Master of Science in Service Innovation Program

Academic Institution: College oflnnovation Thammasat University2 Prachan Road, Bangkok 10200THAILANDTel: 66-2623-5055-8 Fax: 66-2623-5060

Duration: Two (2) years (academic year 2013 - 2014) starting in June 2013Eligible Countries:Afghanistan, Bangladesh, Bhutan, Cambodia, Eritrea, Fiji, Gambia, India, Indonesia, Iran, Kenya,Laos, Lesotho, Malaysia, Malawi, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Palestine,Philippines, Sri Lanka, Timor-Leste and Vietnam.

Objectives:• To provide students with a sound basis for conceptually understanding the major issues,

driving forces and concerns of the public, private and non profit service industries.• To provide a solid understanding of global issues, service economics and systems thinking.• To provide an international perspective on service delivery and service design concepts.• To develop critical thinking and analysis skills.• To provide strategic orientation stressing leadership, knowledge management, change

management, organizational change and sustainability.

Course Synopsis & Methodology:Globally the service industries are growing rapidly both in terms ofthe nature of the experiences theyare delivering as well as their reach into all areas of national and global economies. Even thoseindustries who might be seen largely as concerned with manufacturing now have significant serviceoperation. This trend known as servitisation or service intensification has raised the profile of servicedesign and delivery to an ever increasing level of importance in all sectors of commerce and society.

In order to respond to rapidly emerging ideas and concepts in service innovation the program isdesigned to provide graduates with a position of advantage in dealing with the opportunitiesand challenges being presented by the creation of the ASEAN Economic Community 2015.The MSI Program is structured around a set of creative thinking and problem solving skills andknowledge for a range of different organizations and sectors with a strong emphasis on sustainable,inclusive and responsible develo ment.

• International• Regional•. Natlonal

• Local

• Local• Regional• National• International

• CSR• Green

• Social Enterprises• Poverty Reduction

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It aims to produce graduates who are comfortable with creative problem-solving as well as practicaland tangible out-of-the-box thinking. Sustainability and responsibility are crosscutting themethroughout the program designed to ensure that graduates are well aware of the important role that theservice industries must play in sustainable development.

The programs learning model clearly recognizes that innovation and creativity can only be encouragedand supported by a learning environment that stresses independent thinking, problem-based learningproblem, case studies, local and international field trips, the involvement of a range of academics andpractitioners in the learning process and is an encouragement to develop solutions and approaches thatare clearly out of the box. All students are required to complete a thesis or an independent study. Thesmall size of the program allows for a personalized approach that allows all students to reach their fullpotential.

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Core Courses• SV 600 Introduction to Service Innovation & Creativity (3 Credits)• SV 610 Data and Decisions for Service Design & Delivery (3 Credits)• SV 611 Finance Management for the Service Industries (3 Credits)• SV 631 Marketing and Branding in Service Management (3 Credits)• SV 632 Managing People in a Global Service Environment (3 Credits)• SV 770 Service Operation, Excellence and Innovation (3 Credits)

Elective Courses• SV 685 Contemporary Issues in Service Innovation (3 Credits)• SV 686 Seminar on Special Topics (3 Credits)• SV 735 Managing Technology for Service Providers (3 Credits)• SV 736 Risk Management in the Service Industries (3 Credits)• SV 755 Event Design and Management (3 Credits)

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Qualifications:To be eligible for admission to the Master of Science in Service Innovation, an applicant must:• Hold a Bachelor's Degree or its equivalent in any field.• Pass an English Language Proficiency Test from one of the fo\lowing:

TOEFL: 500IELTS : 5.0TU-GET (Thammasat Test) : 500

• At least 2 years of working experience in service industry• Very good written and spoken English proficiency.

Successful candidates for admission must pass a selection process including a written examination, anEnglish test, and an interview.

Document Required:1. 3 photographs ( 1 inch-size)2. English test result (TOEFL, IELTS, or TU-GET)3. 2 Recommendations (form attached)4. Health certificate

Closing Date for Nominations:28 February 2012Late or incomplete applications/documents will not be considered.

Terms and Conditions for Scholarships1. Applicants who are awarded the scholarships will be required to pursue the Plan A study (thesis)

option.2. Scholarships cover for the study period of2 years. Applicants who are awarded the scholarships

must complete their studies within 2 years.3. Applicants who are awarded the scholarships will be required to function as student assistants for

40 hours per month to assist the College in meeting its overall mandate. Specific duties andresponsibilities will be assigned by Program Directors or the College's Administrators.

Contact:Pawinee SunalaiManager for Academic ServicesCollege of Innovation Thammasat University2 Prachan Road, Bangkok 10200 THAILANDTel: 66-2623-5055-8 Fax: 66-2623-5060Email: pawinee@citu.tu.ac.thhttp://msi.citu.tu.ac.th

APPLICATION & SELECTION PROCEDURES

Applicants wishing to apply for the Thai International Postgraduate Programme mustbe nominated by their respective governments. They should complete the TICA applicationform (available from Royal Thai Embassies and Royal Thai Consulates) and submit it to theRoyal Thai Embassy or Consulate in their home country. The forms will then beforwarded to TICA for screening. The selection results will be released to the respectivegovernments in April 2013. Applicants should contact their government's focal agencies forthe list of awardees.

Applications should:• be made on TICA's Scholarship Application Form;• be typed;

• be endorsed by the applicant's working agency and government;• be forwarded to TICA through the Royal Thai Embassy in the applicant's country;• include medical examination forms that have been completed by a certified medical

practitioner;• include copies of degree certificate and transcripts (mark sheets) of the applicant's

studies in English;• include copies of English language certificate (e.g. TOEFL, IELTS);• be submitted along with the additional requirements of each course.

Please be advised that if the awardees want to focus their research on the specific issue oftheir countries, they are encouraged to bring with them data from their home countries, sincepreparation of a thesis research begins early in the course. Thesis proposal will be developedthroughout the first year.

ALLOWANCES & EXPENSESThe following costs will be borne by the Royal Thai Government and administered by

Thailand International Development Cooperation Agency (TICA):• A round-trip air ticket"• A settlement allowance and a monthly living allowance in Thai Baht• Accommodation for the duration of the awardee's stay in Thailand• Tuition and supplementary fees <Supported by CITU)• Life and health insurance***An economy class air ticket from an appropriate international airport to Bangkok will beissued to each awardee by a representative of Thai Airways International, or through theNational Airline Office in the awardee's country.A return air ticket will be issued and provided to each awardee before their course ends.Should the awardees buy the air tickets by themselves, without TICA's specialinstruction, they are not eligible to reimburse its expenses from the Royal ThaiGovernment.** Health services relating to pregnancy, mental illness, dental treatment, glasses and anykind of sickness that happened before awardee arrive Thailand are not covered by thehealth insurance provided by the Royal Thai Government.

Further relevant information is available at the following addresses:Human Resource Development Bureau (HRD Branch 2)Thailand International Development Cooperation Agency (TICA)The Government Complex, Building B (South Zone), 8th Floor,Chaengwattana Road, Laksi Bangkok 10210, ThailandTel.: (662) 2035000 ext. 43305Fax: (662) 1438451, 1439325E-mail: tica@mfa.go.th.dumrik@gmail.com