marketing your event using social media
TRANSCRIPT
Marketing Your Event Using Social Media Prepared by Dawn Raquel Jensen
Dawn Raquel Jensen
Social Media Speaker Digital Marketing Coach Social Business Trainer
Your Events: Create a Social Promotion Plan
Planning & Prepping Your Event
Before the Event • Unique memorable hashtag • Company/Org Hashtag • Eventbrite to Facebook Page
During The Event • Live tweeting • Photos • Video • Live streaming
After the Event
• Email follow up • Feedback* • Photos • Social Recap
Event Marketing: Before
Social Promotion Plan
Highlight Guest of Honor
Promote Content Offline
Schedule Tweets for Day of the Event
Use Targeted Ads (*Budget)
Highlighting Your Guest of Honor
“Like as Page”
Share their Page
Twitter Handle
Popular video or blog post
Include hashtag
Call to Action
Liking As Your Page…
Sample Social Promotion Plan Facebook
Event page • Use descriptions
filed • Include all
relevant links • Introduce official
hashtag
Templates • Official hashtag • Trackable
shortened URL • Official Twitter
handles of notable speakers (@virtualoptions, @dawnrjensen)
Create Pinboards • Workshops • Guest Speakers • Artists • Venue • Flyer • Merch • Keywords &
Descriptions
Queue up • Photos from
previous events • Flyer • Include official
hashtag • Video Clips • Testimonials • Speaker shout
outs
Publisher • Post to Groups • Company Page • Create Showcase
Page
LinkedIn Groups & Pages
Facebook Groups for Events
Social Promotion
• Create a Highlight Reel • Use Visual Testimonials • Empower Fans and Attendees with Shareable Assets • Tweetables • Instagram • Pinterest Images • Audio • Video • Articles • Press Releases • Blog • Graphics
Social Promotion II • Use Photos of Attendees for
Social Posting • Share picture of speaker with
quote overlays • Create a Group Featuring Event
Speakers • Intro or welcome video
Who are your event or brand ambassadors? Are you equipping them with information?
Are you connected with them online?
Follow up – Follow on • What’s next? • Will your survey? • Pre-sales for next event?
Social Platforms: Digital Embassies and Outposts
Website Facebook
Pinterest/Instagram
SlideShare
YouTube/Vimeo/Snapchat
Yelp/Foursquare
Vine/Periscope/Meerkat
*Google+
www.virtualoptions.net | ©2015 Virtual Options Coaching & Training | [email protected]
LinkedIn.com/in/dawnjensen Fb.me/virtualoptions
@virtualoptions, @dawnrjensen
Need help for your next event? Let’s Connect!
http://www.virtualoptions.net