logical thinking 120918nojima
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- 1. GOOD FIND/ Logical Thinking Seminar GOOD FIND http://www.goodfind.jp/ SLOGAN Inc.
2. GOOD FIND/ NOJIMAShigeaki 102011Div.2011300 E-mail : [email protected] Facebookhttp://facebook.com/shigeaki.nojima http://www.goodfind.jp/SLOGAN Inc.2 3. GOOD FIND/ http://www.goodfind.jp/ SLOGAN Inc. 4. GOOD FIND/ Why Logical Thinking? http://www.goodfind.jp/ SLOGAN Inc. 5. GOOD FIND/ http://www.goodfind.jp/ SLOGAN Inc. 6. GOOD FIND / Q: (8)http://www.goodfind.jp/ SLOGAN Inc. 7. GOOD FIND/ 1. () 2. () 15060.80.2 2 = 288 30000.4 20 = 24000 &30000.61500 3 = 9900 22500.05 4 = 450 1 144 2/3 = 96 1200 3 = 3600 & 33001/5 = 660 112 x 1 = 112 3 http://www.goodfind.jp/SLOGAN Inc. 8. GOOD FIND/ 1 http://www.goodfind.jp/ SLOGAN Inc. 9. GOOD FIND / } } TOOL1: TOOL2: TOOL3: TOOL4: http://www.goodfind.jp/ SLOGAN Inc. 10. GOOD FIND TOOL1: / () PC http://www.goodfind.jp/ SLOGAN Inc. 11. GOOD FIND / MECE Mutually Exclusive and Collectively Exhaustive OL OL OL 3 http://www.goodfind.jp/ SLOGAN Inc. 12. GOOD FIND / http://www.goodfind.jp/ SLOGAN Inc. 13. GOOD FIND/Question http://www.goodfind.jp/ SLOGAN Inc. 14. GOOD FIND/ Answer http://www.goodfind.jp/ SLOGAN Inc. 15. GOOD FIND/ AnswerFunction of~ Broken refrigerator New refrigerator A refrigerator Function of~ http://www.goodfind.jp/SLOGAN Inc. 16. GOOD FIND / TOP DOWN BOTTOM UPhttp://www.goodfind.jp/ SLOGAN Inc. 17. GOOD FIND / http://www.goodfind.jp/ SLOGAN Inc. 18. GOOD FIND TOOL3: /} 3CCustomer(), Competitor(), Company()} 4PProduct(), Price(), Place(), Promotion()} STPSegmentation(), Targeting(), Positioning()} AIDMAAttention(), Interest(), Desire(), Memory(), Action()} PDCAPlan(), Do(), Check(), Action()http://www.goodfind.jp/ SLOGAN Inc. 19. GOOD FIND / (12)2030CM http://www.goodfind.jp/ SLOGAN Inc. 20. GOOD FIND/ PromotionCM 2030Target etc http://www.goodfind.jp/ SLOGAN Inc. 21. GOOD FIND/ X A X A X AX X - Promo?on Product PlacePrice- - - etc. http://www.goodfind.jp/SLOGAN Inc. 22. GOOD FIND/ http://www.goodfind.jp/ SLOGAN Inc.