES

NO

48

12

80.00

20.00

60 100.00

INTERPRETATION:

Survey reports reveal that 80% of consumers are recommending motivating

to buy LG CTV. In addition 20% consumers are not recommending to others.

GRAPH

RECOMMENDATION OF LG COLOUR TELEVISION

TO OTHERS:

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TABLE # 13

OPINION RESPONDENTS PERCENTAGE

YES

NO

21

39

35.00

65.00

60 100.00

INTERPRETATION:

By the above table we can conclude that 35.00 % of people have satisfied with

financial options provided for the colour television and 65 % of people have

not satisfied with financial options provided for the colour television.

GRAPH

FINANCE SERVICES PROVIDED AT BELOW LEVEL

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table# 13

0

10

20

30

40

50

60

70

YES NO


14. When they were asked to the perception on the warranty period of in this

product in the company. As follows

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TABLE 3 14

0

10

20

30

40

50

60

70

YES NO


15. When they were asked their opinions on the models on this company

colour televisions. The results as follows;

TABLE # 15

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Good models

Average models

51

9

85.00

15.00

60 100.00

INTERPRETATION:

The above tables displayed on the models on the LG colour televisions are

most of the consumers are told that is 85% of consumers are good models and

another 15% consumers said average models.

GRAPH

CUSTOMERS OPINIONS ON LG COLOURTELEVISION MODELS

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TABLE # 15

0

10

20

30

40

50

60

70

80

90

Good models Average models


16. When they were asked about the perception about the perception level by

the product that they owned. The results were given in below table;

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TABLE # 16

LEVEL OF

PERCEPTION


Very much satisfied

Satisfied

Not satisfied

36

14

10

60.00

23.33

16.66

60 100.00

INTERPRETATION:

From the above table we can inferred that 60.00 % of respondents are very

much satisfied with the model they owed and 23.33 % of the people are

satisfied by the product and 16.66 % of people are not satisfied by the owned

product

GRAPH SHOWING THE FEELING OF

RESPONDENTS TOWARDS LG COLOUR

TELEVISOIN PERFORMANCE:

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TABLE # 16

0

10

20

30

40

50

60

70

Very much satisfied satisfied Not satisfied


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CHAPTER-IV

CONCLUSIONS

AND

SUGGESTIONS

CONCLUSIONS

1. Majority of the respondents are satisfied by the features.

2. 85% of respondents are satisfied with the models in the LG colour

televisions.

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CHAPTER-V

APPENDIX

QUESTIONNAIRE

Particulars about respondents

Name :

Occupation :

Address :

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1).CONSUMER BEHAVIOUR

-Schiffman & Kanuak,PHI,6th Edition-1997

2). MARKETING MANAGEMENT

- Philip Kotler

3).MARKETING MANAGEMENT Indian context

- Ramaswamy & Ramakumar, Mac Millan India ltd.-1995

Websites:

www.lgindia.com

www.google.com

lg colour teelevision

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