NATASHA EWHE MARKETING PORTFOLIO

HELP DORA HELP CAMPAIGN

2

On-air promos on Nick Jr channel

Reach = 36,562 children

29,200 Housewives with kids

Microsite on nickJr.co.uk

526,342 visitors

3

Online display ads across Facebook, Yahoo, parenting and pre-school websites: Disney Junior,

Milkshake and Hit Entertainment.

Reach = over 1.7million unique users

National, regional, educational & trade press including

BBC Radio Clyde, Ulster TV and Scottish TV

Reach = 2.9million, Media Value = £40,892

LEGO® TV CAMPAIGNS

5

LEGO Friends video:https://www.youtube.com/watch?v=x5ZgpX5c3Z8

Reach = 1.67m children

LEGO Chima video:https://www.youtube.com/watch?v=PU2JKyGy9GQ

Reach = 1.39m children

CARTOON NETWORK PARTNERSHIP

6

Homepage takeover

135,138 impressions

Cartoon Network Twitter post

2,176 followers

WARNER BROS. PARTNERSHIP

7

Warner Bros. tweet

Competition on Warner Bros. online page = 794 entries.

Twitter & Facebook posts 248,718 followers combined.

Promotional leaflets inserted into 280,000 LEGO NINJAGO DVDs.

BRICK SHOW 2014

8

48,000 visitors over 4 days

5,800 goody bags sold

£3,600 Return on investment

9

RETAIL PARTNERSHIP: KYLIE @ M&Co.

Girl Talk-branded POS in all major M&Co stores

Reader offer to receive 25% discount on Kylie products in store and online.

A dedicated Girl Talk tab on the Kylie homepage

Social media and newsletter posts

Sampling activity in store

TOTAL REACH = 668,000 people

MERLIN PARTNERSHIP: DISCOUNT OFFERS

10

RETAIL TAKEOVER OF VIRGIN HOLIDAYS

11

Retail takeover in over 100 Virgin Holidays stores, consisting of leaflets,

pull-up banners, shelf-talkers and social media

VIRGIN HOLIDAYS TV CO-OP CAMPAIGN

12

Support activity: Results

Homepage

banners 14,688 clicks

6.1%

CTR Ave.

Landing pages45,528 page

views

22%

bounce rate

Solus eCRM 21% open rate 3% CTR

Digital Plasma 100 retail

stores

Twitter 61,879 imps 3% engage

Facebook 45,000+ reach1,570

reactions

Video on social 48,000+ unique

views

16,112 mins

viewed