logical thinking uekawa
TRANSCRIPT
- 1. GOOD FIND/ Logical Thinking Seminar GOOD FIND http://www.goodfind.jp/ SLOGAN Inc.
2. GOOD FIND / (10)http://www.goodfind.jp/ SLOGAN Inc. 3. GOOD FIND/1. ()2. () 13700 900 12800 () 1280 300 310 300 1600 0.8 1 / 20-60 () 12801/4 40000.5 0.8 http://www.goodfind.jp/SLOGAN Inc. 4. GOOD FIND/ 1 http://www.goodfind.jp/ SLOGAN Inc. 5. GOOD FIND / TOOL1: TOOL2: TOOL3: http://www.goodfind.jp/ SLOGAN Inc. 6. GOOD FIND TOOL1: / PC http://www.goodfind.jp/ SLOGAN Inc. 7. GOOD FIND/MECEMutually Exclusive and Collectively Exhaustive http://www.goodfind.jp/ SLOGAN Inc. 8. GOOD FIND / OL OL 3 OL http://www.goodfind.jp/SLOGAN Inc. 9. GOOD FIND / http://www.goodfind.jp/ SLOGAN Inc. 10. GOOD FIND / TOP DOWN BOTTOM UPhttp://www.goodfind.jp/ SLOGAN Inc. 11. GOOD FIND / http://www.goodfind.jp/ SLOGAN Inc. 12. GOOD FIND/ http://www.goodfind.jp/ SLOGAN Inc. 13. GOOD FIND/ http://www.goodfind.jp/ SLOGAN Inc. 14. GOOD FIND/ TOOL2: A B Ca-1a-2a-3 b-1 b-2 b-3 c-1 c-2c-3 1: 2: So What?/Why So? 3: MECEhttp://www.goodfind.jp/ SLOGAN Inc. 15. GOOD FIND/ TOOL2: a-1a-2a-3 b-1 b-2 b-3 c-1c-2c-3 http://www.goodfind.jp/SLOGAN Inc. 16. GOOD FIND/ 3 http://www.goodfind.jp/ SLOGAN Inc. 17. GOOD FIND TOOL3: /PDCA3CAISASBCGhttp://www.goodfind.jp/ SLOGAN Inc. 18. GOOD FIND TOOL3: /PDCA Plan(), Do(), Check(), Action() http://www.goodfind.jp/SLOGAN Inc. 19. GOOD FIND TOOL3: /3C Customer(), Competitor(), Company() http://www.goodfind.jp/ SLOGAN Inc. 20. GOOD FIND TOOL3: /AISASAttention(), Interest(), Search(),Action(), Share() Attention() Interest() Search() Action() Share() http://www.goodfind.jp/ SLOGAN Inc. 21. GOOD FINDTOOL3: / http://www.goodfind.jp/SLOGAN Inc. 22. GOOD FIND TOOL3: /BCG Growth-Share Matrix http://www.goodfind.jp/SLOGAN Inc. 23. GOOD FIND / (12) 2030 CM http://www.goodfind.jp/ SLOGAN Inc. 24. GOOD FIND / X A X A X AX X - PromoKon Product PlacePrice - - - etc. http://www.goodfind.jp/SLOGAN Inc. 25. GOOD FIND / 3 4 20 1.36~7 http://www.goodfind.jp/ SLOGAN Inc. 26. GOOD FIND/ ) X Y(X>Y) A(x,y,z)B(n,m,l) X>Y X>YAx AyAz Bn Bm Bl X>YX>Y X>YX>YX>Y X>Yhttp://www.goodfind.jp/ SLOGAN Inc. 27. GOOD FIND/ http://www.goodfind.jp/ SLOGAN Inc. 28. GOOD FIND/ Agenda 13:30-13:45 (15m) 13:45-15:001 (75m) 15:00-15:10(10m) 15:10-16:302 (80m) 16:30-16:50Q&A http://www.goodfind.jp/ SLOGAN Inc. 29. GOOD FIND TOOL1: / () Good Find Good Find Good Find HP OB Good Find http://www.goodfind.jp/ SLOGAN Inc. 30. GOOD FIND/ Yamasaki Shohei Div. 4CTOSIerE-mail : [email protected] twittersyamasaki http://www.goodfind.jp/ SLOGAN Inc. 31. TOOL4: GOOD FIND/ ) etc. ) http://www.goodfind.jp/ SLOGAN Inc. 32. GOOD FIND/ http://www.goodfind.jp/SLOGAN Inc. 33. GOOD FIND / http://www.goodfind.jp/ SLOGAN Inc. 34. GOOD FIND/ 1. ()2. ()14400 4800 9600 () 960 1600 3 10 1600 1600 0.6 1 / 20-60 () 96001/640000.5 0.8 http://www.goodfind.jp/SLOGAN Inc.