nintendo company-pres-brihow
TRANSCRIPT
FinancialsProfitable? - Kind of
2013 - $75.5 million net income
2014 - $225 million net loss
2015 - $348 million net income
2016 - $146 million net income
Revenue has been decreasing
Yen(¥)
Business Model● Advertise to all types of people
● Quality content over hardware, “Seal of Quality”
● Sometimes even sell console at loss (Wii U, to name one)
History1889 - Founded as a card company
1963-1968 - Multiple business ventures, all failed but toymaking
1980 - Game & Watch
1983-1985 - NES basically saves video game market from crash
1989 - Game Boy, handheld dominance begins
2004 - Nintendo DS sells 154m+
2006/2012 - Wii sells 100m+, Wii U bombs
2016 - First mobile game
2017 - Switch - success or failure - tbd
Secret Sauce● Family friendly, age unrestricted fun
● “Simplicity can be a disruptive innovation”
● Appease casual and “hardcore”
Competition
Handheld Target Audience
Home Console Specs
Console Starting Prices
Nintendo Yes Everyone Low Lower
Sony Yes Selective High Higher
Microsoft No Selective High Higher
Prediction - Neutral● Huge cash reserve (some $4+ billion)
● Haven’t really shaken anything recently, Switch tbd.
● History of success and failure
Sourceshttps://en.wikipedia.org/wiki/History_of_Nintendo
https://en.wikipedia.org/wiki/List_of_best-selling_game_consoles
http://blog.printrunner.com/nintendo-business-model/
https://finance.yahoo.com/quote/NTDOF
https://www.nintendo.co.jp/ir/pdf/2013/annual1303e.pdf
https://www.nintendo.co.jp/ir/pdf/2014/annual1403e.pdf
https://www.nintendo.co.jp/ir/pdf/2015/annual1503e.pdf
https://www.nintendo.co.jp/ir/pdf/2016/annual1603e.pdf