mizue tsukushi

• Founded in July 1998• President and CEO: Mizue Tsukushi• Independent investment-advisory company devoted to social investment research• Company history:

– Aug. 1999: Developed Japan’s first SRI product, the Nikko Eco Fund. A winner of the 2001 Good Design Award Other companies followed in the wake of this success, giving birth to an SRI market in Japan

– Oct. 1999: Began research on an eco fund for Kogin-Daiichi Life Asset Management Co.– Mar.2000: Became one of the first signatories of UNEP FI in Japan.– Dec. 2000: Began research on an SRI fund for the Mutual Aid Association for Tokyo Metropolitan Teachers and

Officials. The first tailor-made SRI fund catering to institutional investors in Japan In addition to environmental performance, also evaluates social performance (employee treatment, in-house and out-of-

house training, social action programs, etc.)– Jan. 2001: In partnership with the environmental and social issues research team of Zuercher Kantonalbank, the third

largest Swiss universal bank, began research on Japanese companies and an analyst training exchange program.– Jan. 2003: Commissioned by the Ethical Investment Research Service, a major British SRI research organization, to

conduct research on Japanese companies ( ～ Jan.2005). A broad-based SRI study encompassing such items as environmental performance, social performance, corporate

governance, and human rights issues– Feb. 2003: Commissioned by the Mutual Aid Association for Tokyo Metropolitan Teachers and Officials to implement

its SRI pension fund.– Jan. 2004: Commissioned by SNS Asset Management of the Netherlands to conduct research on Japanese companies

for its global SRI fund. An asset management company of the SNS Reaal Group, the sixth largest Dutch financial group, and a pioneer in SRI

management in the Netherlands Clients include numerous institutional investors, such as ASN Bank, the largest Dutch bank specializing in SRI, and public

pension funds– Jun.2004: Gained the Research mandate from Mitsubishi UFJ Asset Management for its first SRI Fund.– Dec.2004: Mitsubishi UFJ SRI fund ( Family Friendly Fund )starts.– Oct.2005: Mitsubishi UFJ SRI fund ( Family Friendly Fund ) became a winner of the 2005 Good Design Award.– Apr.2006: Gained the research mandate from Tokyo Stock Exchange, Inc. For its custom made SRI Index.– Jun.2006: Gained the SRI research mandate from Mitsubishi UFJ Trust & Banking for its pension clients. – Jul.2007: Gained the research mandate from the EU Commission for environmental finance. – Nov.2007: Mitsubishi UFJ SRI fund ( Family Friendly Fund ) became a winner of the first Work-Life Balance Awards for

its outstanding social effect.– May 2008:Discussion on the partnership Fund with UNESCO has started and the formal proposal was submitted to

UNESCO HQ in Paris.– Apr.2009: Made presentation on ESD ( Education for Sustainable Development ) Fund at the UNESCO World

Conference on Education for Sustainable Development in Bonn.– Mar.2010: Gained the consultancy mandate from Sparinvest, the independent asset management company in

Denmark.– Jun.2010: Gained the research mandate from the Rokinren Bank ( Labor Bank ).

The Good Bankers Co., Ltd. is the first signatory of UNEP financial institution initiative in Japan, in 2000, and also became the first signatory of Principles for Responsible investment (PRI) in service provider category in Japan in 2007.

Profile of the Good Bankers Co., Ltd.

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SRI Asset Size- International Comparison -

• Europe　　　・・・ 7.2 trillion USD (at the end of 2009) *1USD= 0.699Euro　　　　　　　　　　　　　　（ Resource ： Eurosif [European SRI Study 2010])

• U.S.A.　　　・・・ 3.1 trillion USD (at the start of 2010)　　　　　　　　　　　　 (Resource ： SIF [2010 Report on Socially Responsible Investing Trends in the United States] ）

• Japan　　　・・・ 8.6 billion USD (at the end of 2010) *1USD=81.58 Yen account for 0.06% of the world total SRI Asset　　　　　　　　　　　　 (Resource ： Mitsubishi UFJ Trust and Banking (SRI seminar2010 materials) ）　　　　　　　　　　　　　　　　　　　　　　　　　　

Copyright 2011 The Good Bankers Co., Ltd. All Right Reserved 　

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Presence of Japanese Pension Funds in the Top 30 in the Ranking of “Pension & Investments”

Rank Fund Country Total assets

(Mio)1 GPIF (Government Pension Investment

Fund)Japan $1,315,071

2 Government Pension Fund-Global Norway $475,859

3 APG Netherlands

$299,873

4 National Pension Korea $234,946

5 Federal Retirement Thrift U.S. $234,404

6 California Public Employees U.S. $198,765

7 Local Government Officials * Japan $164,510

8 California State Teachers U.S. $130,461

9 New York State Common U.S. $125,692

10 PFZW Netherlands

$123,390

……

15……

21……

27……

Pension Fund Association *National Public Service *Public School Employees *

JapanJapanJapan

$113,364

$92,709$79,009

(Source: ”Pensions & Investments” September 6, 2010) Data are as of Dec. 31, 2009 * Estimated data as of Mar. 31, 2010


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Demographic Change of Japanese Society

•2025 Baby Boomers (8 million) Over 75 years old

Super Aging Society

-- First in the history of human-being

•2030 One third of the populationOver 65 years old

Women’s Society

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Biography

Mizue Tsukushi, President and CEO of The Good Bankers Co.,Ltd., is Pioneer in implementing SRI product onto the Japanese market. Former Deputy General Manager of Institution Marketing Dept. of UBS Trust and Banking Co., Ltd. in Tokyo.

After receiving the language certificate of the French Civilization Course at the University of Paris in 1979, Ms Tsukushi started her career at Technip, French engineering company and then went on to join TOTAL CFP, French oil major. In 1988, she moved to the financial industry, starting as the Deputy Representative at KREDIET Bank, Belgian bank’s Tokyo office and moving on in 1990 to UBS Trust and Banking as the Marketing Officer in charge of institutional clients, and left in 1998 to set up her own company, The Good bankers Co., Ltd, which was Japan’s first and sole independent SRI advisory company.

Besides carrying out her challenging job as a CEO, she also enjoys writing for Japanese leading newspapers and magazines in the field of energy, pension industry and country reports, as well as SRI trend domestic and overseas. Awards : Awarded 1st prize of “Women of the year 2000: Women Entrepreneur Section” for her successful launch of “Eco-Fund”, the first environmentally friendly mutual fund in Japan. Gained ”Good Design Award 2001” for Nikko Eco Fund Commended as a person of merit for Gender Equality of the Cabinet Office by the Prime Minister (2005) Gained “Good Design Award 2005” for Mitsubishi UFJ SRI Fund (“Family Friendly”)

Public Assignments:Member of the special advisory committees of Government of Japan for- The Ministry of Environment, - The Ministry of Education, Culture, Sports, Science and Technology, - The Ministry of Economy, Trade, and IndustryMember of Japanese National Commission of UNESCOMember of UNEP FI Steering Committee

Mizue Tsukushi

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mizue tsukushi

Economy & Finance