IMPLEMENTATION OF ADDITIONAL P’S OF

MARKETING

McDonald’s

INTRODUCTION

31000 restaurants in 119 countries.

More than 50 million customers each day.

160 restaurants across India.

4000 employees in India

PEOPLE

Community Involvement

Respect for Indian customs and culture.

Promotes team spirit by saying, “None of us is as good as all of

us.”

Study on Human Behavior skills.

Continuous review of menu offerings.

Invests in supplier development and training heavily.

Delivers authenticity, credibility and consistency.

Ranked 19th in the 2007 Hewitt Best Employer’s award.

PROCESS

Practices QSC&V.

Committed to work with local suppliers and farmers to

source all its requirements.

Instant food.

Informal atmosphere.

Quick delivery system.

Place to be in for a quick and tasty bite. “If you are

hungry and have no time to cook, just drop in at your nearby

McDonalds.”

PHYSICAL EVIDENCE

Preparation of dishes in front of the customers.

Mascot- Ronald Mcdonald.

Own an aesthetically informative website.

Transparency by exhibiting the qualifications of

employees on public portals.

“Litter Patrols”

SUCCESS FACTORS FOR WESTERN FOOD

CHAINS IN INDIA

Ambience

Courtesy

The craving of Indian population for something modern and

quick.

Psychological needs- Self esteem, Surprise.

Value for money eg: Domino’s, McDonald’s

Brand associations.

Rising disposable income, living standards & western influence.

Less competition posed by Indian food chains.

Few food chains- Nirula’s, Haldiram’s

Dearth of other convenience food options.

REFERENCES

www.mcdonalds.com

www.mcdonaldsindia.com

www.fnbnews.com

PRESENTED BY:

Mahendra Saini

Vijay Gupta

Shashank Singhal

Mahak Bhatnagar

Vipul Gaur