NOVEMBER / DECEMBER 2013 www.chinaconnections.com.au

AUSTRALIA CHINACONNECTIONSTHE BILATERAL BUSINESS BULLETIN

ISSUE 5 VOLUME 13

THE 2013 ACAA / IELTS AUSTRALIA CHINA ALUMNI AWARDSALUMNI OF THE YEAR: THE UNIVERSITY OF MELBOURNE’S ZILI SHAO

ACAA/IELTS

澳中

杰出

校友

奖

第40-44页

FULL COVERAGE OF ALL THE WINNERS INSIDE

CONTENTS n

AUSTRALIA CHINA CONNECTIONS 1

COVER STORY: CELEBRATING AUSTRALIAN ALUMNI SUCCESS IN CHINA AT THE ACAA: 2013 P. 24.

AUSTRALIA CHINA CONNECTIONS 1

China Eastern Airlines introduces brand new Airbus 330-200 between Shanghai--Melbourne with

Flat-bed seats in Business Class, AVOD (Audio Video on Demand) Entertainment System equipped

in every seat, which has 50 movies and 3D interactive games. We will provide you

with a more comfortable and enjoyable journey. Coming in March......

Sydney Office Tel: (02) 9290 1148 Email: infosyd@chinaeastern.com.au

Melbourne Office Tel: (03) 8635 1000 Email: infomel@chinaeastern.com.au

FEATURESP. 16. ASIALINK: Asialink Chairman Sid Myer, explores the challenges for Australia in its relationship with China over the next decade.

P. 17. AUSTRALIAN STUDIES IN CHINA Professor David Walker, the inaugural BHP Billiton Chair of Australian Studies at Peking University, convenes the Australia’s China / China’s Australia conference in Beijing.

P. 24. COVER STORY: AUSTRALIA CHINA ALUMNI ASSOCIATION AWARDS: 2013 Now in its fifth year, the ACAA Awards celebrate the extraordinary successes of Australian university graduates working in China. Sophie Loras profiles the winners of this year’s event.

P. 32. AUSTRALIA CHINA YOUNG PROFESSIONALS INITIATIVE: Robert Tilleard and Edward Kus look at ways to better engage Australian youth with China.

P. 34. AUSTRALIA-CHINA RESOURCESWhere to next in the Australia-China resources boom? As the Australian industry celebrates 30 years in China, Peter Arkell looks at the future dynamics of the relationship and ongoing opportunities for Australian companies working with China as its resources needs continue to expand.

P. 36. FOOD SECURITY IN CHINA Dr Jue Chen looks at the booming opportunities for Australian agribusiness as China’s burgeoning middle class take an ever-increasing interest in the quality of their food.

REGULARSP. 2. PUBLISHER’S LETTER

P. 6. PEOPLE WATCH

P. 8. BUILDING BULLETIN

P. 10. COLUMNS FROM THE AUSTRALIA CHINA BUSINESS COUNCIL, THE AUSTRALIA CHINA ALUMNI ASSOCIATION, AUSTCHAM SHANGHAI & AUSTCHAM BEIJING & AUSTCHAM HK AND MACAU, THE HONG KONG AUSTRALIA BUSINESS ASSOCIATION and ASIALINK.

P. 18. MAINLAND MOMENTS: KAREN TYE Karen Tye looks at the options in China for additional help caring for children and offers advice on employing the right carer.

P. 20. WAN HUA TONG: GEOFF TINK Developing brand loyalty with the Chinese consumer is a delicate and fickle process and many international players are still getting it very wrong, writes Geoff Tink from Shanghai.

P. 22. COMMENT: ROWAN CALLICK Rowan Callick looks at the priorities in foreign policy in relation to the Australia-China relationship under the new coalition government, following Prime Minister Tony Abbott’s recent trip to the APEC and East Asia summits in Bali and Brunei.

P. 23. NEWS ANALYSIS: WILLY LAM Willy Lam looks at the opportunities the new Shanghai Free Trade Zone will create for foreign business.

P. 38. TRAVEL: SHANGHAI So much to see and so much to do – there is never a dull moment in Shanghai between sightseeing, shopping and dining, writes Sophie Loras.

P. 40. CHINESE SECTION

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10 382625

CONTRIBUTORS

Dr. Jue Chen is a lecturer in the Faculty of Business and Enterprise at Swinburne University of Technology in Melbourne. Before becoming

an academic, she was a director and manager across several businesses, enabling her to acquire an appreciation of business in its application in the global environment. In collaboration with her colleagues at Swinburne, Jue Chen has completed a number of industry and government projects in the areas of food supply chain and consumer purchase behaviour in China.

Sid Myer AM is the Chairman of Asialink, a position he has held since 2005. Mr Myer is Chairman of the Beyond Australia Task Force (a task

force of The Myer Foundation which supports Australian initiatives in Asia and the Pacific Region). Mr Myer has also served as the Chairman of the National Asian Languages and Studies in Schools Ministerial Reference Group advising the Australian Government on Asian languages and literacy teaching in schools.

Professor David Walker is the inaugural BHP Billiton Chair of Australian Studies at Peking University and the Alfred Deakin Professor of Australian

Studies at Deakin University in Melbourne. Professor Walker is the author of a number of books relating to Australia’s position in Asia and his Not Dark Yet will be published in Chinese in 2014. Professor Walker recently convened the Australia’s China / China’s Australia forum in Beijing.

NOVEMBER / DECEMBER 2013

DOING BUSINESS WITH CHINA AND THE CULTURAL DEBATE

n PUBLISHER’S LETTER

As Australia’s and in my case, Victoria’s business activities with China are ever more increasing, so are the forums, debates and discussions about ‘Chinese culture’.

At times there seems to be almost a sense of paranoia about ‘having to understand Chinese culture’.

In my opinion, a country’s culture is an extension of ‘a people’s behaviour, traditions, history – and language’. ‘Culture’ is therefore the people we talk to and deal with.

Broadly speaking, the character of the Chinese people can be quite complex, as can be the many aspects of Chinese culture.

I believe the starting point relating to understanding Chinese culture should be “to learn, understand and tolerate the Chinese people”, which I don’t hear stated often enough.

That certainly includes the need to learn of the various, and often important, differences between us, which requires us to look at our own cultural behaviours as well. Unfortunately, that seems to be largely missing in the many discussions about Chinese culture.

I cringe when I hear an Aussie ask “Why do they do things that way”, which to me is a connotation of “Why don’t they do things our way”.

It seems to me a stark contrast to the Chinese questioning, which more often than not is, “I want to learn the way you do it.”

The best and true way to learn to understand Chinese culture is to learn the Chinese language. I understand and appreciate that this is not practical for all of us wanting to do business with China, nor is it possible for all Chinese to learn English when dealing with Australians.

On the other hand, the ability to communicate with each other is not emphasised enough when discussing Chinese culture.

Personally, not speaking Mandarin, I envy all Aussies who have made the wise decision to study the language, as this is the most valuable aspect in understanding Chinese culture and doing business with Chinese people.

And it is equally important to acknowledge the ever increasing number of English speaking Chinese, especially amongst the younger generation.

Nevertheless, in most average business discussions between Australians and Chinese, the communication will rely on having interpreters, often with limited English skills, and or communicating with Chinese business people and their own limited language skills.

An all too often common situation is, when both parties agree, but don’t understand each other.

Why – because Chinese, including their interpreters, will say “yes” to be polite, and that “yes” should be understood as “I hear what you are saying”, and not necessarily “I understand or I agree”.

Australians, at the same time, add to the difficulties, because they speak their normal home speed rather than making an effort to slow down, and preferably should simplify their English terminology to bring it down to the level of the Chinese people one is dealing with.

There are many good books and articles written about understanding Chinese culture and the discussions need to continue.

On balance, Chinese people are learning English in much greater numbers than we learn Chinese, and granted, it’s not an easy language to learn, but it will go a long way when doing business with China.

In this issue, we feature the winners of this years ACAA / IELTS Australia China Alumni Awards. These fantastic awards yet again showcase the exceptional careers of Australian alumni in China – including the many Chinese who undertake to perfect their English in order to enhance their career prospects in international trade and business, and the growing number of Australians who are making headway in China also, having taken the time to study Chinese language and culture.

Congratulations to all nine winners of this year’s event. ü

Carl Jetter,Publisher, Australia China Connections.

NEWS

Australia China Connections is published bi-monthly by:Australia China Connections Pty LtdPO Box 275, Flinders Lane, Melbourne, VIC, 8009 AustraliaPhone: +61 (0)3 9650 1598Fax: +61 (0)3 9650 6832Web: www.chinaconnections.com.auEmail: carlj@chinaconnections.com.au

Publisher: Carl JetterGeneral Manager: Jennifer (Weijing) DingEditor: Sophie Loras Email: sophiel@chinaconnections.com.auChinese Section Editor: Anqi WangEmail: anqi.wang@chinaconnections.com.au Columnists: Rowan Callick, Willy Lam, Geoff Tink, Karen Tye Contributors: Peter Arkell, Jue Chen, Edward Kus & Robert Tilleard, Tracy Colgan, Teresa Lee, Sid Myer, Richard Petty, Frank Tudor & David WalkerDesign: Yeah Design GroupCover Image: Zili Shao, IELTS / ACAA Alumni of the Year, 2013.

TO ADVERTISE INAUSTRALIA CHINA CONNECTIONSAUSTRALIA: Carl Jetter Tel: +61 3 9650 1598Email: carlj@chinaconnections.com.au

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AUSTRALIA CHINA CONNECTIONSis proud to support members of :

The Australia China Business CouncilAustCham ChinaThe Australia China Alumni Association

Opinions published in this journal are not necessarily those of the Australia China Business Council or the joint China AustChams

Copyright. No part of this magazine may be reproduced, in English or any other language, without the written permission of the publisher. All rights reserved.

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AUSTRALIA CHINACONNECTIONSTHE BILATERAL BUSINESS BULLETIN

ISSN 1838-0778

NOVEMBER / DECEMBER 2013

HAILEYBURY OPENS INTERNATIONAL CAMPUS IN TIANJIN

CONGRATULATIONS TO YEW CHUNG INTERNATIONAL SCHOOL CLASS OF 2013

n EDUCATION NEWS CONTRIBUTED EDITORIAL n

Prestigious Melbourne school, Haileybury College has opened its first China campus in Tianjin through a joint venture partnership with Beijing Capital Land.

Dr Nicholas Dwyer, Vice-Principal of Haileybury College Melbourne and Principal of the new Haileybury International School, says he believes the school is a first in China in which a foreign school has set up a campus specifically for Chinese students in China.

The school forms part of a major high-end residential development in the Beijing-Tianjin corridor being developed by Hong Kong-listed BCL, whose major shareholders include the City of Beijing and the Government of Singapore Investment Corporation.

The school sits 50km from the centre of Beijing in the district of Wuqing on the outskirts of the booming city of Tianjin. Once fully completed, the school will accommodate 1,200 students.

Geared to the growing number of Chinese middle-class parents seeking an international school education for their children and a pathway to university overseas, the school follows a standardised Chinese curriculum to Year 9, but with considerable additional emphasis on English. From Year 10, the school offers the Australian VCE up to Year 12, with Australian teachers – the majority from Haileybury College Melbourne – making up half the teaching body.

As a boarding school, the international college is expected to attract students from nearby Beijing, Tianjin and other parts of north-east China.

Haileybury International School is licensed by the Tianjin Education Bureau as a Chinese

private school. It will also incorporate a residential Haileybury Australia section for Year 9 students from Melbourne as part of the school’s ethos of enhancing the international outlook of its students both in China and Australia.

“From this year, Australian students in Melbourne and Chinese students in Beijing share the one school,” said Dr Dwyer. “Now, we can truly say that our students will graduate as world citizens.”

Haileybury College Melbourne is one of Australia’s largest independent schools with 3,500 students across three campuses in Melbourne. It has led the way in pursuing opportunities in the lucrative Chinese secondary education market since launching Australia’s first international VCE program in the Chinese city of Ningbo in 2002. The Haileybury VCE programme now incorporates eight middle schools across China sending approximately 250 Chinese students per year to Australian universities.

In 2011, the Haileybury-Ivanhoe International VCE Centre – a collaboration between the two Victorian schools and the Victorian Curriculum and Assessment Authority – was launched in Shanghai to assist other Victorian schools initiate their own Chinese partnerships using the Haileybury VCE in China model. The Haileybury International School is the next step in tapping into further opportunities in the Chinese education market.

“Our experience has shown that Australia has a great school education system – one that China, in particular, would like to share,” says Dr Dwyer.

“Australian schools should follow Australian universities into China. Once this happens, Australia will be properly connected to its future.”

The Haileybury International School opened in September, and is currently running a Year 7 and a Year 10 class. It will hold its formal opening in September 2014. ü

MONASH UNIVERSITY OPENS SUZHOU CAMPUS

In October, Melbourne’s Monash University officially opened its China campus, the Southeast University-Monash University Joint Graduate School (Suzhou), making it one of just three foreign universities, and the first Australian university, to be granted a licence to operate in China.

The new campus is located in the Suzhou Industrial Park – one of China’s largest innovation precincts in China and recognised as one of the world’s most dynamic places for turning clever research into valuable industrial processes and products. More than 100 Fortune 500 companies and 15 international universities and research institutes are based in the SIP, a half hour high-speed train away from Shanghai.

Ranked among the top 500 universities in the world, SEU is one of the oldest institutions of higher learning in China.

Monash is Australia’s largest university and continues to rank in the top 100 global universities.

The Graduate School will accept 350 masters students and 150 PhD candidates each year, building to a capacity of more than 1400 by 2017. In conjunction with its domestic partner Southeastern University, the new Monash campus will offer Masters in IT, business, science, engineering, health, humanities and design. The Joint Research Institute plans to offer PhDs in biological engineering, clean energy, drug discovery, economics, food engineering, industrial design, IT, nanotechnology, public health, stem cells, transportation and water.

4 AUSTRALIA CHINA CONNECTIONS AUSTRALIA CHINA CONNECTIONS 5 NOVEMBER / DECEMBER 2013 NOVEMBER / DECEMBER 2013

It was yet another year of excellent results for the class of 2013 for Yew Chung International Schools (YCIS). YCIS students have achieved flying colours in both the IGCSE and IBDP exams, and have once again secured university placements into top-notch universities around the world.

This year, YCIS had an astonishing number of students achieve grades of A+ or A on the IGCSE exams, and perhaps even more impressive was the extensive obtainment of distinctions and merits within the year group. Over 90% of YCIS students earned awards of distinction and merits. At least 20% of the students achieved eight or more A+ or A, with YCIS Beijing peaking at the 25% mark, and the school had over 90% of students achieve scores of A+ to C, putting YCIS comparable to the top 10 percent of UK independent schools results.

Nathan Drisner, a Year 11 student from YCIS Beijing who obtained all A and A+ grades, attributed his success to his teachers, saying: “We all studied very hard, of course. Our teachers helped greatly in terms of preparing us sufficiently for our exams, but also supported our coursework. They allowed us a lot of creative space within the coursework which I personally enjoyed a lot, and this added extra motivation for us as we wanted to put a lot of effort into our work.”

After YCIS students completed their IGCSE exams, they continued on to do well in their IB

exams. There were over 200 students in the 2013 cohort, which achieved over a 97% diploma pass rate. With the full mark at 45, one student achieved the perfect score of 45 out of 45, three students received 44 out of 45, and two earned a 43 out of 45. The average score was 35, allowing YCIS to continue to surpass the world average of 30 points. In fact, that school had nearly 20% of students achieve 40 points or above, compared to only 7% among the worldwide average. YCIS has maintained a record 100% university acceptance by local and overseas universities since the launch of IBDP in Hong Kong in 2000.

YCIS helps students’ develop their individual potential to the fullest through a completely rounded and balanced education. The school equips students with skills and confidence to face the challenges of tomorrow, and the global education YCIS delivers is a key factor in why many parents choose YCIS for their children’s education. According to the parent of a Year 11 student from Hong Kong, Timothy, this was the determining factor in choosing YCIS for his son’s secondary schooling.

“I would like him to have a global perspective and grow up to be a global citizen,” noted his father.

Timothy is a fine example of a YCIS student. Not only does he excel in music, but he is also a conscientious student, who has added another string to his bow by achieving an impressive 9A+ including music and 1A in his IGCSE exams.

This summer he won a prestigious scholarship to HKU. Timothy has enjoyed studying at YCIS, where he feels he has had the opportunity to develop a wide range of skills and a global perspective.

The school values character education as well. According to Celest Dines Muntaner, a YCIS Shanghai graduate, “the various Education Outside the Classroom (EOTC) trips gave me the chance to visit new places I wouldn’t have seen otherwise and in a context other than with family, in the context of my education and expanding borders.”

“I also did a lot of sport all through my time at YCIS and took part in various other arts and drama activities. The opportunity to try new things meant that I am more confident to do so at university, knowing that I had been successful in doing so at school. The experiences I gained at YCIS also contributed to my character and skills I can claim to have now, many of which I’ve been able to apply here.”

With such outstanding exam results, YCIS students go on to pursue their passions at respected universities around the world, including the University of Cambridge, Imperial College, and the London School of Economics and Political Science in the United Kingdom; the University of Pennsylvania, the University of Michigan, Parson’s School of Design, and New York Film Academy in the US; McGill University in Canada, University of Amsterdam, and Atelier de Sevres in Europe, to name a few.

YCIS is registered with the Ministry of Education in China as an international school for Children of Foreign Nationals. With a network of schools in Hong Kong, Shanghai, Beijing, Chongqing, and Qingdao in China, and Silicon Valley in the United States, YCIS offers the unique richness and diversity of both Eastern and Western cultures that equips children to be bilingual, global-minded, competitive, appreciative and caring global citizens. YCIS students have further proven their competitiveness with another year of exceptional accomplishments with their IGCSE and IB exam results. ü

Outstanding YCIS graduates, Class of 2013

The new Haileybury International School sits conveniently between two of China’s most affluent cities – Beijing and Tianjin.

For more information about our schools, visit us at: www.ycef.com

PEOPLE WATCHMOVEMENTS, PROMOTIONS AND NEW APPOINTMENTS IN THE AUSTRALIA CHINA BUSINESS COMMUNITY.

Mr Ma Zhaoxu is the new Chinese ambassador to Australia. Ma Zhaoxu commenced his term at the end of August and replaces outgoing Ambassador Chen

Yuming, who held the post for three years. Prior to his appointment, Ma Zhaoxu was the director-general of the Information Department and the Chinese government’s lead spokesperson in foreign affairs. “At present, the Sino-Australian relations are at a new historical starting point,” said Mr Ma upon his arrival in Australia in August. Ma Zhaoxu is the 13th Chinese ambassador to Australia.

Melbourne has also welcomed new Consul-General of the People’s Republic of China in Melbourne – Mr Yumin Song. Mr

Song is a career diplomat, most recently he was Deputy Director-General of the Department for Diplomatic Missions Abroad, Ministry of Foreign Affairs of the People’s Republic of China.

Tourism Australia has appointed Tony Everitt as its new Regional General Manager for Greater China, Australia’s highest yielding and fastest growing international inbound market. Mr Everitt will commence in the Shanghai-based role in December. He joins Tourism Australia from Tourism New Zealand, where he was General Manager Asia, responsible for all commercial and marketing activities.

Vivian Zhao is Tasmania’s first China-based Senior Business Development Manager, and will be based out of the Australian Trade Commission’s Shanghai office. Vivian’s experience includes 12

years with Austrade across a range of sectors including mining, environmental and clean technologies, education, creative industries and sports. Her new role will see her promoting and attracting Chinese investment to Tasmania and assisting Tasmanian businesses operating with China.

After more than three decades with Rio Tinto, Ian Bauert, managing director, China, has retired. Ian joined the Group in 1979 to support Rio Tinto’s growing relations with China and in 1983 established the first Group office in China. Since then he has been involved in a number of initiatives with China, including the Channar and BaoHi Ranges joint ventures, and more recently the Simandou and CRTX joint ventures with Chinalco.

Ian Bauert has been replaced by Dr Binyan Ren who joined Rio Tinto in 2010 as Vice President, China. Binyan holds an extensive array of experience across the mining, manufacturing and financial services sectors in China, the US and Australia and has previously held senior positions in Comalco, Alcoa and Anglo American.

After 12 years in China, Morry Morgan, the co-founder and marketing director of Shanghai-based ClarkMoagan, has returned to Melbourne to set up the business’s

first Australian office. Morry has been a prominent figure in China’s Human Resource community, publishing China’s longest running bilingual HR magazine – NetworkHR. He is also the author of Selling Big to China: Negotiating Principles for the World’s Largest Market, and Managing the Millions: Practical HR Management in China.

Melbourne-born Italian chef Stafano Pace is the executive chef of newly opened D.O.C. Italian Pizzeria, Bar & Ristorante in Shanghai’s French Concession. Stefano began his career at Melbourne’s Florentino’s, followed by roles at Icebergs in Sydney and the Beach

Hotel in Byron Bay. Stefano has worked in Germany, Japan, India, Hong Kong and Rome, where he was Executive Chef at the Michelin Two-Star restaurant Gusto. Stefano arrived in China in 2004 as the Head Chef at Danielli’s at St. Regis Shanghai Hotel before opening Favola in Shanghai and Sureno at Beijing’s Opposite House. Most recently he was Executive Chef for Shanghai’s award winning Italian restaurant, Issimo.

James Hudson is the newly appointed CEO for ACBC NSW. James joins the Australia China Business Council from the CSIRO where he was the Advisor to China & East Asia. James is looking forward to building the business and trade relationship between China and Australia as well as serving the diverse membership base of ACBC.

The Australia China Alumni Association has appointed Emily Dunn as Director of Development & Communications, East China. Most recently, Emily studied Mandarin at Nanjing University as part of a Victorian Government Hamer Scholarship programme. She has previously worked with AustCham Shanghai. Emily holds a Bachelors of Journalism/Arts (extended major Economics) degrees from the University of Queensland.

David Burns has joined INTO University Partnerships as Chief Operating Officer in China. In China, INTO is working in partnership with Nankai University in Tianjin, and Dongbei University of Finance and Economics in Dalian, to recruit foreign students for undergraduate and Masters (by coursework) programs. These courses are taught in English by Chinese academics who have themselves studied abroad. David has been involved in international education for just on 20 years – having joined Taylors College Melbourne in 1994, setting up the company’s agent recruitment network in China and subsequently managing the four Taylors campuses in Perth, Melbourne, Sydney and Auckland.

n PEOPLE WATCH

*If you or your organisation have a human resources related announcement to make, or you know of people on the move, please send details to sophiel@chinaconnections.com.au

New Chinese Consul General to Australia, Mr Song Yumin with Victorian Premier, Denis Napthine.

MELBOURNE AIRPORT: AVIATION GATEWAY FOR CHINA AND VICTORIA

CONTRIBUTED EDITORIAL n

AUSTRALIA CHINA CONNECTIONS 7 NOVEMBER / DECEMBER 2013

As the aviation gateway to Victoria, Melbourne Airport is at the heart of the growth in passenger numbers and airline services from China and the strengthening of business, education and tourism connections between our countries.

Over the last year, the Melbourne China market grew by 14% to 694,000 passengers a year, the largest growth of the major Australian airports. China is Melbourne’s number one long haul market and represents 12% of all long haul travel.

Over the last six years growth of the Melbourne-China market has grown by 109% - outstripping Sydney (+62%) and Brisbane’s (+48%). That’s an additional 352,000 passengers travelling between China and Melbourne.

Melbourne Airport CEO Chris Woodruff and the Aeronautical Development team are committed to working with China’s airlines to build sustainable air services growth between Melbourne and China, working with the Australian management teams of each of the airport’s airlines and investing in regular visits to China.

This growth in Chinese passengers has contributed to Victoria’s success as a destination for tourists from China, now the State of Victoria’s most valuable international tourism market and the largest source of international overnight visitors. Melbourne is a welcoming and cosmopolitan city, and is Australia’s leading destination for sporting, cultural and business events. Regional Victoria offers many unique natural attractions and experiences.

The Victorian Government has a China Tourism Strategy to help make Victoria an even more attractive destination in the future for visitors from China.

As the gateway to Victoria for many of these visitors, Melbourne Airport has developed a Chinese customer service strategy to make our passengers from China feel more welcome and to help them navigate the airport more easily.

This includes public announcements and signage in English and Mandarin, as well as facilitation for departing groups through check-in and security by Mandarin-speaking members. Airport staff are offered language and cultural awareness training to help provide a better experience for Chinese visitors.

The current focus is to move from ‘China ready’ to ‘China friendly’ – by improving the overall customer experience at Melbourne Airport to include the possibility of a passenger video, information cards and increasing the number of Mandarin speaking staff.

We continue to work with our Chinese airlines to capitalise on the opportunities the growing Chinese market presents.

INAUGURAL CHINA AVIATION FORUM – AUGUST 2013

In August, Melbourne Airport and the Australia China Business Council held the first China Aviation forum to highlight the importance of the growing China aviation market

in Melbourne. The forum brought together senior managers from Melbourne’s Chinese Airlines and more than 80 senior representatives from business, industry and government.

The forum, the first in a series of regular events, provided a platform:

• To raise awareness and facilitate discussion on key opportunities and challenges facing the China - Melbourne aviation market.

• For Air China, China Eastern, China Southern, Cathay Pacific and Sichuan Airlines to profile their Melbourne operations and the key success factors for their current and future success in Melbourne.

• To bring together relevant stakeholders involved in the China-Victoria relationship, from Government and industry who can play a role in the future of the airlines in Victoria, ensuring Victoria remains the place to be for growth of China’s airlines.

• Provide a platform for the airlines to highlight key challenges and opportunities for their businesses in Melbourne, and facilitating discussions for cooperative activities and partnerships in the future.

• Provide airlines the opportunity to hear from, and interact with, senior Government and industry leaders and decision makers.

China is Victoria’s largest trading partner, our most important international visitor overnight market, and the largest source of international students.

We are proud to announce MoUs with four key organisations as a result of the forum: Weibo, the Confucius Institute at the University of Melbourne, Destination Melbourne and the Australia China Business Council. Each of which will create a platform to strengthen the links between China and Melbourne, and create opportunities for cooperation with our Chinese airlines.

Melbourne Airport would like to thank our airlines, ACBC and our MoU partners, and all those who attended forum. We look forward to your involvement in future forums and working together on specific initiatives across industry and Government to strengthening the China-Victoria relationship and the air services operated by Melbourne’s Chinese airlines. ü

Australian General Managers from Melbourne’s five Chinese airlines: Ge Nan – Air China, Henry He – China Southern, Dominic Perret – Cathay Pacific, Kathy Zhang – China Eastern, and Tony Qu – Sichuan Airlines, shared their views at the China Aviation Forum on the opportunities, challenges and how Melbourne stakeholders can work more closely with their airlines.

n BUILDING BULLETIN NEWS

*If you have any news you would like included in Building Bulletin, please email the editor: sophiel@chinaconnections.com.au

BUILDING BULLETINDESIGN, ARCHITECTURE AND THE LATEST CONSTRUCTION NEWS

BAU completes Hangzhou Xiasha project

Construction has finished at Brearley Architects + Urbanists’ mixed-use complex in Hangzhou’s Xiasha. BAU won the design competition for the 30,000m² project made up of retail, apartments, offices and entertainment.The buildings form a perimeter block with continuous retail edges along the external streets, and also along the internal pedestrian lanes, plazas, arcades and terraces. The site is highly permeable and connected in three dimensions via bridges, balconies and external stairs, allowing the entire complex to be explored by a multitude of routes. It includes a green roof network, a swimming pool, amphitheatre, pavilion and terraces overlooking the Qian Tang River.

JPW wins Wuzhong Taihu City development

Sydney-based architecture firm Johnson Pilton Walker has won an international competition for a 420,000m² mixed use development at the new Tai Hu City in Wuzhong, which consists of four 200m towers and podiums.

Cantilevered mid-level floors in each tower protruding as transparent glass boxes will become iconic forms marking the business centre of the new Tai Hu City. When viewed from the lake these geometric forms clearly articulate the city’s public urban spine.The four protrusions provide a visual object in the sky for people to view from the urban spine and will incorporate LED lighting for night animations.

JPW wins Suzhou Citizen Centre Project

JPW has also been appointed to design a new citizen centre for the Suzhou Industrial Park – a community facility which brings government and community together. The building reflects the new government leaders’ aspirations for inclusive government. The building form is a symbolic bridge connecting the community and government emphasizing accessibility, transparency and environmental sustainability. By creating a green roof, the building maintains the existing parkland environment and green outlook for the surrounding high-rise residential and office buildings. In addition to the functional aspects of this One Stop Shop the building provides a focal point for the local community to meet, greet, relax and walk over.

Thomson Perrett secures a number of new golf projects in Greater ChinaDespite a slowdown in the Hong Kong

and China golf development sector, Thomson Perrett, one of Australia’s most established golf course architecture firms, continues to secure contracts in Asia, including most recently, completing renovations to Hong Kong’s prestigious Clearwater Bay Golf Club. In addition, Thomson Perrett has completed new 18 hole courses in Dalian, Hainan Island and Xian. Other TP projects under construction include courses at Wujiang, Qinzhou and Nanjing. In Tianjin, TP is currently designing a championship course for the Tianjin Binhai Tourism Authority as part of a 90km² tourism development being reclaimed from the ocean.

Jackson Architects completes Mashanzhen project

Jackson Architects has completed a residential master plan and design for 100 houses overlooking Lake Taihui in Mashanzhen, near Wuxi in Jiangsu province.

The house sizes range from 350m² to 850m² and command three distinct areas of the site. The canal houses occupy the flat land and afford views of the waterways and the lake. The first part of the hill is the site for 30 hillside houses with clear views over the rooftops of the lake beyond. As you drive to the top of the site, a road connects five large villas. These Hilltop houses are five more remote villas, equipped with external terraces, decks, and swimming pools and luxurious living areas. The site includes a private members club, with spa, restaurants, café, floodlit tennis court, and swimming pool. The landscape walking tracks throughout the site add a recreational quality to this already beautiful landscape.

Hayball’s Taiyuan project

Hayball is designing a 200,000m² mixed-use complex of retail, offices, serviced apartments and a hotel and conference centre for a development in the northern Chinese city of Taiyuan.The site is located in the new CBD of Taiyuan, an important city in Shanxi province. Part of this CBD has been designated for health, hi-tech and university uses – future industries outlined for Shanxi.The bold architectural form incorporates an eggshell-like podium and the curved forms of the towers represent a new Taiyuan, embracing economic opportunities in contemporary China. In contrast to the architectural language of the external form and façade, a network of Hutong streets and courtyards lies within the complex – an interpretation of a traditional form of Chinese city.

GroupGSA secures five star resorts in Hainan

GroupGSA continues to strike success in China, winning two resort projects in Hainan – the commission to design the interiors of Diamond Beach Resort’s luxury apartments and the master plan for a second five-star resort.Diamond Beach interiors showcase a contemporary interpretation referencing traditional Chinese materials and textures in an open plan for modern indoor / outdoor lifestyle.The Hainan five-star resort theme is a modern tropical style utilising wood columns and walls, low pitch exposed rafters for wide overhanging tile roofs. Reflection and infinity pools abound, filled with large rocks similar to the formations on the beach to the hotel gardens, giving a sense of union and reference to the beach.

Denton Corker Marshall launches exhibition in Shenzhen

Melbourne architecture firm Denton Corker Marshall has launched an exhibition at OCT Art & Design Gallery in Shenzhen, which runs until November 24.The Exhibition titled ‘Small Buildings | Large Buildings | Non-Architecture’ will showcase some of the firm’s key projects around the world. Denton Corker Marshall also recently launched its third China book – ‘Works – Denton Corker Marshall’. The book will include some of the firm’s most significant projects from the last 10 years, including projects in Asia.

Argyle Hotel Group Celebrates Its 40th Member Hotel in China

Argyle Hotel Group (AHG) is proud to announce the signing of another member hotel into the Groups burgeoning stable of hotels.Argyle Grand Hotel Liaoning, located in Chaoyang, Liaoning Province has an investment of 400 Million RMB and a total construction area of 60,000m². The property will have 300 spacious guest-rooms and suites over 19 floors. It will also offer extensive conference and meeting room facilities that will be equipped to cater for a myriad of events. Dining and entertainment options include a casual signature cafe, a fine dining Chinese restaurant, business centre, boutique and swimming pool. The hotel is expected to open in December 2016.Argyle Hotel Group has had continued strong growth and expansion throughout China with up to 40 hotels, 11 of which are now fully operational and US$ 2.8 billion of assets now under management. The group has shown great initiative in expanding its business frontier throughout greater China with many of the developments in second, third and fourth tier cities. China is the world’s fastest growing domestic and outbound travel market.

BAU’s Hangzhou Xiasha project.

JPW’s 420,000m² Taihu City Centre development.

JPW’s Suzhou Citizen Centre Project.

The third hole at Hong Kong’s prestigious Clearwater Bay Golf club.

Hayball’s Taiyuan project in Shanxi province.

‘Small Buildings | Large Buildings | Non-Architecture’ runs until November 24 in Shenzhen.

Argyle Hotel Group’s 40th Member Hotel in China - the Argyle Grand Hotel Liaoning.

Top: Diamond Beach Luxury apartments.Bottom: GroupGSA’s five-star resort in Hainan.

Villas at Jackson Architects Mashanzhen, Lake Taihu project in Jiangsu province.

BUILDING BULLETIN NEWS n

n AUSTRALIA CHINA ALUMNI ASSOCIATION COLUMN FROM THE AUSTRALIA CHINA BUSINESS COUNCIL n

Australia’s international

I have been privileged to represent the ACBC over the past five years, and to have had the opportunity to build on the solid foundations set down by my predecessors, including most recently, Kevin Hobgood-Brown and Warwick Smith.

In particular, I am proud that the ACBC is widely regarded as a thought leader on matters affecting Australia’s commercial relationship with China, and that it has excellent relationships with the highest levels of governments in both countries.

Only recently, I met China’s new Ambassador to Australia, Ma Zhaoxu. Though it was our first meeting we spoke as old friends, and in the knowledge that the goodwill built between China and the ACBC since 1972 had been passed on and enhanced through successive Ambassadors including most recently Fu Ying, Zhang Junsai and Chen Yuming, and successive representatives of the ACBC. It is the strength of these long-standing relationships that has enabled the ACBC to be a highly regarded leader, organiser and partner in key bilateral events which have assisted in growing Australia’s business reach, relevance and reputation in China (and vice versa).

I am also pleased the ACBC now operates with a contemporary constitution (agreed in 2011) that provides strong governance and greatly contributes in putting members’ capacity and capability to effective work in the

bilateral relationship.

The ACBC’s processes, and subcommittee structure including ‘Thought Leadership’, ‘China’, ‘Finance’, ‘Audit and Risk’ and ‘Marketing, Membership and Sponsorship,’ have allowed us to leverage capability to deepen and broaden our activity set in Australia and China in a structured way. This has seen the publication of the Australia China Quarterly Journal, considered broad-based submissions to government initiatives (e.g. Australia in the Asian Century) and partnering with the Department of Foreign Affairs and Austrade as a foundation member to host functions at the Shanghai Australian Pavilion World Expo in 2011.

Over the last five years bilateral trade has risen fivefold to over US$130 million per annum. During that time the ACBC has significantly increased participation, activities and profile commensurate with this increase in trade. This has only been made possible by the support of our national sponsors.

The benefits to Australian households of trade with China report, which has grown in prominence over the past three years, is worthy of mention – the report has been quoted by Australian prime ministers, Chinese presidents and the three past Chinese ambassadors. It was particularly pleasing that the outgoing Ambassador to China, Mr Chen Yuming referenced the report in his valedictory speech. The role that the ACBC has played in educating Australians of the benefits of

ongoing relationships with China cannot be underestimated. The planned next evolution of this report, encapsulating a comprehensive profile of all trade and investment, is exciting.

In the past three years, the ACBC has been the official organiser of the flagship Australia China Economic and Trade Forums which have collectively been attended by two Australian prime ministers, federal ministers, the Chinese President, Vice-President, Premier and Vice-Premier, and by more than 1500 company executives on both sides of the bilateral relationship. Two of those forums and numerous other events (including round-table discussions involving federal and state ministers and prominent business leaders) have been held in China. This has been made possible by the hard work of our in-country Director, Paul Glasson, and our good relationship with the Australian Chambers of Commerce in China.

The ACBC continues to aspire to the introduction of a bilateral Free Trade Agreement, which we estimate would deliver US$150 billion in value over a 20-year period to each country. Furthermore, it is our belief that the symbolism of friendly nations compromising and navigating sensitivities to deliver such an agreement would in itself be as powerful a message as the economic outcome.

For my part, I will remain on the ACBC National Board as Immediate Past President and would like to acknowledge the contribution of our ex-officio Board Members Francis Adamson and Bruce Gosper, and my fellow Board Members: Duncan Calder, Ian McCubbin, Paul Glasson, Derek Baines, Jason Chang/Richard Alston, Jim Harrowell, Kevin Hobgood-Brown, Michele Robinson, Sean Keenihan, Darryl Guppy, Tim Hogan-Doran, Maree Arnason, Adam Handley and previous CEO Laurie Pearcy together with the Branch Executive Australia-wide during my tenure. I look forward to supporting our recently appointed CEO Martine Letts and the new Chairman following the AGM. ü

From left to right: Frank Tudor, ACBC National CEO Martine Letts, His Excellency Ambassador Ma Zhaoxu, Embassy of the People’s Republic of China and Rengang Huang, Minister Counsellor (Economic and Commercial), Embassy of the People’s Republic of China.

10 AUSTRALIA CHINA CONNECTIONS AUSTRALIA CHINA CONNECTIONS 11

AUSTRALIA-CHINA REFLECTIONS Frank Tudor reflects on the Australia-China relationship as he prepares to step down from his position as National President and Chairman of the Australia China Business Council.

For more information about the Australia China Business Council, visit: www.acbc.com.au

The ACAA has been working hard over the last few months collating and highlighting the many success stories amongst Australian alumni living in China. This has culminated in out event of the year – the Australia China Alumni Awards – our flagship annual event. We congratulate all of this year’s outstanding Finalists and Award winners. Australian alumni are truly a talented bunch!

We’ve also recently grown to 34 university partners strong, with Victoria and Bond University recently joining as our newest partners. We’re now proud to work with universities from across seven states & territories as well as all of the Group of 8 universities.

Over the past few months we have grown to engage some 9,750+ alumni and are on track to be 10,000 strong by the end of the year. We are also on track to engage 20,000 alumni by the end of 2017. That’s some incredible growth for a small not for profit start-up formed just six years ago!

VISITS FROM THE GOVERNOR GENERAL AND VICTORIAN PREMIER

The ACAA was pleased to invite some outstanding young alumni to attend a reception held in Beijing at Capital M as part of the State Visit to China by Her Excellency the Hon. Quentin Bryce AC CVO, Governor-General of the Commonwealth of Australia. Alumni from the University of Melbourne, Western Australia, Newcastle, Griffith, New South Wales, Curtin, Victoria and South Australia attended this exclusive alumni reception and were very pleased to be introduced to the Governor General as well as having the chance to meet their fellow high achieving Australian alumni.

In Shanghai, the Victorian Premier and some of his senior ministers had a reception for alumni from Victorian universities at the

Shangri-La Hotel in Pudong. University of Melbourne, Monash, RMIT, Victoria University, La Trobe University, Deakin and Swinburne Universities all had attendees at this special event where they met with delegates travelling as part of the Victorian Government Trade Mission to China and also mingle with other Victorian university alumni.

ACAA/IELTS 2013 AUSTRALIA CHINA ALUMNI AWARDS

The 5th Annual Australia China Alumni Awards were held on the November 2 at the Conrad Hotel Beijing. A group of 200+ alumni and friends attended the gala dinner where eight awards were presented in categories ranging from Alumni of the Year, ICT and New Media, and Banking and Finance. The ACAA would like to thank all sponsors, finalists and judges for the making the ACAA/IELTS 2013 Australia China Alumni Awards possible. We look forward to bringing you the 6th awards next year in Shanghai, and hope with your continued support, the prestige and reach of the awards will continue to grow.

ACAA SHANGHAIWhat a busy few months it’s been in Shanghai!

Vice-Chancellor and President’s of the University of Canberra, Australian National University and the University of Newcastle as well as the Dean of the Faculty of Business and Economics from the University of Melbourne all hosted events for their alumni in the past few months. University of Technology, Sydney’s Professor Sam Bucolo spoke on design-led innovation within business to a packed audience at an event run jointly with CPA Australia, and young professionals were given the chance to let their hair down and meet and mingle with their peers at a drinks held with AustCham and ACYA.

ACAA BEIJING The ACAA in Beijing was kept busy

in the lead up to the Awards with a packed schedule of events. University of Melbourne, Curtin University and University of Sydney alumni got together over food and drinks at various gatherings across the city. Moreover, the University of Melbourne’s Professor Ross Garnaut and the University of Sydney’s Professor Kerry Brown both gave public lectures during their time in the Capital. Griffith alumni got the chance to meet their Vice-Chancellor and President at an alumni function as well as to meet with education, law and business professionals at a networking function as part of the Griffith / Peking University Emerging Leaders Dialogue. ü

*To read more about the winners of this year’s ACAA/ IELTS 2013 Australia China Alumni Awards, see page 24.

Her Excellency the Hon. Quentin Bryce AC CVO, Governor-General of the Commonwealth of Australia chats with Griffith Alumnus Freeman Xiang at an alumni event at Capital M in Beijing.

CELEBRATING THE ACHIEVEMENTS OF OUTSTANDING AUSTRALIAN ALUMNI

To learn more about the Australia China Alumni Association, visit us at: www.austchinaalumni.org

Visits from the Governor General, Victorian Premier, Vice Chancellors and Presidents plus our biggest event of the year, the 2013 Australia China Alumni Awards.

NOVEMBER / DECEMBER 2013 NOVEMBER / DECEMBER 2013

VALUING THE CONTRIBUTION OF AUSTRALIAN CITIZENS IN CHINAAustCham Shanghai Chairman, Peter Arkell, raises the important ques-tion as to why thousands of Australians living abroad were ineligible to vote at the Australian federal election in September.

n COLUMN FROM THE AUSTRALIAN CHAMBER OF COMMERCE IN SHANGHAI COLUMN FROM THE AUSTRALIAN CHAMBER OF COMMERCE IN BEIJING n

This recent Australian Federal election has given me cause for a personal beef. Many in the Australian community in China, and other international markets, are doing great service for our home country. The engagement of Australians in China’s business environment enables Australia to enjoy the benefits of this being our country’s number one trading partner. The contributions of all those Australians engaged in enterprises of all types add immeasurably to the success of the Australia-China trading and bilateral relationship.

So, why is it that Australians who are living abroad for an extended period of time are ineligible to vote in federal elections? I discovered this when I made enquiries about my enrolment prior to the last election. Because I had not been able to vote in the last State election, my name had been removed from the roll. I reapplied using the Australian Electoral Commission’s facility online, only to receive an email from my local electoral office to say that I am now ineligible because I have lived overseas for more than six years.

I would not accept that ruling on face value, so I called my electoral office’s Returning Officer to see if there had been some mistake. Surely I was not being excluded from my right to vote just because I had been

living abroad. But, while sympathetic, that is the cold reality.

How incredible, I thought. There are so many Australians in China who have spent a large slice of their life making a wonderful contribution to the bilateral relationship and this is how our country values that contribution. Moreover, it is the expertise, built up over years of residing in China that can provide our nation with the capability to prosper even more through this China relationship.

Perhaps in days long gone, when life abroad was more isolated from Australia, the logic was that people away for an extended period would have lost that connection with home. On that basis, the logic may have been that it might have been difficult to be well informed when making a voting choice. But that certainly is not the case now.

The Australian business community in Shanghai and China generally, is remarkable for its collaboration with the broad market and with the Australian government agencies working here. In my experience it is marked by a spirit of partnership with these government agencies. This cooperation feeds invaluable information back into the broad Australian dialogue on engagement with China. This is a dialogue that AustCham Shanghai is both encouraging of and proud of.

Rarely does a month go by when the Chamber does not have a call from a senior government leader who is keen to hear impressions from those who are actively engaged in the China market. This is an important and valuable contribution that we can make to the understanding that Australia has of the realities of China, rather than the misinformation that is often presented as analysis of China from so-called experts resident in Australia.

For that reason, I found it so disappointing when I discovered that I am no longer eligible to vote in our national elections. And it made me wonder how many of our fellow Australians, many of whom have been here for a decade or much longer, making

such a contribution to the amazing growth in Australia’s trade with China, and who are ineligible to vote. And beyond China, how many other expatriate Australians, living in other parts of the world, were also disenfranchised by this rule?

We might have to take it up with our newly elected Prime Minister when he visits Shanghai.

In the meantime, business in AustCham Shanghai’s community continues to thrive. We will soon know what the business outlook is for the coming months, as we gather data in the AustCham/Austrade Business Perception Survey. All businesses here are encouraged to participate in the survey. Last year’s results were remarkable for the exceptionally bright outlook that Australian business expressed for their enterprises here. Be sure to respond when your are contacted for the Survey.

Congratulations to the winners of the Australia China Alumni Association Awards this year. We are very proud of all the alumni who achieve so much in this very competitive market and it is great to see these winners recognized.

Finally, speaking of Awards, it will not be long before the AustCham Westpac Australia China Business Award nominations open. This year it is Shanghai’s turn to host the AustCham Westpac ACBA’s and you can be assured that they will be bigger and better than ever. Start thinking now about your nomination, we are looking forward to showcasing the best of Australian enterprise in China. ü

12 AUSTRALIA CHINA CONNECTIONS AUSTRALIA CHINA CONNECTIONS 13 NOVEMBER / DECEMBER 2013 NOVEMBER / DECEMBER 2013

Just as I joined my Chinese counterparts as a participant in an official bi-lateral forum held in Beijing last November to watch the television announcement of the new Chinese leadership, I spent this year’s Australian Election Day evening with the Australian community, and Chinese guests from government and business, to watch the coverage of the 2013 Federal Election. As we watched the results coming in, one of our Chinese guests, an old friend, asked me what the result would mean for the Australia-China relationship: would this herald a change in direction?

The incoming government will be inheriting enormous goodwill, developed over a 40-plus year history of official engagement, forged from contributions from both sides of politics, and from public and private spheres in both China and Australia. Recent milestones, including the introduction of direct trading of the RMB/AUD and the announcement of an annual top-level exchange between our senior leaders, are indicative of the momentum. Our new government has already publically stated that China is a policy priority, and an FTA with China is high on its agenda, and so I was happy to tell my friend we can all look forward to continued commitment to building positive bilateral relationship.

AustCham is uniquely placed to inform the policy debate around, and engage participants in, the economic engagement between Australia and China. As people working on the ground in China, our members are an invaluable resource, with a distinct and pragmatic perspective on the realities of doing business in China and with Chinese organisations. Indeed, AustCham and our members can contribute a broad network that extends to local and Australian business communities and government organizations, not only based in China, but also beyond, to those in Australia. It is a dynamic platform.

Therefore, I was very pleased to be able to join my Beijing Board colleague Brendan Mason, and the Chairs and representatives of the Shanghai and Guangzhou AustCham boards in September in Guangzhou for the first meeting of the AustCham Greater China Council. That we now have an active platform is an important step, laying the foundation for the Chambers to work together on

key national initiatives, in the areas of advocacy and policy development and other areas of common interest. The progress to date is a testament to the work put in by the directors of successive regional boards, and I would like to acknowledge their contribution.

In Beijing, we have an active calendar in the lead up to the end of the year. Highlight events included a lunch reception for the Treasurer of Western Australia, Hon Troy Buswell MLA, which was very well attended, and our annual AustCham Great Aussie BBQ. The BBQ was a great success – Beijing did us proud weather-wise, and the community was out in force. Our second Collaboration Dinner is in the planning for the end of November. Last year’s event was well received, with representatives from all major ministries and organizations joining our members to celebrate a wonderful year of effective collaboration. We aim to exceed expectations this year and look forward to joining with colleagues from the other Chambers to showcase our successes.

In the coming months we also have plans for a series of provincial government trips with our members. These will be announced in due course. We are also planning a series of events highlighting issues around inward and outward investment. Please look to our website for details as they emerge. Many of our members are involved in Chinese outward investment into Australia, and they can expect to see targeted events focusing on industries of interest, and of course the Chamber is a primary resource for Australian companies investing in China, and we will continue to hold relevant events throughout the year. The AustCham Beijing Board and staff will be looking for opportunities to brief members on its activity around events, advocacy and working groups, and we encourage members to be in contact with their directors or the staff with feedback on the type of events they would like to see hosted by the Chamber.

In the same way the forum last November and the election night event provided me with an important opportunity to recognize shared experiences in conversation with old friends, Austcham too provides its members with the chance to deepen their understanding through

engagement, with friends both new and old. This is part of delivering on our mission: to promote Australian business and AustCham member interests in China by being an effective source of information, connections and representation. ü

For more information about AustCham Shanghai visit: www.austchamshanghai.com

To learn more about AustCham Beijing and for a full listing of upcoming Chamber events, visit: www.austcham.org

AustCham Beijing’s newly appointed chair, Tracy Colgan, discusses the important role of the Australian Chambers of Commerce in China in facilitating business success in the Australia-China relationship.

LONG-TERM STRATEGIES FOR LONG TERM RELATIONSHIPS

AustCham Shanghai Chairman, Peter Arkell with Queensland Premier Campbell Newman following an AustCham Shanghai Breakfast at which the Premier was a guest speaker.

AustCham Beijing Director, Dave Garnier with Tim White (Australian cricket team captain) and James Toppings (British cricket team captain), at the AustCham Beijing annual Great Aussie BBQ in September.

n COLUMN FROM THE AUSTRALIAN CHAMBER OF COMMERCE IN HONG KONG AND MACAU COLUMN FROM THE HONG KONG AUSTRALIA BUSINESS ASSOCIATION n

SNAPSHOT: HKABA PERTHPerth, named after a city in Scotland, is a

place of beautiful contrasts. From its warm and inviting waters of the coast to the stark and hot interiors, it is the fastest growing capital city in Australia. The mining boom has lifted Perth’s profile and encouraged a migration of people to the city and its mining regions.

HKABA-Western Australia started as a small Chapter in 1994, under the banner of the Hong Kong Trade Development Council under the helm of its first President, Mr Wilson Wu.

Mr Wu arrived in Perth in 1987 and felt there was need to form an association to allow Hong Kong businesses and residents to have a common environment to further their needs. He became President in 1994 and stayed on until 1999.

“It was a good time to start the Chapter, and we had incredible support. During the handover in 1997, we had to turn people away from our function. It showed how far we had come in just a few years,” says Mr Wu.

Its inauguration was attended by over 250 people at the Perth Hyatt. During this period HKABA-WA blossomed and at its peak, had over 400 members. It joined the International Business Council of WA and Wilson Wu was concurrently Chair of the Business Council and President of HKABA-WA. Times were good.

The current committee continues the proud tradition of connecting Perth businesses with Hong Kong SAR and China. At its recent Food & Wine dinner, over 150 guests

sampled wines from eight Australian wineries, pared with excellent Chinese cuisine.

One of its main supporters is Stanley College. Stanley College had been a proud supporter of the chapter for several years. At the 2013 HKABA National Business Awards in Melbourne, Stanley College was invited to be a participant in the Business Excellence category.

“We were proud to represent WA and it was an honour for us to be recognised in the Business Excellence category,” says Swen Yeo, Stanley College’s Director of Marketing.

Stanley College’s desire to pursue hospitality excellence in the sunniest capital is one of the more popular colleges in Western Australia.

At Stanley College, education is not only about academic success but also about the journey and experience and it is incorporated into the training delivery and student support services. Students are provided with the best training resources and they have opportunities to experience work-based training in real workplace settings. This not only ensures they are job-ready at graduation, but also provides them with a competitive advantage in their future careers.

Alberto Tassone, a graduate of the Swiss Hotel Management School Lucerne, is the CEO of Stanley College. His international career spans Thailand, the Philippines and Australia. After the success of a fine dining restaurant, he now runs Stanley College to share his dream of hospitality excellence. Today, Stanley College has more than 460 enrolled students from 37 countries.

HKABA-WA may be in one of Australia’s smaller state capitals, but last year it won the Outstanding Membership Award at the 13th Hong Kong Forum. A big feat for a small Chapter.

EXCLUSIVE INVITATION TO BUSINESS BRIEFING & NETWORKING IN SYDNEY AND MELBOURNE

Limited places are available for readers of Australia China Connections to attend an exclusive briefing from business leaders and experts on what Hong Kong has to offer. Topics include key export opportunities in food & beverages, using the Hong Kong platform for business engagement with China & Asia and the low-tax, low-risk environment. To be held in Sydney on November 26 and Melbourne on November 28. ü

The size of Australia’s natural resource sector in terms of investment, employment, and wealth creation makes it a natural focus for robust discussion regarding Australia’s economic future.

In a speech titled, “Australia’s mining boom: what’s the problem?,” former Productivity Commission chairman Gary Banks stated that the “pressures” felt were because Australia had become wealthier than it had been, which was a good thing, and that the adjustments that had taken place had simply amplified underlying trends and that the result was an overall expansion of employment across the economy. The resources boom has been good for Australia; the challenge is how the boom has been and will be managed, and going forward that can play out in one of several ways.

Recently I co-authored with Michael Enright “Australia’s Competitiveness: From Lucky Country to Competitive Country,” in which we considered both positive and negative scenarios for Australia’s future depending on how Australia’s resource wealth gets managed.

Our positive scenario for the future of Australia as a resource-rich country is a scenario in which resource wealth gets reinvested into building a broader, competitive economy. In this scenario, the wealth generated is reinvested in ways that build upon Australia’s strengths in education, a relatively advanced innovation system, and a strong financial system. Investments are also made to improve infrastructure, develop stronger management systems, and facilitate the development of clusters of innovative companies.

In this scenario, resource companies form a vanguard and a bridgehead that allows the formation of international relationships that other Australian companies then leverage to internationalise and access wider markets. At the same time, significant portions of the resource revenues eventually get recycled into the capital markets, creating a deeper pool of angel investment and equity capital. This in turn allows for increased opportunities for Australian start-up companies and entrepreneurs to obtain the capital they require without necessarily having to go offshore. This scenario postulates that a substantial portion of the gains from the resource boom get recycled into the Australian economy through

increased tax payments (either directly from the resource sector, or from the personal and corporate incomes that arise from the expansion of the resource sector).

In this scenario, the rewards to entrepreneurship in Australia and Australia’s potential to build businesses both increase. The wealth generated allows a shifting of the tax burden away from other forms of economic activity, which when combined with improved quality of living in Australia attracts larger numbers of capable individuals and reduces the incentives for talented Australians to emigrate. In this scenario, Australia builds a more diversified economy that is better able to support a high currency and high wages. Eventually, these investments allow Australian companies to penetrate growing Asian markets in a wide range of industries and make the Australian economy more resilient to commodity booms and busts.

A negative scenario for the future of Australia as a resource-rich country is one in which resource wealth is enough to drive up the Aussie dollar, make other forms of economic activity uncompetitive, reduce incentives to develop other economic engines, and fund just enough of a social safety net so that enough people feel satisfied that more active development does not take place. In this scenario, Australia’s resource wealth bids up the wages in low-skilled occupations, at least on a temporary basis, skewing incentives towards short-term paydays and away from more schooling and joining more knowledge-intensive industries.

In this scenario, the knowledge-intensive service sectors, such as the accounting and legal sectors, account for, distribute, and argue over existing wealth rather than working to create new sources of wealth. The proceeds from the resource boom, either go to shareholders outside of Australia, go toward short-term consumption, are reinvested in new projects outside of Australia, or go into bidding up asset prices within Australia rather than being reinvested in ways that enhance capabilities within Australia. This could happen either because there is no mechanism to obtain and redeploy some of the proceeds for the public goods, or because companies and individuals choose not to do so. Investment in Australia

might occur, but it is largely in the real estate sector, pushing up the price of existing assets rather than creating new assets. Political battles ensure over how the wealth is to be divided, rather than over how it can be increased and invested. The result is more rent seeking and less productive investment. Meanwhile, efforts to ensure equal outcomes create a tax system that drives many who do not have resource or real estate wealth to emigrate to seek opportunities in emerging Asian markets.

While the resource boom fuels growth in incomes, in this scenario it does not result in the sort of investment that builds a more diversified and innovative economy. The result is that the international portion of Australia’s economy, with the exception of the resource sector, narrows significantly. Domestically-oriented Australian companies are able to make reasonable livings at home, at least for a while, but face additional disadvantages in trying to go abroad, and see no reason to try to build the capabilities to internationalise. In this scenario, any negative movement in commodity prices immediately translates into changes in domestic asset prices and substantial dislocation within the country. However, as Australia has not improved its infrastructure, sharpened its skills, and built its international competitiveness in other sectors, the only thing that can be done is to wait for the next resource boom. ü

Friends of HKABA-WA

Alberto Tassone, Stanley College CEO.

14 AUSTRALIA CHINA CONNECTIONS AUSTRALIA CHINA CONNECTIONS 15 NOVEMBER / DECEMBER 2013 NOVEMBER / DECEMBER 2013

MANAGING AUSTRALIA’S RESOURCES – MAKING THE LUCKY COUNTRY THE COMPETITIVE COUNTRY Australia’s mining boom is not something to be taken for granted, writes AustCham Hong Kong & Macau Chairman, Richard Petty.

For more information about AustCham Hong Kong and Macau, visit: www.austcham.com.hk

PERTH: A CITY WITH BOOMThe Hong Kong Australia Business Association celebrates the contributions and links of the Hong Kong-Western Australia business community.

Contact us at: sydney.office@hktdc.org or T: +61 2 9261 8911 for further details.

Upcoming Events:

National Office 3-4 Dec Hong Kong Forum 5-6 Dec SME Expo

NSW Nov YPA Event Dec AGM and Christmas Dinner

VIC 18 Oct Yum Cha Networking Event

SA Nov HK Wine Show

QLD Dec Christmas Cocktail

WA Nov Food Competition

To join as a member of the Association, or for further information on any events, contact hkaba@hktdc.org or (02) 9267 3158

n ASIALINK

16 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

The Australia-China dynamic will be informed by a globally more influential China – a China that is emerging with economic, financial, political, cultural and military strength to match the US, and a China whose relationships with Japan and the US will have profound influences on Australia in the years to come.

But we need to ask “which China” and “which dynamic”. It is easy to forget that China is a huge, complex, multi-regional country. It is home to five mega cities with over 10 million people, and more than 160 cities with over one million people. McKinsey & Company estimates that, based on the current rates of urbanisation, by 2025 China will have eight mega cities and 221 cities of over one million residents.

State Owned Enterprises (SOEs) will become a less important part of the economy, and this trend is well under way. According to brokerage and investment group CLSA, data from the National Bureau of Statistics shows that the SOEs’ share of total industrial profits has declined from 45 percent in 2004 to 28 percent in the first seven months of this year, while private firms’ share has risen from 10% to 31% over the same period. Which China do we mean – the SOEs or private enterprise?

We hear of the “property bubble” in China. But according to China Realty Research, the compound annual growth rate (CAGR) in home prices in the 40 monitored cities monitored since late 2006 is 7.6 percent per annum. The CAGR for Shanghai and Beijing over the same period was 14 percent. Growth in Beijing and Shanghai has been so explosive it has coloured our view about the rest of China. So which China do we see – Beijing and Shanghai or other cities?

In viewing the Australia-China dynamic we should also reflect on last year’s Asialink report by Professor Tony Milner which encouraged us to consider that, in order to get our relationships with China and the rest of North Asia right, we must first get our relationships with ASEAN right.

One of Australia’s biggest challenges – and also our biggest opportunity – over the next decade is to get our engagement settings right. Australia can send mixed messages to the Chinese, like the flip-flopping on foreign ownership on residential real estate. Australia’s often xenophobic responses, and the media’s treatment of this issue, can be unhelpful and often ill-informed. Despite strong growth, China still represents less than 3 percent of total Australian stock of investment, and less than 2.6 percent of Chinese investment in 2012 went into agriculture and land. The Chinese have choices for its foreign capital; they do not have to invest in Australia.

There are challenges in China, too. Some have noted, and been criticised for doing so, that foreign investors in China face a challenging FDI regime with what seems like confusing decision-making and review processes, arbitrary demands on foreign entities, and widening restrictions on where foreign investment is allowed.

Another big challenge – and also opportunity – involves the embedding of cultural intelligence, understanding and other skills in the way Australia approaches China. Asialink is particularly focused on this challenge, leading us to develop the Australian Centre for Asia Capability. The Centre aims to equip Australian businesses with the capabilities to fully seize the economic opportunities of the Asian Century. This will include providing a mixture of short courses, in-country programs and knowledge packs targeted at all levels of the workforce, from CEOs to front-line staff.

Our third challenge is ensuring that Australia and Australians have the “tools of trade” to compete in China. Competition in China, from within and from outside, is fierce, sophisticated and well-funded. Cultural diplomacy, soft power and highly strategic use of aid are the new fronts for competition in the region and, in the absence of commitment to these strategies, Australia risks missing out.

Australia needs to finalise its Free Trade Agreement with China. It also needs to invest in its diplomatic effort in the region. In the Asian Century, diplomacy will matter greatly to Australia and we will need to be expert at it. This might include navigating future tensions in North Asia, collaborating where needed with other nations and ASEAN to influence and engage with China, Japan, India and the US, and working in partnership with others to position Australia appropriately in the changing regional architecture.

Australia needs to take an intergenerational approach to the way it engages with the passage of students to and from China. Here, the government’s New Colombo Plan is to be applauded.

Finally, we need to ensure there is no room for a complacent Australia in the Asian Century. In the last few generations Australia enjoyed being one of the most developed nations in the region. That is less so now. It is not that Australia has stopped growing or done badly – it is just that Asia, and of course China, has grown much faster. So the final opportunity for Australia is to ensure that the Asian Century can also be the Australian Century. ü

*Sid Myer AM is the Chairman of Asialink, a position he has held since 2005. This article is based on Mr Myer’s speech to the Australia China Youth Dialogue in Melbourne on September 27, 2013.

EQUIPPING AUSTRALIA WITH THE RIGHT TOOLS OF TRADEAsialink Chairman Sid Myer, explores the challenges for Australia in its relationship with China over the next decade.

Recently, I convened a conference at Peking University entitled: Australia’s China/China’s Australia: Past, Present and Future. The conference was opened by Her Excellency the Australian Ambassador, Ms Frances Adamson and was attended by well over a hundred participants.

Speakers included the Editor-at-Large of the Australian newspaper, Paul Kelly, Australia’s foremost political commentator, and the renowned ABC broadcaster, Geraldine Doogue. On the Chinese side key participants included Professors Zha Daojiong from Peking University, Jin Canrong from Renmin University, Li Youwen from Beijing Foreign Studies University and Chen Hong from East China Normal University.

The conference ranged widely over the relationship between Australia and China and the likely responses to possible threats to security in the region. Hugh White’s recently translated book, The China Choice, was considered in some detail.

A panel discussion also examined ‘regional threats’ which included an analysis of Japan’s changing and troubled relationship with China. And former Australian Ambassador to Indonesia, John McCarthy weighing up Australia’s relationship with Indonesia and the anxieties and policy dilemmas generated by the steady flow of asylum seekers reaching Australia by boat.

No conference could possibly avoid the meaning and implications of the ‘rise of China’. While the economic benefits of China’s rise are clear enough, how Australia might respond to this changing world order was appreciably less clear. In a fascinating discussion, Lauren Johnston, a PKU PhD graduate, wondered if Australia had become too fixated on China itself and in doing so had neglected to examine Africa, where China is now investing in a very big way.

Did being Asia literate now require a concomitant deeper knowledge of the ‘rise of Africa’?

A group of leading Chinese scholars tackled the question of The Inscrutable Australian. What now are the dominant Chinese understandings of Australia and Australians? If we accept there is such a thing as ‘China literacy’, what would the opposing ‘Australia literacy’ look like in China? Can either society ever know the other? And what might ‘knowing’ entail?

All of these questions led naturally enough to a discussion of attempts to make the school system in Australia better equipped to produce an Asia-literate student population. What was happening to the curriculum to develop a stronger focus on Asia? The panel discussion led by Christine Halse and Greg McCarthy suggested that while much was happening, one could not be confident of a positive outcome. Moreover, the incoming Abbott government might not see Asia literacy as a key educational goal.

The final panel, chaired by Geraldine Doogue, took on the question of what it meant to study in China. The panelists were members of the Australia China Youth Association. All were studying in China, grappling with learning the language and with the tricky business of cross-cultural communication. All could recount dreadful

moments when their poor control of the tones required in Mandarin delivered distressing results.

In a final conference session on Sunday evening in the elegant surroundings of the Capital M restaurant, I talked with Geraldine Doogue and Paul Kelly about the recent election and what might be expected from the Abbot government.

The conference attracted participants from all over mainland China as well as from Hong Kong and South Korea. There was much to discuss and celebrate and many high points, not least the announcement that Professor Li Yao will be awarded an honorary doctorate by the University of Sydney for his lifetime contribution to the translation of Australian writing into Chinese.

The rising generation was not forgotten either as the results of the first national Translation Competition were announced. Students at Chinese Universities were given an Australian newspaper article and a book passage to translate into Chinese. The first prize went to a student from Beijing Foreign Studies University. This competition, like the PKU conference itself, will become an annual event.

The BHP Billiton Chair and the Foundation for Australian Studies in China see a bright future for Chinese students wanting to learn more about Australia. ü

*In 2011 then Prime Minister of Australia, Ms Julia Gillard, announced the creation of a new BHP Billiton Chair of Australian Studies at Peking University. The Chair is supported by the newly formed Foundation for Australian Studies in China (FASIC), a not-for-profit organization supported by the private sector, the Australian government and Universities Australia. The FASIC-funded position will also support the development of Australian Studies across China – which already includes more than 30 existing Australian Studies Centres.

NEW OPPORTUNITIES FOR AUSTRALIAN STUDIES IN CHINA Professor David Walker, the inaugural BHP Billiton Chair of Australian Studies at Peking University outlines the main themes of the recent Australia’s China / China’s Australia conference in Beijing.

AUSTRALIA CHINA CONNECTIONS 17 NOVEMBER / DECEMBER 2013

AUSTRALIAN STUDIES IN CHINA n

Professor David Walker with Paul Kelly, Editor-at-Large, The Australian newspaper.

n MAINLAND MOMENTS MAINLAND MOMENTS n

18 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

NANNY STATEKaren Tye looks at the options in China for those looking for additional help in caring for their child.

My husband can finally have it in writing: Compared to most Aussie mums, I have it quite easy (in some ways) by living in China as we are able to afford a day time nanny during the week to look after our eight-month-old daughter while I go off to work (a much easier job than full-time mummy-hood – might I add).

Despite this extra help in caring for our daughter, I still find I’m never as sprightly as my Chinese colleagues who also have young children. I’m still stuck in the land of midnight feeds and early rises. How have my Chinese counterparts fared? No, they haven’t mastered baby routines a la a Chinese Tizzy Hall or Gina Ford. Their secret? Leave it all to the grandparents.

According to statistics from the Shanghai Municipal Population and Family Planning Commission, almost 90 percent of children under three years old are being looked after by a grandparent.

There are a variety of circumstances here in Shanghai such as maternal and paternal grandparents who take turns and leave their provincial homes to look after their grandchild in

Shanghai, so that it is not uncommon to find all three generations living under the same roof, or the grandkid growing up with grandpa and grandma in a different province while mum and dad work in Shanghai. Whichever way, the endpoint is still the same – many grandparents in China are parenting their child and their child’s child.

Those on the sidelines may jump to the conclusion that the bratty post ‘80s generation kids (80后), products of the one-child policy, are too self-centered to devote their lives to raising their own children. However, there’s more to this situation than meets the eye.

Take Pamela Luo as an example. Both she and her husband live and work in Shanghai, whereas her daughter, Lulu lives 2300 kilometers away in Mianyang, Sichuan Province, with Pamela’s parents.

“It’s really sad but we only spend about four months of a year together,” says Pamela. “If I had a choice, I would definitely raise Lulu myself and not leave her with my parents.”

Pamela says she has missed out on so much of her daughter’s life already.

“I wasn’t right there with her when she said ‘mummy’ and ‘daddy’. I’ve missed out on a lot of her ‘firsts’ like her standing up by herself.”

Pamela cites the soaring costs of raising a child in China as the major reason for not solely raising her daughter. She says raising a child on a one-parent salary in China is too difficult, with the gap between high commodity prices and low incomes continuing to widen.

Pamela tells me that she and her husband live in a tiny apartment in Shanghai’s Pudong, and are saving every penny to afford the 60 percent down payment and high interest rate on a bigger apartment in Shanghai so that all five of them (grandparents included) can live under the one roof.

In China, at least a double income is essential to support all three generations of family members, including “four-two-one” families (421家庭) that comprise of four grandparents, two parents and one child, which is becoming more commonplace. Funds are channeled to give the baby of the family the best possible start in life, including English classes, music lessons, you name it. However, it is also imperative to Chinese people that a child is raised by family, which is why many Chinese grandparents have enlisted themselves to play the role of the parent while the young adults toil at the office to bring home the bacon.

Many of my Chinese friends and colleagues have often given me a sympathetic look when I tell them my daughter is being looked after by a nanny. I explain that my folks (who are still running a business) and in-laws all live in Australia, but I get the feeling that this is not a good enough excuse.

“My dad still works full time and my mum gave up her job to look after Lulu,” Pamela says. “We all agree that a nanny looking after her is not an option.”

In Pamela’s opinion, nannies in China are overpaid. A recent graduate with a bachelor’s degree can only earn around RMB 3000 (A$520) to 5000 (A$865) a month, which increases to around RMB 7000 (A$1210) a month, four to eight years out of university. Many nannies who only have primary school-level education can earn RMB 7000 (A$1210) without tax.

“I would rather save this sum of money and

have family raise the baby than let a stranger do it,” says Pamela. According to Pamela, bad nanny behavior reported in the media,

including nannies dosing babies with sleeping pill powder so that they’ll sleep more and cry less, or nannies having sticky fingers, has resulted in an overall distrust of nannies in China.

“And that’s why the grandparents step in to look after the grandchildren,” she says. “A large part of Chinese culture is based on Confucianism, and one of the core beliefs is benevolence and unselfishness. Family elders can’t stand by and watch their own kids go through difficulties – this is the major difference between Chinese and Western parenting.”

Pamela says most Chinese parents would not have their parents raise their babies if given the choice, and the same goes for Chinese grandparents.

“I don’t think this is how they envisioned their retirement years – I mean, who doesn’t know how to relax?” Pamela asks.

“My mum has devoted herself to helping me out with Lulu, I’m truly thankful for all she’s done and all that she’s given up,” she says.

But Pamela admits that there are some disadvantages to “grand-parenting”.

Her daughter remains closest to Pamela’s mum and listens to almost everything she says. “Over time, she has learnt to love mummy and daddy as much as grandma.”

There is also the question of discipline. Pamela says that generally speaking, there will also always be some minor disagreements between parents and grandparents as to how to raise the child. Most Chinese parents tend to be stricter and will discipline their children, however, there are many Chinese grandparents that never say ‘no’ to their grandchildren, says Pamela.

While “grand-parenting” has its pros and cons, as with every other child-raising situation, the one advantage that strikes a chord with me, is the amount of mummy-daddy time my Chinese colleagues have. It should be noted that perhaps young Chinese couples don’t experience the same strain on their relationships as Western couples might, creating a more positive environment for the child to grow up in.

Pamela and her husband can still go to the movies, go out to dinner, or have a late night and sleep-in on the weekends.

As for my husband and I, our first date night post-baby is still elusive, as honestly, we do have some reservations and trust issues with our nanny. Perhaps some (part-time) “grand-parenting” is in order! ü

In China, young couples rely heavily on the grandparents providing the primary care of their child. (iStock)

AUSTRALIA CHINA CONNECTIONS 19 NOVEMBER / DECEMBER 2013

Nanny Checklist in China:• Discuss in detail remuneration, including the 13-month salary, hours, overtime, holidays and raises.

• Obtain a copy of their identity card.

• Request documentation that they have been immunized against hepatitis B and tuberculosis.

• Speak to their previous employers if possible and/or request documentation that they have undergone formal nanny training (many companies specialize in such training and offer short courses – while this doesn’t guarantee the nanny is competent for the job, it’s a starting point).

• Consider installing a nanny-cam.

• Communication is key – give specific directions and get a friend/colleague to translate if necessary.

• Provide your nanny (and yourself) with written information to learn off by heart relating to first aid, what to do in an emergency and which hospital to go to if necessary.

Western Academy of Beijing+86 10 5986 5588 | admissions@wab.edu

www.wa b.edu

WAN HUA TONG: KALEIDOSCOPE n n WAN HUA TONG: KALEIDOSCOPE

In August this year, the British supermarket giant, Tesco, announced plans for a joint-venture agreement with Vanguard, part of the state-controlled China Resources Enterprise, for the operation of all 131 Tesco stores around China. With Tesco likely to take a 20 percent share of the new venture and still having to pay Vanguard hundreds of millions of pounds, the end result was clear – Tesco was being forced into a retreat from the Chinese market. While this was part of a worldwide scaling back of a bullish global expansion programme, there are specific elements of the Tesco failure in China that many people familiar with the market would recognise. One of these elements was a failure to build brand loyalty.

Brand loyalty can be roughly defined as the commitment of a consumer to either repurchase a branded product or service, continue to use a brands product or service, or engage in positive behaviour such as word of mouth advocacy. There is a very clear link between enhanced brand loyalty and increased profitability. But the benefits don’t end there. Brand loyalty also ensures that consumers remain customers for longer and display a lower sensitivity to price.

Any visitor to China will notice the vast proliferation of global brands attempting to make inroads in this massive market, but many of these iconic names have consistently struggled to convert brand awareness into brand loyalty. Any marketer in China can tell stories of huge advertising investments attempting to stand out amongst the clutter, wasted when a brand was trumped by a competitor with a marginally cheaper price or the appearance of a trendier celebrity. Chinese consumers have proven to be notoriously fickle.

In 2009, the head of China operations at Tesco referred to the previously successful ‘clubcard’ loyalty programme as the “secret weapon” in their bid to conquer the country. But Tesco discovered that compared to western consumers, Asian consumers are variety seekers. A study by the Warwick Business School early this year, noted that almost all respondents already participated in

at least one loyalty programme and 63 percent of respondents had loyalty cards from four or more retailers.

Research concluded that these Chinese consumers “believed larger choices gave them more power of control, more motivation to make decisions, more chances to have programmes which suit their needs and a more satisfying shopping experience.” Tesco found out the hard way that Chinese consumers are inclined to offer the least brand loyalty to consumables, even though they buy these goods the most frequently.

This does not mean that Chinese consumers do not appreciate brands. According to another recent study by McKinsey & Company, 45 percent of Chinese respondents believed that well-known brands stand for better quality and safety, significantly higher than the 31 percent and 27 percent of American and French consumers who responded similarly.

The simple fact is that consumers in China have a vast number of brands from which to choose – those in their repertoire – but within this repertoire, there remains great fluidity. Many Chinese consumers are buying a product or service for the first time and are willing (and increasingly able) to consider between three to five brands in any given category compared with two or three brands a couple of years ago. In categories such as apparel, where the number of brands is large, the consumer is clouded with so many choices it is little wonder that loyalty is hard to come by.

Furthermore, with an increasing number of Chinese consumers travelling abroad, the exposure to the variety of brands gets larger still. The rise of internet usage with vast proliferation of social media, including greater access to online content on smart phones, now allows instantaneous research and comparison of products, brands and prices. This just serves

to make it even harder to build brand identity and brand loyalty.

The findings of the report released by McKinsey in 2012, summarised the market situation by noting that “a majority of the urban population are those exhibiting spending behaviours that have long been characteristic of Chinese consumers – that is, they are basic value seekers; they tend to take their purchasing cues from others; and although brand-conscious they lack sufficient sophistication about brands to become loyal to a particular one.”

Fortunately, the same report did indicate light at the end of the tunnel. It noted that in the ever-growing demographic of the affluent Chinese consumer, people are becoming “more self-indulgent in purchasing activity, more individualistic in wants and needs, and more loyal to favourite brands – even while maintaining some of the traits for which Chinese consumers are renowned, such as spending lots of time in stores comparing products.”

The emotional considerations of the product purchasing decision are more and more relevant in China. With greater income, consumers are making fewer choices based on a brand’s functional aspects and more on what makes them feel good or stand out in the crowd. Perceived brand value is overpowering perceived value for money, particularly in young consumers seeking an outlet to give and maintain face within their social group.

There are other positives too, namely that Chinese consumers are quick to adopt the unfamiliar. Chocolate serves as a good example. Chocolate is a food product which

does not have a traditional place on the Chinese palate, but now exists prominently on highly competitive store shelves. In 2009, a study revealed that 46 percent of respondents had purchased chocolate in the previous year. Two years later, that figure had increased to 66 percent.

McKinsey showed that emotional considerations also increased proportionally, with 8 percent citing this as a purchase motive in 2009, growing to 19 percent in 2011. These are fertile grounds for the growth of brand loyalty. Dove chocolate is one brand that has built a successful identity in China by positioning their product as an indulgence for women and now boast market share of over 50 percent.

So what must other brands in China do to taste success? The first step is acknowledging that they must build brand identity slowly and carefully. The Chinese consumer has been exposed to a dizzying galaxy of brand messages in the last 30 years and marketers must acknowledge that sometimes the brand communication strategy must start again from the beginning.

The second step is to identify the key value attributes of target customers then communicate value-added products and services through an integrated customer relationship management strategy that covers the short, medium and long-term with astute use of a variety of marketing channels.

Using a variety of communication channels is important. The channels for building brand awareness are not necessarily the same channels to continue the conversation with consumers.

A study by marketing consultancy firm, Epsilon, found that amongst high-income and middle-class consumers in China – the demographic displaying the greatest propensity to brand loyalty – 74 percent of respondents preferred email as the best channel to receive brand marketing messages. The next best methods of communication were Weibo (55 percent) and SMS (54 percent).

It is a well known fact that the Chinese consumer is highly-engaged in social media, as a method of maintaining contact with everyone from friends and family, to co-workers and business contacts. This makes social media a priceless form of word of mouth advocacy, the best way to create trust and loyalty. When Epsilon asked which word of mouth recommendations were most valued, the answers were friends (59 percent), family (56 percent), co-workers (56 percent), and spouses (47 percent). Some people will not be surprised that spousal opinion is held in lowest regard!

There is no doubt that the China market is more competitive than ever before. Reasons for failure can be complex. Returning to Tesco, their arrival in China in 2004 left them a long way behind other international competitors such as Walmart which entered China in 1996. Walmart’s early advantages included choice of store locations, lower cost of land, premium market positioning and greater opportunity to acquire local stores. But this does not make the success of new brands impossible. The US clothing chain GAP entered the highly-competitive Chinese apparel market in only 2010, but is now already approaching profitability with almost 60 stores across the country.

Marketers should never overlook the essential brand promise: features, quality and service must still be as advertised. However, in a highly competitive market like China, consumers are increasingly looking for that little bit extra – an emotional connection with their purchase. Consumers want to see themselves reflected in the brand they choose. And the brands that best harness these less rational purchase motives are the brands that will build the strongest long-term future in China. ü

*Geoff Tink has lived, worked and travelled in China for over eight years. Originally from Sydney, Geoff previously worked with the Australia China Business Council and now manages marketing events and communications for international brands in China. He speaks mandarin fluently and can be found on weibo at @T_丁先生.

20 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

TESCO IN CHINA: FAILING BRAND LOYALTIESGeoff Tink looks at the precarious balance for foreign businesses building brand loyalty in China.

A Tesco outlet in Shanghai’s Luwan district.

Western chocolate brands have had some success in building brand loyalty in China – noteably Dove which has enacted an aggressive advertising campaign depicting the brand as an indulgence for women.

AUSTRALIA CHINA CONNECTIONS 21 NOVEMBER / DECEMBER 2013

n COMMENT NEWS ANALYSIS n

The Shanghai Free Trade Zone (SFTZ), which opened for business in late September, is a litmus test of whether the administration under President Xi Jinping and Premier Li Keqiang will speed up economic and financial reforms in their first five-year term.

Most of the reactions from foreign – and even domestic – media have focused on the limited nature of the first slate of regulations for the zone, which comprises 29km2 of land in Shanghai’s Pudong district. Commentators were also disappointed that Premier Li – a keen proponent of FTZs not only in Shanghai but other regions – did not show up for the zone’s opening.

Administrators of the SFTZ, whose official name is China (Shanghai) Pilot Free Trade Zone, indicated that in the first phase, selected domestic and foreign companies would be allowed to operate in six sectors – financial services, shipping, trade, professional services, culture and the public sector. So far, however, only Citibank from the United States and Singapore’s DBS Bank have been given the green light to set up shop.

There is also a “negative list,” a reference to 16 economic categories that are off limits to foreign investors. These range from culture and the media to hydropower and telecommunications.

Banks and other companies based in the zone can issue bonds and raise capital in renminbi, the Chinese currency. However details regarding the extent to which a full range of capital-account transactions will be liberalized have to be worked out.

Moreover, a widely expected tax concession – a reduction of corporate income tax from the current minimum rate of 25 percent to 15 percent – has yet to materialize.

Another hotly anticipated liberalization – that financial institutions within the zone will be allowed to freely set interest rates on bank deposits – is still being studied by the authorities.

Chinese sources familiar with the decision-making process in the State Council

– or central Government – however, have indicated that Premier Li has decided on a “low-profile and cautious start” so as not to antagonize holders of vested interests.

The sources said several ministerial-level units as well as corporate stakeholders had expressed reservations about an early opening of the zone.

These included the People’s Bank of China and the State Administration on Foreign Exchange, which did not favor the full liberalization of the renminbi as well as capital-account transactions in the near term.

Chinese banks and financial companies – most of which are controlled by the party and state apparatus – also fear that foreign financial institutions operating in the FTZ could easily soak up business from Chinese customers with promises of higher returns on their investment.

It must be noted, however, that in view of uncertainties in the global market – including the possible tapering off of quantitative easing in the American economy – the authorities tend to err on the side of caution.

It was in March 2009 that then-premier Wen Jiabao announced that the central Government had given permission for Shanghai to become a financial center on par with the Hong Kong Special Administrative Region. The Wen cabinet noted that by the year 2020, “Shanghai will become an international financial center that is commensurate with China’s economic strength and the internationalization of the renminbi.”

In the past few years, Beijing has taken aggressive measures to boost the international circulation of the renminbi mainly through two means. Bilateral trade agreements have been signed with countries including Russia, Brazil and Japan to settle payments in each other’s currencies, and Australia, which commenced direct currency trading between the Australian dollar and the renminbi in April this year. Moreover, offshore RMB centers have been set up in Hong Kong, Singapore

and London. The renminbi is now the eighth most

traded currency in the world with a 1.49 percent market share in August.

The opening of the SFTZ signals that there is at least broad consensus among the party’s highest echelons that Shanghai – as well as other global business hubs such as Tianjin and the Pearl River Delta – has to make a move to convince foreign businessmen that Beijing is committed to eventual economic integration with the international marketplace.

The SFTZ and other pilot areas for liberalized financial and commercial activities will be one of the major focuses of an economic-reform blueprint that will be endorsed by the Third Plenary Session of the party’s Central Committee slated for November.

The blueprint, which will spell out the new leadership’s vision for what Premier Li calls “an upgraded version of market reform,” will give the clearest indication to date on the Xi-Li leadership’s willingness – and ability – to ring in the new by smashing the holders of vested interests. ü

*Willy Lam is an Adjunct Professor in the History Department and in the Master’s of International Political Economy Program at the Chinese University of Hong Kong, and is also a Select Professor of China Studies at Akita International University, Japan. Dr Lam is a regular contributor to a number of global media platforms including CNN, Foreign Policy, and the Wall Street Journal. Dr Lam specializes in areas relating to China’s economic and political reform as well as foreign policy and is currently writing a book on Chinese leader Xi Jinping.

22 AUSTRALIA CHINA CONNECTIONS AUSTRALIA CHINA CONNECTIONS 23 NOVEMBER / DECEMBER 2013 NOVEMBER / DECEMBER 2013

OPEN FOR BUSINESSRowan Callick looks at the change in government in Australia and what it means for the Australia-China relationship.

“Australia is open for business” again. These were among the first words spoken by Tony Abbott after winning the election in September. They were words especially welcomed in Beijing.

For the last few years have mostly been restless years in the relationship between Australia and China – albeit culminating in a new formal framework established in the final period of Julia Gillard’s leadership.

Business people in both countries – who have in recent times been to the fore in promoting closer ties – have felt that opportunities have gone begging. But the new Australian prime minister appears determined to build the relationship around the solid basis of constantly increasing mutual economic dependence, while at the same time wishing to widen it out.

Due to the fortunate timing of the election immediately before a succession of big annual leadership summits, Abbott has already been able to hold talks with China’s top two leaders, President Xi Jinping during the APEC summit in Bali, Indonesia, and Premier Li Keqiang during the East Asia Summit, which followed immediately, in Brunei.

Abbott told Xi that he wishes to conclude a free trade agreement with China within 12 months, following a slowdown in the talks, now in their ninth year, to a virtual standstill after 19 rounds.

He said he wishes to promote the diversification of the economic relationship into new sectors where it is presently thin.

Xi invited him to visit China, and Abbott responded that he would take with him – probably in April or May 2014 – a senior delegation of State Premiers, as well as business, academic and cultural leaders, to underscore his commitment to developing a broad-based relationship.

Abbott and Premier Li welcomed the prospect of intensified negotiations towards an Australia-China FTA and Mr Abbott’s planned visit to China. They also discussed the often fraught situation in the South China Sea and progress towards the development of a Code of Conduct to promote strategic stability – long sought by ASEAN nations and now acceded by

the new Chinese leadership team, helping to defuse tensions in those waters, through which most of Australia’s global trade flows.

The Australia-China relationship is now relocated within the context of the first major policy thrust of the new Abbott government – a rapid intensification of ties with Asia overall.

Abbott’s first overseas visit was to Jakarta, and he and his Foreign Minister Julie Bishop and the newly titled Trade and Investment Minister Andrew Robb have been flying hectically around the region and meeting as many leaders as possible.

Robb held talks with 18 counterparts in Bali alone, and was planning to visit by the end of November, the three key countries with which Australia has longstanding, bogged-down FTA negotiations – China, Japan and South Korea, Australia’s three biggest export markets whose share of total Australian overseas sales last year reached 57 percent.

He has already indicated that pragmatism will trump the long-held requirement for fully comprehensive arrangements, without which no deal could be concluded. Robb says: “We’re not going to hold out for 100 percent (in these negotiations). If, say, 90 percent is there I’ll put it to Cabinet.”

Robb is the first Liberal to become Trade Minister since 1956 – the role previously going, within coalition governments, to the National Party that represents largely regional interests, and whose deputy leader Barnaby Joyce, now Agriculture Minister, has been especially hostile to foreign purchase of farmland.

But in talks in Jakarta with President Susilo Bambang Yudhoyono, Abbott welcomed Indonesian investment in pastoral properties, especially in tropical Northern Australia whose rapid development is now subject to a white paper that will deliver its recommendations within a year.

A mere day later, Indonesian agribusiness giant Japfa Foods announced it would buy two outback cattle stations – welcomed by the Abbott government.

This would appear to encourage further Chinese diversification of its investment in Australia into rural industries and other sectors to complement its dominant interest to date in

resource ventures.The governments of the major states are

now also in the hands of the coalition, and they too tend to be strongly supportive of greater Chinese business involvement.

West Australian Premier Colin Barnett wants to remove the automatic referral to the Foreign Investment Review Board triggered by state owned enterprise activity: ``The reality is the big industries in China, at this stage, are all state-owned and I don’t think we should in any way discourage their participation.”

The new coalition government in Canberra is likely to relax the increased restrictions that Labor had begun to impose on the issue of temporary 458 visas for skilled workers and managers, and being free of the strong trade union ties of the previous Labor government, may be more inclined to countenance greater participation by Chinese employees in their investments in Australia.

The promised repeal of the mining tax and the carbon tax are further issues, about which Chinese corporations have consistently complained, likely to make such businesses commit to greater participation in the Australian economy.

Australian corporate leaders have already expressed increased optimism about the priorities of the new government – whose Chinese counterparts are in many cases also comparatively new.

James Packer said that Abbott “putting Australia’s economic development and interaction with China as a priority will lead to things happening in the tourism industry,” where his casinos draw significantly on income from Chinese visitors.

And Wesfarmers’ chief executive Richard Goyder says the new Abbott government has a ``brilliant opportunity’’ to showcase Australia as a destination for foreign investment as the nation prepares to host next year’s G20 meeting in Brisbane.

Abbott also had the opportunity, in his prime ministership, to compare notes with neighbouring New Zealand leader John Key, who flew to Canberra for their meeting, and who was able to talk about the pragmatic way in which his country concluded its FTA with China five years ago.

SHANGHAI FREE TRADE ZONEThe Shanghai Free Trade Zone is an ambitious step forward despite initial disappointments, writes Willy Lam.

CELEBRATING ALUMNI SUCCESS IN CHINAThe winners of this year’s 2013 ACAA / IELTS Australia China Alumni of the Year Awards cover a wide range of fields and give a wonderful demonstration of where graduates from Australian universities can go with their degrees in China.

n ACAA IELTS AUSTRALIA CHINA ALUMNI OF THE YEAR AWARDS 2013

Now running into its fifth year, the Australia China Alumni Awards, hosted under the umbrella of the Australia China Alumni Association, profiles and recognises the wide-ranging achievements of graduates of Australian universities who are currently based in China.

Over 150,000 Chinese students have studied in Australia since the early 1970s, and the Australia China Alumni Awards celebrate the fantastic and varied career paths many of these exceptional individuals have achieved upon returning home. The awards also seek to recognise the diverse achievements of Australian expatriates in China, and the deepening Australia-China relationship.

WINNERS OF THE 2013 ACAA / IELTS AUSTRALIA CHINA ALUMNI AWARDS

IELTS AUSTRALIA CHINA ALUMNI OF THE YEAR AWARD

WINNER: MR. ZILI SHAO CHAIRMAN & CHIEF EXECUTIVE OFFICER, CHINESE OPERATIONS, JPMORGAN CHASE & COTHE UNIVERSITY OF MELBOURNE

Mr. Zili Shao, the Chairman & Chief Executive Officer of JPMorgan Chase’s Chinese Operations, is the winner of this year’s IELTS Australia China Alumni of the Year Award.

Praised by judges as a career-focused quiet achiever, Zili Shao has progressed up the corporate ladder, starting as a partner at Australian law firm, Allens Arthur Robinson in Sydney and Hong Kong, to various roles at Linklaters – including the position of Asia Managing Partner – to his current position as Chairman and CEO of JPMorgan China where he oversees the China operations of one of the world’s largest multi national financial services firms.

In his Beijing-based role at JP Morgan Chase, Zili Shao is responsible for the overall strategic development and operations of all of the firm’s China businesses including all of

its PRC mergers, acquisitions and corporate restructuring. He also oversees seven joint ventures, three WOFEs and a locally incorporated subsidiary bank. In his three years with the bank, Zili Shao has established three joint ventures, one quantative research centre and three new branches.

In addition to his significant career achievements, Zili Shao has worked as an attorney in the PRC, a barrister and solicitor in Victoria and New South Wales, a solicitor of the High Court of the Hong Kong Special Administrative Region and a solicitor of the Supreme Court of England and Wales. He has also served as a solicitor at Mallesons Stephen Jaques’ Melbourne office and as an attorney at law, with Citic Group in Beijing.

Zili Shao first travelled to Australia in 1986 as an exchange student. He graduated with a Bachelor and Masters of Law from the University of Melbourne, and was one of the first Chinese qualified lawyers in Australia.

“Zili Shao is an example of Australian alumni excelling at all facets of their professional life and rising into senior leadership positions,” reads the judging report.

“He is widely recognised as being a leader in the field and is a leading Australian educated executive. He is a great inspiration to students and potential students of Australian universities.”

AUSTRALIA CHINA CONNECTIONS MAGAZINE AUSTRALIA CHINA ALUMNI AWARD FOR ICT AND NEW MEDIA WINNER: DR. PENG TAO CEO AND FOUNDER, BREADTRIP.COMTHE UNIVERSITY OF MELBOURNE

How do you turn your favourite leisure activity – travelling – into your career? Dr Peng Tao did just that when he formed Breadtrip in 2012 to help other like-minded globetrotters share their travel stories and pictures by developing a smart phone platform to make travel easier for Chinese tourists. In the short time since its inception, Breadtrip has won numerous accolades, including Best App of the year by App Store 2012, and the Editor’s Choice by Apple. Today, Breadtrip boasts more than 4 million users with footprints across 200 countries.

“The starting point for me was that I love travel and taking photos,” says Dr Peng. “I realized that travel is one of life’s beauties and we needed something to be able to share our personal experiences with our friends.”

His IT successes and his love of travel, have earned Dr Peng Tao this year’s Alumni Award for ICT and New Media.

Breadtrip is just one of several career successes for Dr Peng. After graduating from the University of Melbourne in 2004 with a PhD in Electrical Engineering, specialising in computer networks, and as first prize-winner of the 2004 Melbourne University Entrepreneur Challenge, Dr Peng used his PhD research as

a base for his first IT success – Intelliguard – which helps protect Internet companies from malicious attacks. This Australian startup raised A$1.5 million and received Commonwealth support. The business now has sales across the Asia-Pacific region including China, Taiwan, Hong Kong, Japan and South Korea.

Today, Dr Peng Tao is the CEO and Founder of the Chinese travel app and website Breadtrip.com. Breadtrip has been widely reported by Chinese media and in 2012 Peng

Tao was featured in the 2012 Melbourne University Magazine, MUM. Breadtrip continues to make headway, recently securing around US$6 million in venture capital funding.

Dr Peng created Breadtrip to help travellers

record personal memories and to give them better access to travel information and to help them “experience the inner beauty of travel.”

The app’s strongest popularity remains in China, but with future plans to expand it through western mediums such as Facebook and Twitter, markets beyond China are the next step.

Peng Tao himself is an adventurous traveler, having visited 40 countries across seven continents – including Antarctica, and most recently, returning from a trip to Mount Kilimanjaro in Tanzania. His travel bug moment however came from a trip in 2006 to China’s western Xinjiang province.

“It was breathtaking and I really remember that moment.”

Dr Peng remains strongly connected to The University of Melbourne, participating last year in an alumni panel discussion on entrepreneurship and innovation from a Chinese perspective, and sharing his career experiences as a presenter of the Melbourne Accelerator Program Entrepreneur Series during a visit to Melbourne in April 2013.

The judging panel praised Dr Peng for his work in helping Chinese people to explore the world. His ACAA Award win demonstrates his creative strengths and his proven ability as an inspirational entrepreneur.

The judges were particularly impressed by Peng Tao’s ability to build up and start up two of his own companies, receiving millions in funding along the way.

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ACAA IELTS AUSTRALIA CHINA ALUMNI OF THE YEAR AWARDS 2013 n

Inspired by travel – Dr Peng Tao on his recent trip to Mount Kilimanjaro in Tanzania.

Catching the travel bug after a breathtaking trip to China’s Xinjiang Province in 2006. (Peng Tao)

n ACAA IELTS AUSTRALIA CHINA ALUMNI OF THE YEAR AWARDS 2013

YOUNG CHINESE AUSTRALIA CHINA ALUMNI OF THE YEAR AWARD

WINNER: MS JINGJING XI DEPUTY DIRECTOR, OFFICE OF GENERAL ADMINISTRATION, CHINESE CENTER FOR DISEASE CONTROL AND PREVENTIONGRIFFITH UNIVERSITY

Beijing-based Griffith University Alumna, Ms Jingjing (Crystal) Xi, boasts a career in the medical science arena where her work as Deputy Director with the Office of General Administration at the Chinese Center for Disease Control and Prevention is dedicated to improving people’s quality of life in China.

Every year, the Chinese CDC, selects 20 of its most promising employees to pursue studies in public health as part of Griffith University’s renowned public health leadership programme.

At just 35 years of age, Jingjing Xi is one the CDC’s youngest mid-level leaders – a testament of her ability and recognition for outstanding performance.

The judges were impressed that through her position with the China CDC, Jingjing Xi forms part of a national body with 50 national institutes, centres and offices including over 2,400 employees.

Her work with the CDC involves coordinating key tasks relating to technology business work and public health events. She is also responsible for building leadership and management capacity at both national and provincial levels of the CDC.

Jingjing Xi holds a Bachelor degree of Medicine Administration from the Beijing University of Chinese Medicine. She

graduated from Griffith University’s public health leadership program with a Joint Master of Science in Public Health.

In 2005, Jingjing Xi received the Chinese Ministry of Health’s Outstanding Young Staff Award.

The judging panel praised Jingjing Xi as “someone who has great potential to continue to collaborate with Australia for many years.”

“She will play an important role in Chinese society for years to come.”

YOUNG AUSTRALIAN AUSTRALIA CHINA ALUMNI OF THE YEAR AWARD

WINNER: MR. TIMOTHY COGHLAN SENIOR MANAGER, LUXURY RETAIL, SAVILLS PROPERTY SERVICES CHINAAUSTRALIAN NATIONAL UNIVERSITY

Praised for his “catwalk diplomacy” by this year’s ACAA / IELTS Australia China Alumni Award judges, Timothy Coghlan is seen to have “an extremely bright future as a thought leader in Australia’s fashion and creative industries and their role around the world,” through his various positions as a senior manager for Savills luxury retail services, as Founder and Managing Editor of leading English language website Maosuit.com – a website dedicated to the business of fashion and luxury in China, and as Managing Director of the China-Australia Fashion Alliance which works to

strengthen the Australia-China relationship through fashion and business dialogues.

Timothy Coghlan holds degrees in both Economics and East Asian Studies (Mandarin), from the Australian National University and is based in Beijing where he leads the luxury retail team for Savills Property Services China, advising some of the world’s most iconic fashion and luxury brands on their China entry, expansion and retail strategies. His clients include, Louis Vuitton Group, Gucci Group, Prada, Dolce & Gabbana, and Tiffany & Co. In 2011, Timothy created Maosuit.com and has written over 100 articles and opinion pieces on the business of fashion in China for the site.

His Australia-China Fashion Alliance (ACFA) project – to provide strategic guidance to the development of Australian fashion and related services in China – received funding through DFAT’s Australia-China Council in 2012.

Earlier this year, Timothy led the first-ever official Chinese fashion industry delegation to Australia and in October brought the first official Australian Fashion Delegation to Beijing to attend China Fashion Week. At this time, he assisted in the formal signing of an Australia-China Fashion Alliance MOU committing the two countries to foster mutual cooperation, open commercial dialogues and facilitate regular fashion industry exchange for government, universities, wool producers, fashion brands and fashion designers.

Since graduating from ANU, Timothy has spent the greater part of his career in Asia with many years in both China and Japan. Timothy also serves as an Australian International Alumni Councilor for China, a Committee Member of the Australia-China Young Professionals Initiative (Beijing Chapter) and is a delegate and the Creative Industries Session organiser for the 2013 Australia-China Youth Dialogue.

AUSTRALIA CHINA ALUMNI AWARD FOR WOMEN IN LEADERSHIP

WINNER: MS. JULIE SONG GENERAL MANAGER – EXTERNAL RELATIONS, RIO TINTO CHINAAUSTRALIAN NATIONAL UNIVERSITY

Ms. Julie (Xueli) Song is Rio Tinto China’s General Manager for External Relations and is the winner of this year’s Australia China Alumni Award for Women in Leadership.

Ms Song graduated from Beijing University of Science and Technology with a Bachelor

of Mechanical Engineering in 1984 and was granted a Master of Business Administration from the Australian National University in 1996, as part of an Australian Government Scholarship, where she majored in Managing Business in Asia.

Ms Song joined Rio Tinto China in 1997 and has remained based in Beijing.

Julie Song has held various roles while working in the Rio Tinto China office – starting as an Administrative Manager and progressing through the company as a Senior Project Coordinator, a Sales and Marking Manager, a Chief Representative of the Rio Tinto Beijing Office, to her current position as General Manager – External Relations for Rio Tinto in China.

Before joining Rio Tinto, Ms Song held posts with the China Metallurgical Information and Standardization Research Institute, including roles in business analysis, project

management, international cooperation and communication and foreign affairs management.

Working for the world’s second largest mining company, in its most important market, Julie Song is one of few women to hold such a senior position in the mining industry.

Ms Song was praised by the judging panel for her consistent contribution to Rio Tinto as a quiet achiever who, in her 16 years with the company, has seen it through highs and lows.

Her long-term commitment to Rio Tinto, her depth of experience and her steady career development, also generated praise.

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Welcome to Federation University AustraliaThere’s a new name in educationWe’ve combined the best of University of Ballarat and Monash University Gippsland to form a university built on five stars for teaching quality.

Federation University Australia is proudly regional in focus, national in scope and international in reach.

Federation University Australia is the result of an exciting collaboration between the University of Ballarat and Monash University’s Gippsland Campus. Headquartered in Ballarat, Victoria, FedUni will provide leading Higher Education and TAFE programs to regional Victoria and beyond.

FedUni will be the only regional university in Victoria providing Higher Education, technical and vocational programs as well as significant research opportunities, and several hundred programs across many fields of study. Our aim is to offer a quality tertiary education experience that inspires our students to succeed.

With campuses from Horsham in the west of the state, to Gippsland in the east, a new name was necessary to convey the scope and capacity of an expanded regional university and to maximise recruitment potential, regional reach and marketability.

The name Federation University Australia reflects the partnerships, collaboration and co-operation among a federated network of campuses in regional Victoria, which collectively provide a new and different Australian university.

Federation University Australia will develop a reputation nationally and internationally for delivering relevant, high-quality programs that meet the needs of industry and employers. We are very proud of the excellent employment prospects and careers of our graduates – and we will work hard to ensure this success continues.

Federation University Australia opens for business on 1 January 2014.

To learn more about the new FedUni: http://www.federation.edu.au/ or contact us via: Email: info@federation.edu.au Phone: 1800 FED UNI (1800 333 864) Monday - Friday 9.00 am - 5.00 pm

ACAA IELTS AUSTRALIA CHINA ALUMNI OF THE YEAR AWARDS 2013 n

CHINA’S NEW FOREIGNER VISA LAWS n

AUSTRALIA CHINA CONNECTIONS 29 SEPTEMBER / OCTOBER 201328 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

n ACAA IELTS AUSTRALIA CHINA ALUMNI OF THE YEAR AWARDS 2013

CPA AUSTRALIA, AUSTRALIA CHINA ALUMNI AWARD FOR BANKING AND FINANCE

WINNER: MR. DEREK CHAN MANAGING PARTNER, PLATEAU CORPORATION LIMITEDCENTRAL QUEENSLAND UNIVERSITY

Derek Chan is the Managing Partner of Plateau Corporation Limited, one of the largest local private equity funds in China. He is one of four executive committee members of the firm and his key responsibility is overseeing the business’s project management, deal sourcing and execution. Over the past three years the firm has invested more than RMB 20 billion into China’s non-listed equity market. Most recently, Derek closed a RMB 2 billion-equity investment for a top-tier Chinese SOE.

Derek undertook his accounting degree at Central Queensland University, after a work transfer to Queensland in 1995. Impressed by the curricular of the accounting degree and the flexibility with evening lectures, the opportunity to review lecture videos during weekends, and even the option to study by distance learning, Derek says the Australian study experience was “a wonderful continuing study environment for a full time manager like me.”

After completing his accounting degree, Derek went on to obtain his Australian CPA qualification.

“It provided me with a solid ground for career development in investment banking and corporate finance related fields, leading to

my first job with the PwC corporate finance department,” says Derek.

“It also paved the way for my further career success. I was appointed as Senior Director and Equity Partner in Arthur Andersen Taiwan and Deloitte China respectively. This corporate finance working experience and related professional network directly contributed to my recent achievement in the private equity firm.”

The judging panel drew special attention to Derek’s leadership in the finance and accounting fields, where he has played a key role linking multi-national corporations to China’s state-owned enterprises. The judges were also impressed with his active involvement in the community, demonstrated by his founding of the Hong Kong Professionals Association (Beijing), his membership of various Chambers of Commerce and more recently his work with the CPA Australia Beijing Committee.

AUSTRADE AUSTRALIA CHINA ALUMNI AWARD FOR ENTREPRENEURSHIP

WINNER: MR. KAI CHEN GENERAL MANAGER, JIANGSU AUCKSUN CO., LTD.UNIVERSITY OF TECHNOLOGY, SYDNEY ALUMNUS

Based in Zhangjiagang, in China’s affluent eastern Jiangsu province, Mr. Chen Kai is the general manager and founder of Jiangsu Aucksun Co.,Ltd. The business is engaged in three areas: metal logistics, new energy and finance.

Kai Chen impressed the judging panel with his ability to build up his successful business in a relatively short period of time, listing the business on the Shenzhen stock exchange in 2008.

Moreover, the judges were impressed by Kai Chen’s entrepreneurial spirit, setting up additional product lines in the financial and new energy sectors, through the establishment of the Zhangjiagang Changsheng Microcredit in 2009. The company also entered the LED sector in 2012.

Aucksun has seen stable growth in its metal logistics business, and is the only domestically listed company in the metal logistics industry. Currently the company operates five processing and distribution bases, including in Zhangjiagang, Dongguan and Shanghai to provide professional metal materials services to more than 1,000 enterprises.

Aucksun today boasts nearly 1,000 employees and recorded a net profit of RMB 150 million in 2012.

Kai Chen has also worked for a number of foreign invested companies, including positions with Philips and a General Manager position with Van Shung Chong Coil Center, a Hong Kong listed company.

Kai Chen has attracted the attention of a number of media outlets for his famed “Chinese Amoeba” management system, and regularly hosts executives from a range of business circles at the company’s headquarters in Zhangjiagang.

In 2010, Kai Chen was appointed a visiting professor at Sichuan University’s Suzhou Institute, and in 2011 he was honoured with the CEO of the Year accolade of the Non-state-owned Listed A-share Companies category by Forbes Chinese website. In 2012, he was ranked as one of Huai’an city’s Top 10 Economic Figures.

Kai Chen graduated from the University of Technology, Sydney with a Master of Engineering Management and an MBA and continues to play an integral role supporting his former university.

Kai Chen attracted attention for his passion as an advocate in applying Australian education to Chinese industry and transforming modern enterprise management. He is a proud ambassador for UTS and Australia and recently was the guest speaker at the UTS 25-year anniversary celebration in Shanghai with the Vice Chancellor, Ross Milbourne.

“He is not only successful in business, he is also very supportive of his alma mater and for Australian education more broadly,” said the judging committee of Kai Chen’s win.

n ACAA IELTS AUSTRALIA CHINA ALUMNI OF THE YEAR AWARDS 2013

AUSTRALIA CHINA ALUMNI AWARD FOR RESEARCH AND INNOVATION

WINNER: DR AIHUA WANG VICE PRESIDENT AND GENERAL MANAGER, RESEARCH & DEVELOPMENT, CHINA SUNERGYUNIVERSITY OF NEW SOUTH WALES

Dr Aihua Wang is the Vice President and General Manager for Research & Development of China Sunergy and is based in Nanjing. Dr Wang obtained a Doctor’s Degree of Electronic Engineering at the University of New South Wales and has a long career engaging in the R&D of high efficiency solar cells and technical experience in the photovoltaic energy industry.

Dr Wang has published a number of articles related to the photovoltaic energy industry, and together with her husband, Dr Jianhua Zhao, the pair have worked in a remarkable husband and wife partnership advancing solar cell technologies in both Australia and China.

While at UNSW, the husband-wife team led a research effort in setting and maintaining the world record for the most efficient solar cells. This record has remained unbroken for over 20 years.

Dr Wang and her husband spent nearly 15 years working and teaching at the University of New South Wales before returning to China in 2004 where they continued their successful partnership through their work at China Sunergy. Both have been instrumental in teaching a large number of UNSW students in the photovoltaic energy field and have established reputations in China and Australia as leaders in their research field.

Over the last six years, their work has contributed to a significant drop in prices in

solar technologies which has made this clean energy technology more affordable – and available to millions of people around the world.

In 2011, Sunergy produced and sold more than 35 megawatts of modules, enough to offset the production of around 70 coal fire power stations.

Dr Aihua Wang has been awarded a number of accolades for her achievements in China, including recognition for her contribution to science, innovation, the environment and social change.

AUSTRALIA CHINA ALUMNI AWARD FOR CORPORATE ACHIEVEMENT

WINNER: DR. WEIHUA SUN DEPUTY GENERAL MANAGER & DIRECTOR OF THE TECHNICAL CENTRE & VICE CHIEF ENGINEER, JIGANG GROUP CO LTDUNIVERSITY OF WOLLONGONG

Dr Weihua Sun graduated from the University of Wollongong with a PhD in 2005. He also holds a Masters of Engineering from the Technology University of Wuhan and the Northeastern University of China.

Today, Dr Sun is a Board Director and Deputy General Manager, Director of the Technical Centre and Vice Chief Engineer of the Jigang Group Co Ltd – one of China’s top 100 companies. The Jigang Group manufactures and exports steel products from China and is engaged in the smeltering and processing of iron and steel as well as the production of other steel, gas and chemical

products. Dr Sun’s impressive career includes 13 patents in the areas of metal production and rolling and ongoing work with the University of Wollongong.

He has retained strong links to Australia, which include the raising of million-dollar funding for trade and joint ventures with Australia and Australian businesses. Between 2001 and 2002 Dr Sun was a Visiting Fellow at the Centre of Engineering Mechanics, at the University of Wollongong.

He has been awarded a number of prominent awards for his work, including being named one of the Top 10 Outstanding engineers of Shandong Province and most recently, honoured with a Government Special Allowance by the State Council in recognition of his outstanding contribution.

He has many fond memories of his time in Australia, and considers himself Wollongong’s number one ambassador in Jinan.

“I miss both the University of Wollongong and Wollongong dearly,” says Dr Sun. “The kindness and tolerance of people there impacted me significantly. I put a lot of effort into my work, and tried to contribute to the University of Wollongong as well as to Wollongong.”

He credits his career success to his attention to detail, a skill he refined at the University of Wollongong while completing his PhD.

“Each time I had almost finished my thesis, I always discovered that there were still many sections not up to expectation, and much more that needed improvement,” says Dr Sun.

“This mindset has always been there to shape me and help me to get to where I am at today.” ü

30 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

Wollongong Lord Mayor Gordon Bradbery with Dr Weihua Sun at Jigang Iron & Steel in Jinan, September 2013.

University of Wollongong Vice-Chancellor, Professor Gerard Sutton with Dr Weihua Sun, in Wollongong in December 2005.

AUSTRALIA’S TICKET TO THE ASIAN CENTURYA survey of over 400 young professionals across Australia, conducted by the Australia-China Young Professionals Initiative shows that young Australians are yet to grasp the opportunities in Asia and China, write Edward Kus and Robert Tilleard.

n AUSTRALIA-CHINA YOUNG PROFESSIONALS INITIATIVE

It is over 40 years since Gough Whitlam famously claimed the government had “missed the bus” on China. A recent survey of Australia’s next generation of leaders shows we must work harder than ever to ensure Australia arrives on time for the Asian Century. This election offers an opportunity for our political leaders to meet Whitlam’s challenge.

China is already the engine room of global economic growth. Its role as an economic power will multiply as the number of Chinese middle-class grows from 10 percent of their population today to 40 percent by 2020. The problem? Young Australians appear to have little motivation to further their engagement and understanding of China.

The professional and educational incentives operating on our young people must be updated for the 21st century. We are wrong to hope ‘she’ll be right’. There is no substitute for hard work if Australia wants to secure its share of the world’s largest market of middle-class consumers.

A survey of over 400 young professionals across Australia, conducted by the Australia-China Young Professionals Initiative, indicates three factors placing Australia’s role in the Asian Century at risk.

First, Australians remain unengaged with the issues of the Asian Century. 69 percent of our respondents had neutral or no idea of the general points of the ‘Australia in the Asian Century’ White Paper. More respondents were engaged with Australian and US news than Chinese news.

These results are especially surprising given 40 percent of respondents came from an Asian background.

Second, China and Asia remain second preference work destinations for young Australians. Despite four decades of talk on the importance of a rising China, Australians value working in the United States or United Kingdom above working in Mainland China.

Third, Chinese fluency is not a broadly

valued business skill. Fewer than 50 percent of respondents worked in a business that valued and encouraged Chinese cultural and language knowledge. Businesses tout their Asia credentials but in practice mobility is still a myth.

What can be done? The survey results suggest that government and businesses can focus on three levers to enhance understanding and engagement with China.

First, we must increase bilateral educational opportunities through more scholarships and internships. Readily obtainable study and internship visas would help promote exchange. That’s the government, but businesses must also facilitate this exchange. Young employees in international firms should be actively encouraged to pursue work experience in the region.

Financial incentives tied to knowledge of Asian languages should be considered. Funding incentives to get Chinese interns into Australian businesses should also be on the table. Improving the bilateral relationship starts with fostering excellent people-to-people relationships early in people’s careers.

Secondly, we should increase the level of academic, sporting and business exchange at all levels. This should be aimed at addressing the health, social and legal risks of living in China. Targeted grants to support initiatives that promote dialogue would be a good start.

Thirdly, we need a national discussion on Australia’s role in the Asian Century. This discussion should be brought out of the lecture halls and into the workplace. A road show and presentation package on the ‘Australia in the Asian Century’ White Paper should be prepared that can be used in organisations and businesses across Australia. The government should use interested individuals and membership organisations to facilitate this process.

Skilled people are Australia’s ticket on the bus to China. As the mining investment boom slows, and the highs of our transactional

relationship with China fade, Australia needs to find new exports and new areas of growth. This will only come from a base of Australian and Chinese professionals and entrepreneurs who can understand and engage with both countries. Business and government must enable this transformation through far-sighted investment in Australia’s next generation of leaders. We must be at the bus stop if we hope to get on board. We are not there yet. ü

*Robert Tilleard is the Australia-China Young Professionals Initiative Survey Director. Edward Kus is ACYPI’s Australian Director, ACYPI.

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THE AUSTRALIA-CHINA YOUNG PROFESSIONAL INITIATIVE

The Australia-China Young Professionals Initiative, an initiative of the Australia-China Youth Association, is the premier platform for young professionals in Australia and China to engage with the most significant issues of the bilateral relationship. Through events in Australia and China, the ACYPI connects young professionals to significant commercial, political and academic leaders, and provides networking opportunities across sectors.

To learn more about the ACYPI visit: www.acypi.org.au

FEATURE: THE AUSTRALIAN-CHINA RESOURCES RELATIONSHIP n n FEATURE: THE AUSTRALIAN-CHINA RESOURCES RELATIONSHIP

34 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

Over the past decade the characteristics of the international mining community in China have gone through many changes. In the early 2000s it was a very lively exploration community with Chinese and foreign geologists in great demand, as many of the major mining companies and the entrepreneurial juniors were all looking across China for mineral opportunities to develop. These were heady days, with joint ventures between local Chinese enterprises and international explorers obtaining exploration licenses for gold, copper, coal, even platinum. In fact, there was once a Canadian company looking for diamonds in Shandong province.

A meeting of the international community in those days would be dominated by discussions about mineralisation, international reporting and capital raising.

In that time, it was an Australian gold miner, Sino Gold that blazed the trail and converted its successful exploration to a mining license and they developed a number of world class gold mining operations. The

most significant, in the south of China, Jinfeng remains one of the model gold mining operations in the country.

Sino Gold grew to be an ASX top 200 company and dual listed on the Hong Kong Exchange. It was a model, not only for the international miners, but also for the large Chinese miners too. They not only showed how to develop a mine and to market the value in the asset, but also how to develop a first class workforce of Chinese and expat mining professionals.

Now almost all of these explorers, who had had great optimism about developing operations in China, have moved out of China. There remains only a small handful of that community of geologists in international mining communities still out in the bush drilling and testing for the next big discovery.

Sino Gold was sold to the Canadian TSX listed Eldorado Gold, who already had an operating mine in Qinghai province. They have integrated that asset and the Sino Gold mines into a very impressive international

operation in China. While they prove that it is possible for an international company to mine in China, they are one of only a handful of operating international miners in China.

It has been very disappointing for many of those explorers to have found the environment here not sufficiently encouraging for them to persevere. There have been huge difficulties that even the well-resourced international companies have struggled to overcome. Besides, exploration globally is declining from its peak of five or so years ago.

On the other hand, there have emerged many other sectors of the international mining industry, all looking to make their contribution to this industry in China. While there remain some exploration companies, they have been joined by equipment manufacturers, lawyers, bankers, environmental, even headhunters, international procurement operations and mineral laboratories.

Of course, as China’s demand for natural resources has brought the biggest ever minerals super-cycle, the focus of miners and traders has been firmly on their China market. Rather than geologists, their offices are staffed with a highly talented spread of marketers, finance, economists, analysts, logistics and shipping professionals.

Then, as the Chinese corporations look abroad for investment opportunities linked to the country’s drive for resource security, there has also been terrific growth in the

MINING IN CHINA – IT’S A CHANGING DYNAMICPeter Arkell reflects on the changing dynamics of the Chinese mining and resources sector.

Australian company Sino Gold was a trailblazer when it successfully gained a mining license in China, developing a number of world class gold mining operations and working to develop a first class workforce of Chinese and expat mining professionals, as well as introducing western CSR values to the communities in and around its operations. Pictured: Sino Gold community consultation in China (Sino Gold 2009).

sectors that are working closely with those Chinese enterprises. There is a major role for international companies and professionals in China who appreciate the workings of Chinese and global mining and capital markets. These companies are participating in China’s global push so that the Chinese are well prepared for the differing demands of the global business environment.

International companies and professionals with an appreciation for the ways of doing business in China are invaluable “adaptors” for the savvy Chinese investors seeking opportunities abroad. Lessons learned by foreign enterprises in China can be well applied in Chinese corporations as they establish their global investments.

There is now recognition in the higher levels of government and industry in China that there is a significant advantage to be had by collaboration between the international companies with great standards and productivity and the Chinese who have the resources and markets. There is much to be anticipated from a joint venture exploration company that was formed last year between Rio Tinto and Chinalco, called Chinalco Rio Tinto Exploration (CRTX). This is perhaps the exploration model for the future for international companies in China. And, CRTX is not restricting its sights to China only, looking at potential projects abroad. This could be a model that shows the way for other international miners to return to China for exploration and mining projects.

The international mining community in

China has matured markedly. No longer is it just about exploration, it is an industry sector that has multiple dimensions and engages in a wide range of issues on a daily basis.

These issues are as basic as operating in the different regulatory environment or dealing with language and cultural differences, to major strategic hurdles around government policy and investment sentiment.

The broad mining community, with all of the various participants in addition to the miners themselves, has a remarkable collaborative spirit. Not just in China but everywhere. Put a bunch of people from across the mining community in a room and it will quickly be abuzz as they rediscover old friendships or share common problems. It happens in Bendigo, Brussels or Beijing.

In that spirit of collaboration and cooperation, a couple of years ago a number of the longer standing mining people in China formed GMAC (the Global Mining Association of China).

This is an association of the broad international mining community in China. And not just the Australian mining and

resources community, but across the range of nations with companies actively engaged in the Chinese mining sector. GMAC’s main goals are focused on advocacy, networking, representation and support.

GMAC is recognised and encouraged by the Chinese officials at organizations such as the Ministry of Land and Resources and they have enabled GMAC to be a voice and face of the international mining community to the Central government. Similarly, GMAC is also in dialogue with local and provincial governments where many decisions impacting on mining development are critically made.

GMAC is open to all who have an engagement with international mining and China. There are miners from all corners of the world who are members and they are the membership equals of service providers and equipment manufacturers. Also there are representatives of nations that have mining industries and there are companies that specialise in economic analysis of this industry’s part in the global economy. All have a most important role and contribution to make in our community. GMAC draws great strength through that diversity of interests and expertise. ü

*Peter Arkell is the Managing Director, Asia for executive search firm Swann Global and Chairman of the Global Mining Association of China (GMAC) – the peak body representing the international mining community in China. He is also the Chairman of the Oriental Mining Club and Chairman of the Australian Chamber of Commerce in Shanghai. Peter has lived in China for almost a decade and has been active in the Chinese resources sector for the past 16 years. He is originally from Melbourne.

AUSTRALIA CHINA CONNECTIONS 35 NOVEMBER / DECEMBER 2013

The changing face of China’s resources sector has seen an expansion into investments beyond China.

A Chinese coal miner.

n FOOD QUALITY, PRODUCTION, DISTRIBUTION AND CONSUMPTION: CHINA AND AUSTRALIA FOOD QUALITY, PRODUCTION, DISTRIBUTION AND CONSUMPTION: CHINA AND AUSTRALIA n

The Australian food and wine industry could be big winners as part of the Asian century. Demand for food in Asia is likely to double between 2007 and 2050, with China accounting for 43 percent of increased demand, particularly for beef, wheat and dairy products. Indeed, the Chinese market is now considered to be a rising economic powerhouse and, along with a number of its near neighbours, has entered what has been dubbed ‘the Asian Century’. These nations have experienced dramatic economic growth and are developing an affluent urban middle class which, amongst other things, is attracted to the purchase and consumption of Australian food and wine.

Recent food security issues in China have highlighted the potential value of China and Australia sharing their common understanding and practices to develop a secure food industry. Although relatively small, Australia is an advanced player in the food industry and a major contributor to food industry innovation including matters related to food security and food sovereignty. As evidenced in the Government’s White Paper: Australia in the

Asian Century, the food industry is strongly endorsed as a sector of engagement in the Asian region and especially in China.

Australia’s national objectives include being a globally competitive and productive player and, in the food context, for Australia to ‘enhance private and public engagement in the region and build better relationships between governments, industry and the community’.

CHINA’S GROWING CONCERN OVER FOOD SAFETY

Food safety issues have driven quality food production and consumption in China. The 2008 melamine scandal which involved one of China’s largest dairy firms SanLu, caused Chinese consumers to lose faith in the country’s dairy industry. Another incident involving China’s largest meat processor, Shuanghui, provoked the government to suspend its activities due to the presence of the illegal additive – Clenbuterol – which was found in pork meat. Previously both SanLu and Shuanghui were considered to be amongst the most reliable brands in China. Both

these scandals have led Chinese consumers to express concern and disappointment in the food industry as they are now unsure which brands they can trust. The dairy scandal prompted well-off consumers to turn to imported alternatives. Thus concerns about trust in the food supply chain following these food safety scandals, coupled with the rising purchasing power of Chinese consumers has been a key factor in the growth of quality food sector in China.

In December 2012, China Central Television reported that some poultry farmers had fed their chickens excessive amounts of antibiotics to help them survive in overcrowded coops. This was just another in a series of food safety scares that have eroded the confidence of Chinese consumers in recent years and have increased concerns about domestically produced food products. This increased concern about food safety means food safety has become a top priority on the agenda of the Chinese state councils.

Chinese consumers doubt whether food products are really safe and whether they meet all the declared standards. They tend to be suspicious of the quality of most food including food certification because they don’t believe they can rely on inspections and policy enforcement. However, they are eager to understand more about food and the food industry in general. Therefore, food logos and labelling are usually the consumer’s guarantee that the product has been produced in high quality environments.

INFLUENCING THE CHINESE CONSUMER

Much has already been said about the various food safety scandals in China but it is worth reiterating here that issues relating to food safety seem to be paramount in the minds of consumers. This has prompted a number of agencies to review standards and the enforcement measures that support them and these issues have also been of interest within

media circles. Indeed, food safety has a major impact on almost all other issues – including brand or logo recognition, certification – which in the past in China has generally been considered to be open to manipulation, and of course price, which, if high, will be accepted in China if it means the product meets more reliable food safety regulations.

Dealing firstly with this issue of recognition of brands and logos, the food scandals in China have certainly raised awareness of the need for safer food.

The increase in the pace of home and working life in China has meant that health is a prominent driver, especially among office workers who are mindful of the need to balance work with fresh air, exercise and healthy lifestyles. As a result, good quality food products are popular among middle-aged and young adults with relatively high incomes. These groups make up the elite in society, and are part of a big consumer group.

The rising sense of ‘enjoying life’ and ‘quality of life’ is beginning to drive up spending, not only among consumers in key cities but also in the second and third tier cities and this places Australian food and wine products in a good position to capitalise on this trend.

Chinese buyers show more interest in tangible signs of quality, which are reinforced by the label. Freshness and texture are the quality indicators that have most influence on purchasing food products and some Chinese consumers are also influenced by fashion and trends in terms of drinking wine. As a result, they are reluctant to purchase products which have no visual signs of quality

Challenges within the Chinese market include perceptions of freshness, transportation and shelf life as well as some price sensitivity.

The market presents major opportunities for both local and international businesses but consumer trust and brand awareness are significant issues that need to be overcome to ensure that the benefits of this market accrue to those that seek to access this marketplace.

THE IMPLICATIONS FOR AUSTRALIA

In light of these circumstances, a team from Swinburne University of Technology comprising of myself, and my colleagues Professor Barry O’Mahony and Associate Professor Bruno Mascitelli at the Faculty of Business and Enterprise are organising a forum on ‘Knowledge Exchange of Quality Food Production and Distribution: China and Australia’ in Wuhan – one of the food bowls of China. The event, which runs from November 11 to 13, is supported by the Commonwealth Government through the Australia China Council of the Department of Foreign Affairs and Trade, and co-hosted by Swinburne University of Technology and the Chinese partner Huazhong Agricultural University. It seeks to pursue this key national objective by harnessing knowledge and expertise within Australia’s food chain for a constructive knowledge exchange with China and its industry experts, regulators and academics in the food industry. The objective is to draw on existing partnerships to provide an opportunity for experts from both countries to acquaint themselves with current developments and contemporary challenges in the food sector.

Both nations have challenges specific to their national circumstances which require discussion and debate. Topics to be discussed include new directions in food production, food security, supply chain, organic food, food regulation, supply issues, agri-tourism, and trade implications.

The ‘think tank’ and network meeting seeks to play a leading role in strengthening and enhancing current relationships within the region by increasing co-operation and research after the event. The expected short-term outcomes will include the documentation of opportunities for Australia-China collaboration as well as an understanding of where synergy can be applied across areas of food production and regulation in the future. A long-term legacy will be an appreciation of the key issues and challenges that need to be addressed to improve business and government relationships between Australia and China. This will form the basis of a strategic plan developed to address key challenges in partnership with industry, government and the university partners. ü

*Dr. Jue Chen is originally from China. She is lecturer in the Faculty of Business and Enterprise at Swinburne University of Technology in Australia. In collaboration with her colleagues at Swinburne, Jue has completed a number of industry and government projects in the areas of food supply chain and consumer purchase behaviour.

Australia’s dairy industry in particular, has a significant opportunity in assisting China in securing its long-term food security needs after the 2008 melamine scandal left many Chinese disgruntled by the country’s own domestic dairy sector. (Dairy Farm, Tasmania. Courtesy Anqi Wang)

Australian wineries hold substantial appeal to Chinese investors and the growing sophistication of the Chinese middle class palate. (Fergusson Winery in the Yarra Valley, Victoria. Courtesy Anqi Wang)

36 AUSTRALIA CHINA CONNECTIONS AUSTRALIA CHINA CONNECTIONS 37

FOOD SAFETY IN CHINA OPENS DOORS FOR AUSTRALIA’S AGRI SECTORDr Jue Chen looks at the huge opportunities for Australia’s agri sector as China’s growing middle class takes an increasingly stronger interest in where their food is coming from.

To learn more about the ‘Knowledge Exchange of Quality Food Production and Distribution: China and Australia’ contact: Dr. Jue Chen E: juchen@swin.edu.au

NOVEMBER / DECEMBER 2013 NOVEMBER / DECEMBER 2013

n TRAVEL: SHANGHAI TRAVEL: SHANGHAI n

From the leafy narrow streets and laneways of the French Concession to the glitz and glamour of the Bund, and the jaw-dropping pinnacles of some of Asia’s highest buildings in the Lujiazui Financial District, there is no doubt that Shanghai leaves a marked impression on all of its visitors whether in town for work or pleasure.

SHANGHAI CHECKLIST

SIDECAR TOURSA wonderful way to start any trip to

Shanghai is to spend a half-day exploring the city in a 1950’s Sidecar Changjiang 750cc tour.

French-born Thomas Chabrières founded Shanghai Insiders after quitting his advertising job to become a “tour guide.” In addition to organizing tours around Shanghai, the business also does tours in Lijiang, Xi’an and remote parts of China.

Shanghai tours start from RMB 800 (A$135) and can include the city’s French Concession, Art Deco, Shanghai Old Town, the Bund and Suzhou Creek areas as well as giving an intimate look at the city’s underbelly.

The tours include a running commentary

of the city’s history and anecdotal tales of times passed, from the Insider’s drivers who hail from a wide array of backgrounds and have their own personal tales to share of how they came to be living in one of Asia’s most exuberant cities. Get amongst it as the drivers / guides take you through the living communities of Shanghai’s disappearing lilongs, and hold onto your hat as they maneuver through the peak-hour traffic.

In winter, Insiders offer mulled wine to warm the senses and for special occasions, a bottle of Champagne can also be included. It’s a great way to get a first hand introduction

of the city in a condensed time frame, and gives newcomers to Shanghai a whole new perspective of the city’s Chinese and international past and present.

Bookings are essential.

BRUNCH AT M ON THE BUND

Not much beats brunch on the terrace of M on the Bund on a blue-sky day with the colonial architecture of the Bund stretched out below and the iconic view of Shanghai’s towering skyscrapers of the Lujiazui Financial district.

Australian restaurateur Michelle Garnaut was a pioneer when she opened M on the Bund in January 1999. Her aim was to create “a dining experience as exciting, as sophisticated, as delectable as Shanghai itself.”

Located on the top floor of the 1921 historic Nissin Shipping Building, M overlooks Shanghai’s most famous sight: the Bund.

In opening M on the Bund, Garnaut set the scene for Wother entrepreneurs to come in and revitalize the area. A period of redevelopment

of the Bund strip during the 2000s, including restoration of much of the colonial architecture of the various former shipping, banking and customs houses, has encouraged the arrival of a number of Michelin star chefs and restaurants and luxury brands.

Book a table on the terrace and enjoy one of the most magnificent dining views of the Bund, the spectacular sky-scrapers of Pudong and the non-stop commerce travelling up and down the Huangpu River.

THE BUNDA walk up the Bund should include a look

inside the original Hong Kong and Shanghai Banking Corporation branch building – a six-floor neo-classical building at Number 12, the Bund, completed in 1923. Today, the building houses the headquarters of the Shanghai Pudong Development Bank.

The bank’s foyer houses a beautiful octagonal dome decorated with frescos depicting the twelve signs of the zodiac, which were covered over in stucco and paint to save them from destruction during the Cultural Revolution – then rediscovered in 1997 during renovations.

Bund18 is also worth a look. The 1923 column-fronted building is built in the popular neo-classical style and was designed by British architectural firm, Palmer & Turner. Extensive renovations completed in 2004 earned Bund18 the 2006 UNESCO Asia-Pacific Heritage Award of Excellence for Culture Heritage Conservation. The foyer hosts the Ailing Foundation which promotes up and coming Chinese artists and art projects related to China.

The elaborate Fairmont Peace Hotel on the corner of the Bund and Nanjing East Road is a piece of Shanghai’s colonial glory days. Built in the Gothic style of the Chicago School and completed in 1929 by British businessman Victor Sassoon, the Peace Hotel was the “it” place for business and pleasure during the 1920s and ‘30s. The hotel’s Old Jazz Bar was a favourite with the city’s expatriate community and even toured the US at one point.

DRINKS AND DINNER ON THE BUND

Dress up for a night on the town at any of the many 5-star dining options along the Bund. There is no end to the international gastronomic options on offer in the glitziest part of town –

from modern Italian at three Michelin star chef Jean-Georges Vongerichten’s Mercato and David Bassan’s Bocca at Bund 22 to French fusion at Paul Pairet’s Mr & Mrs Bund.

Bar Rouge, with its spacious rooftop terrace and spectacular view of Pudong is the place to go for a quiet pre-dinner drink, or go late and kick on into the night dancing with the whose-who of Shanghai.

For Chinese, Lost Heaven on the Bund specializes in fresh and delicious southwestern Chinese cuisine – a great option for large groups. The restaurant has a quiet roof top bar and its sister restaurant, Lost Heaven in the French Concession, is just as lovely.

Glamour says it all at the Glamour Bar – another of Michelle Garnaut’s projects. The perfect setting for a Bund nightcap.

THE FRENCH CONCESSIONThe Tianzifang art precinct, while often

crowded with Chinese tour groups, is still a fun place for a wander. Get lost down its quaint alleyways and potter in the many quirky shops and art galleries. Kommune café in the central courtyard was one of the earliest restaurants to set up shop in the area and is still one of the best.

The beer garden at Sasha’s, on the corner of Hengshan Lu and Dongping Lu, is a chilled spot for a drink while soaking up the history of one of the French Concession’s most famous families – the wealthy Soong family, whose three daughters were married to China’s most influential men – Song Ailing to H.H. Kung – one of the richest men in China, Song Qingling to China’s first president and founding father of the Republic of China, Sun Yat Sen, and Song Meiling to Chinese Nationalist leader, Chiang Kai-shek.

The home of Sun Yat Sen and Song Qingling on the corner of Xiangshan and Sinan Lu is open to the public, as is the former residence of Zhou Enlai, the first Premier of the People’s Republic of China, at number 73 Sinan Lu.

Xintiandi, a hip and affluent strip of redeveloped shikumen lanes, houses western cafes, restaurants and groovy retail shops. The mall at the southern end of Xintiandi has a Crystal Jade (delicious Cantonese dim sum) and a Dintaifung – famous for its delicate, succulent xiaolongbao (Shanghai dumplings).

The many little bars and restaurants which make up Yongkang Lu (between Xiangyang Lu and Jiashan Lu) is a laid back spot for an afternoon drink on any day of the week or weekend.

SHOPPING TOURS SHANGHAI

After years of taking friends and visitors to all their favourite shopping spots in Shanghai, New Zealand duo Suzy and Lynn turned it into a business – forming Shopping Tours Shanghai. Tours include friendly local expat guides, street food sampling, air-conditioned transport, a delicious Shanghainese banquet lunch, bargaining tips and pricing information, and inside knowledge of Shanghai’s best shopping spots for everything from silk to pearls to antiques.

The team receives no commissions for their recommendations and all vendors are selected from Suzy and Lynn’s 16-years of Shanghai shopping experience. First stop is to the fabric market where you can have all your favourite suits and shirts and skirts and dresses and any other costume you can dream up, made to order and then delivered direct to your hotel. Suzy and Lynn have handpicked the best tailors in the multi-storey building, even inviting a New Zealand tailor to test out the quality. The guides give an insightful commentary on shopping and bargaining tips but also the city’s history, culture and of course invaluable additional information on what else to see and do and eat while in Shanghai.

For antiques – real and not so real, check out the Dongtai Lu Antiques Market. For ceramics – One of Shanghai’s hidden gems – Spin – is a ceramics store specializing in hand crafted works that make the four floors of home wares feel more like an art gallery than a shop.For pearls – the Hongqiao Pearl Market where you can shop until you drop while your jewellery is made to order. ü

Enjoy a Shanghai sunset and take in all the history of Shanghai’s cosmopolitan past, as you whiz through the French Concession, Suzhou Creek and the Bund on an old motorbike. Pictured: My mum, Christina Loras, pictured here in a Shanghai Insiders side car. (SL)

Hold onto your hat. Sidecar touring of Shanghai with Shang-hai Insiders (Aurelien Chauvaud).

Explore Shanghai’s Art Deco past with a Shanghai Insiders tour. (Courtesy Shanghai Insiders / Aurelien Chauvaud)

The spectacular view of Shanghai’s iconic Bund and Lujiazui financial district from the M on the Bund terrace. (Courtesy M on the Bund)

Spin specializes in hand made ceramics from the Jingdezhen area but feels more like a visit to a gallery than a shop.

38 AUSTRALIA CHINA CONNECTIONS AUSTRALIA CHINA CONNECTIONS 39

SHANGHAI WOW FACTORShanghai’s shopping, sight seeing and fine dining scenes offers a wonderful blend of east meets west, writes Sophie Loras.

For more information and full price list:Shanghai Insiders sidecar tours of Shanghaiwww.shanghaiinsiders.com / book@insidersexperience.com

For reservations at M on the Bund: +86 21 6350 9988

For more information:www.shoppingtoursshanghai.com

NOVEMBER / DECEMBER 2013 NOVEMBER / DECEMBER 2013

40 AUSTRALIA CHINA CONNECTIONS

专题—2013年ACAA/IELTS“澳中杰出校友奖”

澳中同学联谊会举办的“澳中杰出校

友奖”已迈入第五个年头，此颁奖盛事旨

在表彰澳州大学毕业生（中国籍或外籍）

目前在中国取得的成就。

自从 20 世纪 70 年代初以来，赴澳大

利亚学习的中国留学生已超过 15 万人。

澳中同学联谊会为众多归国人才在各行各

业取得的卓越成就给予承认和嘉奖。“澳

中杰出校友奖”同时还为在华澳籍人士嘉

奖，表彰他们在中国取得的成就以及对深

化澳中关系所做出的贡献。

2013 年度 ACAA/IELTS

“澳中杰出校友奖”获奖者：

澳中年度杰出校友奖

雅思 (IELTS) 赞助

IELTS Australia China Alumni of the Year

Award

获奖者：邵子力先生

摩根大通集团中国区主席兼首席执行官

墨尔本大学校友

摩根大通集团中国区主席兼首席执行

官邵子力先生，是雅思澳中年度杰出校友

奖的获得者。

邵子力先生被大奖评委赞誉为“专注

事业、低调稳健的成功者”。邵先生在

大企业中稳步打拼，从担当澳大利亚安

德慎国际律师事务所（Allens Arthur

Robinson）的合伙人（悉尼及香港），到

年利达律师事务所（Linklater）中的各

项职务（包括亚洲地区管理合伙人一职），

再到目前的摩根大通集团中国区主席兼首

席执行官。

在北京，邵子力先生负责管理摩根大

通中国业务的整体战略发展及经营，包括

兼并、收购和企业重组事物。他还负责七

家合资企业，三家外商独资企业和一间在

华注册的海外附属银行的业务。在管理该

银行三年当中，邵子力先生发展了三家合

资企业、一个数量经济研究中心和三家分

行。

除了以上职场成就以外，邵子力先生

还在中国做过律师，在澳大利亚维多利亚

州和新南威尔士州做过律师和辩护律师，

在香港特别行政区高等法院担任过律师，

并且在英格兰和威尔士最高法院当过律

师。邵先生还曾在万盛国际律师事务所

（Mallesons Stephen Jaques）墨尔本分

部工作，为中信集团（北京）担当律师。

邵子力先生在 1986 年作为交换生前往

澳大利亚墨尔本大学学习法律，并获得法

学学士及硕士学位。他是首批在澳洲取得

律师资格的中国人之一。

评委们表示：“邵子力先生是在职场

中能力过硬、并逐步晋升到的领导地位的

人才之典范。他在业界的领袖地位被广泛

认可，是一名优秀的接受过澳大利亚教育

的领袖。对澳洲大学生或即将来澳深造的

学生来说，邵子力先生是他们的榜样。”

澳中年度杰出年轻中国校友奖Young Chinese Australia China Alumni of

the Year Award

获奖者：席晶晶女士

中国疾病预防控制中心办公室副主任

格里菲斯大学校友

毕业于格里菲斯大学的席晶晶女士，

是中国疾病预防控制中心办公室副主任，

她的工作是为了提高中国人的生活质量。

2013 年度

澳中同学联谊会 /雅思“澳中杰出校友奖”2013 年度澳中同学联谊会（ACAA）/ 雅思（ IELTS）“澳中杰出校友奖”的获奖者分别来自不同的行业领域，展现了从澳大利亚大学毕业的校友们，回到中国后大展宏图。

NOVEMBER / DECEMBER 2013

邵子力先生

专题—2013年ACAA/IELTS“澳中杰出校友奖”

每年，中国疾病预防控制中心都会挑选

20 名最有资质的员工前往格里菲斯大学

进修公共卫生课程。

刚满 35 岁的席晶晶依靠自身能力和杰

出的工作表现，成为了中国疾病预防控制

中心最年轻的中层领导人之一。

中国疾病预防控制中心拥有 8 间国家

级研究所，7 所国家级中心和 3 个国家级

办公室，中心员工超过 2400 名，全国上

下各分部员工人数超过 26.7 万。席晶晶

在担任中心办公室副主任一职时的工作表

现，深受大奖评委的称赞。

席晶晶在 2002 年毕业于北京中医药

大学卫生事业管理专业，在 2009 年获澳

大利亚格里菲斯大学公共卫生硕士学位，

2010 年获中国疾病预防控制中心 MPH 学

位。

大奖评委称赞席晶晶为“能与澳大利

亚展开多年合作的最具潜力者。 ”

澳中年度杰出年轻澳大利亚校友奖Young Australian Australia China Alumni

of the Year Award

获奖者：高靖峰（Timothy Coghlan）

第一太平戴维斯奢侈品零售高级经理

澳大利亚国立大学校友

高靖峰先生

席晶晶女士

澳大利亚联邦大学（以下简称FedUni）由巴拉瑞特大学和莫纳什大学吉普斯兰校区两者合并而诞生。其主校区设在维多利亚州历史名城巴拉瑞特市，为维多利亚州偏远以及周边地区提供领先的高等教育和TAFE课程。

FedUni将是维州唯一同时提供高等教育、职业技术培训项目以及重大科研机会的地区性公立大学，同时还提供数百个跨学科的课程。我们的目标是通过优质的高等教育经

历，激励学生取得成功。

我校的霍舍姆校区地处维州西部，吉普斯兰校区位于维州东部。由此，必须为本校赋予一个崭新的名字，来涵盖扩校后的这所地区性大学更大的地区范围和容量，并且在招生、区域覆盖度和市场知名度方面实现最大化。

澳大利亚联邦大学的名称代表了维州地区性校区之间的伙伴、协作和合作关系，共

同创建一个崭新、多校园、跨地区、与众不同的澳大利亚公立大学。

澳大利亚联邦大学将提供与业界和职场高度相关的优质课程，进一步扩大海内外的声誉。我们现在的毕业生就业前景和反馈非常好。我们将不懈努力将已取得的声誉和传统沿袭下去。

我们期待着更名后的新大学—澳大利亚联邦大学—于2014年1月1日正式启动。

欢迎就读 澳大利亚联邦大学 澳大利亚教育新品牌 巴拉瑞特大学和莫纳什大学吉普斯兰校区之结合，为您提供五星级的教学质量。

以侧重地区发展为荣，渗透全澳、放眼全球。

联系方式：电话：1800 FED UNI(1800 333 864) 周一至周五：9:00am–5:00pm 邮件：info@federation.edu.au 网址：www.federation.edu.au

专题—2013年ACAA/IELTS“澳中杰出校友奖”

42 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

高靖峰（Timothy Coghlan）的“走

秀外交”被本年“澳中杰出校友奖”评

审团大力称赞，他被视为“前途一片光明

的澳大利亚时尚界、创意领域的先锋 ”。

高靖峰从事过多种职业，包括第一太平

戴维斯奢侈品零售高级经理、领先的

中国时尚和奢侈品行业（英文）网站

Maosuit.com 的创建人及总编，以及中

澳时尚联盟（China-Australia Fashion

Alliance）董事总经理。高靖峰通过时尚

与商业对话，为巩固澳中关系贡献巨大。

从澳大利亚国立大学毕业之后，高靖

峰在中国和日本均工作多年。他同时还身

兼澳大利亚国际校友委员会中国分会会

员、澳洲中华年轻专业人员北京分会委

员，还是 2013 年澳大利亚 - 中国青年对

话活动创意行业代表之一。

澳中银行及金融业杰出校友奖

CPA Australia 赞助

CPA Australia, Australia China Alumni

Award for Banking and Finance

获奖者：陈得强先生

北京普拓投资基金管理有限公司管理合伙人

中央昆士兰大学校友

陈得强先生是北京普拓投资基金管理

有限公司管理合伙人，普拓是北京最大型

的以直接投资业务为主的公司之一。陈得

强先生是普拓四名执行委员会成员之一，

他的主要职责是监督企业的项目管理、业

务来源和公司执行情况。

在过去三年中，普拓已对中国非上市

股权市场投资超过人民币 200 亿元。最

近，陈先生完成了对中国某家顶级国有企

业价值人民币 20 亿元的股权投资。

加入普拓之前，陈得强先生是中国德

勤华永的合伙人（2006 年），主要负责

公司的金融咨询业务，专门对并购和公司

重组做咨询，并协助在中国的跨国公司和

国有企业完整的大型跨境交易。

陈得强先生于 1999 年从中央昆士兰

大学毕业，在香港、澳洲、台湾和中国的

证券及企业融资等相关领域拥有超过 27

年从业经验。

澳中杰出企业家校友奖

澳大利亚贸易委员会赞助

Austrade Australia China Alumni Award

for Entrepreneurship

获奖者：陈锴先生

江苏澳洋顺昌股份有限公司总经理

悉尼科技大学校友

陈锴先生是江苏澳洋顺昌股份有限公

司（位于中国江苏省张家港）的创始人和

总经理，该公司业务分三个部分：金属物

流、新能源和金融服务。

陈锴先生以他在相对较短的时间内取

得成功（公司于 2008 年在深圳证券交易

所上市）而获得评委们的青睐。

此外，评委们十分赞赏陈锴先生的创

意精神，他在 2009 年通过成立张家港昌

盛农村小额贷款有限公司，开展了金融和

新能源的业务。澳洋顺昌还在 2012 年打

入了 LED 行业。

澳洋顺昌在金属物流业务方面有着稳

定的增长，并是中国金属物流业界唯一的

上市公司。目前该公司经营五个加工和运

输基地，包括张家港市、东莞市和上海市，

为全国 1000 多家企业提供专业的金属材

料。澳洋顺昌目前拥有大约 1000 名员工，

2012 年的净利润达到人民币 1.5 亿元。

陈锴先生毕业于悉尼科技大学，拥有

陈锴先生

陈得强先生

专题—2013年ACAA/IELTS“澳中杰出校友奖”

AUSTRALIA CHINA CONNECTIONS 43 NOVEMBER / DECEMBER 2013

工程管理硕士及工商管理硕士双学位，并

持续不断地为其母校的教育事业提供支

持。

澳中研发和创新杰出校友奖

Australia China Alumni

Award for Research and

Innovation

获奖者：王爱华博士

中电光伏研发负责人兼副总裁

新南威尔士大学校友

王爱华博士是中国中电光伏研发负责人兼副总裁（总部设在南京）。王爱华博士在新南威尔士大学取得电子工程博士学位，并长年从事高效太阳能电池和光伏发电的技术研发工作。

王爱华博士发表了许多光伏能源产业相关的文章，她与丈夫赵建华博士一道，多年来在澳中两国发展太阳能电池技术

方面造诣非浅，并同时在新南威尔士大学带领学生们开展多项光伏能源的研究课题。

王爱华博士与赵建华博士的科研努力和成果，在中国也多次受到肯定和嘉奖。

澳中信息技术和新媒体行业杰出校友奖

连接中澳赞助

Australia China Connections Magazine

Australia China Alumni Award for ICT and

New Media

王爱华博士

墨尔本黑利伯瑞学校是澳大利亚规模最大，以及

最古老的学校之一，拥有超过120年的历史。今年

9月份，本校将在天津武清开设黑利伯瑞国际学校

（距离北京市中心45分钟车程）。

黑利伯瑞国际学校将教授维多利亚考试证书

（VCE）课程。学生可以通过VCE直接入读澳大利亚

大学，同时也可以申请美国和英国的高等学府。在

维多利亚州政府的支持下，黑利伯瑞在中国开展VCE

课程已有10年，并成功地发展成帮助中国学生考取

海外高校的捷径。

学校设施由合作方北京首创集团尽心建设，并将

成为展示澳大利亚教育的巅峰之作。墨尔本黑利伯

瑞本部的尼古拉斯杜瓦尔博士将担任国际学校的第

一任校长。他将和黑利伯瑞的老师们共同协作，发

展该国际学校的项目。

了解更多信息请致电400-6680-900。

网站：www.cn-haileybury.com

黑利伯瑞学校在中国开设国际学校

专题—2013年ACAA/IELTS“澳中杰出校友奖”

44 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

获奖者：彭涛博士

“面包旅行”创始人兼首席执行官

墨尔本大学校友

彭涛先生以电气工程博士的身份于

2004 年在墨尔本大学毕业，是计算机网

络方面的人才。他在 2004 年度墨尔本大

学企业家挑战赛中，凭借其博士研究课题

中的 IntelliGuard 网络防护技术，获得

大赛一等奖。该技术可保护网络公司免受

恶意攻击。彭涛为此新兴项目在澳大利亚

筹得 150 万澳元资金，并获得澳联邦政

府的支持。该技术目前已远销整个亚太地

区，包括中国大陆、台湾、香港、日本以

及韩国。

彭涛博士的早期工作经验包括在 2009

年为麦肯锡担当战略顾问。他目前是中

国旅游应用程序和网站“面包旅行”

（Breadtrip.com）的创始人和首席执行

官 。“面包旅行”创办于 2012，目前已

拥有 400 万用户，企业资金高达 600 万美

元。

评委们高度赞赏彭涛博士帮助中国人

探索世界的所作出的努力，为其嘉奖以证

明他是能为人们带来启发的企业家。

澳中校友企业成就奖

Australia China Alumni

Award for Corporate

Achievement

获奖者：孙卫华博士

济钢集团副总经理，技术中心主任，

副总工程师

卧龙岗大学校友

孙卫华博士在 2005 年以博士身份毕

业于卧龙岗大学，他曾在武汉理工大学及

中国东北大学获得工程硕士学位。

从 2005 年直到今天，孙卫华博士一

直担任济钢集团副总经理，技术中心主

任，副总工程师。

济钢集团是中国钢铁产品生产和出口

企业。孙卫华博士一直在钢铁业奋斗，

2001 年至 2002 年期间，他曾任卧龙岗大

学的工程力学中心客座研究员。孙博士还

被评为山东省十大杰出工程师之一。评委

们为孙卫华博士研发的大量专利金属制

品而折服，并称赞他为澳中两国钢铁贸易

业务做出的贡献。

澳中杰出女性领导者校友奖

Australia China Alumni

Award for Women in

Leadership

获奖者：宋秀丽女士

澳大利亚力拓集团中国区对外事务部总经理

澳大利亚国立大学校友

澳大利亚力拓集团中国区对外事务部

总经理宋秀丽女士，是本年度澳中杰出女

性领导者校友奖获得者。

宋秀丽女

士于 1984 年

从北京科技

大 学 毕 业，

取得机械工

程学士学位；

并在 1996 年

取得澳大利

亚国立大学

工商管理硕

士学位，她曾获澳大利亚政府奖学金，在

澳洲国立大学主修亚洲商务管理。宋秀丽

女士于 1997 年加入力拓中国，从此一直

在北京工作。

宋秀丽女士在力拓中国曾出任不同职

位：从行政经理做起，到高级项目协调员、

销售与评估经理、力拓北京办事处首席

代表，到如今的力拓集团中国区对外事

务部总经理一职。

彭涛博士

孙卫华博士

宋秀丽女士

ACAA  Gold  Partners

ACAA  Silver  Partners

教育专栏 — 皇家墨尔本理工大学

AUSTRALIA CHINA CONNECTIONS 45 NOVEMBER / DECEMBER 2013

澳大利亚经济近年来一直

保持较稳定发展，尽管也受到

国际金融危机的一定冲击，但

在2007-2012年里，平均GDP增

长率仍为2.8%。澳洲的失业率

则从1993年的11%持续下降，在

2008年降至4%的历史最低点。

受金融危机影响，目前（2013

年9月）的失业率是5.6%。

澳大利亚国际收支平衡中经

常项目自澳建国以来基本上都

是赤字，原因是其国内投资超

过了储蓄。澳大利亚人口稀少

但幅员辽阔，基础设施建设资

金需求大，吸收海外资金只要

用于扩大国内的生产能力和规

模，足以偿还债务。

澳洲良好的经济态势很大

程度上归功于近30年以来的经

济改革。主要举措包括放松

管制、私有化以及促进竞争机

制等。政府放松对电信、金融

业、基建等几大主要领域的管

制，将Telstra（电信公司）

、CBA（银行）、电网、交通

和远输等国有企业私有化，创

立独立的竞争与消费者委员会

（Australian Competition and

Consumer Commission），并出

台相关政策促进公平竞争。澳

洲的经济改革因此取得了显著

成果，竞争能力大幅提升。

近年来，随着亚洲尤其是

中国经济的快速发展，澳洲的

资源出口贸易势态强劲。澳洲

进出口比价在过去的数年里增

长水平达到历史最高值。2011

年，最大的出口行业是能源和

石油（1567亿澳元,占50.6%）

，第二大出口行业是服务业

（501亿澳元,占16%）。其中，

银行、保险等金融领域是服务

业的主要部分，作为投资回报

率最高的领域之一，1987-2007

年间，平均增长率是4.8%，远

高于工业领域3.5%的平均增长

率，表明了澳洲以服务业为主

的经济结构。澳洲的贸易加权

汇率指数自1993年以来大体呈

上升态势。

澳中经济关系紧密，互补

性强。2011年，中国取代美国

成为澳洲最大的服务贸易出口

市场，并已连续多年成为澳洲

最大的贸易伙伴，亦即最大的

出口市场和最大的进口来源

国。中澳贸易额一直保持增长

态势，2012年达1223亿美元。

中国企业对澳投资近年来也迅

猛增长，直接投资规模不断扩

大，投资领域日益多元化，涉

及能源、矿产、农业、航空、

制造业、铁路、医药、金融和

旅游等。

据澳外资审查委员会统计，

截至2012年6月，澳联邦政府累

计批准中国投资申请金额945亿

澳元，其中2010/2011财年150

亿澳元，2011/2012财年162亿

澳元，中国保持着澳洲第三大

外资来源地的地位。而且，如

果按审批获准的项目数量来比

较，中国则居第一位（4,752项

目）。

在传统能源资源领域，中

国对澳洲铁矿石、煤、铜等需

求仍保持有所增长，2009年至

2012年澳对华铁矿石、煤、铜

出口分别增加11.3%、30.7%和

4.9%。农牧业也成为中澳中贸

易合作的新亮点。澳，肉类、

小麦、棉花对华出口三年来分

别增加147%、215%和319%。

澳中两国关系近年来一直保

持良好发展势头。中国国家主

席习近平与澳大利亚总理托尼•

阿博特在今年的亚太经合组织

峰会(APEC)见面，习近平表示

愿意加强两国贸易合作，双方

应该牢固中澳关系的四个纽带(

互信纽带、经贸纽带、人文纽

带、安全纽带)。阿博特表示，

澳大利亚近年的繁荣得益于同

中国的合作，澳方致力于全面

推进澳中关系，愿与中方加强

高层交往和战略沟通，并宣称

要争取两国在一年内签订澳中

自由贸易协议。这无疑给澳中

经济发展带来了新的兴奋点。

可以预见，澳中经贸关系将迎

来新的快速发展期。

澳洲经济形势及澳中经贸关系趋势

谭安杰 教授 （Prof. On Kit Tam） 于萍 博士（Dr. Celina Ping Yu）

皇家墨尔本理工大学 RMIT University于萍 博士 谭安杰 教授

澳中经济关系紧密，互补性强，两国关系近年来一直保持良好发展势头。

专栏 — 佳酒与美食

46 AUSTRALIA CHINA CONNECTIONS NOVEMBER / DECEMBER 2013

在过去五年里，澳大利亚葡萄酒出口到中国的年增长率为37％；现在，不少葡萄酒生产商声称中国是他们最大的出口市场。然而，根据澳大利亚葡萄酒管理局（Wine Australia）最近公布的数据显示，在过去12个月内，澳大利亚葡萄酒出口总量却下降了1.8％。其原因包括中国经济放缓、政府人员送礼开支减缩，以及市场上进口葡萄酒供过于求。

但是，人们不必对此担忧，澳大利亚葡萄酒出口中国的状况从未如此优越。低端葡萄酒市场的销量的确发生下滑，桶装葡萄酒出口量在过去12个月内减半。相比之下，瓶装葡萄酒出口总量增长了10 ％ ，离岸价格增长率为史上最高，每升5－7.49澳元类别，以及每升10澳元类别葡萄酒的离岸价格，分别增长了26 ％及25 ％。

澳大利亚出口到中国的葡萄酒现每升平均价格为6.66澳元，这对酿酒商来说是极好的消息。他们出口到传统消费市场——英国、美国和加拿大的葡萄酒在过去几年中，由于高汇率和当地经济放缓，在数量和价值方面都大打折扣。例如，目前出口美国的葡萄酒平均每升价值仅为3.25澳元，英国的情况也不容乐观，每升价值不超过3.68澳元。虽说这是消费者个人喜好，但这此价格却仅是澳大利亚入门级葡萄酒。

澳大利亚葡萄酒在中国受欢迎的原因是多方面的。明显的原因包括：可支配收入的提高，以及对西方文化的接纳。如今，人们还认为葡萄酒是相比中国米酒来说更为健康的饮酒之选。这促使了不少新晋澳大利亚葡萄酒进口商进入中国。中国人对食品安全的重视也促进着这一增长，在媒体已曝光了一些中国著名酒厂在其葡萄园喷洒的农药含有高危度的残留物质，这些物质很可能会导致永久性的肝损伤。冒牌葡萄酒仍然是一个难题，特别是那些贴了假冒法国葡萄酒标签的。由此，部分中国消费者选择澳大利亚优质葡萄酒来送礼或自饮，而不去考虑法国葡萄酒。

SULU葡萄酒出口公司的施佑怡说：“我希望我的所有中国朋友都来购买优质澳大利亚葡萄酒，因为我们的葡萄酒出品于清洁的环境，受严格的生产规则监管。我相信，中国的葡萄酒爱好者都能享受到来自澳洲味道极佳的优质葡萄酒 。我愿所有中国消费者通过适量饮用，能够体会到澳洲葡萄酒给他们带来的幸福与健康。”

然而，中国的高端葡萄酒同样要面对挑战。澳大利亚葡萄酒管理局的彼得•贝利先生

（Peter Bailey）说：“我们也知道市场变化日新月异。例如，最近在短时间内发生的监管制度变化对行业作出了更为严格的规定。

“这就是说，澳大利亚葡萄酒出口在中国是极被看好的，瓶装葡萄酒数量仅在法国之后名列第二；而瓶装葡萄酒在中国的平均价值在澳洲10大进口商的市场中位居第一。中国是澳洲离岸价格每升10澳元以上类别的葡萄酒的最大市场，这一档的葡萄酒价格增幅最大（2012-2013年间增长25％）。中国是一个葡萄酒业的优先市场，对扩展我们在其他国家的市场也至关重要。”

这种态度从几个重要的行业举措中也有所体现，包括今年9月在阿德莱德举办的“品位澳洲”（Savour Australia），超过50名来自中国的贸易代表和关键人物出席了这场葡萄酒品鉴活动。本次活动的目标之一，就是要挑战人们对澳洲葡萄酒的过时观念，以及为全球葡萄酒贸易市场展示澳洲葡萄酒的产区、数量和质量。

澳大利亚葡萄酒研究所维多利亚分部的负责人Mark Krystic 博士说：“许多中国消费者已经熟知巴罗萨出品的优质葡萄酒，比如说香浓的设拉子红酒（Shiraz）。眼下，我们作为一个行业的职责，就是让中国消费者接触各种各样的澳洲葡萄酒，以确保未来我们的葡萄酒在中国销售的可持续性。”

在中国食品发酵工业研究所（Ch i n a National Research Institute of Food and Fermentation Industries）葡萄酒研发中心负责人郭阳先生对此表示赞同。“澳大利亚能向中国葡萄酒消费者呈现的实在太多了，包括产自气候凉爽地区（如维多利亚州）的葡萄酒，这些葡萄酒应在中国加大宣传。”

“在澳大利亚，我们看到消费者品酒偏好的改变，从口味浓郁的葡萄酒慢慢朝酒精含量较低，味调更为平衡的葡萄酒转移。”雅拉谷德保利酒庄（De Bortoli Wines）的首席酿酒师Steve Webber说道：“这类葡萄酒的味道平和而不争锋，趋于和谐而不抢眼。我们致力对所有旗下的葡萄酒创造稳定度和魅力。我相信，在这种理念下和凉爽气候中出品的葡萄酒非常适合搭配中国的美食。”

为了把握将维多利亚州的优质产品推向中国的机会，维州政府在今年十月带领第二支超级贸易代表团访华。超过200家维州公司对多个中国城市进行访问，包括北京、上海和墨尔本的姐妹城市天津。超过20家维州葡萄酒生产商参与其中，旨在加大澳中两国在葡萄酒业方面

的理解与合作。

澳大利亚酿酒师联合会（The Winemakers’ Federation of Australia ，简称WFA ）还宣布了在上海成立澳大利亚食品与葡萄酒中心的计划，以便人们品尝澳洲的美酒和美食，传播澳洲农产业的知识，开设相关课程；这也将作为向人们展示澳大利亚酿酒师和厨师精湛技艺的场所。澳大利亚酿酒师联合会主席Tony d’Aloisio先生说：“该中心将有助于我们优质的产品迅速被中国消费者所接受，并为业内人士提供理想的功能性场地。”

然而，中国本土葡萄酒行业也有雄心酿造世界一流的葡萄酒，预计到2018年，中国国产葡萄酒的消费量将由（目前的）2.1亿升涨至2.9亿升。中国的葡萄园面积已是排名世界第五，葡萄酒产量为全球第七。此外，在2011年，贺兰晴雪酒庄出产的赤霞珠获得品醇客世界葡萄酒大奖（Decanter World Wine Award）－远东十英镑以上最佳波尔多品种红酒奖。鉴酒师表示，此酒是“温和，优雅和成熟的”，并称赞其“回味悠长”。

因中国一系列区域性问题，如不断增长的劳动力成本（葡萄藤需在冬季埋在土里）、疾病压力、清洁的水源，以及较偏远的地区缺乏基础设施等——有专家对中国葡萄酒业的长期可持续性发展提出质疑。然而，其他人仍持乐观态度。

Krystic 博士说：“旧世界葡萄酒生产商（Old World producers）曾说，澳大利亚和美国等国家没有能力生产世界一流的葡萄酒。 1976年巴黎品酒会改变了这一切。法国的鉴酒师对红葡萄酒和白葡萄酒的各个类别进行了盲品，最终，加利福尼亚的葡萄酒拔得头筹。这为其他新世界葡萄酒（New World wines）被世界所承认铺平了道路，我对中国在不久的将来产出世界级的葡萄酒拭目以待。”

中国政府和不少中国研究机构已对葡萄酒行业加大投资，开设新酒庄，购置新设施，开展新研究。与西方的葡萄酒生产商、品酒师、国外葡萄酒企业和研究所合作等行动，不断加速中国本土葡萄酒行业的成长。

Krystic 博士说：“中国为世界葡萄酒业展现了新的姿态，我们很荣幸能够参与这重要的起步阶段。信息交流应该是双向的，我们希望通这些新地区呈现的挑战，进一步加深对葡萄酒业的了解。这样的合作在长远来说，对全球葡萄酒行业是有利无弊的。”

澳洲葡萄酒稳步拓展中国市场ScopeAsia Pty Ltd执行总监妮可（Nikki Palum）：澳洲葡萄酒出口中国前景无限。

雅拉谷德保利酒庄

雅拉谷德保利酒庄

塔斯马尼亚专题

澳大利亚的采矿和资源业有近200年的历史，发展成熟。澳大利亚矿产资源丰富，其铅、镍、铀、锌的储量居世界首位。在重点矿种商品的生产中，澳大利亚在世界上处于领先地位，她是：·世界领先的铝土矿、矾土、金红石、锆石和钽的生产国；·世界第二大黄金、铁矿石、铅、锰和锂的生产国；·世界第三大钛铁矿、镍、铀和锌的生产国；·世界第四大黑煤和白银的生产国；·世界第五大铝、褐煤、钻石和铜的生产国。

澳大利亚的资源业极大地促进了国家的经济 发展，同时帮助巩固了社会发展的基础。此外，这种发展也见证了可持续采矿方法的崛起。在重大研发资金(2010-2011年总共投入38亿澳元)的支持下，这些丰富的矿产资源造就了这一专业人才荟萃、 提取工艺先进、尖端技术迭出的成熟行业。

如今，澳大利亚采矿业已成为全世界采矿设备开发和制造、技术与服务(METS)行业的领导者。澳大利亚企业在整个采矿供应链体系中都极具竞争力，包括勘探、工程设计、矿产品加工、环境管理、矿业安全、研究与开发，以及教育和培训。 澳大利亚各公司还制定了可持续采矿领域的领先实践方案，且这些方案正在国内甚至全世界得到广泛应用。

整个采矿生命周期内的可持续性

澳大利亚各采矿公司意识到，其采矿与矿物项目的管理方式需要对环境和社会负责。为此，他们已制定了一系列计划和协议，涵盖了采矿过程中从

初始勘探到矿山复垦和闭矿的所有阶段。

这些计划得到“采矿业可持续发展领先实践计划”的进一步支持和加强。该计划是澳大利亚政府和采矿业于2006年启动，它制定了涵盖完整采矿 阶段以及影响可持续采矿的所有关键问题在内的最佳实践程序。

环境管理

澳大利亚的生态环境比较脆弱，气候多样，自然景观多变，全民环保意识较强，并且制定了非常严格的环保法律。得益于此，澳大利亚采矿业的环境管理专业技术达到了世界级别。澳大利亚各采矿公司均处于环境评价与管理的最前沿，并已成为 全世界环境管理方面的权威。

澳大利亚企业的专业能力包括：环境基线数据收集；废矿石特征和初步评价；用于支持矿山评价过程可行性规划；环境影响评价和社会影响评价；管理表面扰动所造成的社会和环境影响；管理临时工作人员带来的环境和社会影响；开发强有力的环

境管理系统并制定适合在整个矿山生命周期采用的社区参与计划；开发和执行针对运营阶段环境影响管理与缓解的风险管理技术；通过采用综合性更强的闭矿规划方法(包括社区参与)，减轻计划外关闭带来的负面影响；通过引入地形设计；表层土使用和植被重建结果，规划和落实最佳实践复垦方案；以及采用生物多样性管理，尽量减小运营造成的长期影响，包括通过引入创新和可持续性土地管理实践，使租用区域及其相邻区域有机会得到改善等。

水资源管理

在治理旱涝方面，澳大利亚具有丰富的经 验，这使得其水资源行业处于一个独特的位置，为采矿业涉及的水资源管理提供了重要的能力和实力。每年，澳大利亚的矿产资源勘探和采矿都要消耗国家可用水资源的4%，相当于近6000亿升水。澳大利亚的矿场通常位于偏远、干旱地带，因此，获得足够水源就成为一项特殊挑战。

以强大的治理框架为依托，澳大利亚的水务业务提供了创新产品、服务和解决方案，以应对水资源管理的挑战。在矿山项目的规划和项目交付领域工作的澳大利亚水业顾问，在处理诸如位置偏远、水量过多或过少、缺乏便捷的电源，以及人机工作条件恶劣等问题方面具备丰富的经验。澳大利亚的矿山管理能力包括在进行资源开发和设计时考虑以下水资源注意事项：供水——识别和量化；取水/引水对本地水资源/用户的影响；供水、蓄水和处理（设计和建造）；抑尘和脱水作业排水；废水处理和处置；现场雨水管理和酸性岩石废水管理等。

澳大利亚可持续采矿业

特约专栏——澳大利亚房地产理事会维州分会

中国是澳大利亚最大的国际教育投资国，中国的留学生数目是澳大利亚国际学生人数之最。

随着众多中国学生首次来澳学习，他们对澳大利亚的第一印象，对澳中两国长期合作关系有着更广泛的意义。维多利亚州身为领先的国际教育之地，吸引了自世界各地的留学生。这是因为维州拥有许多留学生在选择海外学习时所重视的选择要素，例如教学的质量和内容。澳大利亚在提供高质量教学方面享誉全球，维多利亚州也不例外。

维多利亚州拥有十所大学，均在全球拥有非凡的声誉。根据独立的里斯本理事会（Lisbon Council）出台的以国家为单位大学系统排名，澳大利亚的大学名列世界第一；墨尔本有两所大学跻身世界百强大学（QS世界大学排名）。多所澳洲大学（如墨尔本大学）一直位居世界大学排名的前列。在职业教育和应用领域，维多利亚州拥有多家培训机构，与主要行业紧密合作，为学员提供优质课程。各机构的培训质量和评估方式均由澳大利亚质量培训框架（Australian Quality Training Framework，国际公认的标准保证体系）进行监测。众多国际学生纷纷表示，澳大利亚学历资格的良好声誉是他们选择在澳学习的重要因素。

在未来十年里，澳大利亚国际教育极具项吸引力其中一项，是毕业后的就业政策。在2009年完成高等教育并在澳大利亚居住下来的国际学生中，就业率为73%。澳大利亚联邦政府在2012年7月1日推出移民新政策，包括技能选择系统（Skill Select System），使移民项目更富竞争性。澳大利亚大约1/3的技术移民都曾是留学生。国际学生还可以通过雇主提名计划（Employer Nomination Scheme）和地区担保移民计划（Regional Sponsored Migration Scheme）申请移民澳洲。

48 AUSTRALIA CHINA CONNECTIONS

“在教育世纪敞开学习之门”

供图：澳大利亚房地产理事会维州分会

NOVEMBER / DECEMBER 2013

Jennifer Cunich 澳大利亚房地产理事会维多利亚分会执行董事

Matt Ainsaar 澳大利亚房地产理事会维州经济发展委员会主席

FIIG证券（以下简称FIIG）是澳大利亚最大的固定收益专家，引导海内外投资者直接进入澳洲债券市场。

本公司受澳大利亚证券和投资委员会（ASIC）监督，在澳洲市场坐拥稳固的地位和服务独特的美誉，热情为投资者提供广泛的投资选择，理财方式和进入市场的方法。

直接接触低风险的联邦政府与州政府债券

作为联邦政府证券的注册投标公司，

以及澳大利亚金融管理办公室的成员之一，FIIG能够接触到大量政府及半政府债券。

政府债券对于申请重大投资者签证（SIV）的人来说极为理想，也是澳大利亚资本市场中风险最低的投资项目，给投资者带来高水平的流动资金及资本稳定性。不同于其他证券，政府债券不跟经济状况直接挂钩；因此，投资者的选择面更广，在经济低迷的情况下也更有保障。

政府债券的期限在1年到35年之间，并可在澳大利亚的具有深度且交易活跃的二级市场中购买或出售。

企业债券，短期存款和现金投资

FIIG还能带领投资者进入企业债券市场、定期存款及其他现金投资市场；我们

的固定收益专家团队能够针对目前各种政府债券和其他固定收益投资之间的相对价值，给予深度分析。

实益所有权归您所有

FIIG的所有投资项目都是直接投资。这意味着您的债券或现金投资收益以及法律所有权归您所有，这给您的投资组合予了更大的透明度和控制深度。

若想了解更多有关FIIG证券和澳大利亚的固

定收益市场的信息，请与我们联系:

电话：+61 2 9697 8700

电邮：info@fiig.com.au

网站：www.fiig.com.au

投资澳大利亚政府债券澳洲最具实力的固定收益专家帮到您

Mark Paton - FIIG CEO

国际学生选择留学澳洲的另一个驱动力是人身安全。墨尔本是国际公认的“安全社区”（由世界卫生组织确认），全球只有另外两个省会城市荣获这一称号。墨尔本的犯罪率达到近15年以来的最低水平。自从2009年以来，学生安全受到维多利亚州政府的极大重视，警察部门加大力度提高地域安全性，和打击针对国际学生的犯罪问题。高等院校也提供增加了设施和服务，以保证学生的安全；例如在所有校区的设置24小时保安服务、课后援助服务、全面的指引服务和保密的支持服务。

出于以上原因，澳大利亚国际学生在调查问卷中始终给予极高的满意度。根据2012年澳大利亚国际学生调查的结果显示，87%的国际学生对他们在澳大利亚的学习生活体验表示“满意”或“非常满意”。

全球对国际高等教育的需求之预期增长率为每年7%。如果澳大利亚在这方面的增长水平与其一致，那么留学生招生人数在2020年将达到342000人。由于澳大利亚比其他顶尖留学目的地拥有不少优势，我们可以期待2020年的留学生人数另增117000个。

澳大利亚联邦政府为回应全球各地对留学澳洲的青睐，启动了一系列便利学生的措施，如简化签证办理程序，以及增加学成后的就业机会等。2012年6到12月之间，海外留学签证签发量比2011年同期增长了27%。

鉴于国际学生人数在迅速增长，人们对学生住房的选择有着更大的需求。澳洲的学生公寓不像中国（校园内有宿舍），学生在这里可以选择特定的校内外学生宿舍、寄宿家庭、寄宿安排或共同租住的私人寓所。有研究表明，出于成本、地段和安全性的考虑，大多数中国留学生选择分租私人出租的寓所。国际学生一般会优先考虑经济实惠、地段良好、设施齐全的租赁住房，尤其是国际学生市场在未来几年内会继续扩大的情况下。对住房进行投资将是顺应这一增长趋势的正确选择。

维多利亚州是全球公认的世界一流留学之地，我们欢迎所有海外学生来此深造。坐拥巨大竞争优势的维州国际教育在未来会受到更多学生的欢迎。为了确保不断前来的国际学生都能获得满意的住处，对学生住所的规划是必不可少的。我们希望澳中两国能为次共同努力。

澳大利亚房地产理事会（维多利亚州分会）地址：Level 7, 136 Exhibition Street Melbourne VIC 3000电话：+ 61 3 9650 8300电邮：vic@propertyoz.com.au网站：www.propertyoz.com.au/vic

特约专栏——澳大利亚房地产理事会维州分会

我出身军人家庭，却钟爱武侠片里的仗义侠士。对生于中国改革开放初期的孩子来说，神圣化的英雄早已被多元化的视角所替代，追求个性才是这个时代的主旋律。

我年少时的学习生涯可谓一帆风顺，在重点高中、重点大学（重点专业）中汲取知识。在2000年中国经济腾飞之初，我拿到了莫纳什大学工程硕士专业的录取通知书。

我们这一代的孩子从小被喻为“祖国的花朵”，将来要做跨世纪的人才。出国前，我的父母一直叮嘱我要好好学习，回国后报效祖国。因此我认为自己将在学术方面造诣深刻，而到了澳洲之后我才发现个性的选择可以如此多样化。每个人都能够选择自己喜欢的生活方式，不存在应试教育的压力。同屋的一个德国男孩，居然在高一结束时选择休学一年，带着自己之前打工的积蓄，到若干个国家旅游、打工、再旅游，这在中国是无法想象的。

我骨子里那份不安分的种子似乎又开始萌芽了。兴趣驱使下，我加入了太阳能发电装置研究课题，转成了研究类硕士，后又完成了电子工程硕士学位。我用兼职工作将课余时间几乎填满，用打工的钱买了车，获得了更多的工作机会，并以此负担了自己的学费。在大学期间，我深深爱上了澳洲友好的人文环境。作为国际学生，我受当地同学不少的照顾，同时还加入了学校的Mentor指导学弟学妹的学习。当时我感觉自己就像个大侠，这种仗义的满足感让我将Mentor的工作一直延伸到了毕业。在我即将毕业之际，我被一所律师事务所看中，既而进入了法律行业。

职场上的工作与大学Mentor很不一样，事务所中众多的复杂案例，让初出茅庐的我倍感压力；任何一个错误信息，都可能改变一个家庭的命运。责任使然，我又深造读了法律文凭硕士，在理论与实践的结合下，终于深谙各类案例，帮助不少来自世界各地的家庭解决了签证问题。

转眼5年过去了，我才第一次和妻子搭上回国的航班。父母在机场见到我时，百感交集。他们没想到儿子出国念书一去就是5年，还申请了澳洲绿卡。我告诉他们，移民不等于不爱国。我已成立了自己的事务所，名曰“澳

锦”——寓意给大家在澳洲带来锦绣前程，帮助亚裔人士赴澳读书、移民，并结成联盟；让学生群体还有企业之间能有更多的机会互动，交流信息。不少商务人士通过结缔共同开展业务项目达到双赢。此大侠之举在‘The Australia’上也多次受到报道。2012年年中，在澳锦的牵线搭桥下，墨尔本市副市长赴武汉友好访问，我作为澳方团队的一员，不断介绍家乡的美好。3个月后，墨尔本与武汉开始商议开通直航。直到今天，两市之间依旧保持着频繁的友好往来。

多年来，我用自己的青春来拼搏，谱写了又一个留学生与创业的故事。穿梭在中国与澳洲之间，让我意识到自己追求的不仅是代表众多员工的经济责任，更是一种社会责任，服务好社会与人民，才更是一个企业的价值所在。

澳锦移民 为您在澳洲带来锦绣前程

Tony Wang —— Ausking

AUSKING Immigration & Investment Groupwww.auskingvisa.com

地址：level 10, 1004/343 little collins st, Melbourne电话：03 96707567手机：0430715086电子邮件：mel@auskingvisa.com

国际教育是澳大利亚的主要出口产业，尤其是维多利亚州。国际教育产业在2012-2013年度为维多利亚州创造了43亿澳元的收入，为本州第一创收出口产业。墨尔本在2012年QS最佳求学城市排名中位居第四，仅次于巴黎、波士顿和伦敦。墨尔本是留学热门城市，拥有不少高排名的大学，如墨尔本大学、莫纳什大学，以及墨尔本皇家理工大学。

墨尔本虽然极受留学生青睐，但是学生公寓的数量却相对有限。据仲量联行（Jones Lang Lasalle）的数据显示，澳洲学生住房市场比其他国家落后了约10年。在墨尔本，只有9%的学生住在专门的学生公寓。这个数字比起其它城市来说都要低（伦敦的数字约为21%）。

基于大多数学生都住在私人寓所，考虑来墨留学的学子（或欲送子女来墨留学的家长）必须了解本地的房屋租赁市场。 维多利亚州房地产协会（REIV）根据政府普查信息和租金数据作出了分析，罗列了部分学生租房热点，以及这些区域的租金状况。

由于目前外国临时居民在澳大利亚购买物业仍会受到某些限制，因此，该分析仅涉及租房市场。

墨尔本五大最受学生欢迎的租房地区都在近郊。这是因为好几所大学的主校区都在市里，墨尔本大学和墨尔本皇家理工大学是其中的主要两所。Footscray区的住房最为经济实惠：单间卧室公寓的租金中位数为260澳元/每周，双卧室公寓的租金中位数中位数为320澳元/每

周。租金最昂贵的区域是墨尔本CBD，单间卧室公寓和双卧室公寓的周租分别为400澳元及520澳元。

住房是否带全套家具或带车库，租金也会相应发生变化。在墨尔本市中心，停车位至关重要。私人居室的房租会高于学生公寓，但相比学生公寓需要共享厨房、卫生间和浴室，私人居室的生活空间较大。这些都是阁下在前来墨尔本求学，寻找住所时需要考虑的事情。

如果您想了解更多有关租金中位数的信息，请登陆www.reiv.com.au。

或发电子邮件至research@reiv.com.au

特约专栏——维多利亚州房地产协会

50 AUSTRALIA CHINA CONNECTIONS

YOUR NEXT HOME IS NOW ON VIEW.

NOVEMBER / DECEMBER 2013

墨尔本学生租房热点维多利亚州房地产协会ECO Enzo Raimondo 欢迎海外学生前来墨尔本求学深造，并为您浅析学生租房市场之现况。

资料来源: 澳大利亚统计局2011普查数字, realestateview.com.au, REIV

移民事务专栏

AUSTRALIA CHINA CONNECTIONS 51NOVEMBER / DECEMBER 2013

汉密尔顿•沃茨（Hamilton Watts）是澳大利亚领先的签证顾问

公司，也是少数几家专门为企业投资者和所有者提供移民服务的

公司之一。公司的核心团队由数位澳大利亚移民部前任高级管理

人员和官员组成，拥有业界顶尖的经验与专业知识。

重要投资者签证为海外投资者与企业家提供了一条获得澳大利

亚永久居留权的便捷途径。该签证专门为有意在澳洲投资至少500

万澳元的商界成功人士而推出。

重要投资者签证的推出，意味着澳大利亚政府在吸引海外投资

入境的态度上发生了根本性的变化。根据以往规定，潜在投资者

的年龄不得超过50岁，具备一定英语语言能力并且在四年内至少两

年时间居住在澳大利亚。

澳大利亚政府目前撤除了这些要求，并对来澳投资人提供以下

优惠政策：

•无年龄限制；

•降低居住要求至四年内住满160天；

•降低英语语言要求，申请人可通过缴纳额外费用降低语言要求。

重要投资者签证申请人需要至少投资500万澳元至如下符合条

件的投资项目：

•直接投资给非上市的澳大利亚私营企业；

•澳大利亚股票和投资委员会（ASIC）监管且投资于澳大利亚

的管理基金；

•各州和领地政府债券。

投资至少持续四年。在此期间，投资者可以更换符合条件的投

资项目。

汉密尔顿•沃茨移民服务公司是澳大利亚最负信誉的移民服务

公司之一，在商业与投资移民领域拥有超过20年的经验。公司与商

界以及多个政府机构联系紧密，这意味着我们能提供最专业的申

请服务，并确保签证审理过程的严谨与高效。

如需咨询或签证评估，请与我们联系：

重要投资者签证取得澳大利亚永久居留权的捷径

Hamilton WattsINTERNATIONAL MIGRATION SERVICES

“Our experience is the difference”

长期以来澳大利亚的商业移民政策总给人一种有点‘不方

便’的感觉，但是 2012年11月出台的500万澳币投资移民

的新政策在很多方面改变了澳商业移民的格局，和其他类

别比较有其独特的优势，如：申请人无需拥有过往经商/

投资经验、 无年龄上限、无需自已在澳打理生意、可以

做多种投资组合,和4年中只需要居住年头数x40天等。

成功移民的同时做最优投资组合是所有申请人关注的

核心，而澳大利亚优秀自然生态使得绿色农业项目，不管

是商业型还是休闲型，开始受到申请人的欢迎。

澳大利亚YGG商业投资顾问服务公司由领域内专业人

士组成，其成员包括资深律师、审计师和金融投资专

家， 专业领域涵盖澳大利亚移民法、税法和其他商业

法。

20年的行业经验使我们积累了丰富的人脉及对于澳大

利亚商业环境有深刻的理解。

YGG团队为高端投资者提供专业的一站式服务：

o 推荐优质合理的投资项目o 合理投资分析o 移民审计o 专业移民律师

YGG团队既了解中国商业思维，又具有本地西方视

野。另外，团队主要成员在协助农业、畜牧业等相关产

业方面有较强背景，可协助投资者寻找投资机会，进行

尽职报告、商业谈判和协助安排专业经理人。

欢迎来电垂询：Vivienne Goodwin（中文）+61 401 085 862Angus Gordon (英文) +61 407 908 494Stephen Yu (中文) +61 414 391 302

澳大利亚YGG商业投资顾问公司YGG Australian Business Advisory Services Pty LtdT | (+61 2) 8008 8566F | (+61 2) 9262 7445W | www.yggau.comA | Suite 501A-2, Level 5,

154 Elizabeth Street, Sydney NSW Australia 2000

成功移民 安全投资——澳绿色农业项目倍受500万澳币高端投资移民欢迎

商务专栏

5,000,000 5,000,000 5,000,000

政府债券, 583,962

管理基金, 1,432,332

Goldfields 项目 - 复利, 1,835,931

- 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000

-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

政府债券 管理基金 Goldfields 项目 - 复利

Goldfields项目— 墨尔本 投 资 良 机 投资 利息 H&L 期权 利润总额

最 优 回 报

888 签证 申请人的理想之选

$澳元 利润 - $澳元

Goldfields Run – Project Plan – VS5

info@gwh.com.au +61 3 8358 0400

机会有限，现套餐数量仅剩

中国圣心钻石 非凡的投资机会

圣心钻石是澳大利亚领先的电子商务钻石零售商和珠宝设计商。公司在2009年成立于西澳大利亚首府珀斯市，圣心钻石一向承诺为投资者寻求最上等及最稀有的钻石。2011年，该公司将业务范围延伸到了悉尼和香港，并在2012年成立了第一家上海零售店。

投资圣心钻石

全盘接管圣心钻石的各项业务：雷朋博钻石交易平台(RapNet)、零售、拍

卖、私人收藏和私人投资业务。

作为澳大利亚钻石商俱乐部和世界钻石交易所联盟成员，圣心钻石可以进

入国际钻石交易所和安特卫普Diamdax自动交易所。

圣心钻石仅采购美国宝石学会（GIA）/比利时钻石高阶层议会（HRD）/ 国

际宝石学院（IGI）认证的具有较强市场价值和持续需求的钻石。

圣心钻石仅采购金伯利流程认证轨制下的无冲突钻石

圣心钻石的经营由具有三代以上家族钻石经营经验的专家指导。

钻石投资相关的独有税务优惠。

适合不同投资组合的钻石。

圣心钻石提供有限的持续投资成本。一旦购进，则无持续费用或者更多收

费。这一点为钻石投资独有。

投资洽询，请发邮件至 rbaker@divinitydiamonds.com

UCHK Consulting Limitedwww.property.org.au

connect@uchkconsulting.com

Sales Inquiries and Agents Invited

SCOTT O.TALBOT

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SANCTUARY - Discover extraordinary apartment living in an exquisite riverland location close to the CBD. Experience the tranquil seclusion of the Yarra with beautifully designed one, two and three bedroom apartments and magnificent riverfront terraces, in an exclusive precinct that has become home to Melbourne’s elite.

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毗邻墨尔本CBD的河岸公寓。独享雅拉河之宁静，入住精美公寓。一/二/三间卧室公寓任君选择，河景露台让您体会墨尔本闹中取静的精英生活。

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China-Connections-Advert-October.indd 1 21/10/13 11:13 AM