PowerPoint Sunusu

Niche MarketingHakan KroluKazm BayramKbra Sulukan

What is niche marketing?Niche Marketing is a special area of demand for a product or serviceA niche market is a specialized market in which a limited and clearly defined range of product is sold to a specific group of customers. Every product can be defined as its market niche.Niche Market,need to specializeNeed to be differentbe able to stand out from the crowd

There are some diffrent definitions about niche marketing.I will explain with an example2

Giraffes and zebras both feed on vegetation and yet they do not compete while the zebra grazes grass and the giraffe collects tree top leaves. They both specialize in certain areas and have their own niche.

Rules of niche marketDo not aim at a general marketBeating your competition by identifying untapped nichesOffering more specific, valuable information to a more targeted audience which is more likely to convert

Principles of NichingPosition your brand as narrowly as is economically possible. Become the specialist that anticipates the needs of your target. Rapidly work with the target niche to co-innovate. Reap first-mover advantage by learning how to identify a niche of opportunity. Realize your brand is now "media" competing against all other media.

First-mover advantage lk balama avantaj, pazara ilk girmenin avantaj entering the market firstly5

How To Identify A Niche?Try thinking of a segment of the broad search term.Focus on a specific geographical location Make solution for unique problemsListen your customers if exist

An exampleGeneral Term: Dog TrainingCompetition: 167,000,000 Specific Term: Bulldog Training Competition: 23,300,000 Specific Location: Bulldog Training in BostonCompetition: 6,150,000 Specific Problem: Bulldog Stop Biting Competition: 4,390,000

One hundred sixty seven milliont is decreasing again again and again7

Purpose of niche marketingThe firm gains from the specialized expertise as well as from the share markets which is relatively small segment. Hence no small competitors will directly dare to compete against the niche marketers but mostly small business is not niche marketers. And the firms long term success depends on the skill set and focus, which is the critical component of the firm.

AdvantagesThe niche marketers develop over a period of time good relation with their key customers to protect themselves from any outside threat.Their business is very stable and experience no fluctuations in performance.They are able to improve their position in the competitive market.

They are only concerned in focusing on their business without wasting time in seeking new opportunities in the marketing strategy.They have a higher profit margin.

Advantages

Various sectors of niche marketingFood sectorGelato ice-creamOrganicsSuja organic juicesLocal productsAnzer honeyHeritage varietiesTour companies that only make balloon tours to fairy chimneys LivestockAngora goat farming

The essential factors of niche marketingUnderstand the customers need.Try to know the aims and objectives that the business could achieve.Need to develop promotional materials to the targeted segment at the motivation and interest of the consumer segment.Target the best prospects.

Online niche marketingNiche marketing is very common on the internet, on various websites. You need to have a well defined niche market to plan your internet marketing strategy, to achieve marketing success online. It is necessary that the internet should look like a multi-faceted media by giving large opportunities for the creative designers to make themselves popular and make money for their clients.

Multi-faceted having many side, having many different aspects or futures13

Key components of online niche marketingBe creative about online marketing.Know and identify the users.Find the niche against the competitors.The various key words will help you.Establish yourself as an important identity in your niche.Be creative in designing online marketing and web.

However All the small business themes should make the business website in a way a better niche in the market.

Vermont Wooden ToysVermont Wooden Toys, based in the verdant countryside of the Green Mountain State, doesnt have a flashy websiteThe only online payment offered is PayPal.Customers arent looking for bells and whistles ,they want authentic, handmade toys made with love.Customers value their childrens safety in the highest regard.

Fatih ProjectMovement of Enhancing Opportunities and Improving Technologyknown as FATIH

Proposes that Smart Class project is put into practice in all schools around Turkeyit has been wished that complement of the infrastructure of the information and communication technologies in the institutions in which Formal Education.

3D printers3D Printing is an innovative method for prototyping and many area. Its market has low competition rate and separated in many area for purpose usage.Guerra who is a blind mother have an opportunity to visualize her unborn baby with 3D printing method.

3D printed shape of unborn baby from ultrasound images will be specific are and an example of Niche Market

3D printers

Cloud computingTaleo a publicly traded database vendor based SaaS model product developer that focus on talent acquisition (recruitment), performance management and human resource management software.

SuccessFactors is provides the leading cloud-based SuccessFactors HCM Suite, which comprises solutions that are complete, beautiful, and flexible.

Surgeon nano-robotsA medical robot is a robot that allows surgeons greater access to areas under operation using more precise and less invasive methods. They are in most telemanipulators, which use the surgeon's actions on one side to control the "effector" on the other side.

Tablets for childrena special child-centric device. more durable and child-friendlyHas educational apps and gamesInternet-safety features to keep children out of trouble online.

Thanks