midterm exposition

WorldWide ID®“One World, One Home, One ID”

Group #4Amy Bayardo Cathy黃聖志 Kenneth Jevon

The Problem…

• Even citizens of the strongest nations in the

world need VISAs to travel to certain countries.

• Existing procedures are tedious and time

consuming.

• Function/ features of all existing Visa/Passports

are very limited. As a consequence, such visas

don't provide much Value and Satisfaction to its

customers.

THE SOLUTION

WORLDWIDE ID is the solution to avoid confusing

and redundant procedures that waste valuable

time and resource.

WorldWide ID

Experience 100% Value and Satisfaction

Enjoy the Power to travel anywhere in the world

with a feeling Freedom, Belongingness and

Security.

The mandate for the WORLWIDE ID® is Article 13

of the Universal Declaration of Human Rights:

“Everyone has the right to freedom of movement and

residence within the borders of each state.”

http://www.un.org/en/documents/udhr/index.shtml#a13

Mission

“The WORLDWIDE ID® will break nationality

barriers and give people the power to experience a

sense of belongingness to the world without

restrictions, transforming the world into a UNIQUE

HOME.”

Process

No more complicated process, you only need to

sign up in our website and fill out the form with

your information:

Process

We will verify your eligibility within one week.

Once you have been considered eligible, the final

steps include a personal interview (security

requirement) and the payment.

You will receive the WORLDWIDE ID within one

week in front of your door; delivered by our

experienced and reliable delivery partner.

Needs and demands

Natural needs:

• Some rich tourists just want to travel the world.

• Professional workers need to travel the world spontan

eously.

• People need Convenience, Freedom and Security in

all countries that they visit .

• People need to centralize all documents and ID’s.

Demographic needs:

Our population is rapidly growing. The probability that

more people will need to travel abroad will also rise.

Needs and demands

Economic needs:

The percentage of middle income people is rising

and being anticipated to rise also in the future.

Middle class people usually go abroad.

Needs and demands

Political-Legal needs:

The world is converging. More and more countries

open their borders. But still so many inconvenient

processes exist.

Demands: Estimate of international tourist arrivals

Customer insights

Traveling another country

• Even though USA is the strongest country in

the world, USA citizens still need to apply for

more than 70 countries’ visa.

• Citizens of developed countries easily can go to

another developed countries but have difficulties

with visiting some developing countries.

• Citizens of developing countries have a difficulty

with going to same developing countries and de

veloped countries as well.

Customer insights

Getting ARC

All countries require foreign people who want to

study or work in their territories to apply visa or an

alien resident card. Such procedures are normally

inconvenient and time consuming.

VIPs who regularly travel the world

They do not have any difficulty in traveling, but the

multiple functions and services that our product

provides will give them an experience of

Satisfaction and Value way beyond what any

existing visa can provide.

Target Markets, Segmentation,

PositionPeople who likes/need travel:

Target Markets, Segmentation,

PositionPeople who likes/need travel:

Tourists

• People that loves to travel

Enterprises

• CEO

• Managers

• Investors

Government

• Presidents

• Mayors and Diplomat

• Organizations

Artist

• Painters

• Sculptors

Performers

• Musicians

• Athletes

• Actors

MARKETING MIXPRODUCT

Product Variety:

• English

• Chinese

• Native Language of applicant

•Chinese English

•Spanish Arabic

•Hindi Portuguese

•Russian Japanese

•French German

• 20 Years

• 10 Years

• 5 Years

• Card

• Future: Implanted chips

PresentationsYears of

Validity

Languages on Card

Languages on card

information


Quality:

Card Material: Anodized titanium

Chips: High-tech microchips

MARKETING MIXPRODUCT(Features)

PassportARC

Personal / Health

Information

Platinum Credit Card

International Insurance (Optional)

International Driver

License

MARKETING MIXPRODUCT(Services)

Online Booking

Customer Support

VIP at Immigration


Warranties:

Broken Card

• Free replacement and we will provide the necessary instructions to proceed with your travel.

Lost or Stolen Card

• Deactivate your Worldwide ID and provide the necessary instructions to proceed with your travel. The WorldWide ID will be replaced with the charged of courier cost.

Malfunction of service

• Contact our 24 hours customer support to guide you in the activation or necessary instructions.

Marketing Strategies

CompetitorsCompetitors

WorldWideID

Passport

Passbook App

Credit Card Networks

Visa Waiver

Program

Athletic/ Artistic/

Diplomatic/ Business

Visa

Schengen Agreement

(EU)


Competitors

Strategies:

1. Form alliance with credit card networks.

2. Inclusion of passbook app for use of credit cards.

3. Maintaining a close relationship with governments and regional

organizations allows to become a passport option, not a

competition.

4. Create a customer database: keeping our customers for life

5. Hold activities to excite customers: gave them something to talk

about

6. Quality advantage against competition and differentiate.


Competitorsfeatures

competitors

AccessibleCountries

One-stop service

Multiple entry

Work permit

Validity(year)

Vip checking

Health care

Worldwide ID INFINITY YES YES YES 5,10,20 YES YES

Passport Limited No No No 10 NO NO

Visa Waiver Program

Limited No Yes restrict 2 NO NO

Athletic/

Artistic/

Diplomatic/ Business Visa

Limited No No Yes ? NO NO

Schengen

Agreement (EU)

Limited Yes YES YES 1 NO NO


Price Criteria:

- How often and how many countries our target

market travels.

0

5

10

15

20

25

30

2011 2012 2013 2014

Countries visited in a year

Tourist Enterprises Government Artis Performers


Price Criteria:

- 15 most expensive Visas (tourist):

Country Visa Cost Country Cost

Bhutan $290 Angola $160

Saudi Arabia $270 Zambia $160

Kazakhstan $160 Algeria $160

Afghanistan $160 South Sudan $160

Chile $160 Iran $151

Argentina $160 Sudan $151

Paraguay $160 Chad $150

Brazil $160 Russia $140

Price for US Citizens

Price Criteria:

• International Driver License: $100

• Card Material and Technology: $15

• Operation Costs (Annually per card): $300

• Courier service (p/ Card): $15

• International Insurance (optional): $1000


List Price:

Normal Price: Insurance Included:


MARKETING MIXPRICE

0

20000

40000

60000

80000

100000

120000

140000

160000

1 2 3 4 5 6 7 8

Profit

Profit

Unit 100 103 106.09 113.5163 121.4624 169.9648 181.8623 194.5927

Revenue 500000 515000 530450 567581.5 607312.2 849824.1 909311.7 972963.6

Cost 424200 436926 450033.8 481536.1 515243.7 720990.7 771460.1 825462.3

Profit 75800 78074 80416.22 86045.36 92068.53 128833.3 137851.7 147501.3

per card

courier cost 15

card

manufacturing15

driver licence 100

average visa

cost2612

operation cost 1500

total cost 4242

price 5000

groth rate1~3 3%

groth rate4~8 7%

repurchasing

rate40%


Discounts:

Groups Applications

5% discount in each WorldWide ID card for 4 applications

10% discount in each WorldWide ID card for 7 or more applications.

Renewal

5% discount in the renewal of the WorldWide ID for 5 years in last application.

10% discount in the renewal of the WorldWide ID for 10 or 20 years in last application

MARKETING MIXPROMOTION

Sales Promotion:

Direct Marketing:

• Telemarketing

• e-mailing

• Online Advertising

MARKETING MIXPROMOTION

Advertising:

Direct Channels:

• Establish our own website

• Email of customers.

Indirect Channels:

• Blogging

• Public Relations

• Participating in workshops

Other (Ads):

• Flights/hotels websites.

• Newspaper/Business Magazines.

• Airports /Travel Agencies

• High class restaurants

• Social Networks

• Sponsor of Sport teams.

MARKETING MIXPLACE

Channels:

Direct:

Own website

Regional Offices

Location:

Intermediaries:

Embassies

Travel Agencies

MARKETING MIXPLACE

Inventories:

Blank Cards with integrated Chip.

Customer Database on Amazon Web Services.

Transport:

Alliances with Couriers DHL, FEDEX