metabranding&design(shanghai)

MetaBranding&DesignMember of BBN AN INTRODUCTIONCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD

Copyright MetaBrandingBBN

Copyright MetaBrandingBBN*Full of potential, China can be a dream market.But localizing isnt enough,Everything you do must be China-ized.

What are they calling your brand?Copyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Copyright MetaBrandingBBN*Welcome to MetaBranding&DesignCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


*We believe that Good Branding Makes the World Beautiful.

Over the past 9 years,We have guided more than 80 successful branding project in Chinese.

MetaBranding&Design applies strategic management models from creating brands (brand name development) to brand design system development, to providing total branding solutions, including consulting that maintains and improves brand values and branding in China.

Brand Differentiation and Identity are the key to success in the face of competition.

Are you looking for a Brand Guardian to protect your brands future?We will be your partner with passion and challenge toward the essence.

For your success,Kim min su

MetaBranding&DesignFounder and President of China OfficeCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


*Brand NamingConsulting Brand DesignIntellectual PropertyMetaBranding&Design offers you a complete solution as you enter this complex Chinese marketWe are responsible for making sure all our clients enhance their brand value, specifically by creating the logo, the visual and verbal tone of voice and even registering the intellectual property rights.

To buy or not to buy, thats what Branding tells you.What we doCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Copyright MetaBrandingBBN*Why we doWhat do you read?We asked 50 Chinese consumer that how to read and communicate this brand name. Copyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Copyright MetaBrandingBBN*Then can you make a Chinese Brand Name by yourself?Of course, you can.But lets compare some Chinese Brand Names which are developed by peoplewho are expert of Brand Naming and not expert.

You Need Us MetaBranding&DesignWhy you needCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Copyright MetaBrandingBBN*Who need usWho need a Brand Naming?1. Chinese Company has an enough ability to be a global Company2. Foreign Company who want to extend to Chinese marketCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Copyright MetaBrandingBBN*What we doCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTDBrand Naming

ConsultingBrand DesignIntellectualproperty


*Team PowerCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTDKim, Minsu Presedent of METABRANDING & DESIGN

Publishing Chinese brand strategies serially in Chinese economic newspaper, Korea Management Association, and China21.

Major Performances-Brand Consulting [SK Telecom] Establishing 21C corp. Branding strategy [Hyundai] Establishing Domestic brand strategy [SK Networks] Conducting the survey on consumer awareness for the new brands of auto body shop and retail outlets brand [Lotte] Conducting the survey on consumer awareness of corporation brand image [SPC] Pariscroissant/ Parisbaguette :Development brand strategies in Chinese local market Xiangdong Weng Head of Jiexin consulting Group, Chief consultant

Award the title of China's top ten experts in the planningCreator of the theoretical system. Brand Core Values, Sub-brand, Brand Additive Theory, and Constitutional theory of the Brand"R enowned R & D 18 paragraph of the industry's low-cost marketingTsinghua University, Shanghai Jiaotong University EMBA Class Core Lecturer Piao Xianjun, Vice precident of METABRANDING & DESIGN Chinese L&L, Korea UniversityPeking University MBAPlenty of experiences of marketing and sales more than 15 years in china marketAs of Head of Osstem implant China, set up an direct sales network all over china and achieved no.1 market share in China market less than 3 years Park, Seoungchan Researcher of the Institute of Chinese Technology

Doctor of Technology and Management in Tsinghua University of Economics and Management Administration Served as a consultant of Korea Business Center in ChinaServed as a South Korea and Japan consultant of the consulting firm which is part of China's State CouncilInvited seminar instructor in 2001/2002/2003 for entering Chinese market seminar(Host: Ministry of Foreign Affairs, Sponsor: Chamber of Commerce, KOTRA, etc) Current position - Researcher of the Institute of Chinese Technology Professor in Tsinghua University, - Foreign Trade and Economy University - Export Advisor of Korea Internet and Security Agency (ISA) - Adviser of MetaBranding&Design


What we doProfessor. Meta

Since 2002

Our core value is Learning

And it is a two-way street,teaching Brand Marketing to international students and learning from their ideas as well.

We love to make their amazing ideas into reality.

Copyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Global Network The Business Branding NetworkEuropeBBN AustriaBBN BosniaBBN Czech RepublicBBN DenmarkBBN Finland BBN FranceBBN GermanyBBN HungaryBBN ItalyBBN IrelandBBN NetherlandsBBN NorwayBBN PolandBBN RussiaBBN SpainBBN SwedenBBN SwitzerlandBBN UKAmericasBBN USA Central BBN USA West BBN Brazil Middle EastBBN United AraCIan Emirates (Hub for OmanJordanLebanonSyriaSaudi AraCIaTurkey)

South AfricaBBN S. AfricaAsia PacificBBN Australia / New ZealandBBN China (Hub for S.E. Asia)

BBN Korea

Copyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


China NetworksShanghai-ConsultingOpenTideChinaJoison Marketing ConsultingBI Consulting Co., LtdGLOHAI ConsultingTM advertisementGenius marketing Services GroupFLEISHMAN HILLARD communicationsShanghai-ResearchHorizonShanghai KEYUIntegrated Market ConsultingBI Consulting Co., LtdBlueFocusC-Insight

Shanghai-Intellectual PropertyLungTinSiYuan Intellectual Property Agency Ltd.Integrated Market ConsultingBI Consulting Co., LtdShanghai-DesignIDSEA Brand DesignKELI Brand ConsultantsCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Naming Team OrganizationCopyright 2010 MetaBranding, Inc. All Rights Reserved & Confidential.Shanghai OfficeStrategy TeamXu Jin JinPei De BaoJiao LeiZhu Xu XiangLi SuCao Xiao RongFang Yi LiangCai Shan ShanZhang JieSun JunCounselor AdvisorAdvisorTeam LeaderResearcherGeneralBookkeeperResearcherConsutantShanghai NamistBeijing NamistNamistCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Chinese BranchCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Chinese Branch Research and EducationCopyright 2010 MetaBranding, Inc. All Rights Reserved & Confidential.

Constant Educational Activities:Program Development and Seminars

2003 Mar. - Global Strategic Seminar [1st Term] Chinese Consulting Seminar

Aug. - Global Strategic Seminar [1st Term] Branding Strategy Seminar for New International Businesses in China 2004

Mar. - Global Strategic Seminar [3rd Term] Chinese Branding Seminar for Cosmetics Marketing Manager Jun. - Chinese Branding Specialist Program [1st Term] Aug. - Chinese Branding Specialist Program [2nd Term]2005

Mar. - Chinese Brand Academy Genghis Khan [1st Term]

May Chinese Brand Specialist Program [4th Term]

Nov. Chinese Brand Specialist Program [4th Term]2006

Mar. - Chinese Brand AcademyGenghis Khan [1st Term]

Nov. - Global Strategic Seminar [4th Term]Chinese Brand Communication Strategy Seminar

Dec.- Chinese Brand AcademyGenghis Khan [2nd Term] 2007 ~ Apr. - Chinese Brand Academy Genghis Khan [3rd Term]

Aug. - Publication: Sep. - Global Strategic Seminar [5th Term] 2009 Chinese Trend Forecasting Seminar

Oct. - China Strategy Beijing SeminarCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Chinese Branchs Publication The First Branding Reference Book Focused On ChinaCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Branding in China PortfolioCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Portfolio - Naming & ConsultingCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Selected as Chinas Best-known Bakery () in Beijing and Shanghai for 2 consecutive years(Selected and bestowed by the Chinese Bakery Association ()for the improvement of quality of about 60,000 bakeries across China)

The only Korean bakery/dessert brand to be selected as 2007 Top 10 Brands by Public Critics (), a popular portal in China(Public Critics is the most popular and influential portal for food criticism that is visited by an average of 100,000,000 visitors a month and has 6,000,000 registered users)Portfolio - Naming & ConsultingCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Portfolio - Naming & ConsultingCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Copyright MetaBrandingBBN*Portfolio - NamingDeveloped Chinese names for tires in 4 product series.Copyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


[Jiashi]: Chinese brand name for GS [Inuozi]: Chinese brand name for LG Cares ISA KNOX cosmetics line [Xiangweng Kaorou]: Chinese brand name for Hangari Galbi Franchise Restaurant [Shushang]: Brand name for SK Information &Communication DistributorsPortfolio - Naming & ConsultingCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Portfolio - Naming & DesignNot released yet: Chinese brand name for GS CaltexNot released yet: Chinese brand name for GS CaltexMaintenance/Repair CenterNot released yet: New English/Chinese brand name for GS Caltex Convenience Store [Feikai]: Chinese brand name for GS CaltexLubricator LineNot released yet: Chinese brand name forSK Maintenance/Repair CenterNot released yet: Chinese brand name screen forNEXENNot released yet: Chinese brand name for HyundaiMotors subsidiary companyPantai : Chinese corporate name for Pantech [Duoleke]:Chinese corporate name for DorcoCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


[Inpalan]: Chinese company/product name or Enprani [Naibi]: Chinese brand name for Enpranisskincare systemNot released yet: Chinese brand name for Skin Food [Daixin]: Chinese brand name for GS Caltex [Xiyi]: Chinese brand name for Shinwons womens apparel line [Xige]: Chinese brand name for Shinwons mens apparel line [Baizibeili]: Chinese brand name for Chinwons womens apparel line [Kuousi]: Chinese brand name forShinwons casual brandNot released yet : Chinese brand name for Customer Awareness and Brand Concept Survey ServicesPortfolio - Naming & DesignCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Not released yet: Chinese brand name for Nolbus company and restaurant franchiseNot released yet: Chinese brand name for Nolbus BBQ franchise [Youxue]: Chinese brand name for Dayrichs dairy product [Paris kesang]: Chinese brand name for Paris BaguetteNot released yet: Chinese brand name for DaesangNot released yet : Chinese brand name for Damon FoodsNot released yet: Chinese brand name for PigeonNot released yet: Chinese brand name for AmorePacifics hair care systemPortfolio - Naming & DesignCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Not released yet: Chinese brand name for CGV More than MoviesNot released yet: Chinese brand name for Woori Home ShoppingNot released yet: Chinese brand name for Duoback [Qile]: English/Chinese brand name forKorea Tourism Corporations Casino [Tien Tien]: Chinese brand name for Hansemschildrens furnitureNot released yet : Chinese brand name for Noblesses luxury magazine [Ainaopei]: Chinese brand name for Daegyos[Inopi]Not released yet: Chinese brand name for With China Magazine [Saibaotiendi]: Chinese brand name for Danawas price comparison domainIf you want, well give more informationPortfolio - Naming & DesignCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Surveyed SPC Chinese bakery marketPortfolio - Consulting: Brand operation strategies for SPC Paris Croissantand Paris Baguette in Chinese marketCorporate brand strategies for Korea Yacults new business in ChinaCorporate brand strategies for GS new business in ChinaSurveyed customer awareness of Nolboos new BI: Brand operation strategies for Nolboo in Chinese market; and feasibility analysisfor Nolboos Chinese brandCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Surveyed customer awareness of LG Cares new Chinese brand.Surveyed customer satisfaction with Daegyos Bertelsmann Enopi Service. Surveyed customer awareness of Daegyo Enopis new Chinese brand. Surveyed customer awareness of Daegyos private education services. : Surveyed Chinese customers needs and product acceptance to establish new product development plans. Surveyed customer awareness of Dayrichs advertisement and recognition of Dayrichs business. Investigated Chinas dairy market and surveyed customerawareness of door-to-door marketing companies.Surveyed customer awareness of Lottes corporate brand image.Portfolio - ConsultingCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Surveyed customer awareness of SK Networks Maintenance/Repair Shops new Chinese brand and SK NetworksInformation & Communication Distributors new Chinese BI/name.: Consumer survey for GS Caltex gas stations and other Businesses in ChinaSurveyed customer awareness of Pigeons productsFeasibility of Donghwa Entecsexisting CI: Consumer survey for existing/new Chinese CI for Donghwa EntecPortfolio - ConsultingCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


Feasibility of Namyangs existing CIInvestigated Chinas health supplementmarket for NamyangSurveyed customer awareness and brand concept acceptancefor FTN fashionInvestigated Chinas health supplementmarket for MedipostPortfolio - ConsultingCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTDSurveyed customer awareness of Daesang 2 food brands already in China market, new brand entering China market strategies development.


Why MetaBranding?Copyright 2010 MetaBranding, Inc. All Rights Reserved & Confidential.China Branding Office opened in 2001 / Subsidiary company opened in Shanghai in 2006Over 80 Brand consulting, naming, slogan and design development projects in ChinaComprehensive design process including branding strategies, strategic naming, and concept developmentSeveral local networks in China / Working with namists with years of experience in Beijing and ShanghaiGlobal strategy seminars, Chinese trend forecasting seminar, Training for branding specialists in ChinaMetaBranding China Branding Business UnitsCopyright METABRANDING & DESIGN(SHANGHAI) CO., LTD


metabranding&design(shanghai)

Documents