grow your business using social media
DESCRIPTION
http://www.musialmarketing.com Why you need to be on the internet and Social Media. Your website is the nucleus of your business! Social media drives people to your website. Difference between outbound and inbound media. How much time should you spend on social media? Social media strategy and automation. How to measure your effectiveness.TRANSCRIPT
www.musialmarketing.com
Key Take-aways
•Why you need to be on the internet and Social Media
•Your website is the nucleus of your business!
•Social media drives people to your website
•Difference between outbound and inbound media
•How much time should you spend on social media
•Social media strategy and automation
•How to measure your effectiveness
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Inbound versus Outbound Media
Outbound
Radio/TV
Intrusive, unwanted, big investment
Immediate results
Stops when you stop buying
Inbound: Creating magnetic content that makes people want more
Brings people to you
Not intrusive – people looking for you
Takes time to develop
Lasts for a long time online
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1971 First email ever sent
1982 Internet was interconnected WorldWide
1990 Internet service providers emerged
1992 First text message
1995 decommissioned and all restrictions removed internet
1995 First item sold on Ebay/First book sold on Amazon
1997 Google.com was registered
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2001 Apple Ipod
2003 First word on Skype
2003 LinkedIn began
2004 Facebook began
2005 First YouTube video
2006 First Tweet
2010 Pinterest Launched
2010 Instagram
2011 Google+ Launched
2012 Internet 2.4 billion users
By 2016 3 billion more people will get connected to the internet
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Inbound Marketing
Brings traffic into you by publishing
Great content – slowly develops
Trust. Everything you do should
Direct people to your website.
Outbound Marketing
Broadcasts an intrusive message
to the Masses with dated campaigns.
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How to Get Started With a Growth Mindset
• Choose one skill you want to improve. Let’s say you
want to learn how to use social media/internet.
• Put yourself in a growth mindset. Think about
learning, challenge and effort as a positive force in your
life , not an overwhelming prospect.
• Find training related to the skill you have chosen.
Watch social media/internet tutorials, study others
using it successfully and read a good book about it.
• Make a specific, written plan to implement what you
have learned.
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1
Direct people to your website using Social Media Nurture your leads and turn them into customers
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#1 I don’t need to be online that’s for other businesses who don’t
Have customers already!
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#2 I’m Afraid to Share Too Much!
#3 I’m totally overwhelmed and confused. VA,
1-platform, automate.
#4 I don’t know what to say-solve
#5 Too much to do!
#6 I already network, isn’t that enough?
#7 I don’t have the time
Starbucks has one of the top Facebook sites!
34 million followers
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Social Media Strategy
Website – Social Media - Goals - Match Platform
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B to C B to B
Social Media Examiner May 2013
Difference Between B2B and B2C
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Benefits of Using Social Media Marketing
Social Media Examiner May 2013-social listen
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62% Marketers are using social media 6+ hours Week
36% Marketers are using social media 11+ hours Week
Social Media Examiner May 2013
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Social Media Strategy: Who Are You Trying To Reach
Narrow Your Target Demographic
•Adults, Kids, Men, Women
•Age
•Annual Income
•Education Level
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Social Media Strategy Where are they?
Which social media platforms do
they use? (Where are they)?
Blog-Google Facebook Google+ Twitter YouTube Pinterest LinkedIn
List the top 1-3 platforms
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Capture Information With a Free Offer!
MailChimp, Aweber, icontact, Infusionsoft, OAP
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•Optimize your profile
•Share great content
•Become a thought leader
•Get people to know like and trust you through engagement
•Push people to your website-CTA
•Collect their contact information. (80-20)
•Get creative
•Repurpose
•Contests
•Paid ads
•Use Analytics – Do more of what’s working
Strategy
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Facebook Strategy
• Graph Search – Search Groups
• Post a comment on someone else’s fan page daily. It’s about them.
• Like and Share someone else’s content at least 1x per day.
• Make sure your posting as your business page.
• Upload videos or have a link to you blog post.
• Post at least 2x-5x per day at different times. (automate hootsuite or buffer)
• Brand your timeline with what you do.
• Keep copy short. 80 characters or less gives 27% more engagement.
• Use lots of photos. Photos get 53% more likes.
• Have a link on your personal page to your business page.
• Have a call to action and a link to your website in the About section.
• Include CTA’s in your posts. Ask people to like, comment & share.
• Use contests, events, give-aways.
• Use at least one app. Blog, videos, landing page
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Twitter Strategy
• Follow 5-10 new people per day (keep your follow to following ratio balanced)
• Send @messages to 5 strategic people per day. Include links pictures & videos.
• Send 3-4 Re-tweets per day. (Things you have found to be newsworthy)
• Tweet one question per day to your followers.
• Include one post per day that links back to your site. (blog, freemium)
• Participate in hashtag chats that benefit your industry.
• Look at your competitors lists. Follow their clients. Make yours private.
• Conduct a twitter conversation search at http://www.twitter.com/search
• Twellow.com Find people to follow
• #Discover – Find people to follow in categories, friends, Who to follow etc
• Gigaalert.com – Find things to talk about
• Use hashtags # to increase awareness. #keyword
• Make sure your profile is set up correctly (contact info., link to your website or blog, use keywords, Bio (what do you do), nice sidebars
• Use Buffer or Hootsuite to automate.
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Pinterest Strategy
• Fill out your profile completely and verify your website.
• Make at least one pin per day and follow at least one person per day.
• Have links in your profile to your website and your blog.
• Put your best boards at the top using engaging pictures.
• Comment on all pins.
• Have a link to your website at the beginning of all pins. Blog board.
• Have product boards, use the dollar sign ($) with a direct product link to have pins show up in the gifts section.
• Cross promote on other platforms such as Twitter and Facebook.
• Install the pin it button on your website.
• Use keywords in profile, comments and on pin and board descriptions.
• Have a video board that links back to your blog, website or YouTube.
• Use Pinterest analytics to see what people like and monitor Google Analytics.
• www.repinly.com Shows you the most popular pinners and more.
• Best time to pin 2-4p est and 8p-1a est and Saturday
• Look at who is following your competition and who your competition is following.
• Give away free products that link to your website and provide education so people return.
• QR Codes with CTA’s, coupons & specials
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Google+ Strategy
• Make sure your profile is 100% complete and keyword rich throughout.
• Google Authorship - Link your Google+ personal profile to the content you create. Verify your email and link your website.
•
• Create a company page and link your website.
• Make a status update 2x-4x per day. Link your blog posts.
• Have a compelling profile image.
• Comment on other people’s updates and +1.
• Share good pieces of content you have uncovered.
• Add people to your circles especially if they add you.
• Join communities and participate through updates, answers and comments.
• Use #hashtags for keywords. Include links in your about section.
• +mention people by using the (+) sign.
• Use the events feature and add a link to your landing page.
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LinkedIn Strategy
• Make sure your profile is 100% complete and keyword rich throughout.
• Have a professional photo.
• Use tags and groups
• Connect with at least 501 people.
• Have at least one status update daily. Updates can be linked to your website or blog.
• Use keywords in your headline.
• Join up to 50 groups that you can become a thought leader in. Answer questions and engage in conversation with people daily.
• Customize your website names and URL.
• Add videos.
• Have at least 10 recommendations.
• Promote your products in the “projects” section.
• Search yourself and your competition**
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Analytics – Measure - Test
•Platforms have Analytics
•3rd party such as Pinreach, Budurl
•Google Analytics
Measure: Your Time/Investment/Leads/Conversions
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The Power of Discipline by Brian Tracy
Fear and Lack of Discipline will Stop You!
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Free Gift - $197 Value
•5 Video Business E-Course on Social Media, Producing Content,
Relationships, Facebook and LinkedIn.
•Advertising Evolution
•Top Six Tools for Online business
•Report on the 7 Most Expensive Mistakes Business Owners Make!
http://www.musialmarketing.com
www.musialmarketing.com
“The dictionary is the only place
that success comes before work.
Hard work is the price we must pay
for success. I think you can
accomplish anything if you’re
willing to pay the price.”
TEAM -
Work – Commitment – persistence –
Growth Mindset – Baby Steps