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What is Communication?
The discipline of communication focuses on how people use messages to generatemeanings within and across various contexts, cultures, channels, and media. Thediscipline promotes the effective and ethical practice of human communication.
Communication is a diverse discipline which includes inquiry by social scientists,humanists, and critical and cultural studies scholars. A body of scholarship andtheory, about all forms of human communication, is presented and explained intextbooks, electronic publications, and academic journals. In the journals,researchers report the results of studies that are the basis for an ever-expandingunderstanding of how we all communicate.
Transactional Model of Communication
The transactional model of communication is a graphicrepresentation of the collaborative and ongoing messageexchange between individuals, or an individual and a groupof individuals, with the goal of understanding each other. Acommunicator encodes (e.g., puts thoughts into words andgestures), then transmits the message via a channel (e.g., speaking, email, textmessage) to the other communicator(s) who then decode the message (e.g., take thewords and apply meaning to them). The message may encounter noise (e.g., anyphysical, psychological, or physiological distraction or interference), which couldprevent the message from being received or fully understood as the sender intended.Click on the image to enlarge.
Areas within Communication
Areas of emphasis differ from one institution to another, but listed below are some ofthe most common areas of study:
Applied Communication - The study of how communication theory,research, and/or best practices help inform knowledge and theory aboutcommunication for practical issues.
Communication Education - The study of communication in theclassroom and other pedagogical contexts.
Communication Theory - The study of principles that account for theimpact of communication in human social interaction.
Electronic Media - The study of radio, television, media technology, andweb design with streaming audio and video.
Health Communication - The study of communication as it relates tohealth professionals and health education, including the study ofprovider-client interaction, as well as the diffusion of health informationthrough public health campaigns.
International and Intercultural Communication - The study ofcommunication among individuals of different cultural backgrounds,including the study of similarities and differences across cultures.
Interpersonal Communication - The study of communication behaviorsin dyads (pairs) and their impact on personal relationships.
Language and Social Interaction - The study of the structure of verbaland nonverbal behaviors occurring in social interaction.
Legal Communication - The study of the role of communication as itrelates to the legal system.
Mass Communication and Media Literacy - The study of how massforms of communication, such as print, radio and television disseminateinformation and influence society.
Mediation and Dispute Resolution - The study of understanding,management, and resolution of conflict within intrapersonal,interpersonal, and intergroup situations.
Organizational Communication - The study of processes used toanalyze communication needs of organizations and social interaction,including how to improve communication between supervisors andemployees.
Performance Studies - The study of components such as performer(s),text, audience, and context within the communication discipline.
Political Communication - The study of the role that communicationplays in political systems.
Public Address - The study of speakers and speeches, including thehistorical and social context of platforms, campaigns, and movements.
Public Relations - The study of the management of communicationbetween an organization and its audiences.
Rhetorical Criticism - The process of defining, classifying, analyzing,interpreting, and/or evaluating rhetorical artifacts.
Semiotics - The use of verbal and nonverbal symbols and signs inhuman communication.
Small Group Communication - The study of communication systemsamong three or more individuals who interact around a common purposeand who influence one another.
Speech Communication - The study of the nature, processes, andeffects of human symbolic interaction. While speech is the most obviousmode of communication, human symbolic interaction includes a variety ofverbal and nonverbal codes.
Theatre and Drama - The study and production of dramatic literature.
Visual Communication - The study of visual data, such as architecture,photography, visual art, advertising, film, and television as it relates tocommunication.
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Communication Association
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