matchmedia - tradetracker affiliate day 2014
TRANSCRIPT
Niche dating in Belgiumand why it works!
MatchMedia BVJohn Meuffels
Agenda
• About online dating• About MatchMedia• Affiliate marketing • What’s in it for me? • Questions / discussion?
About online dating
• Started end ‘90’s• 1999 first datingsite in NL • Strong market consolidation since 2005• In 2012 the US online dating market was
$2.1 bn (marketresearch.com)
• Overall, Europeans spent approximately 811 million Euros on online dating in 2011. For 2012, we are once again expecting an increase of around 10 percent. (datingsitesreviewed.com)
About MatchMedia
• Started 2002 in NL• 2 brands: Match4me and
50Plusmatch• Entered Belgium market in 2007• Now active in BeNeLux and Nordic
About MatchMedia
• First be best in the niche, then biggest
• Reliable, Curious, Own choices• Certified by Safeshops• Mobile webapps• Never finished strategy
Affiliate marketing
• > 50% of all subscriptions from affiliates
• Other sources- SEO- Adwords- etc.
• 50+ marketing!• Facebook?
What’s in it for me?
• Regular actions (3 day free subscription)
• Mailing templates• Individual actions• Progressive payout• Best results with meta dating info• Best results with dating search
engine
Questions / discussion
• How can we improve?