MILLENNIALMOM

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MILLENNIALMOMS

QUICK DEFINITION:Millennial Moms

Millennial Moms are primarily interested in beauty, fashion,

home decor and health. We’ve excluded Mattel fans in order to better highlight the differences between Mattel’s current fans and the consumers buying the competition.

30%

60%

0

90%

13-17

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18-24 25-34 35-44 45-54 55-64

100%FEMALE

46%MARRIED

100%WITH

CHILDREN

BEAUTY & WELLNESS

177.1

HOME DECORATORS & DIYs

157.9

FASHIONLOVERS

168.7

HEALTHCONSCIOUS

145.0

MILLENNIAL MOMS:BEAUTY & WELLNESS

COSMETICSCONNOISSEURS

186.1ACTIVE & FIT

151.3

BEAUTY & WELLNESSAWARE177.1

CLICK HERE TO SEE TOP HEALTH & FITNESS APPS

HEALTH &FITNESS APPS

152.9

MILLENNIAL MOMS:FASHION

CLICK HERE TO SEE THEIR FAVORITE FASHION BRANDS

APPAREL RETAILSTORES

FASHION LOVERS168.9

POPULARITY

CLICK HERE TO SEE THEIR FAVORITE RETAIL STORES

CLASSIC FIT

186.3 POPULARITY

165.3 POPULARITY

MILLENNIAL MOMS:HOME & GARDEN

HOME DECORATORS& DIYs

157.9POPULARITY

MINTEDMARKETPLACE

189.1POPULARITY

HOME &GARDEN MAGAZINES

139.4POPULARITY

CLICK HERE TO SEE THEIR FAVORITE HOME RELATED

MAGAZINES

MILLENNIAL MOMS:HEALTH

HEALTHCONSCIOUS145.0

HEALTHWEBSITES

152.4

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TOP HEALTH WEBSITES

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