multimedia unit 3. contemporary uses business training home

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Multimedia Unit 3

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Page 1: Multimedia Unit 3. Contemporary Uses Business Training Home

Multimedia

Unit 3

Page 2: Multimedia Unit 3. Contemporary Uses Business Training Home

Contemporary Uses

• Business

• Training

• Home

Page 3: Multimedia Unit 3. Contemporary Uses Business Training Home

Business Uses

• E-Commerce• booking hotel reservations• online banking• buying a book, CD, etc.

Requirements:• Merchant account• Online shopping cart• Transaction software

Page 4: Multimedia Unit 3. Contemporary Uses Business Training Home

Business Uses

• Presentations an educational lecture a new marketing strategy an annual meeting for employees

• Teleconferencing Video Conferencing Audio Conferencing

Page 5: Multimedia Unit 3. Contemporary Uses Business Training Home

Training Uses

• CBT (Computer Based Training) learning office software applications learning internet application software access available 24/7 allows independent training (go at your own

pace) interactive learning is possible can reach large audiences at various locations saves cost of a trainer.

Page 6: Multimedia Unit 3. Contemporary Uses Business Training Home

Training Uses

• Multimedia Simulations medical applications where students can train

on a virtual human body flight simulators where trainee pilots can learn

to fly a virtual jet driving simulations for train drivers industrial control simulations

Page 7: Multimedia Unit 3. Contemporary Uses Business Training Home

Home Uses

• Home Entertainment high-speed Internet surfing over TV messaging (SMS) over TV and e-mail Online gaming Video on demand (Sky Boxoffice)

• Edutainment virtual space walks exploring prehistoric geology using 3D

graphical images.

Page 8: Multimedia Unit 3. Contemporary Uses Business Training Home

Home Uses

• Home Shopping www.amazon.com (books and CDs, etc.) www.tesco.com (consumer goods) www.ebay.com (online auctions)

Page 9: Multimedia Unit 3. Contemporary Uses Business Training Home

Multimedia Delivery Media

• CD-ROM

• DVD-ROM

• Blu-ray

• HD-DVD

• UMD

Capacity, info, history, uses, advantages

Page 10: Multimedia Unit 3. Contemporary Uses Business Training Home

Multimedia Delivery Media

• Kiosks

• WWW

• Mobile Communication

• Hybrids

• Virtual Reality

Page 11: Multimedia Unit 3. Contemporary Uses Business Training Home

Advantages/Disadvantages

• CD-ROM Data capacity: approximately 700 Mb Data transfer rate: 40x gives maximum 6 Mb

per second Window size: depends on the computer

monitor Ease of update: cannot update (read-only

memory). Advantages: small and portable; cheap. Disadvantages: cannot update information as

disk is read only.

Page 12: Multimedia Unit 3. Contemporary Uses Business Training Home

Advantages/Disadvantages

• DVD-ROM Data capacity: can be 17.1 Gb Data transfer rate: can be 11.8 Mb per second Window size: depends on the computer monitor Ease of update: cannot update (read-only

memory) Advantages: large storage capacity; small and

portable; cheap Disadvantages: Cannot update information as

disk is read only. Requires user to have DVD drive.

Page 13: Multimedia Unit 3. Contemporary Uses Business Training Home

Advantages/Disadvantages

• Kiosk Data capacity: can be very large as hard disk

drives are used Data transfer rate: very fast Window size: large, size of normal computer

screen or larger Ease of update: can be updated Advantages: user-friendly, excellent for on-

the-spot information Disadvantages: prone to vandalism

Page 14: Multimedia Unit 3. Contemporary Uses Business Training Home

Advantages/Disadvantages

• WWW Data capacity: effectively infinite Data transfer rate: limited by user’s connection Window size: large, browser window Ease of update: can be updated easily on

server Advantages: access from anywhere, anytime Disadvantages: vulnerable to network traffic

and bandwidth constraints

Page 15: Multimedia Unit 3. Contemporary Uses Business Training Home

Advantages/Disadvantages

• Hybrids (CD/Web) Data capacity: unlimited because linked to

Internet Data transfer rate: depends on user’s

connection Window size: large Ease of update: can be updated easily. Advantages: Can deliver large files (CD / Web

Hybrid) Disadvantages: Prone to network and

bandwidth constraints.

Page 16: Multimedia Unit 3. Contemporary Uses Business Training Home

Advantages/Disadvantages

• Mobile communications Data capacity: small Data transfer rate: slow Window size: very small Advantages: Portable, can be accessed

anywhere (as long as you have a network signal)

Page 17: Multimedia Unit 3. Contemporary Uses Business Training Home

Analysis

• Project Brief This brief will give a rough outline of the

content of the desired application Should list all the requirements for the

multimedia application Usually not enough detail to attempt

implementation

Page 18: Multimedia Unit 3. Contemporary Uses Business Training Home

Requirements Specification

• The requirements spec should cover: Purpose User/Audience Content Delivery Media Hardware and Software Requirements Budget Timescale

Page 19: Multimedia Unit 3. Contemporary Uses Business Training Home

Purpose

• The developer has to ensure that the client: has clearly defined the project’s aims

and objectives knows what they want the application to

say is clear about the content.

Page 20: Multimedia Unit 3. Contemporary Uses Business Training Home

User/Audience

• A statement of the user’s characteristics and aims What is the intended age group? Geographical location of intended

audience/user? Level of education? Accessibility? Expertise in computer use?

Page 21: Multimedia Unit 3. Contemporary Uses Business Training Home

Hardware and Software

• Most target audiences have a spectrum of different systems, so it is useful to determine the lowest and the highest and work within those ranges. What kind of computers will end user have? (PC,

Apple Mac?) RAM capacity? CD-ROM / DVD-ROM? Is Audio playback available? What is CPU speed? What version of operating system? Resolution settings?

Page 22: Multimedia Unit 3. Contemporary Uses Business Training Home

Content

• User interface should be user-friendly.

• Application must be easy to navigate.

Page 23: Multimedia Unit 3. Contemporary Uses Business Training Home

Delivery Media

• Is the application to be one of the following: Website? Presentation? Educational tool? CD-ROM? DVD-ROM? Hybrid application?

Page 24: Multimedia Unit 3. Contemporary Uses Business Training Home

Budget

• How much is to be paid?

• When is it to be paid?

• Is payment conditional? (For example, on work being completed by a specific date?)

Page 25: Multimedia Unit 3. Contemporary Uses Business Training Home

Timescale

• Is there a clear end-date for application to be operational?

Page 26: Multimedia Unit 3. Contemporary Uses Business Training Home

Navigational Structures

• Linear

• Hierarchical

• Web

• Composite / Hybrid

Page 27: Multimedia Unit 3. Contemporary Uses Business Training Home

Complexity of Navigation Structures

• When browsing it is very easy to get confused with where you are relative to where you started. This is called being ‘lost in hyperspace’.

• Designers must provide navigational aids: Backtracking Highlighting (nodes / links) History Bookmarks Breadcrumbs

Page 28: Multimedia Unit 3. Contemporary Uses Business Training Home

Search Facilities

• Search criteria using the principles of Boolean logic AND OR NOT

Page 29: Multimedia Unit 3. Contemporary Uses Business Training Home

User Interface

• CLI (command line interface)

• Menu-driven interface

• Form fill-in interface

• GUI (graphical user interface)

Page 30: Multimedia Unit 3. Contemporary Uses Business Training Home

CLI (Command Line Interface)

• Advantages: Good for experienced user, can enter commands

quickly Takes up small amount of memory Does not require fast processor Can group commands in a batch file (automates

repetitive tasks)

• Disadvantages Command language difficult to learn Error messages can be ambiguous Needs experienced user.

Page 31: Multimedia Unit 3. Contemporary Uses Business Training Home

Menu Driven

• Advantages Does not need to memorise lots of commands Commands are all listed Menus can be nested together Easy-to-use program for beginners/minimal training

• Disadvantages Certain operations/options cannot be ‘visual’ Options are limited Can be time consuming Tends to ‘clutter’ user interface (consumes screen

space)

Page 32: Multimedia Unit 3. Contemporary Uses Business Training Home

Form Fill-in

• Advantages Simple data entry (easy to learn) No need to remember syntax or commands Requires minimum training Assistance is given (pop-up screens, error

messages)

• Disadvantages Consumes a lot of screen space Can be overwhelming (size of form) Needs efficient validation (for typing errors)

Page 33: Multimedia Unit 3. Contemporary Uses Business Training Home

GUI

• Advantages Fast interaction No commands or memorisation required Allows easy retention and learning Will encourage user exploration Uses familiar designs

• Disadvantages Difficult to program (therefore costs more) Graphical representation not suitable for all tasks Takes up lots of memory Needs a fast processor Can be hard to implement (depending on application)

Page 34: Multimedia Unit 3. Contemporary Uses Business Training Home

Use of Metaphors

• Filing cabinets, files, folder

• Desktop, recycle bin / trash

• Books, arrows for navigation

Page 35: Multimedia Unit 3. Contemporary Uses Business Training Home

Storyboards

• Storyboards can help the developer (and client) understand the big picture for the application project, and they give writers a ‘road map’ to refer back to as they design each draft Outline Storyboard Detailed Storyboard

Page 36: Multimedia Unit 3. Contemporary Uses Business Training Home

Outline Storyboard

• A storyboard can be as simple or as elaborate as it has be to. To begin with it is easier to have a few quick sketches of the desired design; and by using a pencil it is easy to modify and change details as the project evolves. Do not get sidetracked on too much detailed analysis at this stage as things will inevitably change! The outline storyboard will show the overall structure of the application, but no fine detail.

Page 37: Multimedia Unit 3. Contemporary Uses Business Training Home

Detailed Storyboard

• The detailed storyboard will contain all the elements that the finished prototype should cover, e.g. user interactivity (buttons, menus, dialogue

boxes) audio text (with details of fonts, styles and size) video/animation/graphics links and navigation colours (backgrounds)

Page 38: Multimedia Unit 3. Contemporary Uses Business Training Home

Additional Text Features

• Using non-standard fonts: Embedded fonts Graphical text

• Kerning

• Anti-aliasing

Page 39: Multimedia Unit 3. Contemporary Uses Business Training Home

Colour and Graphics

• Web palettes

• Dithering

• Gamma correction

• Interlacing

Page 40: Multimedia Unit 3. Contemporary Uses Business Training Home

Audio

• Downloading Audio Advantages

• Complete file is saved on hard drive• Can play file as often as required• Can fast forward and rewind

Disadvantages• Takes a long time to download• Cannot listen until fully downloaded

Page 41: Multimedia Unit 3. Contemporary Uses Business Training Home

Audio

• Streaming Audio Advantages

• Listen to the file immediately• Play as it downloads• Free plug-ins available

Disadvantages• Requires fast network connection• Some ISPs will disconnect after prescribed amount of time• Cannot fast forward or rewind• Some firewalls will disallow connection• High compression can reduce quality of file.

Page 42: Multimedia Unit 3. Contemporary Uses Business Training Home

Video

• Video to be incorporated into a multimedia application can be: created by the designer commissioned from a scriptwriter copied from CD-ROM downloaded from the Internet

• Almost the same advantages and disadvantages as audio

Page 43: Multimedia Unit 3. Contemporary Uses Business Training Home

Health Issues (Video)

• Warnings should be given on applications to alert any person to the danger of flashing sequences. You should: construct a risk assessment of the application make sure display has control to adjust

brightness, etc minimise reflections

Page 44: Multimedia Unit 3. Contemporary Uses Business Training Home

Project Brief

• "Design and develop a presentation that will highlight the experience and expertise of GC Design and Construction Ltd to design and construct an 18 hole championship golf course with clubhouse, driving range, professional shop and car park. The application should contain three-dimensional models, virtual reality simulations and relevant audio, video and graphical elements"

Page 45: Multimedia Unit 3. Contemporary Uses Business Training Home

Implementation

• Presentation Software

• Authoring Software Icon Based Scripting

• Web Page Editor

Page 46: Multimedia Unit 3. Contemporary Uses Business Training Home

Presentation Software

• Presentation software can be used to edit and create linear multimedia presentations. It is possible to combine text and graphics, and incorporate audio and video files. Transitions between slides, and animations within slides, can be used. Hyperlinks can be incorporated, but the product is essentially linear.

Page 47: Multimedia Unit 3. Contemporary Uses Business Training Home

Authoring Software

• Icon Based In an icon-based authoring package, the

developer can build a flow chart of different events by dragging icons from a pre-defined icon palette as the structure is built; text, graphics, animation, audio and video can be added. Icons can represent audio, video, etc., as well as conditional statements such as decisions and selections. Certain icons will have properties that describe flow control and user interaction.

Page 48: Multimedia Unit 3. Contemporary Uses Business Training Home

Authoring Software

• Scripting Macromedia Director is the recognised

software. More advanced authoring software provides a scripting facility. This uses a time-based tool and a score as the primary authoring metaphor, and elements are presented in horizontal tracks with vertical columns (timelines). By scripting the behaviour of each of the cast members you can build a powerful presentation.

Page 49: Multimedia Unit 3. Contemporary Uses Business Training Home

Web Page Editors

• Dynamic and modern presentations can also be built using a web-page editor. These can be viewed over the internet thereby increasing the audience. Web-page editors range from basic HTML editors that allow you to create pages individually, to website managers that will design and handle all aspects of web management

Page 50: Multimedia Unit 3. Contemporary Uses Business Training Home

Personnel Involved

• Project Manager

• Multimedia Designer

• Subject Expert

• Media Specialist

• Multimedia Programmer

• Webmaster

Page 51: Multimedia Unit 3. Contemporary Uses Business Training Home

Media Types

• Graphic File Types JPEG GIF TIFF

• Audio File Types MP3 MIDI

• Video File Types MPEG

Page 52: Multimedia Unit 3. Contemporary Uses Business Training Home

Graphic File Types

• TIFF (Tagged Image File Format) Colour depth: Can be any colour depth Resolution: Can be any resolution File size: Larger than jpeg or GIF Degree of compression: Can employ various

lossless compression methods Appropriate use: Scanned images, desktop

publishing

Page 53: Multimedia Unit 3. Contemporary Uses Business Training Home

Graphic File Types

• JPEG (Joint Picture Experts Group) Colour depth: High Resolution: Various File size: Small, can reduce file size to 5% Degree of compression: Lossy Appropriate use: Photographic images for web

display, low resolution print.

Page 54: Multimedia Unit 3. Contemporary Uses Business Training Home

Graphic File Types

• GIF (Graphics Interchange Format) Colour depth: Small (8 bits) Resolution: Any File size: Small Degree of compression: Lossless Interlacing and Animation Possible Appropriate use: Best for graphics with large

areas of the same colour, cartoons and clip art

Page 55: Multimedia Unit 3. Contemporary Uses Business Training Home

Audio File Types

• MP3 (Motion Picture Experts Group, Layer 3) File size: Small Degree of compression: Compression can be

6:1 Appropriate use: Music download from web.

Page 56: Multimedia Unit 3. Contemporary Uses Business Training Home

Audio File Types

• MIDI (Musical Instrument Digital Interface) File size: Small Degree of compression: none Appropriate use: Can be embedded in web

pages, easy to manipulate/ download.

Page 57: Multimedia Unit 3. Contemporary Uses Business Training Home

Video

• Video file size and quality of playback are affected by: frame rate window size compression (MPEG)

Page 58: Multimedia Unit 3. Contemporary Uses Business Training Home

URL (Uniform Resource Locator)

• URL format:Protocol://host name/path/filename

• For example: http://www.ltscotland.org.uk/edresources/edu.doc

• Protocol = Hypertext Transfer Protocol = http• Host name = www.ltscotland.org.uk

Host computer = World Wide Web = www Domain name = ltscotland Domain type = organisation in united kingdom = .org.uk

• Path name = edresources• File = edu.doc

Page 59: Multimedia Unit 3. Contemporary Uses Business Training Home

URL

• Absolute URL

• Relative URL