myfc_ 2015q2
TRANSCRIPT
OVERVIEW
Background
Founded in 2005, as a spinout from the Royal Institute of
Technology (KTH) in Stockholm
Core technology benefits: efficient performance, low cost
production and flexible design
Several patent families globally
2015 Q4 Offering
New form factor, new fuel based on recent innovation – very high
energy density 2,9 x Li-Ion
Fashion Tech
Groundbreaking
Business model
Unexpansive fuel
Focus Telecom market
Value proposition, business people and early adopters
Production partners and eco systems
Industrialization and production ongoing and in place Nolato
(Sweden/China) – working together since 2008, industrialization
and today production of fuel and additional – plastics and
assembly, electronics, plastics, assembly and packaging
productions lines in USA, Sweden and China.
Sourcing
Ready
Owner and listing status
Nasdaq First North in May 2014
App. 5400 share holders
Larger shareholders
SSE
KCC
6AP
myFC is a Swedish
fuel cell company
that has created a
unique technology.
Now ready for
broader market
introduction.
2 PRIVATE AND CONFIDENTIAL_ myFC Holding AB
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The thirst is real You may be okay missing lunch,
but you’ll be devastated if you
miss that call.
Access to power has become
a life essential
Power Gap increasing fast
Growth in carrier network
traffic 20 000% (2020)
Connected living The advent of connected living has, as a
result, lead to exponential growth in
smart device ownership and usage
rates.
Market forces
Quantified Self
App Culture
Internet of everything
Outlet/Grid reliance While usage rates have
increased, battery capacity has
not delivered on par
Market forces
Investment by airlines to
provide in air charging and
power stations
64 TIMES - Moores law -10 years
Wath does our connected life look like- today?
PRIVATE AND CONFIDENTIAL_ myFC Holding AB
MARKET – 6 billion portable devices sold in 2012-2014
In 2013, the total shipment of smartphones,
tablets and other portable devices reached 2
billion units.
6 000 000 000 units 2012-2014
175%-400% expected growth of connected
devices until 2020
The potential global market for portable
rechargeable batteries is huge and is
expected to grow by 17.5% per year,
reaching 81 billion SEK (10.94 billion USD)
by 2020.
Lithium ion batteries have dominated the
market mainly due to their low price and
weight, but myFC’s fuel cell charger may
change all of that.
Sources:
Gartner, January and February 2014
IDC, Research & markets, January 2014,
Telia Sonera January 2015
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Our ambition is to use fuel cell technology to free all people from
their dependence of the electricity grid.
Our vision is to make green energy
instantly available everywhere for everyone.
PRIVATE AND CONFIDENTIAL_ myFC Holding AB
VALUE PROPOSITION
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CLEAN ENERGY
Clean energy will be the norm in the
future. With myFC you can be a part
of smarter living while still staying
connected.
No wall plug time
myFC keeps you mobile
myFC is always ready
Always power when you need it
myFC is smarter, connected living.
Instant Green Energy
$10,94 Billion by 2020
POWER JACKS &
INDUCTIVE CHARGING
Regardless of the increase in power
stations and opportunities for inductive
charging, both solutions require you to
remain in the same location until your
device is juiced up.
With myFC you can remain mobile to
get the most out of your everyday.
PORTABLE BATTERIES
Rechargeable batteries require you
to remember to charge two devices.
Once you use the juice it’s out and
you’re back to finding the power
outlet. With myFC you know you will
always have a charge ready to go.
PRIVATE AND CONFIDENTIAL_ myFC Holding AB
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MEET OUR NEW BABY - JAQ • Three colors for MWC prototypes
– Powerful, load following “smart” – faster than the wall
– Power card different sizes
– Charger in Grey/black, Purple, White
– Six colors for power card
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Regulations:
ROHS
REACH
WEEE
Certifications:
IEC
CE
FCC
& more
OFF THE GRID - myFC is an
authority in off the grid charging
Leverage myFC’s equity as the go-to
product for outdoor, remote,
emergency
LIFESTYLE - myFC is here to
make you feel good
Differentiate by focusing on the
delight in getting juiced up - the
feeling the user has when the device
turns back on. It’s not about the
technology, its how the technology
makes you feel.
EASY myFC doesn’t have to
recharge to recharge you.
Elevate and emphasize the ease of
use - the fact that you never have to
plug in again.
PRIVATE AND CONFIDENTIAL_ myFC Holding AB
Thank you.