1. Social Media Crisis Communication Management 2013.10.14Presented by Strategy Salad www.strategysalad.comSocial Media?Entire Contents 2013 Strategy Salad. All rights reserved 2

2. Entire Contents 2013 Strategy Salad. All rights reserved 4 3. [5]27364[6]5 4. :[7][8]: 5. [9]Entire Contents 2013 Strategy Salad. All rights reserved 10 6. CHAOS Entire Contents 2013 Strategy Salad. All rights reserved 11 7. Entire Contents 2013 Strategy Salad. All rights reserved 1314 [14] 8. Social Media Crisis?Social Media Crisis?Communication Crisis!Entire Contents 2013 Strategy Salad. All rights reserved 16CommunicationManagement!! 9. 3 Key Factor of Crisis Management on Social MediaMonitoringVehicleMessageChannel or PlatformEntire Contents 2013 Strategy Salad. All rights reserved 173 Key Factor of Crisis Management on Social Media l Media dMonitoringVehicleMessageChannel or PlatformEntire Contents 2013 Strategy Salad. All rights reserved 18 10. Entire Contents 2013 Strategy Salad. All rights reserved 19CHANCE & CRISISReal-TimeSpeaking Writing + Reading Entire Contents 2013 Strategy Salad. All rights reserved 20 11. Entire Contents 2013 Strategy Salad. All rights reserved 21Entire Contents 2013 Strategy Salad. All rights reserved 22 12. Entire Contents 2013 Strategy Salad. All rights reserved 23Entire Contents 2013 Strategy Salad. All rights reserved 24 13. Entire Contents 2013 Strategy Salad. All rights reserved 25Entire Contents 2013 Strategy Salad. All rights reserved 26 14. Entire Contents 2013 Strategy Salad. All rights reserved 27Entire Contents 2013 Strategy Salad. All rights reserved 28 15. Entire Contents 2013 Strategy Salad. All rights reserved 30 16. Entire Contents 2013 Strategy Salad. All rights reserved 31BACKBONEEntire Contents 2013 Strategy Salad. All rights reserved 32 17. Entire Contents 2013 Strategy Salad. All rights reserved 33Entire Contents 2013 Strategy Salad. All rights reserved 34 18. ,. " """ "" ".", " "" ","" Entire Contents 2013 Strategy Salad. All rights reserved 35Entire Contents 2013 Strategy Salad. All rights reserved 36. 19. Entire Contents 2013 Strategy Salad. All rights reserved 37Entire Contents 2013 Strategy Salad. All rights reserved 38 20. Entire Contents 2013 Strategy Salad. All rights reserved 3940 Entire Contents 2013 Strategy Salad. All rights reserved 21. Entire Contents 2013 Strategy Salad. All rights reserved 41Entire Contents 2013 Strategy Salad. All rights reserved 42 22. Entire Contents 2013 Strategy Salad. All rights reserved 43Entire Contents 2013 Strategy Salad. All rights reserved 44 23. Entire Contents 2013 Strategy Salad. All rights reserved 45Entire Contents 2013 Strategy Salad. All rights reserved 46 24. Entire Contents 2013 Strategy Salad. All rights reserved 47Entire Contents 2013 Strategy Salad. All rights reserved 48 25. Entire Contents 2013 Strategy Salad. All rights reserved 49Entire Contents 2013 Strategy Salad. All rights reserved 50 26. Entire Contents 2013 Strategy Salad. All rights reserved 51Entire Contents 2013 Strategy Salad. All rights reserved 52 27. Entire Contents 2013 Strategy Salad. All rights reserved 53Entire Contents 2013 Strategy Salad. All rights reserved 54 28. Entire Contents 2013 Strategy Salad. All rights reserved 55Entire Contents 2013 Strategy Salad. All rights reserved 56 29. Entire Contents 2013 Strategy Salad. All rights reserved 57Entire Contents 2013 Strategy Salad. All rights reserved 58 30. Entire Contents 2013 Strategy Salad. All rights reserved 59DosEntire Contents 2013 Strategy Salad. All rights reserved 60 31. Entire Contents 2013 Strategy Salad. All rights reserved 61Entire Contents 2013 Strategy Salad. All rights reserved 62 32. Entire Contents 2013 Strategy Salad. All rights reserved 63DontsEntire Contents 2013 Strategy Salad. All rights reserved 64 33. Entire Contents 2013 Strategy Salad. All rights reserved 65Entire Contents 2013 Strategy Salad. All rights reserved 66 34. Entire Contents 2013 Strategy Salad. All rights reserved 67Q&A Entire Contents 2013 Strategy Salad. All rights reserved 68