02

02.. . . . ....................... Table of Content

04-09....................... - Housing Supply is Falling - - Australia Top 100 Suburbs - - Struggling to find a tatent? - REPORT: - - Good News for Property Investors - - - - - - The Best way to handle utitily connection - Doncaster - Up go Apartment, Down go House - - - 2012 VS - -

A 10-17....................... - ClaraQ (Kew) - The MARQ (Bundoora) - Williams (CBD) - La Scala (Maribyrnong) - Vogue (South Yarra) - UWS (CBD) - Interia (Burwood) - Lucia (South Yarra) - Callaway Park (Sunshine West) - Parkville

18-19....................... House & Land Package - Saratoga (Point Cook)

VOLUME02

- 20.. . . . .......................

Property News

B Project Marketing

C Informative Bloggings

- 22. . . . . ....................... - Suburb Profile - Kew VS South Yarra24-25.......................

- About Us - Company Profile

D About us

26-27.......................

- Advertising Information28-29.......................

03

20

RP DataTim Lawless20301.6%1989

Lawless3

The number of newly advertised properties for sale continued to increase last week however, we are seeing fewer new listings enter the market compared with the same period last year (3.3% lower nationally and 9.1% lower across the capital cities).

RP Data is currently tracking 300,994 properties for sale across the country and 143,254 properties across the capital cities. Throughout Australia, total listings are currently 27.7% higher than they were at the same time last year and 25.5% higher across the capital cit-ies.

With fewer new listings being added to the market and some stock being absorbed, the total number of homes now advertised for sale is -7.5% below the record highs of last year nationally and -11.7% below their peaks across the capital cities.Source: Geoff

01/ 20

2.4%2.35%97,00018601.60%ACT1.33%1.06%1.05%0.83Macromoni tor 7 Macromonitor10MacromonitorMogel HatcherAlex Joiner

: Anz Invest - Invest for your future

According to RPDatas Tim Lawless, the real estate in-dustry is doing it tough. Transaction volumes last year were about 13% lower than 2010, 26% lower than 2009 and 33% lower than the recent highs of 2007.

A slightly larger decrease applies to real estate agent commissions, due to the fact that agents are gener-ally paid based on percentage of the sale price; falls in home values have compounded the pain already caused by slow market conditions.

Based on the total value of sales in 2011, which were down 18.3% compared with 2010; agent commissions are likely to be down about the same amount.At the same time, according to the latest IBISWorld Real Estate Industry report, the number of people em-ployed in the industry has fallen by around 1,800 over the past year after rising by 940 employees in 2010/11.The reduced number of agents suggests the commis-

sion pie needs to be cut into fewer slices, which is likely to have eased the income fall on a per agent basis. In fact, the report suggests that income per employee in the real estate industry hasnt change a great deal over the past four years, remaining around $59,000 since 2008 after generally trending down since 2002.

For real estate agents or agencies looking for what are potentially the most lucrative markets around the country, the below table outlines the top 100 suburbs across the country based on the gross value of com-bined house and units sales. Clearly the level of com-petition needs to be assessed in these markets, how-ever the list makes a good start.More than half of the list shows a median house value

higher than $1 million dollars, highlighting the fact that prestige markets attract significant commissions; but keep in mind that sales volumes in many of these areas tend to be lower so competition for income is generally tight.

Another interesting observation is the change in rank-ings over the past five years (Ive included rankings based on the total value of sales last year, in 2010 and five years ago). Suburbs such as Kew (Melbourne),Castle Hill (Sydney) and Paddington (Sydney) have moved into the top ten; Paddington has seen the biggest shift, five years ago the suburb was ranked 27th based on the gross value of sales.Source: Geoff

02/ 20Total value of combined House and Unit Sales, Australia

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Property News

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40%-50%2000152012

32%10%

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Demographia325820106.15.6

33.1 44.155.1

2011

12.65.65.25.13.53.33

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05/ 20

You may know someone who is struggling to find a tenant for their Gold Coast Investment Property?Whilst there are 3,438 rental properties currently ad-vertised for rent on the Gold Coast and the market remains competitive, we are struggling to find enough properties to satisfy enquiry!

Perhaps your Property Manager is still on holidays? Or maybe you havent got a Property Manager and your relying on newspaper advertising?

The bottom line is that there is currently thousands of potential tenants looking for rental proeprty, especially in Surfers Paradise, Broadbeach, Ashmore, Benowa and Nerang.

Every day we receive an abundance of calls & emails from prospective tenants searching for somewhere to live! January is a time when students are setting them-selves up for the New Year ahead, families are relocat-ing from interstate and many properties are already holiday let.

So if you, or someone you know is struggling to find a tenant, call us today! Our Gold Coast Property Man-agement team would be only too happy to provide you with first class service and exceptional results!

04/ 20

05

2011REITs2011REITs2012

PMI50

2011REITs1227REITs8.99%0.38%13.24%23.83%

2011

REITsREITssource:

Tim Lawless from RPData observed that rental mar-kets continued to strengthen in December. Weekly rents across the capital cities were up 1.0 per cent over the December quarter and are now 6.3 per cent higher than at the same time last year.

These higher rental rates combined with the slide in property values have improved investors yields. The average capital city dwelling is now offering a gross rental return of 4.6 per cent after a consistent trend upwards since mid-2010 when the typical capital city dwelling was yielding just 4.1 per cent. Darwin and Canberra are the highest yielding locations for prop-erty investors while Hobart, Brisbane, and Sydney provide gross yields that are better than average, Mr Lawless said.

On the outlook for the year ahead, Rismarks Ben Skilbeck commented, We expect that the RBAs inter-est rate cuts in the final two months of 2011 will lend further momentum to housing activity as transaction volumes pick up over February and March after the seasonally slow months of December and January. If fi-nancial market pricing for substantial additional RBA rate cuts proves accurate, we could see a stronger-than-expected bounce-back in housing conditions.

Housing affordability in Australia has experienced a striking improvement in recent times. While dispos-

able household incomes on a per household basis rose by five per cent over the year to September 2011, Aus-tralian dwelling values have declined by 3.4 per cent since September 2010.

As a result of the RBAs rate cuts borrowers can now get fixed- and variable-rate home loans as low as 5.9 per cent and 6.14 per cent. Rismarks research shows that disposable incomes per household have risen about 15 per cent further than Australian dwelling values since the end of 2003. This helps account for the decline in Rismarks national dwelling price-to-income ratio, which is as low as its been since 2003 Mr Skilbeck said.RP Datas Tim Lawless added, While global uncer-tainty and a stagnant local labour market could weigh on the consumers mindset, we are nevertheless ob-serving improvements in monthly housing finance commitments. RP Datas leading indicators on average selling times and vendor discounts are also starting to look healthier. There is no doubt that additional in-terest rate relief in 2012 would afford a very welcome cushion to the housing market.

06/ 20

07/ 20

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Colloers International

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: Anz Invest - Invest for your future

08/ 20

A

Property News

06

2012418Herald Sun3Geelong Grammar38201600

Geelong Grammar3643

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09/ 20

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11/ 20

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12/ 20

As the year draws to a close we reflect on the real estate events and opinions we offered throughout the year. We have been discussing with most of our inner city owners that our market has been far healthier than what the press have often reported. The problem with many of the reports we read is that blanket statements are often made which dont actually break down city vs suburbs and houses vs apartments. In the APM report in the link below we are pleased to see that what we were feeling and discussing was in fact accurate. Well done to all whove invested in Melbournes CBD or In-ner City and to our current buyers, I hope this helps you buy with confidence over the Christmas & New Year period and well into 2012. We look forward to as-sisting you all in a prosperous year ahead.

15/ 20

201239Herald SunCity of ManninghamDoncasterDoncaster East

650- Eastern Freeway- Doncaster RdKew JunctionBal-wyn- DoncasterBox Hill

14/ 20

201238

Did you know that the average time it takes to discon-nect the average homes utilities and reconnect them at your new address is nearly six hours?

Who has that sort of spare time when theyre in the middle of moving?

It would be great if it were only the water, electricity and gas you had to contend with. However, these days theres usually also the phone, pay TV and Internet that all need to be disconnected and then re-connected. That means dealing with tedious call centres, wait-ing in time-consuming queues, and usually having to put up with providers trying to upsell you to different products from the ones youre using.

First National agents recognise that you need help and we have the ideal solution. One phone call to Direct Connect will see all your utilities transferred to your new address expertly and efficiently.

Direct Connect will even let you know if theres a better deal for you if you want them to. They keep you in-formed and you can spend your valuable time looking after the unpacking, the kids and getting set up.

Just ask your First National property manager for the details.

13/ 20

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Property News

08

16/ 20

GDP

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Lombard Street6.7

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17/ 20

20/ 20

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09

A High-quality landmark tower with an exclusive 46 designer apartments showcasing the elegance, lifestyle and luxury of living at the heart of Kew Junction.

The Clara Q landmark stands proud for the sophisti-cated lifestyle available at the blue-chip suburb of Kew. Located just 5km from the CBD, residents are at the heart of everything while being able to enjoy the bene-fits of living outside the city. With convenient access to the city and all local amenities, the vibrant Kew Junc-tion along High Street delivers a relaxing suburban mix of entertainment, recreation, shopping and lifes essential services right at your doorstep.

8-9 KEW CLARA Q KEW Kew junction tram Trinity, Xavier college walk-ing distance, 4-1112pent-house

B

Project Marketing

10

Standing elegantly of landmark in Kew, this distinctive and much admired Clara Q penthouse offers the irresistible lifestyle appeal and close proximity to all ameni-ties for that special someone looking to downsize or enjoy their success.

Living high on the top floor this sensational apartments sleek and stylish spaces have been lavishly finished with quality stone, timber and the finest appliances. Opening out to a full width terrace with panoramic mountain views and the warm morning eastern sun, this penthouse offer generous living and dining space served by a sublime gourmet kitchen with large island bench. Kitchen window benches open out to a north facing BBQ landscaped terrace. Three stunning bedrooms are each accompanied by opulent en-suites and WIR/BIRs. Additional features include ducted heating and cooling, separate laundry and security 3 cars parking. It is the best and Highest Penthouse in Kew. Features: 3 bedroom + 3 bathrooms + 3 carparks + study area + 2 external storage + BBQ and entertainment terrace Area = internal 167sqm + large balconies and terrace 124sqm, totalling 291sqm. Magnificent City skyline and panoramic Mt Dandenong views facing North, East, South & West High quality European Miele appliances Timber floor and carpet in bedrooms Air-conditioning and security Ample internal storage spaces Landscaped terrace with BBQ area Estimated completion August 2013.

Clara Q, Kew

3

Features:

3332 167sqm + 124sqm = 291sqm dandenong Miele 20138

11

BProject Marketing

Goldfields LivingHIA Boutique Home303500university hill

Bundoora152.03%

18533

RIMT5Plenty Road86La Trobe

Bundoora, University Hill18Metropolitan Ring Road Plenty

Road. tram, bus, rail

12

VogueBuchan GroupLucientWoolloomoolooVi-sionQ1WestfieldLalaportPalm Mall JumeirahVogue

1.VogueSouth YarraChapel St2. South Yarra3.Chapel St-- ChapelThe Jam Factory4.BIS201219%

13

7 3 0 45CBD

Melbourne RMITCBD1700CBD3

CBDDocklandscityDocklandscitySouthern Cross

B

Project Marketing

THE NEW CITYTheres a new urban renaissance. UWS is living dif-ferently. The modern city is the new centre of the universe for a new global culture. A beating, living entity - A cultural, social, sustainable epicentre. More than 50% of the world now chooses to live in cities, and USW will make it move to 60% very quickly. An extremely efficient way of living, its a huge sharing system. Where infrastructure and resources are used more efficiently and cost effectively. Living in the city can use less fuel, ease traffic gridlock, wast less time commuting. Closer to work, education, art, cultural and social life Closer to life itself. You dont live in the new city, you live it.

14

Burwood19BOXHILLGlen WaverleyBurwoodIT

Australand80224318

burwood highway375DeakinPLC. 24COLES,KMART,5box hill

10000

Interia Burwood, at the heart of Melbournes eastern hub, is family-focused home design at its best. Com-bining the talents of award winning architects, trusted developers and acclaimed landscape designers, this unique opportunity puts you at the centre of the per-fect blueprint for affordable luxury. Enjoying all the benefits of an Australand planned community, Interia Burwood is designed to be different.

Elegant details. Superior finishes. Smart use of space. Youll discover all of this has been considered from the ground up. Thats what Interia Burwood is all about Designed Family Living.

The design approach flows seamlessly beyond your home to carefully planned streetscapes, connected walkways and Bronte Avenue Park all part of Inte-rias masterplan. With every aspect of its design consid-ered from the outset, youll love discovering new ways to appreciate your new home at Interia Burwood.

15

south yarraChapel Street100.

south yarra. CBDToorak RoadChapel streetSouth Yarra, ToorakSt Kilda

Melbourne HighWesley Col-lege, Melbourne GrammarVogueWoolworthbig W192, 13792448

B

Project Marketing

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Australand80

AustralandCallaway Park258townhouse156257

18M801520Bussunshine520

10

425485510%

Royal ParkLygon Victo-riaMarket

The Parkville

34.58055

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BHouse&Land Package

18

19

CInformative Bloggings

Raine & HorneAngus Raine

Bondi Beach20Bondi Beach199260%199434%

Naremburn

MySchoolKillara10%

SQM Research

www.oznewsroom.com

500

Lucy Macken

20

The iconic heart of Kewwww.ClaraQ.com.au

CHot Topic

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20127568

130300

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22

Twice a year, one of Beijings largest convention ven-ues, perched on the same east-west thoroughfare as Tiananmen Square, holds a large-scale international property fair.

Developers and agents spruik property from all over the world - the United States, United Kingdom and Singapore all have a large presence, as does Australia. Touts thrust leaflets into every open hand they can find.

The drawcard, it seems, is more than property. One booth, which advertised property from all across the Australian east coast, prominently boasted: Invest in property; speedy migration.

Over at the Sunland Groups booth, a sign read: Buy Australian real estate; free migration.

At the back of the hall, one US migration expert was busy convincing avid listeners that he had a close to 100 per cent record in helping his clients get a green card. Just do what I say, he said.

The fair had also organised a delegation of Cypriot developers who spruiked the attractive proposition of residence in a member state of the European Union for 300,000 euros.

Enterprising Chinese have been leaving home in search of a better life for centuries. But why, in one of the biggest and fastest-growing countries in the world, are Chinese leaving now? And why are the wealthiest of Chinese, who might earn multiples of the average wage, so keen to leave?

Chinese have always taken money out of the country, but in the last two years the amount of money being taken out of the country has surged, Michael Pettis, professor at Peking University and high-profile China bear, told BusinessDay. You have to ask yourself: why dont they believe the hype?

Mr Wang said he had an advertising business and had just begun plans to migrate.

It shouldnt be too hard, Mr Wang told BusinessDay. I have a friend who has ten properties in Melbourne. I want to invest too. I hear the east is better but much more expensive.

In China, real estate as an investment has long been seen by the people to be safe as houses. That is, until last year. For the past five months in a row, property prices in Chinas major cities have steadily declined due to direct government action to curb real estate speculation amid growing concern of a property bubble.

The growing disparity between the rich and poor in the worlds most-populous nation has become glar-ingly obvious.

The Chinese are making more money, but not feeling richer. Real wages are growing, but house affordability has plummeted. It all sounds a bit familiar, doesnt it?It therefore makes sense that wealthy Chinese are increasingly looking at ways to make investments overseas.

Our ever-increasing reliance on the Chinese economy extends to Australias property market. A recent Standard and Poors report said if Chinas economic growth rate dropped to 8 per cent, Australian prop-erty prices could drop 5 per cent. More alarmingly if less likely if Chinas growth rate dropped to 5 per

cent, Australian property prices could plunge by more than 20 per cent.Naturally, gaining permanent residency in Australia is much harder than buying a few properties, a fact that many Chinese real estate agents gloss over. One migration and commercial law expert said he had many Chinese clients with migration in mind.

Many of them do ask about migration. But thats because of the unscrupulous agents, he said.Armed with properties in the Gold Coast, Brisbane, Sydney ... theyre more like snake oil salesmen.

One Chinese agent explained: You need over $600,000 in Australian assets, and have a controlling share in a company for more than two years with a turnover of more than 2.4 million yuan (about $350,000).

It all sounded a bit too hard, one investor remarked.Will you only consider Australia for migration? What about Canada? came the reply.

Source: http://www.theage.com.au/

23

STATE: VIC SUBURB/POSTCODE: Kew

The size of Kew is approximately 11 square kilometres. It has 20 parks covering nearly 13% of total area. The population of Kew in 2001 was 22,668 people. By 2006 the population was 22,524 showing a stable population in the area during that time. The predominant age group in Kew is 20-29 years.

Households in Kew are primarily couples with children and are likely to be repaying between over $2000 per month on mortgage repayments. In general, people in Kew work in a Professional occupation. In 2001, 65.9% of the homes in Kew were owner-occupied compared with 68.7% in 2006.

Currently the median sales price of houses in the area is 1,200,000.

Source: Australian Bureau of Statistics

............................................................Monthly Loan Payments2000Weekly Rent265Weekly Individual Income684Weekly family Income2111.6Weekly Household Income1635.7

Source: propertyDATA.com.au ; RP Data Pty Ltd

C

Suburb Profile

suburb profile

24

STATE: VIC SUBURB/POSTCODE: South Yarra

The size of South Yarra is approximately 4 square kilometres. It has 18 parks covering nearly 19% of total area. The popula-tion of South Yarra in 2001 was 16,646 people. By 2006 the population was 17,076 showing a population growth of 2% in the area during that time. The predominant age group in South Yarra is 20-29 years.

Households in South Yarra are primarily single parents and are likely to be repaying between over $2000 per month on mortgage repayments. In general, people in South Yarra work in a Professional occupation. In 2001, 33.0% of the homes in South Yarra were owner-occupied compared with 37.9% in 2006.

Currently the median sales price of houses in the area is 777,500.

Source: Australian Bureau of Statistics

............................................................Monthly Loan Payments1825.5Weekly Rent250Weekly Individual Income803Weekly family Income1965.6Weekly Household Income1224.7

Source: propertyDATA.com.au ; RP Data Pty Ltd

25

DAbout us

AUSTRALAND Devine Bensons Property Group Simonds Homes HamptonCaydonDeal Group R Corparation

, 30

,,,,, ,

26

Founded by Maggie Ren with more than 15 years of industry experience and a passion for property, Al-phalynx is Melbournes leading professional real estate group providing a one-stop property services with the aim to maximize clients wealth through its unique property investment process.

As the leading off-the-plan residential real estate agent in the Chinese community, Alphalynxs team of consultants acts as buyers agent focused on research-ing, sourcing and recommending quality properties for clients long-term investment needs.

Alphalynxs team of professionals is trained to develop and build property portfolio tailored to achieve clients long-term retirement goals. The investment process is made simple through the following steps:

1. Assess clients current retirement needs in order to identify their financial requirements.2. Demonstrate property investment strategies.3. Devise property investment plan and assist with implementation the plan.4. Assist in the property sourcing, selecting, inspec-tion and buying process.5. Arrange to provide the best finance structure for clients affordability.6. Provide clients with ongoing after sales services.

Alphalynxs consultants explore the opportunities cli-ents have to build wealth through negative or positive gearing investment properties and then assisting their plan through property investment for tax deductions, rental income and capital gain.

Alphalynx works closely with Melbournes developers and draws on market analysis and assessment from specialist in the property industry to select projects that yield maximum capital growth and attract quality tenants.

The following factors are taken into consideration when selecting projects:

High demand area for capital growth Brand new apartments for maximum tax benefit Close to transport facilities Close to shops, recreation and entertainment In or close to city for lifestyle living High employment area Finest lifestyle facilities Foreign Investment Review Board approval Superior property management Attractive depreciation benefits Quality building design and standards Quality fittings and finishes High rental demand High standard of building security and maintenance

Alphalynxs comprehensive in-house resources provide a strong platform to services clients property need of any size. The Alphalynx team to date has achieved market leadership in the Chinese communi-ty for providing quality investment property services and is actively implementing the following marketing initiatives:

Database of over 15,000 prospective purchasers Team of more than 20 sales consultants In-house call centre 30 seats telemarketing team Weekly print advertising Weekly community radio advertising Monthly shopping centre and major festival exhibi-tions Weekly prospective client seminars Fortnightly letterbox drops in selected local area Weekly internet marketing And many more .

Alphalynx has extensive local and Chinese market knowledge and experience in off-the-plan project marketing and delivering solutions that are always creatively different and cost effective for its clients. Alphalynx has exclusively and non-exclusively mar-keted properties for the following developer clients:

Australand Metricon Devine Bensons Property Group Burbank Dealcorp Melbourne Apartment Company Many more

27

DAbout us

AlphaMAC AlphaMAC Property Group is one of Melbournes leading one-stop property marketing company providing project mar-keting, real estate sales, buyers advocacy and development management services.

AlphaMAC AlphaMAC AlphaMAC has grown using modern-day sales and marketing techniques into a multi-disciplined company with millions of dollars worth of property under its marketing direction. AlphaMAC is results focused and markets high-quality bou-tique residential properties in prime locations of Melbournes city and inner suburbs.

BUYERS AGENTAlphaMAC If you are thinking of buying an investment property, an owner occupied residence or a residential development site, you should consider AlphaMAC Buyers Agent, a service provided by AlphaMAC Property Group.

AlphaMAC AlphaMAC Buyers Agent could save you thousands of dollars not to mention your valuable time and avoid stress! Our four step process to help you with your purchase:

1. Needs AppraisalWhether you already know exactly what you want, or you have yet to work out what you want, our experienced Buyers Agent will sit down with you to find out what your needs are.

2. Research: AlphaMACAlphaMAC Looking for a property takes time so AlphaMAC Buyers Agents use industry knowl-edge to investigate properties for you. AlphaMAC has a vast network of agents who are experienced in finding the right property for the right person.

3. Assessment & Recommendation: AlphaMAC An AlphaMAC buyers agent will also assist you to work out how much you should pay, establish which is the right property for you and discuss price, location, quality and capital growth potential.

4. Negotiation and Reservation: AlphaMAC AlphaMAC Buyers Agents are experienced negotiators and know when the rules apply and when they dont. AlphaMAC Buyers Agents will work on your behalf to get you the property you want.

AlphaMAC AlphaMAC Buyers Agents are experts in the industry providing you with sound ad-vice on One-Line and helping you buy property that best suits your needs and affordability.

WHY CONSIDER ALPHAMAC FOR YOUR NEXT PROJECT?

AlphaMAC21253000,15with more than 21 years of Combined experience Al-phamacs directors has conducted in excep of 25 suc-cessful project marketing compaigns and lauches for leading Sydney & Melbournes developers amounting to well over 3,000 properties sold with value in excess of $1.5 billion.

Head Office: 232 Albert Road, South Melbourne. VIC. 3205Tel: 61 3 9682 8889 Web: www.alphamac.net.au

Strong Asian Network in China, Hong Kong, Malaysia, Singapore, Indonesia, South Korea & India Professional in-house team of experienced project marketers 120 120 Selling agents network 65 Database of over 65,000 prospective purchasers 30call centre. In-house Call Centre (30 seats) telemarketing team Weekly print advertising Weekly community radio advertising Monthly shopping centre and major festival exhibitions Weekly potential Client Seminars Weekly Internet marketing & more