narendra modi -imc campaign
TRANSCRIPT
PowerPoint Presentation
MODIFIED NATION #NaMo4PM to #PMOIndia
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ONE 360 IMC CAMPAIGN THAT CHANGED THE WAY ELECTIONS WERE FOUGHT IN INDIA
INTRODUCTIONWHO CARRIED OUT THE CAMPAIGN?WHEN THE CAMPAIGN WAS STARTED?
BHARTIYA JANATA PARTY(BJP)
13 SEPTEMBER, 2013One of the major party in Indian political systemBharatiya Janata party was formed in 1951Ideology of the BJP is Integral Humanism"
SITUATIONAL ANALYSIS IMPORTANT ISSUESInefficient government Corruption InflationWomen Security Infrastructure such as roads, electricity and water.BJP PROMISEDGood governanceTransparent operationsSustainable DevelopmentSecurityBetter infrastructure facilitiesMore employment opportunities
WHAT BJP WAS MARKETING ?
ObjectivesBrand Loyality in terms of good governance Clean up a Tainted pastFocused on growth AgendaConcentrate on Youth Vote for Change
STRATEGY AND EXECUTION
C IMC FOCUS DIGITAL MARKETING
Marketing Budget Total : 6000 Cr
NaMos Online Presence
Content Seeding
He left no place for any negative content and stuffed it with a lot of positive content: Content Seeding
Suppressed Content: Negative posts about the Godhra Riots and his Marriage.
Campaigning Tools
JANTA MAAF NAHI KAREGI
3D Hologram Rallies: First of its kind
Catchy Slogans
Mass Outreach: Rallies3-D Spectre
Chai Pe Charcha with NAMo
Brand TouchPointsT-Shirts/Merchandise
Stationery
Masks
Mobile Billboards
Hoardings and Mupis
INTERVIEWSAAP KI ADALATSEEDHI BAAT
Mai Bhi Modi
Game Apps
Newspapers
Personal InteractionsDoor KnocksPhone CallsMicro Messaging
100 Million $Thats a lot of money100%Total success!23,40,00,000 peopleAnd a lot of people interacted
76k CONGRATULATORY TWEETS CONGRATS Na MoFor 10 hours
320 ThousAnds TWEETS Just Talking about MODIS WIN
7.19 LAKHS FOLLOWERS210 LAKHS FOLLOWERS
64919 RETWEETSCREATED HISTORY BY
30,530,173 likes on Facebook2 ND MOST POPULAR POLITICIAN IN THE WORLD.
1 IN 31 IN 55 WEEKS
550 MILLIONS
66% ELECTORATE
Hindu NationalistDESCRIBED MODI AS AND IS 1 OF 12 NEWCOMERS IN THE LIST BUT STILL RANKED 15ORBESIndia's newest rock star doesn't hail from Bollywood
Narendra Modi featuring in Aap Ki Aadalat
TAM data
For Week 15,
74 per cent viewers in India
were watching this show at one point of time.
Total TVT (000s) 3135 2,036 TVTAlmost 57 lakh viewers watching the original runTopping the charts with 65 per cent relative share
Special Episode broke all TV news viewership records.