mozinar gianluca
TRANSCRIPT
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Social Content Curation: Why, How, What!by Gianluca Fiorelli, Owner of ILoveSEO, @gfiorelli1!
Tweet with Mozinar attendees: #mozinar!
Technical problems or feedback:!Please email [email protected]!
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h"p://www.kapor.com/bio/
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h"p://itseo.org/CCManifesto
A content curator is a critical knowledge broker who seeks, collects and shares on a continuous base the most relevant content in her area of expertise.
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h"p://itseo.org/CCManifesto
SEEK COLLECT SHARE MOST RELEVANT CONTENT AREA EXPERTISE
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Different kind of Curation
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Aggregation
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Distillation
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Elevation
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Mashups
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Chronology
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WHY
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We all admire brands like
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Or people like
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What do those Brands and People
have in Common?
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"oughtful Leadership
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Me
Rand
Obviously this is just a metaphor #justsayin
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Rand
Bruce Clay
Obviously this is just a metaphor #justsayin
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A thought leader is an individual or #rm that prospects, clients, referral sources, intermediaries and even competitors
recognize as one of the foremost authorities in selected areas of
specialization, resulting in its being the go-to individual or organization for said
expertise. h"p://itseo.org/tleaders
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h"p://itseo.org/tleaders
A thought leader is an individual or #rm that signi#cantly pro#ts from being
recognized as such.
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h"p://itseo.org/InboundMark
Search Marke>ng
Social Media
Marke>ng
Content Marke>ng
Inbound
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h"p://itseo.org/InboundMark
Content Marketing Content
Cura>on
Blogging
Infographics & Charts
Research & White Papers
Video Marke>ng
Q&A
Whatever may be Content
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Content Curation helps you being seen as an expert and trusted source of information.
Personal Branding
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Content Curation helps Brands be on top of mind, especially during long B2B sales cycles.
Branding
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Like all things, only a few will do it the right way and the rest will be akin to scraped content.
Curation marketing will become increasingly popular as a way to establish expertise and authority.
h"p://itseo.org/TwAG2p
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HOW
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h"p://www.slideshare.net/ipullrank/pub-‐con-‐personas-‐for-‐seo-‐2012
Personas (your customers)
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h"p://itseo.org/FWCompare
Use Followerwonk…
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h"p://itseo.org/FWCompare
To discover your potential audience
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h"p://itseo.org/FWCompare
Map it
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To segment it
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Look for random affinities too
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h"p://vimeo.com/16430345
In%uencers (your “allies”)
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h"p://itseo.org/FWCompare
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h"p://itseo.org/FWCompare
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h"p://crowdbooster.com -‐ h"p://bufferapp.com and others
Learn scheduling
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WHAT
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THE DISCOVERY
PHASE
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Aggregators & News Sites
h"p://alltop.com
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Aggregators & News Sites
h"p://inbound.org … but also h"p://news.ycombinator.com
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Aggregators & News Sites
h"p://mortgagenewsdaily.com
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Newsletters aggregators
h"p://smartbrief.com
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Enterprise Solutions
h"p://www.dowjones.com/fac>va
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Homemade solution
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Pay attention to things like these
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But avoid things like this
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Twitter Lists
Twitter Lists What?!?
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Twitter Feeds
We cannot directly use Twitter, because it removed RSS support in 11/2011
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Facebook Lists
h"ps://www.facebook.com/addlist/
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From Facebook to RSS
h"p://sem-‐group.net/search-‐engine-‐op>miza>on-‐blog/subscribe-‐to-‐your-‐favorite-‐facebook-‐page-‐via-‐rss/
https://www.facebook.com/feeds/page.php?id=255576081168962&format=rss20!
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Google+
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Old school (still good)
Do these guys have a blog worth subscribing to?
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"anks God IFFT Exists
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ORGANIZING
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Curation fail
It’s not information overload. It’s #lter failure
(Clay Shirky)
h"p://www.ted.com/speakers/clay_shirky.html
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"e curator’s best friend (1)
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Google Reader Web
GoodNews Press Official GReader
Reeder Pulse Mr. Reader
Minimal Reader
Taptu Feedly
Mobile
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Categorize and stick to it
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Pro Tip
Save evergreen contents in your favorites in Chrome. Its Sinc Option lets you see them on every device.
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Alternatives
h"p://www.faveous.com -‐ h"p://www.diigo.com
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Reader content in%uence on
h"p://flipboard.com -‐ h"p://zite.com -‐ h"p://itseo.org/GCurrentApp
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CURATING
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"e curator’s best friend (2)
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Buffer’s integrated into Google Reader
Note how GReader is the ideal for G+
shares
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(Brief note about G+ Shares)
Try having a better Google Plus preview snippet
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(Brief note about G+ Shares)
Another reason for using WordPress SEO
h"p://wordpress.org/extend/plugins/wprdpress-‐seo/
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EXAMPLE OF GOOD
PRACTICES
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Blogging
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ANALIZE
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THE NICEST SIDE EFFECT
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Relationship Marketing &
Serendipity
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Link Building
Social Media
Marke>ng
Content Cura>on
Relationship Marketing
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Relationship Marketing
h"p://itseo.org/wX68dd
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Relationship Marketing
h"p://itseo.org/wX68dd
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Relationship Marketing
h"p://simplymeasured.com/free-‐social-‐media-‐tools