Mobile games: integration with Windows

Romuald ZdebskiyMobile Games Industry LeadMicrosoft Russiarzdebski@microsoft.com

Mobile games: integration with Windows

Romuald ZdebskiyMobile Games Industry LeadMicrosoft Russiarzdebski@microsoft.com @zdebskiy

Content

•Why integrate with Windows Business opportunities•Integration features available on Windows Retention and usability•How to improve chances to get featuring in Windows Store•How to implement integration

Native Middle-ware•Demonstration

Why Windows

Sources: http://www.newzoo.com/news/newzoos-2014-global-games-market-report-available-now/ http://www.newzoo.com/download/9510

200 mln

Licenses sold

New PC/tablets Upgrade

Corporate volume licensing is NOT included

5.9mln active devices in Russia

Outgrew iPad in October 2013

Just one click to your game

Источник - LiveInternet.ru: http://www.liveinternet.ru/stat/ru/oses.html?slice=ru;id=3;id=12;period=week

Sources: IDC and Kantarhttp://www.idc.com/getdoc.jsp?containerId=prUS24442013http://www.kantarworldpanel.com/Global/News/Android-ends-the-year-on-top-but-Apple-scores-in-key-marketshttp://www.cnews.ru/top/2014/01/31/windows_phone_v_2013_g_vyrosla_na_90_i_obognala_po_tempam_rosta_android_i_iphone_558725http://www.cnews.ru/top/2013/09/02/idc_smartfony_v_rossii_dostigli_rekordnoy_doli_541216

10.3% In Europe

#2 in 14 countriesAhead of iPhone in 22 countries90% YoY growth to 32mln devices

Source: http://www.pocketgamer.biz/infographic/58979/the-24-countries-where-windows-phone-is-outselling-ios/

100KDOWNLOADS

in 10 DAYS

downloads and ARPU 2X more than on

AndroidSources: http://habrahabr.ru/post/198594/ http://habrahabr.ru/post/225899/

Installs

JOYBITSWINDOWS PHONE and WINDOWS 8

5МDOWNLOADS120

KDAILY DOWNLOADS

DURING PROMO

1MDOWNLOADS 1ST MONTH

JOYBITSWINDOWS PHONE and WINDOWS 8

3xYEAR OVER YEAR

WINDOWS REVENUE GROWTH

STORES TOTAL REVENUE DATA

~10МINSTALLS

MILLIONS $ REVENUE

How integrate?

One Windows

Windows Store

514 000+ apps

330 000+ +500 daily

Standard 70/30 model

Apps

XAML/DirectX

CC++

C#Visual Basic

HTML

JavaScript

Windows Runtime (WinRT)

Universal projects

One project type to rule them all…

Ads & Payment

GaaS & Web API

Comprehensive list at http://services.windowsstore.com

Facebook SDK

Partners reduce cost of creating or portingGaming middleware

SPECIAL OFFER FOR DEVELOPERS ON WINDOWS AND WINDOWS PHONE

unity3d.com/pages/windows/offer

• Free Unity for Windows Store Add-on• Free Windows Dev Center Account• Free Microsoft Windows 8 Pro License• Developer device for testing (phone or

tablet)• Priority review for store promotion• Global contest for best games

http://unity3d.com/contest/windows

Windows features

New UI – Why?

The whole idea

Mechanism Scenario Expires WinRT API

Local Update a tile immediately, while the app is running or from a background task

Never TileUpdateManagertileUpdater.Update()

Scheduled Update a tile once, at a specific date and time. E.g., tomorrow at 4pm

3 days TileUpdateManagertileUpdater.AddToSchedule()

Periodic Update a tile by polling a remote URI on an interval. E.g., every 30 minutes

3 days TileUpdateManagertileUpdater.StartPeriodicUpdate()

Push Update a tile immediately, by sending a push notification from your server

-or-

Send a Raw notification to wake a background task that triggers a tile update

3 days PushNotificationChannelManager

How can I send tile updates?

<tile> <visual version="2"> <binding template="TileSquare150x150Text01"> <text id="1">New Message</text> <text id="2">Thomas Fennel</text> <text id="3">Looking forward to your \\build\ talk next week</text> <text id="4"></text> </binding> <binding template="TileWide310x150SmallImageAndText02"> <image id="1" src="http://favoritesocialmediasite.com/profiles/thomas.png" /> <text id="1">New Message</text> <text id="2">Thomas Fennel</text> <text id="3">Looking forward to your \\build\ talk next week</text> <text id="4"></text> <text id="5"></text> </binding> </visual></tile>

All update mechanisms use the same payload

Try before you buy

82% of top 50 paid apps use Trial

Trial for paid apps best practice

Bejeweled LiveElectronic Arts

Time LimitedGame Dev TycoonGreenheart Games Pty. Ltd

Feature LimitedChimpactYippee Entertainment

SplemyFormerDroid

Grow your chances to get featuring

Implement trial APIUse live tiles for game progressUse universal apps in Store

Share IAP Share purchase transaction Additional promotion

Use universal projects in Visuals StudioRemind for ratings when appropriate

Universal Windows appsApps for Phone, Tablet and PC*

NEW!

Dev Center

ShazamFree

ShazamShazam Entertainment LtdUser

differentiator.For all devices.

Buy once.

* On Windows Phone and Windows 8.x devices only

For Leaders

Featuring in StorePromo in MS channels:• Windows site• Social groups• Windows Blogs

Co-marketing projectsHelp in technology and designCertification fast trackOEM preinstalls

For startups

Free development software and Store accountWindows Azure resourcesKnowledgeGrants ($30 000 - $100 000) and investments

BizSpark.ru

microsoftventures.com

appcampus.fi

Announce

By the end of 2014launch on

Games Platform

games@vk.com

DemoWindows Integration

It is the best time to release on Windows!

Let’s start.

Mobile games: integration with Windows

Romuald ZdebskiyMobile Games Industry LeadMicrosoft Russiarzdebski@microsoft.com

appendix

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Собственные программно-аппаратные комплексы

http://www.microsoft.com/en-us/kinectforwindows/develop/default.aspx