linkedin人力仲介專場網路研討會：社群媒體招募致勝之道
TRANSCRIPT
歡迎參加今天的線上研討會• 登入系統后，請熟悉的使用界面。• 所有參會人已自動被靜音。如果您有問題，請使用 Q&A 功
能輸入您的問題，向主持人提問。• 會議錄影和簡報將在會後用 email 和 LINE 分享。• 我們重視您的意見！
社群招募致勝之道 – Good to Great
©2013 LinkedIn Corporation. All Rights Reserved.
Kyle Liu廖紫華
Account ExecutiveTaiwan, Vietnam and Hong
KongStaffing & Search
Agenda
LinkedIn updates and the methodology for Recruitment firms
LinkedIn Candidates Journey
如何利用 LinkedIn 讓客戶和業務自動找上門LinkedIn RPS( 企業方案 ) 的 演示 , 教您如何迅速高效地找到完美的人才
1
2
3
4
全球最大的專業社群網站，擁有超過 4 億用戶
3M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
21M+BRAZIL
125M+UNITED STATES OF AMERICA
11M+CANADA
30M+INDIA
7M+AUSTRALIA
1M+NEW ZEALAND
4M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
18M+UNITED KINGDOM
9M+FRANCE
7M+ITALY
2M+BELGIUM
1M+DENMARK
3M+TURKEY
5M+NETHERLANDS
1M+SWEDEN
6M+SPAIN
22M+CHINA
4 .5 億用戶全球超過 +3 名用戶
每秒鐘 2500 萬用戶大中華區超過
1M+TAIWAN
1M+HONG KONG
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn: 亞太區的會員正在迅速增長450M+全球會員
187M+每月會員流量
+3 New每秒鐘新會員加入
Monthly uniques source:Comscore
6
18M+China
1.1M+Korea
1.3M+Taiwan 1.1M+
Hong Kong
52k+Macau
3M+Philippines
2.2M+Malaysia
1.5M+Singapore
4.7M+Indonesia
LinkedIn 的會員都是在美國以外
67%
38% YOY會員增長
93M+亞太區會員
1.5M+Japan
©2013 LinkedIn Corporation. All Rights Reserved.
• Helping You and Your Students
甚麼是社群招募 (Social Recruiting)?
核心理念——社群招募 (Social Recruiting)
建立關係 人際互動 社群招募培養你的專業人際網絡 做你最擅長的事建立你的雇主品牌和粉絲群
+ =
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn 的 Candidates Journey 是怎麼一回事 ?
11
12
©2013 LinkedIn Corporation. All Rights Reserved.
如何讓潛在客戶和業務自動找上門 ?
60%
of the decision process is complete prior to any interaction with your
business
15
Pass Time
Personal Networks
Invest Time
Professional Networks
Info on friendsEntertainmentKill timeSocialise
Maintain professional identityMake useful contacts
Updates on brandsKnowledge & current affairs
Source: The Mindset Divide research study, TNS, September 2012
The Social Network Mindset DivideUnderstanding and respecting the differences
Company Page
連結公司目前職缺
展示公司形象
多語言版本公司介紹
經常發佈公司動態，保持活躍度，與粉絲互動歸類母公司和其他子公司的關聯性
避免其他公司在自己公司專頁曝光（金版招聘專版以上）
17
您還是這樣子為您的公司賣廣告嗎 ?
Custom Segment Targeting
• Job Searchers – Applied, View or Searched for a Job
• Mass Affluent- Members who possess over $100k (USD) in investable assets.
誰是你的目標人群 ?
Sourcing for Senior CandidatesSPONSORED UPDATES &
LEAD CAPTURE LANDING PAGE
Content Engagement
• 定位目標人群，將訊息推廣到粉絲以外的群體• 撰寫可讀性強、有價值的資訊，軟性展現雇主品牌
Industry Reports for Senior Candidates
Leads via ContentSponsored content appears front & center in the homepage feed of your target audience.
45% of readers are executives.
Candidate Lead Capture Landing Page
Acquisition of 150-300 Candidate Email Leads on average even when they haven’t written it on LinkedIn
Acquisition of candidates’ profiles
Senior CandidatesResults
Company BrandingCAREER PAGE with
TARGETED ADS
Targeted Ads
• 你不缺最夯的顧問 , 你缺別人知道• 你不缺最夯的待遇 , 你缺潛在顧問知道• 你不缺最夯的職位 , 你缺候選人知道• 你不缺最夯的團隊 , 你缺客戶知道• 你不缺“百萬級”的數據庫 , 你缺能賣得出去的人• 你不缺 Cold Call的能力 , 你缺長期而有價值的接觸
Build & Engage — 解決痛點
©2013 LinkedIn Corporation. All Rights Reserved.
為什麼您要選擇 RPS?(Recruiter Professional Service)
©2012 LinkedIn Corporation. All Rights Reserved.
Seats/accounts
Where to buy
InMails/month
Talent pipeline
Bulk Messaging
Out of networkVisibility
Online Subscription
Single/personal
Buy online
Up to 30
No
No
No
Can see up to 3rd degree connection only
RPS Corporate
Corporate platform
Available from LinkedIn office only
100 each (pooled betweenall seat holders)
Yes
Yes
Yes
Access to entire LinkedIn network of 400m +
Can unlock full profiles /names
Online VS Recruiter RPS – High Level Comparison
Free Account
Single/personal
Open free online
N/A - can only InMail1stdegree connections
No
No
No
Can see up to 3rd
degree connection only
©2012 LinkedIn Corporation. All Rights Reserved.
Premium SearchFilters
Enterprise support
Training
Online Subscriptions
Yes7 Filters
No
No
RPS Corporate
Yes40+ Filters
Yes-Relationship manager
- Customer Success Manager -Point of contact
Access to “Recruiter Training Center” and Invitation to LinkedIn “Informed Sessions”
Online VS Recruiter RPS – High Level Comparison
Free Account
No
No
No
RPS Demo
• 不用再擔心錯過了一些優秀人才• 搜尋人才不再變得被動 , 彈指間找到合適的人才• 專人教授使用的秘訣 , 不必頭疼該怎麼開始學起• 要在行業裡競勝對手 , 你需要知道行業內每個職位變動的數據和分析資料
Recruit — 解決痛點
Thanks！ Questions ?
Kyle LiuEmail: [email protected]
©2012 LinkedIn Corporation. All Rights Reserved.