matsuyama en

Updated 31 July 2015

Photo: Rod Walters

Matsuyamain collaboration with Matsuyama

Rod Walters

Laura Kawaguchi

Laura Kawaguchi

Matsuyama is the biggest city on the island of Shikoku, Japan. It's also the capital of the EhimePrefecture.

Matsuyama is a vibrant city of living traditions, set against a backdrop of historical buildings,where haiku poetry is still enjoyed as a part of daily life. A full calendar of seasonal festivalsmeans that there's always something eye-catching going on. The city is served by a network ofvintage trams and steam trains, so getting about is easy.

Matsuyama also has miles of sandy beaches in this city framing the beautiful, island-studded,Seto Inland Sea.

Top 5

Matsuyama CastleMatsuyama Castle stands on a large,wooded hill right in the middle oftown,...Dogo Onsen HonkanDogo Onsen Honkan is said to be themodel for the spirit bathhouse in thean...Bansuiso VillaBansuiso is a large villa, built in thestyle of a 19th century Gothic Frenc...

Kashima IslandKashima Island is a distinctivemountain in the sea just off the shoreof Ho...Botchan Steam TrainA popular attraction found on the routebetween JR Matsuyama Station andDog...

THE CITY

Rod Walters

Matsuyama is the capital city of Ehime Prefecture and the largest city in Shikoku. Its name means pine mountain.The city has some excellent bars and restaurants, oeringa choice of regional specialities like sea bream and wildboar, not to mention wonderful sake.

Matsuyama is home to Dogo Onsen, the oldest hot spring bath house in Japan. Dogo Onsen is featured in theMichelin Green Guide, and was the inspiration for thepopular animation Spirited Away. Another favorite sight isMatsuyama Castle which sits atop a large hill in the middleof the city. Eight of the eighty-eight temples in theShikoku Pilgrimage are located in Matsuyama, andpilgrims are a common sight. Picturesque Buddhisttemples in Matsuyama include Ishiteji, Taisanji, and Jodoji,all dating back to the 8th century. Ishiteji is a particularlyweird place, which includes an amazing series of tunnels inthe hill behind it. Major Shinto shrines include IsaniwaJinja and Tsubaki Jinja.

The haiku poet Masaoka Shiki lived in Matsuyama. His house, now known as the Shiki-do, and a museum, theShiki Memorial Museum, are popular attractions, and thereason for the citys role as the center of the internationalhaiku movement. The novel Botchan by Natsume Soseki isalso set in Matsuyama.

Matsuyama also gures in several works by Shiba Ryotaro,particularly the 1969 novel, Saka no Ue no Kumo (Clouds

Above the Hill). This was the focus of a major brandingexercise undertaken by the previous major, which resultedin long-running NHK drama adaptation of the novel, and amuseum designed by the renowned architect Tadao Ando.Another cultural site worthy of note is the Itami JuzoMuseum dedicated to the famous lm director.

Physically, Matsuyama is a compact city. The centre is served by a tram system with beautiful tram cars from the50s and 60s, as well as a picturesque replica steam train,the Botchan Ressha. The city is surrounded by mountainsand incorporates a number of hills, giving it a green, ruralfeeling. Within the city limits are a number of sandybeaches facing the translucent waters of the Seto InlandSea. The city still has many old buildings dating back tothe Meiji Period and earlier. There are several stylishbuildings by the architect Shichiro Giko, including theamboyant Bansuiso Villa.

Matsuyama Airport has regular ights to Tokyo, Osaka, and other major Japanese cities, as well as selected Asiandestinations, including Shanghai and Seoul. There areregular ferries to Hiroshima, including an express ferrythat takes only an hour. Night ferries go to Kobe, Kokura,and Kitakyushu.

ISLANDS

Rod Walters

The city boundaries of Matsuyama encompass a chain of islands in the Seto Inland Sea. These beautiful islands arecultural heirs to the Iyo Suigun, the pirate-samurai who

Destination: MatsuyamaPublishing date: 2015-07-31

dominated the Inland Sea for centuries. You can get to theislands by ferry from Mitsuhama and Takahama ports.Gogoshima Island

One of the Kutsuna Islands,Gogoshima lies directly acrossa narrow channel from Mitsuand Takahama ports. It can bereached in just 13 minutes byferry. The island is ideal for

cycling, hiking up the mountain called "Little Mt. Fuji", and swimming from one of several beaches. It's also great forbirdwatching. There are no eateries on the island, so takewhat you need to eat for the day.Photo: Rod WaltersInternet: http://www.shikokutours.com/sightseeing/455.html

Muzukijima IslandMuzukijima is in the easternKutsuna Islands. The port issurrounded by a village oftraditional houses withmagnicent gatedentranceways, linked by

narrow alleys. There two mountains on the island, covered with ancient trees and citrus groves. The path around themountains is an excellent route for walking and cycling. Itoers about 15 km of superb sea and mountain views,with opportunities to see a wide variety of birdlife. Thereare no shops or restaurants on the island, but you can buywhat you need on the ferry.Photo: Rod WaltersPublic Transport: Ferry from Mitsuhama and Takahama Ports

Nogutsunajima IslandNogutsunajima is located inthe eastern Kutsuna Islands.The observation platform onthe highest point of this smallisland, Sarayama, oers a 360degree panorama of the Seto

Inland Sea. Nukaba beach is popular with swimmers who like things simple. The island air and the views of the otherKutsuna Islands is the main charm of Nogutsunajima.There are no shops or restaurants on the island, but youcan buy what you need on the ferry.Photo: Rod WaltersPublic Transport: Ferry from Mitsuhama and Takahama Ports

Nakajima IslandAbout an hour by ferry fromMitsuhama and Takahama,this is the heart of theKutsuna Islands. In thesummer the beach is overrunwith swimmers, and in late

August, more than a thousand athletes and supporters visit Nakajima for the triathlon held on Himegahamabeach. Many citruses are grown on the island, and its thelargest producer of fruit among Japans outlying islands.Public Transport: Ferry from Mitsuhama and Takahama Ports

Nuwajima IslandSituated in the westernKutsuna Islands, Nuwajima issaid to be one of the bestshing grounds in the SetoInland Sea, where shermencome with their rods to catch

sea bream. The guesthouse on the island oers a dinner with ve courses of sh. The distinctively shaped peninsulaon the east side is called Marukobana.


Tsurushima IslandTsurushima was grazing landfor the Matsuyama Domain inthe Edo period, but today themain industry apart fromcitrus is octopus shing andyou can see lots of octopus

pots around the island. There's also an attractive lighthouse built in the European style fashionable in theMeiji Period, designed by the Scottish engineer RichardHenry Brunton.Kashima Island

Kashima Island is a distinctivemountain in the sea just othe shore of Hojo, on thenorthern boundary ofMatsuyama. Kashima meansDeer Island, and you can see

wild deer in the forest. Just 1.5 kilometers round, it oers anumber of good walks around the island and over the topof the mountain. On a clear day, there are spectacularviews from the lookout at the top over the Seto Inland Sea.The island is ideal for swimming, shing and camping.Photo: Rod WaltersPublic Transport: Train to Iyohojo Station on the Yosan Line, then ferry to Kashima

DO & SEE

Rod Walters

Matsuyama is a compact city with a wide choice of things to do and see, from galleries and museums to beachesand historic buildings and parks. Be sure to allow plenty oftime to do everything!Fuwari Beach

Fuwari Beach is a beautifulsandy beach on the northernedge of Matsuyama. Formedof two small coves, it has anexpansive view of KashimaIsland and the Seto Inland Sea.

Behind the beach are showers, toilets, kiosks, cafs and shops. Popular in summer, it's also a scene of wild beautyin other seasons too.Photo: Rod WaltersAddress: 155 ura Matsuyama-shi, Ehime-ken

Shiki Memorial MuseumMasaoka Shiki is revered asthe genius behind the revivalof haiku and theestablishment of its modernform in the Meiji period. As ateenager, he helped to

popularize baseball in Japan. He also served as a journalistin China covering the aftermath of the FirstSino-Japanese war. This museum covers every aspect ofhis short but active life.


Address: 1-30 Dogo Park, Dogo, Matsuyama, Ehime 7900857Opening hours: Closed MondaysEmail: [email protected]

Dogo ParkDogo Park is the site of theYuzuki Castle built by theKono Clan. Only the moat andearth ramparts remain. Thischarming park is home to afascinating museum and a

variety of delightful birds and other wildlife. The top of the hill in the middle of the park oers a 380 degreepanorama of Matsuyama.Photo: Rod WaltersAddress: Dogokoen, Matsuyama, Ehime Prefecture 790-0857

Sogo Koen ParkSogo Koen Park is located onone of the big hills in thecentre of Matsuyama. On thetop of the hill is a folly built tolook like a European castle.The views from here over the

city and the Inland Sea are breathtaking. The park has some elaborate children's play equipment and variousower gardens. It's home to numerous cats.Photo: Rod WaltersAddress: 1 Chome-1633-2 Asahigaoka Matsuyama, Ehime Prefecture 791-8024

The Museum of Art, EhimeThe Museum of Art, Ehime islocated in an architecturallysignicant building within themoat of Matsuyama Castle. Ithas its own collection ofworks by Japanese artists and

holds frequent special exhibitions covering everything from Japanese animation artwork to classical painters and

applied arts. There's always something interesting on.Photo: Rod WaltersAddress: Horinouchi, Matsuyama, EhimeOpening hours: 9:40 to 18:00 Closed Monday

Botchan TheaterBotchan Theater presentsmusicals based on localhistorical themes. Thesesemi-serious stories involvelarge doses of romance andcomedy, with high quality

song and dance interludes. Shows start at 10:30 and 14:00 (see the schedule for details). A free shuttle busruns from Matsuyama JR and Shieki stations.Photo: Joy-ArtAddress: 1125 Minara, Toon, Ehime 791-0211Public Transport: A free shuttle bus runs from Matsuyama JR and Shieki stations.Opening hours: Shows at 10:30 and 14:00. See the scheduleInternet: http://www.botchan.co.jp/price.htmlMore Info: http://www.shikokutours.com/culture/406.html

Ehime Childrens PlaygroundEhime Childrens Playgroundis a huge fantasy 'castle' forchildren, set in a large hillypark dotted with attractionsfor the young and young atheart. There are things to

climb on, things to ride, and things to slide down, many of which are totally free of charge. There are also places toeat.Photo: Rod WaltersAddress: 108-1 Nishinomachi, Matsuyama, EhimeOpening hours: 9:00 to 17:00


Kururin Ferris WheelThe huge Ferris wheel atopIyotetsu TakashimayaDepartment Store goes by thename Kururin. This excitingride lasts 15 minutes, aordinga fantastic view over the

whole of Matsuyama including the castle, the mountains and the sea. At dusk, the view is particularly pretty as thecity lights come on.Photo: Rod WaltersAddress: 5-1-1 Minatomachi, Matsuyama, EhimeOpening hours: 11:00 to 22:00 (to 19:00 from Oct to Mar)

Tsubaki no Yu OnsenJust down Dogo Arcade fromDogo Onsen Honkan isanother hot spring bath,Tsubaki no Yu. The bath hereis bigger and the ceilinghigher, creating an altogether

dierent atmosphere. Why not visit both baths for comparison?Address: 19-22 Dogoyunomachi, Matsuyama, EhimeOpening hours: 6:30 to 23:00

Baishinji BeachBaishinji sits in a little bay onthe Matsuyama coastline, forall the world like a seasidevillage all of its own. Thesandy beach looks across anarrow channel to the

dramatic peak of Gogoshima Island. Pretty ferries pass by the beach at frequent intervals presenting a scene ofpleasant activity.Photo: Rod WaltersAddress: Baishinjimachi Matsuyama, Ehime

Iyonada Monogatori TrainThe Iyonada MonogatoriTourist Train departs from JRMatsuyama Station onweekends and holidays. Thisstylishly retro train travelsthrough the beautiful scenery

of southwestern Ehime, stopping at scenic towns on the way. Enjoy carefully prepared meals using localingredients while admiring stunning views of the SetoInland Sea.Opening hours: Weekends and holidays

Sora to Mori SpaSora to Mori is a large spacomplex housed in a beautifulmodern building. There's anextensive selection of indoorand outdoor baths, as well aspopular stone sauna baths.

The mineral-rich water of the spa feels slippery like lotion, leaving your skin smooth and refreshed.Address: 3-1 Minamikume, Matsuyama, EhimeOpening hours: 10:00 to 24:00 weekdays, 10:00 to 02:00 Fri, Sat

Mt. KyogamoriMatsuyama has many smallmountains within itsboundaries. Mt. Kyogamori isaccessed by a trail that goesfrom behind Taisanji Templeto nearby Takahama. It's an

easy walk to the top, passing Buddhist statuary along the way. The peak aords views to the high mountains in thesouth, to the beaches in north Matsuyama, and the myriadislands of the Inland Sea.Photo: Rod Walters


TEMPLES & SHRINES

Rod Walters

Matsuyama is home to eight of the 88 Buddhist temples of the Shikoku Pilgrimage, as well as to many dramaticShinto shrines. You can see pilgrims dressed in whitemaking their way between the temples, while the shrinesare the focus of exciting and varied seasonal festivals.Joruriji Temple

Joruriji is temple No. 46 of theShikoku 88 templepilgrimage. The templebuilding is largely hidden fromview by the tall, ancientjuniper trees that surround

around it. The grounds are in fact a beautiful, well-tended garden. Next to the main hall is a bower of wisteria, andbeyond it are ponds of lotus. The wood at Joruriji isbeautifully carved and weathered, with sinuous grain thatforms abstract patterns.Address: 282 Jrurimachi, Matsuyama, Ehime

Yasaka-ji TempleYasaka-ji is temple No. 47 ofthe Shikoku 88 templepilgrimage. With its gailypainted gateway, the templehas a festive air, despite thehuge graveyard behind it. In

the cool, dark basement of the temple are 8,000 ceramic Amida Buddha statuettes purchased by devotees from

around the country, each with the persons name on it.Another unusual feature of this temple is the two littletunnels representing the Buddhist heaven and hell.Photo: Rod WaltersAddress: 773 Jorurimachi Matsuyama, Ehime Prefecture 791-1133

Enmyoji TempleEnmyoji is temple No. 53 ofthe Shikoku 88 templepilgrimage. It's tucked away inthe old part of town,surrounded by a rough oldgrey wall. with a number of

buildings in dierent styles clustered inside the compound.Many temples have elaborate tile roofs, but the tile workat Enmyo-ji is especially elaborate and magnicent.Enmyo-ji is also home to a rare Christian Maria Kannonstatue.Address: 1-182 Wake-cho, Matsuyama, Ehime

Hantaji TempleHantaji Temple is No. 50 ofthe Shikoku 88 templepilgrimage. It was establishedin the middle of the 8thcentury. Hanta-ji has anelegant, well-kept

sophisticated air about it, with its graveled precincts, marble stepping stones and wisteria bower.Photo: Rod WaltersAddress: 32 Hatadera-cho, Matsuyama, EhimeOpening hours: Open round the clock


Sairinji TempleSairinji is temple No.49 of theShikoku 88 templepilgrimage. Sairinji is locatedin area where clear springwater wells up and the pond inthe grounds is home to the

most beautifully coloured carp. The surrounding mountains provide a dramatic backdrop to the templecompound with its elegant gate and buildings.Photo: Rod WaltersAddress: 1007 Takai-cho, Matsuyama, Ehime

Tsubaki ShrineTsubaki-jinja is one ofMatsuyama's most popularshrines. Local people visit thislarge, attractive complex tocelebrate the new year,weddings, and the various

other Shinto observances throughout the year.Photo: Rod Walters

Jodo-ji TempleJodo-ji is temple No. 49 of theShikoku 88 templepilgrimage. It's set against arow of low hills that facetowards the south ofMatsuyama. The temple, while

generally impressive, is one of the more architecturally subdued of the temples in Matsuyama with a rustic andweathered air. The graveyard behind the temple has amysterious atmosphere.Phone: 1198 Takanoko-cho, Matsuyama, Ehime

Ishiteji TempleIshite Temple is a weird place.Ishiteji, as it's known inJapanese, is No. 51 of the 88temples that form the ShikokuPilgrimage, and you canusually see a few pilgrims in

their white garb and cone hats. The main hall and pagoda are built in the architectural style of the Kamakura Period(1192-1333). Behind the temple buildings is a doorway toa dark hole in the mountain which forms the backdrop toIshite. This leads to a series of tunnels lled with strangestatuary. Your visit to Ishiteji will be memorable!Photo: Rod WaltersPublic Transport: Iyotetsu bus Ishiteji stopOpening hours: Open round the clock

Gokoku ShrineGokoku Shrine is a Shintoshrine dedicated to peoplewho died in war. It's lled withmemorials to the dead, mostlyfrom WWII. These include abent propeller from a Zero

ghter, a statue of a Kamikaze pilot, and a stone sentry box. Gokoku Shrine is not all about war however. As anattractive large shrine located in a convenient place, itsvisited by families all year round seeking blessings fornewborns and children. Behind Gokoku Shrine is the peakof Miyukiji-san. This mountain is easy to climb and oersspectacular views over Matsuyama.Photo: Rod WaltersAddress: 1-476 Miyuki, Matsuyama, EhimeOpening hours: Open round the clock


TOP 10

Laura Kawaguchi

Matsuyama has so many fascinating buildings, museums, galleries, beaches and things to do, choosing the top tenisn't easy. When you've done the top ten, be sure to lookfor some of the hidden gems too.Matsuyama Castle

Matsuyama Castle stands ona large, wooded hill right in themiddle of town, with anextensive moat and earthramparts that dominate thecity centre. Unlike many

Japanese castles that were destroyed and rebuilt of concrete, Matsuyama Castle remains in its original state ofwood and plaster. The castle oers spectacular views ofthe city, mountains and sea, particularly from the top ofthe keep. Matsuyama Castle houses a fascinatingcollection of samurai weapons and armour, andinformation about the history and structure of the castle.Photo: Rod WaltersAddress: 1 Marunouchi, Matsuyama, Ehime 790-0008, JapanPublic Transport: Iyotetsu tram Okaido stationOpening hours: 9:00 to 16:30

Dogo Onsen HonkanDogo Onsen Honkan is said tobe the model for the spiritbathhouse in the animationSpirited Away. It's also theoldest hot spring in Japan,with a history going back over

3,000 years. A whole section of the main building, the Yushinden, is given over to the Imperial Family. There areseveral baths and lounges oering more or less luxuriousservice. Feel free to walk in o the street and enjoy a dip inJapan's oldest spa.Photo: Rod WaltersAddress: 5-6 Yunomachi, Dogo, Matsuyama, Ehime 790-0842Public Transport: Dogo Onsen Iyotetsu Tram StationOpening hours: 6:00 to 23:00 every day

Bansuiso VillaBansuiso is a large villa, builtin the style of a 19th centuryGothic French chteau. TheEarl Sadakoto Hisamatsu, adescendant of the Matsuyamaclan, built it in 1922 as a

second home. Having lived in France, Hisamatsu wanted to impress with Western style, and he hired architectShichir Giko to achieve it. The villa was a social meccafor the elite of that time, including the Imperial family.Today, exhibitions of the Museum of Art Ehime andconcerts are held here.Photo: Rod WaltersAddress: 3-3-7 Ichibanch, Matsuyama, Ehime, JapanPublic Transport: Iyotetsu tram Okaido stationOpening hours: 9:00 to 18:00


Kashima IslandKashima Island is a distinctivemountain in the sea just othe shore of Hojo, on thenorthern boundary ofMatsuyama. Kashima meansDeer Island, and you can see

wild deer in the forest. Just 1.5 kilometers round, it oers anumber of good walks around the island and over the topof the mountain. On a clear day, there are spectacularviews from the lookout at the top over the Seto Inland Sea.The island is ideal for swimming, shing and camping.Photo: Rod WaltersPublic Transport: Train to Iyohojo Station on the Yosan Line, then ferry to Kashima

Botchan Steam TrainA popular attraction found onthe route between JRMatsuyama Station and Dogois the Botchan Train,diesel-powered replicas of theoriginal Iyotetsu steam

locomotives, known from Natsume Sosekis 1906 novel, Botchan. Not to be missed is seeing the Botchan Trainengine uncoupled, cranked up on a pivot, and spun aroundby hand by the drivers.Photo: Rod WaltersMore Info: http://www.iyotetsu.co.jp/bus/busmap/english/

Ishiteji TempleIshite Temple is a weird place.Ishiteji, as it's known inJapanese, is No. 51 of the 88temples that form the ShikokuPilgrimage, and you canusually see a few pilgrims in

their white garb and cone hats. The main hall and pagoda are built in the architectural style of the Kamakura Period(1192-1333). Behind the temple buildings is a doorway to

a dark hole in the mountain which forms the backdrop toIshite. This leads to a series of tunnels lled with strangestatuary. Your visit to Ishiteji will be memorable!Photo: Rod WaltersPublic Transport: Iyotetsu bus Ishiteji stopOpening hours: Open round the clock

Tobe PotteriesTobe was once a separatetown to the south ofMatsuyama. It's home to manypotteries producing ceramicsknown collectively asTobe-yaki. This tends to be

white with navy blue decoration, although there are many variants, as well as many exceptions. You can purchasevery serviceable tableware for everyday use at thepotteries, and you can also try your hand at making yourown ceramics. Tobe is also home to a number ofinteresting museums and a sake brewery.Photo: Laura KawaguchiPublic Transport: Iyotetsu bus from central Matsuyama

MitsuhamaMitsuhama is the old port areaof Matsuyama, facing theisland studded Seto InlandSea. It's an active shing portand the morning sh market isan event worth seeing. The

dockside is full of boats and cranes, some of which are elegant vintage models. Mitsuhama is one of the fewplaces in Japan where you can still see buildings datingfrom the Edo, Meiji, Taisho and Showa periods in a singlearea, and most of these buildings are also still in use, ashomes or shops and restaurants.Photo: Rod WaltersPublic Transport: Mitsu Station on the Iyotetsu Takahama Line, Mitsuhama Station on the JR Yosan Line


Mingei Iyo-Kasuri KaikanThe Mingei Iyo-Kasuri Kaikanis a museum and shopdevoted to the folk craft(mingei) of weaving with dyedyarn (kasuri). The buildingitself is attractive with a

traditional Japanese-style frontage, resplendent with elaborate plaster and tile work, and a little garden ofmanicured pines. Behind this frontage is a series of shedsthat house the exhibits.Photo: Rod WaltersAddress: 1200 Kumanodai, Matsuyama, Ehime

Gokoku ShrineGokoku Shrine is a Shintoshrine dedicated to peoplewho died in war. It's lled withmemorials to the dead, mostlyfrom WWII. These include abent propeller from a Zero

ghter, a statue of a Kamikaze pilot, and a stone sentry box. Gokoku Shrine is not all about war however. As anattractive large shrine located in a convenient place, itsvisited by families all year round seeking blessings fornewborns and children. Behind Gokoku Shrine is the peakof Miyukiji-san. This mountain is easy to climb and oersspectacular views over Matsuyama.Photo: Rod WaltersAddress: 1-476 Miyuki, Matsuyama, EhimeOpening hours: Open round the clock

DINING

Rod Walters

With its mild climate and proximity to the sea, Matsuyamaproduces a wide range of high quality vegetables, fruit,seafood and meats. This is reected in the menus of thecity's restaurants and hotels. Besides traditional dishessuch as taimeshi rice cooked with sea bream Matsuyama is enjoying a ptisserie boom, making themost of the wonderful citrus and other fruits producedlocally.Yumenoya Hanare

Yumenoya Hanare is anizakaya serving aJapanese-Western fusionusing high-quality, locallysourced ingredients. Thecolourfully dressed sta speak

some English and create a joyous, welcoming atmosphere.Photo: Rod WaltersAddress: 3 Chome-1-14 Sanbancho, Matsuyama, Ehime Prefecture 790-0003Opening hours: 18:00 to 24:00

Sendan Ryokan and RestaurantTucked away in Ishite,Matsuyama, this ryokan andrestaurant oers warm,attentive service in a beautifularchitectural space. Thecarefully prepared food is both


delicious and healthy. There are rooms suitable for couples and groups of up to thirty.Photo: Rod WaltersAddress: 1-3-28 Ishite, Matsuyama, EhimeInternet: http://www.sendan-dougo.com/

Nikitatsu-AnNikitatsu-An is the restaurantarm of a brewery. In thisstylish old villa in Dogo, youcan enjoy carefully preparedtraditional Japanese foodserved with sake or beer

brewed next door. Theres a limited choice of reasonably-priced set meals, so ordering is easy.Photo: Rod WaltersAddress: 3-18 Kitamachi, Dogo, Matsuyama, Ehime 790-0848Opening hours: 11:00 to 21:30 Closed MondayPhone: +89 89 924 6617

KushihideKushihide specializes inorganic, free-range chickenserved in a wide variety ofstyles including Japanesefavourites yakitori andkara-age. Choose from an

English menu of set meals and la carte selections.Photo: Rod WaltersAddress: 3-2-8 Nibancho, Matsuyama, EhimeOpening hours: 17:00 to 22:45 Closed SundayPhone: +81 89 921 1587

Soh SohSoh Soh serves healthy,well-balanced but elegant andinnovative food in a relaxed,sophisticated atmosphere.This is Japanese-stylenouvelle cuisine.

Photo: Rod WaltersAddress: 3-2-10 Okaido, Matsuyama, Ehime 790-0004Opening hours: 10:30 to 0:00Phone: +81 89 998 7373

KazeyanagiKazeyanagi is a littlerestaurant in a beautifultraditional town building. Itoers carefully preparedJapanese-style food, includingexquisite grilled eel.

Photo: Rod WaltersAddress: 5-5-1 Chifunemachi, MatsuyamaOpening hours: 11:30 to 14:00 and 17:30 to 24:00Phone: +81 89 947 0134

TaiyaTaiya is a restaurant inMitsuhama specializing intai-meshi delicious seabream sh cooked with rice.The restaurant is housed in afascinating building dating

back to the early 20th century, with many artifacts from the 19th century on display. This is truly a unique place toeat.Photo: Rod WaltersAddress: 1-3-21 Mitsu, Matsuyama, EhimeOpening hours: 11:00 to 15:00 Closed Tuesday and WednesdayPhone: +81 89 951 1061


BARS & NIGHTLIFE

Rod Walters

Nightlife in Matsuyama is concentrated around Dogo and the Banchos, the three streets in the centre of town calledIchi-, Ni- and San-Bancho. Explore after dark and you'resure to nd something that suits you.Kuramotoya

Kuramotoya is a stand-up barthat serves only sake,specically, sake from everybrewer in Ehime Prefecture.The sake on oer changeswith the season. You can

order sets of three glasses for comparison, and various cooked snacks are also served.Photo: Tsutomu TakahashiAddress: 1-11-7 Ichibancho, Matsuyama, EhimeOpening hours: 12:00 to 22:00Phone: +81 89 934 5701

Flankey KobayashiFlankey Kobayashi is aminimal bar with minimalseating, but the widestinternational clientele inMatsuyama. You're sure tomeet someone to talk to here.

Flankey's oers a range of economically-priced drinks and freshly cooked food.Photo: Flankey Kobayashi

Address: 2-3-4 Ichibancho, Matsuyama, EhimeOpening hours: 17:00 to 03:00Phone: +81 89-965 2900

Blue BeltonLocated up a ight of stairs inthe centre of town, the BlueBelton is Matsuyama'sbest-known disco. It serves upa popular stream of highlydanceable 80's music. It

attracts a regular and friendly clientele.Photo: Rod WaltersAddress: 1-5-14-104 Nibancho, Matsuyama, Ehime

Wani to SaiWani to Sai located in Dogo isa unique, "circus-themed" bar.The owner, who is uent inseveral languages is a puppetmaster who entertains hiscustomers with virtuous

displays. Drop by in the evening for a drink or a full meal as the mood takes you. Wani to Sai is full of surprises!Photo: Rod WaltersAddress: 1-39, Dogo Yunomachi, Matsuyama, EhimeOpening hours: Evening

MarineccoMarinecco is a chic caf baron chic Ropeway Street.Besides Guinness andKilkenny, it serves a range ofwines and sake, accompaniedby a range of very

scrumptious pizzas, salads and pasta.Photo: Rod WaltersAddress: 3-1-3 Okaido, Matsuyama, EhimeOpening hours: 17:00 to 02:00Phone: +81 89 935 5896


Club BibrosThis dance club in the centreof town has regular guest DJsand parties to suit every taste.

Moon Glow Piano BarMusic, martinis and memoriesis the motto of Moon GlowPiano Bar, a friendly haven forjazz and other music in thecentre of Matsuyama. Enjoy awide range of cocktails with

live music and the company of the city's ex-pat community.Address: 3-2-15 Sanbancho, Matsuyama, Ehime 790-0003Opening hours: 8:00 to late Closed SundayPhone: +81 89 931 3296

Latin Bar AshesLatin Bar Ashes is dedicatedto Latin music and dance. Itslarge dance oor is usuallypopulated with couples doingthe tango or rumba. Ashesplays host to frequent

latin-themed events that are popular with Matsuyama's Japanese and expat residents. New guests are alwaysmade welcome.Address: 2-10-11 Sanbancho, MatsuyamaOpening hours: 20:00 to 03:00Phone: +81 89 932- 511

CAFS

Rod Walters

Matsuyama is something of a caf city, with everything from large Japanese and foreign chains, to stylish andfriendly owner-run cafs featuring distinctive beveragesand food.The Blue Marble

Located in a quiet street nearMatsuyama's central ShiekiStation, the Blue Marble cafwas inspired by the cafculture of Sydney. The owner,Fujiyama-san, is pleased to

oer the nest coees and freshly baked bread and cakes. Beer, wines and other drinks are also available. Thespacious, airy and modern interior feels like home fromhome. Free WiFi is served up with your coee.Photo: Fujiyama TakeshiAddress: 5-3-8 Sanban-cho, Matsuyama, Ehime, 790-0003Public Transport: Near Shieki StationOpening hours: 11:00 to 22:00 Closed MondayPhone: +81 89 945 3550

Dogo no MachiyaDogo no Machiya is abeautiful caf with courtyardgardens and stylish Japanesedcor. Its ideal for a latebreakfast, lunch, or a relaxingsit. The caf also has its own


bakery for takeaway bread and pastries.Photo: Rod WaltersAddress: 14-26 Yunomachi, Dogo, Matsuyama, Ehime 790-0842Opening hours: 11:00 to 18:00

Umi to Cafe"Sea and caf" is what you geton Kashima Island. This veryrelaxing place looks out overthe sea and mountains ofHojo. Umi to Cafe serves goodcoee, beer and light meals

just what you need on this little island paradise.Photo: Rod WaltersAddress: 1596-4 Hojotsuji, Matsuyama, EhimeOpening hours: 11:00 to no specic time

Caf BleuCaf Bleu is a sophisticatedspace that captures the spiritof the caf cultures of Paris,London, the Beat generation,and late-seventies New York.This loft caf has an extensive

collection of art, photography, and music books (many in English), with a record and CD collection to match.Photo: Rod WaltersAddress: 2-2-8 kaid, Matsuyama, EhimeOpening hours: 11:30 to 15:00 Closed SundayPhone: +81 89 907 0402

Buena Vista Caf and RestaurantBuena vista means 'a goodview, and thats what you getfrom the window seats of thiscaf on stilts by the sea. Youcan look down onto the beachand across the Seto Inland

Sea to Gogoshima Island with its dramatic mountain. The caf serves a variety of food and beverages that are

perfectly suited to its laid-back location.Photo: Rod WaltersAddress: 1329 Baishinjicho, Matsuyama, EhimeOpening hours: 11:00 to 22:30

Chomie's Manga ShokudoChomie's Manga Shokudo inthe university district ofMatsuyama boasts over 1,000titles of manga, Japanesecomic books. Enjoy a coee orreasonably-priced meal while

exploring the world of Cool Japan through this highly diverse library of comic art.Photo: Rod WaltersAddress: 2-16 Dogohimata, Matsuyama, EhimeOpening hours: 11:00 to 22:00

Merry Maid CafAt the Merry Maid Caf incentral Matsuyama guests areserved coee, simple pasta,curry and rice and so bycharming young womendressed as maids. Despite this

unusual and luxurious service, the prices are very reasonable.Photo: Laura KawaguchiAddress: 5-5 Chifunemachi, Matsuyama, EhimeOpening hours: Mon to Sat 15:00 to 23:00, Sun 12:00 to 20:00 Closed Wed

L'AigretteL'Aigrette is a caf in abeautiful old building close toDogo Station. Narrow woodenstairs lead up to a wonderfulspace of tatami mats, lowtables and large antique

windows with views over Dogo. Here you can experience


the quiet and elegant charm of old Japan.Photo: Rod WaltersAddress: 3-16 Yunomachi, Dogo, Matsuyama, EhimeOpening hours: 11:00 to 19:00

SHOPPING

Rod Walters

Matsuyama has a wide range of shopping areas including covered arcades, malls, and department stores. The twoarcades in central Matsuyama and in Dogo serve as thearteries to a much larger area of shops and restaurants.Takashimaya Department Store

Iyotetsu TakashimayaDepartment Store occupiesone side of Matsuyama Shiekistation. It's a massiveemporium of luxury goods,from fashion to food. On the

roof of Takashimaya stands the Kururin Ferris wheel, a major landmark of Matsuyama.Photo: Rod WaltersAddress: 5-1-1 Minatocho, Matsuyama, EhimeOpening hours: 10:00 to 19:00Phone: +81 89 948 2111

Mitsukoshi Department StoreMitsukoshi Department Storeis a vast emporium of luxurygoods from fashion to food,displayed with the care andstyle demanded by Japaneseconsumers. The domed atrium

facing the kaido Arcade is a spectacular architectural space. It has a futsal court on the roof.Photo: Rod WaltersAddress: 3-1-1 Ichibancho, Matsuyama, Ehime 790-8532Phone: +81 89 945 3111

kaido Arcadekaido Arcade is a broad,covered shopping street thatruns through the center ofMatsuyama. It's home to aninteresting variety of modernand traditional shops, large

stores and tiny boutiques. There are also restaurants and cafs at regular intervals.Photo: Rod WaltersOpening hours: The shops open at various times.

Dogo ArcadeDogo Arcade starts in front ofDogo Onsen Honkan, runningpast Tsubaki no Yu Onsen,down to Dogo Station. Thearcade has many souvenirshops, cafs and restaurants.

Here you can nd a wonderful shop devoted to goods fromStudio Ghibli featuring the fantastic creations of HayaoMiyazaki.Photo: Rod WaltersOpening hours: The shops open at various times.


Gintengai ArcadeGintengai Arcade is a coveredshopping street that runsthrough the center ofMatsuyama with a rather1970s look and feel. It's hometo a variety of modern and

traditional shops, and tiny boutiques with a focus on fashion. There are also a number of coee shops, andrestaurants o side streets.Photo: Rod WaltersOpening hours: Each shop has its own hours

Ropeway DoriRopeway Dori is an uncoveredcontinuation of kaido Arcade.It's a rather chic street withmany attractive old buildingshousing many boutiques andreasonably-priced antique

shops. It's a good place to look for souvenirs. There are also plenty of cafs and restaurants to choose from.Photo: Rod WaltersOpening hours: The shops open at various times.

Fuwari Road StationRoad Stations are rest areasfound along roads andhighways in Japan. They selllocal produce, snacks,souvenirs, sake and othergoods. Fuwari Road Station

has reasonably-priced restaurant, snack and ice cream stands. There's a very pleasant beach just across the road.Photo: Rod WaltersAddress: 119 Oura, Matsuyama, Ehime, 799-2408Opening hours: 8:00 to 18:00

Emifull MasakiEmifull Masaki is Ehime'sbiggest shopping mall. Hereyou can browse popularJapanese brands such asUniqlo and Muji under oneroof. The interior is an

interesting architectural space in itself. There's an attractive food court, and a wide range of restaurants heretoo.Photo: Rod WaltersAddress: 850 Tsutsui, Masaki, Iyo-gun EhimeOpening hours: 9:00 to 22:00Phone: +81 89 984 2111

ACCOMMODATION

Rod Walters

As an old spa town, Matsuyama has a wealth of accommodation, from ne old ryokan inns and luxurymodern hotels, to reasonably-priced business hotels andguesthouses catering to backpackers and walkers on theShikoku Pilgrimage.Sen Guesthouse

Conveniently located in Dogo,Sen Guesthouse oers clean,comfortable budgetaccommodation for travelers.The English-speaking ownerscan provide you with detailed

information for making the most of your stay in


Matsuyama. Sen feels like a home from home.Photo: Sen GuesthouseAddress: 4-14 Dogotakocho, Matsuyama, Ehime 790-0841Opening hours: Check-in 16:00 to 22:00, check-out until 11:00Phone: +81 89 961 1513Internet: http://senguesthouse-matsuyama.com/

DougoyaLocated conveniently in Dogo,Dougoya is an elegant olddining establishmentconverted into a guesthouse.It oers communal and privaterooms for travelers at a very

reasonable price.Photo: Rod WaltersAddress: 6-38 Dogotakocho, Matsuyama, Ehime 790-0841Opening hours: Check-in 16:00 to 22:00, check-out until 10:00Phone: +81 89 934 0661

Seapa MakotoSeapa Makoto is an onsen spaon the Hojo coast that oersrooms with their own bathoverlooking the sea. Thissmall complex has its ownpublic baths, restaurant and

massage rooms.Photo: Rod WaltersAddress: 1180 Hojo, Matsuyama, Ehime 799-2431Opening hours: Check-in from 16:00, check-out until 10:00Phone: +81 89 993 0101

Matsuyama Tokyu InnThe Matsuyama Tokyu Inn islocated conveniently in thecenter of town near thekaido shopping arcade. TheTokyu Inn has clean andspacious Western-style rooms.

Wired Internet available.Photo: Rod WaltersAddress: 3-3-1 Ichiban-cho, Matsuyama, Ehime 790-0001Opening hours: Check-in from 15:00, check-out until 10:00Phone: +81 89 941 0109

ANA Matsuyama HotelANA Matsuyama Hotel is alarge hotel located in thegovernment and shoppingdistrict of Matsuyama. It'sconvenient for MatsuyamaCastle and other sights.

Photo: Rod WaltersAddress: 3-2-1 Ichibancho, Matsuyama, Ehime 790-0001

Hotel Jal City MatsuyamaHotel Jal City Matsuyama islocated conveniently betweenMatsuyama railway stationand the centre of town. Thislarge hotel overlooksMatsuyama Castle. There's a

popular restaurant on the ground oor.Photo: Rod WaltersAddress: 1-10-10 Otemachi, Matsuyama, Ehime 790-0067

Hotel Top InnHotel Top Inn is a large hotellocated in a side street incentral Matsuyama. The hoteloers aordable packagesincluding meals. It'sconvenient for sightseeing and

shopping.Photo: Rod WaltersAddress: 5-15 Ichibancho, Matsuyama, Ehime 790-0001


FESTIVALS & EVENTS

Rod Walters

Matsuyama has a full calendar of festivals and events throughout the year, from festivals dating back hundredsof years, to exciting modern sports and cultural events.There's something happening every week!Matsuyama Spring Festival

The Matsuyama SpringFestival is held during the rstweekend in April when theweather is just starting to getwarm and the cherryblossoms are in full bloom.

The highlight is the Daimyo Gyoretsu, a parade of the feudal lord and his attendants. Meanwhile in the castlepark, stalls serve a range of tasty local snacks.Photo: Laura Kawaguchi

Kashima FestivalThe Kashima Festival is atwo-day event. On the rstday, holy palanquins are takenfrom the Shinto shrine ontoboats, where dances areperformed. Sometimes the

boats capsize. On the second day, the massive rope between the twin rocks in the sea is replaced. Spectatorsare given free rides on shing boats to see the action closeup.

Photo: Rod WaltersAddress: 1596-4 Hojotsuji, Matsuyama, EhimeOpening hours: First Saturday and Sunday in May

Mitsuhama Firework FestivalThe Mitsuhama FireworkFestival is held on the rstSunday of August. Here someof the biggest reworks inJapan are launched from theport in an awesome display.

Local people turn out in their summer kimono to enjoy the reworks and stalls along the quayside.Photo: EvolAddress: Mitsu Quay, Matsuyama, EhimeOpening hours: The rst Sunday of August

Kazahaya FireworksThe Kazahaya Fireworks arelaunched from the breakwaterof Kashima Island, a shortdistance from Hojo Port wherehundreds of people gatherwearing summer kimono. The

reworks reecting o the sea are a ne sight. Tables are provided so that you can relax with food and beer from thestalls.Photo: Rod WaltersAddress: Hojotsuji, Matsuyama, EhimeOpening hours: The last Saturday of July

Matsuyama Summer FestivalThe Matsuyama SummerFestival is a massivecommunity event whichhappens over the secondweekend of August, beginningon Friday evening. Groups of

dancers in costume or fancy dress through the centre of town in a huge parade. This is a very lively and exciting


event.Photo: Laura KawaguchiAddress: Chifune Machi, MatsuyamaOpening hours: The second weekend of August

Hojo Autumn FestivalDuring the three days of theHojo Autumn Festival, eachvillage parades its festivaljuggernaut and holy palanquinaround the district. Everybodyis dressed in colourful festival

pajamas and much drinking is done. The massed ranks of juggernauts are very photogenic. On the last day, thepalanquins are thrown down the shrine steps or into thesea.Photo: Rod WaltersAddress: Various places in HojoOpening hours: The second weekend of October

Tobe Autumn FestivalDuring the Tobe AutumnFestival held on the rstweekend of November, thevarious potteries based inTobe sell their wares atdiscount prices in stalls

throughout the town. Local produce such as sake and fruitis also sold. Traditional arts are performed in the townsquare.Photo: Rod WaltersAddress: Tobe-cho, Iyo-gun, Ehime 791-2132Opening hours: The rst weekend of November

Omikoshi Sneri FestivalOn the last Sunday ofSeptember, a generalexhibition of Ehime's variousfestivals is held in the groundsof Matsuyama Castle. Itfeatures Ushioni from

Uwajima and ghting shrines from Matsuyama, which are smashed violently into each other. There are also massivejuggernauts from Saijo and Niihama.Photo: Rod WaltersAddress: 5 Horinouchi, MatsuyamaOpening hours: 10:00 to 17:00

ESSENTIAL INFORMATION

Rod Walters

Matsuyama AirportMatsuyama Airport (MYJ) islocated about 5 km fromcentral Matsuyama. There areregular domestic ights toNaha, Osaka-Itami,Osaka-Kansai, Tokyo-Haneda,

Tokyo-Narita, Nagoya-Centrair, Osaka-Itami, Fukuoka, Kagoshima. International ights go to Seoul-Incheon andShanghai-Pudong. Regular buses leave for the centre ofMatsuyama and to Matsuyama Ferry Port.Photo: Rod WaltersAddress: 2731 Minamiyoshidamachi, Matsuyama, Ehime 791-8042


Opening hours: 7:30 to 21:30Phone: +81 89 972 5600Internet: http://www.iyotetsu.co.jp/bus/busmap/english/More Info: http://www.shikokutours.com/sightseeing/435.html

WiFiEhime Free Wi-Fi is availableat Matsuyama Castle, DogoOnsen Honkan, and othertourist spots, in the centralshopping districts and theairport. Look for the

Ehime_Free_Wi-Fi network ID on your PC or smartphone. The service is free of charge.Matsuyama Ferry Port

Matsuyama Ferry Port islocated at Takahama on theIyotetsu Suburban Line fromMatsuyama City Station. Theport has hourly ferry links toKure and Hiroshima on

Honshu, and a daily link to Kokura on Kyushu.Photo: Rod WaltersAddress: 5-2259-1 Takahamamachi, Matsuyama, EhimeOpening hours: 6:00 to 2:00Phone: +81 089 967 6667

Public TransportCentral Matsuyama is servedby trams and buses. There aretrain lines to the suburbs runby JR and Iyotetsu. Shuttlebuses run from centralMatsuyama to the airport and

ferry port.Photo: Rod WaltersInternet: http://enjoymatsuyama.com/access/

TaxisTaxis in Matsuyama are easilyidentied by the light on theroof and the licensinginformation shown on thewindows. When the taxi stops,the rear passenger door opens

automatically, so you don't need to touch it. Taxis can be hailed on most main roads of the city until late.Photo: Rod Walters

Drug StoresIn central Matsuyama, you cannd several large drug storesin the kaido and Gintengaiarcades. In other areas, thereare large drug stores called"Cosmos" and "Lady Drug".

Opening hours: 9:00 to 21:00

ElectricityThe voltage in Japan is 100volts. Japanese electricalplugs have two, non-polarizedpins which t into NorthAmerican outlets. Some NorthAmerican equipment works

ne in Japan without an adapter but equipment involving heating (e.g. hair dryers), may not work properly.

The frequency of electric current is 60 Hertz in Western Japan including Matsuyama. Most equipment is notaected by dierences in frequency.Photo: Rod Walters


Post OfficeThe Central Post Oce islocated on Sanbancho Streetin central Matsuyama. Thesymbol for post oces andpost boxes is a T with an extraline above it.

Photo: Rod WaltersAddress: 3-5-2 Sanbancho, Matsuyama, Ehime 790-8799Opening hours: 9:00 to 19:00

Shieki City StationMatsuyama Shieki City Stationis a hub for the Iyotetsu bus,rail and tram network. TheIyotetsu Department Storetakes up one side of the plaza,and there are shops and

restaurants on the other side.Photo: Rod WaltersAddress: 5 Chome Minatomachi, Matsuyama, Ehime 790-0012

PhoneThe national code for Japan is+81. The code for Matsuyamais 089.

Bicycle RentalSimple shopping bicycles withbaskets can be hired fromfour locations in centralMatsuyama between 8:30 and17:00, with a at fee of 300yen. The rentacycles can be

returned to any of the four locations.

If you're unable to return the bicycle on time, please call

the relevant number.

Dogo Station Tourist InformationAddress: Dogo Yunomachi 6-8 Phone: 089-921-3708

Matsuyama Castle Ropeway StationAddress: Okaido 3-2-46 Phone: 089-935-7511

Okaido Shopping ArcadeAddress: Okaido 1-4-9 Phone: 089-941-6530

Matsuyama JR StationAddress: Sanbancho 8-364-6 Phone: 089-943-9511Photo: Rod Walters

JR Matsuyama StationJR (Japan Railways)Matsuyama Station is on theYosan Line. Express and localtrains all stop here. It is alsothe departure point for theIyonada Monogatari Tourist

Train. The station has restaurants and a caf, a souvenir shop and tourist oce, and free WiFi.Address: Minamiedo 1-14-1, Matsuyama, Ehime 790-0062


UNIQUE SPOTS

Laura Kawaguchi

Matsuyama has been home to artists, soldiers and thinkers who have achieved international inuence. Theirbirthplaces and homes are now fascinating museums.Several of the temples on the Shikoku Pilgrimage are alsofound in Matsuyama, but you don't have to be a pilgrim toenjoy their calm beauty.Hatsukayukihai Sake Brewery

This brewery is housed in abuilding dating back severalcenturies. Located in Tobe, acenter for ceramics, thebrewery has been renovatedto welcome guests in the

attractive second oor caf. You can be sure of a warm welcome if you drop in for a tasting of the wonderful sakeproduced here.Photo: Rod WaltersAddress: 400 minami Tobe, Iyo-gun, Ehime 791-2132

Giyaman Glass MuseumThe Giyaman Glass Museumin has an exquisite collectionthat includes glass tobaccopipes and smokingparaphernalia, a bird cage withtiny glass bars, insect cages

for keeping chirping insects in summer, and pillows of blueglass. There are also more typical glass products such as

glasses for sake, bowls, and plates.Photo: Rod WaltersAddress: 459-1 Sagitanicho, Dogo, Matsuyama, EhimeOpening hours: 9:00 to 22:00

Nikitatsu Sake BreweryNikitatsu Sake and BeerBrewery is located in Dogo,not far from the Honkan. Inthe attractive brewery shop,you can taste a variety of sakeand shochu, and browse a

selection of beautiful ceramics and glass. The buildings of the brewery itself are interesting, and there are displays ofbrewing paraphernalia from past times.Photo: Rod WaltersAddress: 3-23 Dogokitamachi, Matsuyama, Ehime 790-0848

Itami Juzo MuseumItami Juzo is known for hiscomic lms includingTampopo and A TaxingWoman. Itami spent his schoolyears in Matsuyama, and thismuseum is a tribute to his

work as an essayist, actor, artist and lmmaker. If you've ever seen one of his lms, this fascinating museum will beone stop you won't want to miss.Address: 1-6-10 Higashi-Ishii, Matsuyama, Ehime 790-0932

Chuo ParkChuo Park is home to someimpressive sportsinfrastructure including theBotchan Stadium, the EhimePrefectural Budokan, and theAqua Palette swimming

complex. There's also a very interesting museum detailing Matsuyama's contribution to baseball, the No-Ball


Museum.Address: 625-1 Ichitsubo Nishimachi, Matsuyama, Ehime 790-0948

Shikido MuseumMasaoka Shiki is revered asthe genius behind the revivalof haiku and theestablishment of its modernform. He lived a short butactive life between 1867 and

1902. Besides his haiku, he also established baseball in Japan. The Shikido, tucked away next to a cemetery, is areconstruction of the house where Shiki lived. It's full ofinteresting memorabilia.Address: 16-3 Suehiro-cho, Matsuyama-shi, Ehime 790-0023Opening hours: 8:30 to 17:00

Ehime Prefectural BudokanEhime Prefectural Budokan isa massive public martial artshall, featuring dramaticarchitecture of stoneramparts, soaring woodenpillars and grey tile. Feel free

to wander inside and watch the citizens of Matsuyama practising kendo, judo, karate and other ghtingdisciplines.Photo: Rod WaltersAddress: 551 Ichitsubonishi, Matsuyama, Ehime 790-0948

Kachizuru Sake BreweryKachizuru is located in Tobe,an area which is home to athriving ceramic craft industry.The brewery itself is anattractive, traditional building,and the sake produced here is

likely to appeal to foreign tastes. The brewery oers several varieties of aged sake at very reasonable prices,

and you're welcome to ask for a tasting.Address: 542 Miyauchi Tobe, Iyo-gun, Ehime 791-2120

Population517,000Currency1,000 yen = 10 x 100 yen CoinsOpening hoursStandard opening hours for public buildings and services are 9 am to 5 pm.Supermarkets are generally open from 9 am to 7 pm or later.Retail outlets are generally open from 9 am or 10 am to 7 pmor later.NewspapersMatsuyama has no English language newspaperEmergency numbersAmbulance, fire and rescue: 119Police: 110Tourist informationPamphlets are available at the tourist information booth at Matsuyama Station and the tourist information office nearDogo Station.


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