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RESEARCH PROJECT ON

LUX SOAP

FOR THE PARTIAL FULFIMENT OF THE

REQUIREMENT

FOR THE AWARD OF

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By: Submitted By:

P!"# S$i%& B&'(&) Ab$i'&* Si'+$ B$&'d&i

,&)+!ti&( U'i*e(ity BBA -I SEM./,SOB.0.01.

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I'de2

S# N!# T!%i3 P&+e N!#. Ceti"i3&te "!m F&3u)ty ,uide

4 De3)&&ti!'

/ Pe"&3e

5 Ob6e3ti*e !" t$e Study

7 C!m%&'y P!"i)e 8 HUL

9 Di(tibuti!' C$&''e) HUL

; P!du3t Mi2 8 HUL

< O*e*ie= 8 Lu2 S!&%

1 M&>eti'+ Mi2

.0 SWOT A'&)y(i(

.. C!m%etit! A'&)y(i(

.4 M&>et Se+me't&ti!'

./ Re"ee'3e

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C!m%&'y P!"i)e 8 HUL

• A 74? !='ed (ub(idi&y !" A'+)! Dut3$ +i&'t U'i)e*e#

• I'di& 8 .et S$&e 8 T!i)et (!&% 3&te+!y 8 75#/?

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Re*e'ue Pe3e't&+e

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Di(tibuti!' C$&''e) 8 HUL

• 4000 Su%%)ie( &'d &((!3i&te(

• 5000 Redi(tibuti!' (t!3>)i(t

•C!*ei'+ . mi))i!' et&i) !ut)et(

• Re&3$i'+ 470 mi))i!' u&) 3!'(ume(

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C!m%&'y P!"i)e : Lu2 S!&%

• .1.9 8 L&u'dy (!&%

• .147 8 B&t$!!m (!&%

• I'di& 8 .141

• Fi(t b&'d &mb&((&d!: Lee)& C$it'i( .141

• M&>et ($&e i( &)m!(t eu&) t! Li"ebu!y

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M&>eti'+ Mi2

P!du3t:

• P!du3t C)&((i"i3&ti!':

• T&'+ib)e

•  N!'du&b)e +!!d

• Lu2 &'d !t$e (!&%( "&)) i't! t$e 3&te+!y !" 3!'*e'ie'3e +!!d#

Pi3e:

• R(#7

• R(# .0

• R(# 47

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P)&3e:

• i'&& St!e(

• De%&tme't&) St!e(• M&))(

P!m!ti!':

• Te)e*i(i!' Ad*eti(eme't(

•  Ne=(%&%e Ad(

• R&di! 8 T&+ Li'e(

P!du3t Li"e Cy3)e:

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M&tuity St&+e

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L!+!:

L&be)i'+: Lu2 t&de 3$&&3te ! )!+! i( %e(e't %!mi'e't)y i' t$e %&3>&+e

Fem&)e m!de)

Di(%)&yed +&%$i3&))y 8 ey i'+edie't(

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P&3>&+i'+:

Di""ee't 3!)!( 8 Di""ee't

*&i&'t( S&""!' 8 S&""!' *&i&'t(

Pi'> 8 R!(e e2t&3t( et3#

P&3>&+e (iGe 8 .00+m@ .40+m@ .70

+m

L&u'3$ed 8 Mi'i Lu2 8 57+m R( 7

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Pi3e:

  C!m%etiti*e %i3e(: Neit$e $i+$

'! )!=

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P)&3e:

  HUL di(tibuti!' 'et=!> 8 >ey

(te'+t$ W$i3$ $e)%( e&3$ !ut it(

 %!du3t &3!(( t$e )e'+t$ &'d =idt$

!" t$e *&(t 3!u'ty

  4000 Su%%)ie( A((!3i&te(

  ;000 St!3>i(t(

  Die3t 3!*e&+e i' !*e . mi))i!'

et&i) !ut)et(

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 Net=!>:

F&3t!y 8 C!m%&'y =&e$!u(e( 8 

Di(tibut! 8 M&>et

F&3t!y 8 W$!)e(&)e Bi+ et&i)e(

Bu)> !de( 8 /0? S&)e(

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P!m!ti!':

A3ti*e (i'3e .141

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Fe&tued &)) t!% &3te(( !" t$ei time(#

 

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Fi(t M&)e B&'d

Amb&((&d!:

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S&)e( P!m!ti!':

  Lu2 +!)d (t& !""e: 44 C&&t ,!)d

3!i' i' t$e S!&% 8 Fi(t .0 3&))e 

E2t& /0 +m +!)d

Lu2 (t& b&'!@ Ai($ >&! 3!'te(t: A

(%e3i&) %!m!ti!'&) %&3> !" )u2 (!&%

 8 S3&t3$ 3&d 70 )u3>y =i''e +!t

t$e 3$&'3e t! meet Ai($=&y& &i#

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Ste'+t$(:

St!'+ m&>et e(e&3$ D!! t! d!! 

(&m%)i'+ 8 !'3e i' & ye& 8 Ru&) &'d

Ub&' &e

M&'y *&i&'t( A)m!'d !i)@ O3$id

e2t&3t(@ Mi)> 3e&m@ Fuit e2t&3t(@

S&""!' (&'d&)=!!d !i) &'d H!'ey

St!'+ (&)e( &'d di(tibuti!' 'et=!> 

 b&3>ed by HUL

St!'+ b&'d im&+e

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We&>'e((:

M&i')y %!(iti!'ed &( be&uty (!&% t&+eted

t!=&d( =!me'@ )&3> u'i(e2 &%%e&)

S!me *&i&ti!' )i>e t$e (u'(3ee'@

i'te'&ti!'&) *&i&'t did '!t d! =e)) i' t$e

m&>et

 N!t mu3$ %!%u)& i' u&) &e&(

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O%%!tu'itie(:

S!&% i'du(ty i( +!=i'+ by .0? i' I'di&

Be&uty (e+me't( 3!m%!u'ded &''u&)

+!=t$ &te CA,R i( *ey $i+$

Liuid b!dy =&($ i( 3ue't)y i' +!=t$

(t&+e 8 Lu2 ($!u)d 3!me !ut =it$ m!e

*&i&'t( i' t$i( (e+me't

L&+e m&>et ($&e 8 St!'+ $!)d !*e t$e

m&>et

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C!m%etit! A'&)y(i(

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I'te'&) C!m%etit!:

Li"ebu!y: .

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 Wi%!:

 B&'d: S&'t!! N! . i' AP &'d

C$&'di>&

ITC:

.#;7? +!=t$ i' i'iti&) "i*e m!'t$(

B&'d: Su%ei&@ Fi&m& di =i))( &'d

-i*e)

S!)d i' (i2 (t&te(

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M&>et (e+me't&ti!' !" Lu2

,e'de: Fem&)e

A+e: .9/7

I'3!me: Midd)e i'3!me +!u% R(# .7 t! 40

Hi+$e(t (e))i'+ be&uty (!&% i' ub&' &e&

Ru&) &e&: Li"ebu!y

E2%e'(i*e 8 A""!d&b)e@

T&+et Ae&: Ub&' &'d Sub ub&' 8 U%%e 

midd)e &'d midd)e 3)&(( %e!%)e

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P!du3t P!(iti!'i'+ !" Lu2

Ce&ted ,!!d P!(iti!' 8 Buye( mi'd 8 Bette 

 %!du3t &ttibute(@ %i3e &'d u&)ity

O""ei'+ %!du3t i' & di""ee't =&y

O""ei'+ 8 im%!*ed u&)ity !" t$e %!du3t 8 

&""!d&b)e %i3e =it$ $i+$ b&'di'+ 8 t! %!(iti!'

t$e %!du3t &( & be(t u&)ity be&uty (!&% i'

 buye( mi'd#

M&>et ($&e !" HUL: 75#/?

M&>et ($&e !" LUX: .7?

Bette P!(iti!'i'+ 8 M&>et )e&de !" be&uty (!&%

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Bib)i!+&%$y

===#3&%it&)i'e#3!m

===#$u)#3!m

===#+!!+)e#3!m

===#=i>i%edi!m===#mb&%&&di(e#3!m

===#"m3+#3!m

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