Presentation by Michael McClure, 2012

LinkedIn has changed…again.

Visit this link: http://www.linkedin.com/profile/sample

What is LinkedIn?

²  LinkedIn is the world’s largest “professional” ���social network

²  Originally developed for those in professional occupations

²  Increasingly used by all job seekers

²  Still requires professional conduct

²  Resume’s are historical, LinkedIn is also about the future

²  Not a traditional “job board” but can be used to search for jobs

²  Powerful networking and research tool

²  Employers and recruiters can search for possible candidates

²  Profile can be flagged as “job seeker”

What is LinkedIn?

²  Launched in 2003

²  161,000,000 members

²  2 new members every second

²  Publicly traded company with users ���in 200 countries

A Brief History

Social Media Landscape

Relationships Matter

²  82% confidence in LinkedIn

²  28% confidence in Twitter

²  23% confidence in Facebook

²  Like Twitter, Facebook, Google+, LinkedIn is primarily relational not transactional

Relationships Matter

²  80% of hiring managers use social ���media to find talent

²  95% use LinkedIn to find talent

²  80% of LinkedIn members influence business decisions

²  LinkedIn may have been a factor in your ���last job

Under the Hood

²  LinkedIn is a database

²  The database can be queried - keywords

²  Context sensitive

²  Aggregated

²  3 degrees of separation

Profile Completeness

²  Looking at 7 key areas for completeness

²  Employers are 40 times more likely to find you if your profile reaches 100%

Profile Completeness

²  A profile photo

²  Industry & location

²  Current position (with description)

²  Two past positions

²  Education

²  Skills – minimum of 3

²  Minimum of 50 connections

Profile Components ²  Headshot

²  Name

²  Headline

²  Current position

²  Recommendations

²  Connections

²  Websites/Twitter

²  Public Profile

²  Summary

²  Education

²  Experience

²  Groups

²  Skills

²  Interests

²  Extras (such as Amazon reading list or SlideShare)

²  Personal info

The Profile Summary

Headshot

Name

Headline

Current position

Recommendations

Connections

Websites/Twitter

Public Profile

Head Shots ���(Unprofessional)

Head Shots ���(Acceptable)

Head Shots ���(Professional)

Head Shots ���(Unprofessional)

You may need to upload a larger picture. The file dimensions should be between 200 x 200 and 500 x 500. Once you upload a larger profile picture, make sure you crop it! The profile picture is your headshot… so don’t include your elbows or knees!

Name & Headline

²  Use your real name

²  120 characters for an attention ���grabbing headline

²  Employers will search by keywords

²  Look for keywords used in your industry���and include them whenever possible

Network Summary

²  Number of recommendations

²  Number of connections

²  Websites/Blogs – include your own if ���you have one

The Summary

²  The summary is much like your ���2 minute elevator speech or the “tell ���me about yourself” question

²  2000 characters - Include keywords

²  Try to show you have good communication���skills instead of just saying it

Experience

²  LinkedIn is looking for 2 positions

²  Include a description - accomplishments with keywords

²  If you’ve had two positions for the same���company you may split them up

²  Don’t just copy and paste from the resume

²  Write in 1st person – but don’t overuse “I”

Experience

What to include if you’re unemployed?

²  Acceptable to wait up to 3 months

²  Include any volunteer work

²  Include any part time or contract work

²  State that you are ready for new opportunities

²  Avoid putting unemployed status in the headline

Experiences: Make Sure the Company Page is Linked Correctly LinkedIn’s New Profile adds more than just the name of the company in the Experience section. If there’s a corresponding company page, LinkedIn will display the company logo on your Experience section.

Education

²  Don’t forget evening courses, ���certificates, personal development, etc.

²  If all you have is high school then that’s ok

²  In a pinch you could even say “school ���of hard knocks” but be careful not to get carried away

Skills & Expertise

²  Tied to level of experience

²  You may add up to 50 but LinkedIn requires a minimum of 3 for profile completeness – what is now “all-star”

Connections

²  LinkedIn uses “gated access”

²  Requires existing relationship

²  50 connections are required for profile completeness

²  Each new connection can add 30 people to your 2nd level and 1000 people to your 3rd level

Connections

²  1st level connections are people in your ���direct network

²  2nd level connections are people in the network of your 1st level connections

²  3rd level connections are people in the networks of your 2nd level connections

Connections

Connections Where can you find new connections?

²  Past and present colleagues

²  LinkedIn “people you may know”

²  Alumni

²  Company search

²  LinkedIn Groups

Recommendations

²  Similar to reference letters

²  Ideally 6 – 10

²  Do not use the default message

²  Write a personalized message

Groups

²  Opportunity to participate

²  Can join up to 50 groups

²  Join groups in your field of interest or expertise

²  Powerful way to network and become known

Contact Information

²  Visible to your first level ���connections only

²  Include email and phone number

²  Do not include marital status

²  Do not include full mailing address –���city and province will do

Missing Extras

LinkedIn has recently removed:

²  Amazon reading list

²  Twitter feeds

²  WordPress

²  Box – used for uploading documents

²  Polls

New Twitter-like feature:

Applying for jobs?

²  To appear higher in searches the ���7 main areas need to be complete

²  Search & follow companies

²  Search jobs

²  Apply outside of LinkedIn if possible

²  Write a personalized message, not default

Upgrade?

²  Job Seeker icon

²  InMail

²  Profile Organizer

²  More detailed stats and info about connections who have viewed your profile

²  Premium search filter

Remember…

²  Complete profiles are 40 times more likely to be seen

²  Those with 2 recent positions are 12 times more likely to be seen

²  What goes on the Internet, stays ���on the internet (wayback machine)

Final Thoughts

²  Stay positive!

²  Get involved in the conversations

²  Give more than you get

²  Keep it current - update frequently

"LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business

professionals today.”��� - Forbes���

���

Questions?

Presentation by Michael McClure, 2012