mixgogo nyu 2015
TRANSCRIPT
TeamEdson Soares
Namira Abdulgani
Listeners: 15Promoters/DJS: 18Marketers /PR: - 1Total Interviews: 31
DAY1 / What we thought
Promoters and DJs post the sounds of upcoming parties on Mixgogo
Users listen to music selected by Date and location
Users go out sure to attend an event with the right music
DAY1 / Revenue source
Ads on the app/website
% ticket selling
DAY1 / Business canvas
DAY2 / What we learned
Pormoters are interested on• engaged audiences:
• recurring guests• informed about music
• New audiences• Automated tools
Event’s audiences care about the music, but also:- if friends are attending- Time taken to discover- Money spent
Change: Redefinning our value propositions
DAY2 / Business canvas
DAY3 / What we learned
DJs have different interests than promoters:- Want to reach out to the audience- Have feedback
Change: Segmenting the audience and value proposition
Brands are interested in sponsoring events.
DAY3 / Business canvas
DAY4 / Pivot
Local Promoter Brand Manager / CMO
Insight: Big brands’ CMOs don’t talk with local promoters, local promoters don’t have the channels and resources to pitch their projects to big brands.
DAY4 / New Revenue model
Sponsorship
Mixgogo AgentPromoters in NY
Brand Manager / CMOSmall events promoters as an Ad Network
Change: Revenue Streams, Channels and Relationship
DAY4 / Business canvas
DAY5 / Where we endedPromoters use mixgogo app to engage with their audiences
Sponsors
Promoters become members of Mixgogo Ad-network and have access to sponsorship
Change: Scaling the power of influence
DAY5 / Business canvas
DAY4 / Next stepsMap electronic music marketInterviews with Marketing and Advertising professionals
Execute Newsletter experimentCreate experiment for brands
Functional Prototype of the appPrevision of costs and funds (how to stay alive?)
Follow up with scheduled interviewsExpand the network and keep it up with customer research
Hire developer
