mumbai dabba

8/8/2019 Mumbai Dabba

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Mumbai Dabbawallas

Kapil keshavpatil

09PGDM025


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Introduction Adabbawala (one who carries the box), is a person in the Mumbai

whose job is to carry and deliver freshly made food from home inlunch boxes to office workers.

The concept of the dabbawala originated whenIndia was underBritish rule

Descendants of soldiers of the legendary Maharashtrian warrior-kingShivaji

dabbawalas belong to the rural maharashtra


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(Nutan Mumbai Tiffin Box Suppliers Association)

History : Started in1880

Charitable trust : Registered in1956 Avg. Literacy Rate : 8th Grade Schooling

Total area coverage : 60 Kms

Employee Strength : 5000

Number ofTiffin's : 2,00,000 Tiffin Boxes

i.e 4,00,000 transactions every day.

Time taken : 3 hrs

What is NMTBSA?


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Error Rate : 1 in 16 million transactions

Six Sigma performance (99.999999)

Technological Backup : Nil.

Cost of service - Rs. 200/mo

nth

Standard price for all (Weight, Distance, Space)

Turnover approx Rs. 50 Cr..

[200,000*200=400,000,00 p.m. i.e 48 crore p.a.]

No strike record as each one a share holder

Earnings - 5000 to 6000 p.m.


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APPROACH

DISCIPLINE :

No Alcohol Drinking during business hours

Wearing White Cap during business hours

Carry Identity Cards

LATEST MARKETING STRATEGY:

Marketing message in the dabba


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ORGANISATI

ONAL STRUCTURE

The service is uninterrupted even on the days of

extreme weather, such as Mumbai's characteristic

monsoons.


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PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS(9)

MEMBERS(5000)

MUKADAM

13 MEMBERS


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FINANCIAL DATA OFA

GROUP1st group

Rs 125000 Total earnings -20 People

Maintenance cost Rs 35000

Tiffin luggage basket pass Rs 180 per person.

Maintenance of cycles Rs 300 2 cycles per month.

Maintenance of wooden boxes Rs 100 per person .

T.C , police robbery of Tiffin Rs 500 yearly.

Organizational fee Rs 15 per head.

Puja held per station Rs 50 per head.


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Coding

VLP : Vile Parle(Suburb in Mumbai)

9E12 : Code

for Dabbawallas at

Destination

E : Express Towers

(Bldg. Name)

12 : Floor No.

E : Code for

Dabbawallas at

Residential station.

3 : Code for Destination station

(E.g.. Nariman Point)


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Let us now look at an example of these codes

on the tiffins to better understand thesystem and what it all denotes:


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10:34-11:20 am

This time period is actually the journey time. Thedabbawalas load the wooden crates filled with

tiffins onto the luggage or goods compartment inthe train. Generally, they choose to occupy thelast compartment of the train.


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11:20 12:30 pm

At this stage, the unloading takes place at the

destination station Re-arrangement of tiffins takes place as perthe

destination area and destination building


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In particular areas with high density ofcustomers, a special crate is dedicated to the area.This crate carries 150 tiffins and is driven by 3-4 dabbawalas!


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1:15 2:00 pm

Here on beginsthe collection process where thedabbawalas have to pick up the tiffins from the

offices where they had delivered almost an hourago.


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RETURN JOURNEY:

2:00 2:30 pm The group members meet for the segregation as per

the destination suburb.


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2:48 3:30 pm

The return journey by train where the groupfinally meets up after the days routine ofdispatching and collectingfrom variousdestination offices

Usually, since it is more of a pleasant journeycompared to the earlier part of the day, thedabbawalas lighten up the moment with merrymaking, joking around and singing.


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3:30 4:00 pm This is the stage where the final sorting and

dispatch takes place. The group meets up atorigin station and they finally sort out the

tiffins as per the origin area


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Top 9 Reason For Using

Dabbawalas Services1. Home made food is best for health

2. Home made food is cheaper


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3. Even if there is no one at home to cook

food for you

4. getting hot food safely deliver in your

office.


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5. reliable services and their performance

and accuracy match six sigma standards.

6. DabbaWalas never go on strike


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7. direct employment to 5000+ Dabbawalas and

many of their dependent families.

8. services you are being part ofIndia's image

building.


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9. They regularly organize bhajan and

kirtans and spread the essence of Marathi

culture


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THE ROYAL VISIT:

the dabbawalas had royal company at Churchgate station. The Princeof Wales himself had visited them when he came down to Mumbai.

He took keen interest in their way of functioning, expressed surprise attheir efficiency and was struck with awe when he was told that theydidnt employ any technology.

The prince was presented a small memento, accompanied with agarland, a Gandhi topi and a trophy by the dabbawalas.


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Awards and Felicitation Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala 4th march

2001.

Invitation from CII for conference held in Bangalore.

Documentaries made by BBC ,UTV, MTV, and ZEE TV

Dabbawalla services are popular with the IndianIT developer

community inSilicon Valley,California,USA

In literature

One of the two protagonists in Salman Rushdie's controversial novel The Satanic

Verses, Gibreel Farishta, was born as Ismail Najmuddin to a dabbawallah. In the

novel, Farishta joins his father, delivering lunches all over Bombay (Mumbai) atthe age of 10, until he is taken off the streets and becomes a movie star.

Dabbawalas feature as an alibi in the InspectorGhote novelDead on Time.


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Some Achievements

World record inbest time management.

Name inGUINESS BOOK of WorldRecords.

Registered with Ripley's believe it or not.


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The management perspective


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Conclusion


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THANK YOU

mumbai dabba

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