OPEN INNOVATION, FROM BITS TO ATOMS

开放式创新，从比特到原子

VS

Ronald Coase Bill Joy Minimize “transaction costs” by

working within a company structure 改变公司内部结构，最小化“交易成本”

No matter who you are, most of the smartest people work for someone else

不管你是谁，大多数最聪明的人都在给别人工作

• 60,000+ registered members 超过60000名注册会员

• 2 million page views/month 每月200万浏览量

• 10,000 blog posts 10000篇博客文章

• 50,000 discussion threads 50000个讨论主题

• 150,000 comments/year 每年150000条评论

2009

2010

2011

2012

2013

Platform Adoption平台应用

• 100% of the "Phantom clones" out of China, including Walkera, the largest RC copter maker 100%中国的“幻影克隆”，包括华科尔，最大的遥控直升机生产商

• 100% of the Kickstarter drone projects, including AirDog, Hexo and the rest of the $1m+ crowd 100% kickstarter（著名众筹网站）的无人机项目，包括 AirDog,Hexo 和其他筹集超百万美元的无人机品牌

• 100% of the fixed-wing Agriculture drone companies with products below $30k, including PrecisionHawk, Agribotics, Horizon Ag, Hoverfly and others 100% 固定翼农用无人机公司和3万美元以下的产品，包括Precision Hawk,Agribotics,Horizon Ag,Hoverfly等

• Hobby giants such as HobbyKing 模型贸易商巨头，如Hobbyking

• Big VARs with custom copters, such as DSLR Pros. 很多知名团队，包括电影制作团队DSLR Pros

• Google and Amazon 谷歌和亚马逊

• Virtually all the drone service startups, such as Skycatch, DroneDeploy, Matternet and others 实际上所有的无人机服务创业公司，如Skvcatch，DroneDeplov等

• Plus loads of others that we don't even know about! 还有很多我们不知道的东西!

Platform Adoption平台应用

Competition, Then and Now 竞争，过去和现在

20th Century: Company vs Company 20世纪 公司 vs 公司

Post-brand: Product vs Product 后品牌时代：产品 vs 产品

21st Century: Ecosystem vs Ecosystem 21世纪： 生态系统vs 生态系统

17

Open Innovation Advantages 开放式创新的优势

18

• Free and fast R&D. Unbeatable economics. 自由快速的研发 无可匹敌的经济

• Exempt from many regulatory barriers 免除很多监管壁垒

• Natural business model (“Give away the bits, sell the atoms”) 自然而然的商业模式（“送比特，卖原子”）

• Product development, support done by customers 产品开发和支持由客户完成

• “With enough eyes, all bugs are shallow” 监控到位，任何漏洞都能发现

• Democratize the technology: low prices = high volume = high innovation. 技术民主化：低价= 高容量=高度创新

T-shirt T恤

Coffee mug & hardware Discount 咖啡杯&硬件折扣

Dev team member & free hardware 会见Dev团队&开源硬件

Trip to dev Meeting 参观Dev的会议

Equity, Employment

股权，雇佣关系

First accepted commit 最早接受承诺者

“Sustained Contribution Award” by team leader 团队负责人的“持续贡献奖”

Accepts role as a project leader 项目领导者

Core Team leaders 核心团队领导者

Team leaders who have shipped a major project 领导一个主要项目的团队负责人

The Hierarchy of Reward 奖励的层次结构

Platforms are Magnets for Talent 平台吸引人才

20 Source: Joe Lamentia

Get the “Architecture of Participation”right and talent will find you. 获得正确的“参与架构”，人才就会找到你。

Conversion from volunteer to employee is driven by passion, demonstrated productivity and cultural fit. 激情促成了从志愿者到员工的转换，展示了生产力和文化的契合。 You can pull from a global talent pool without global risk.

你可以从全球获取人才并且避免风险。

Drones and Big Data 无人机和大数据

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what can we see from the air?

SPOT PROBLEMS 发现问题

USE LESS WATER, CHEMICAL 使用更少的水和农药

IMPROVE PRODUCTIVITY 提高生产效率

PRIVATE LAND 私人土地

UNDER 400ft 不到400英尺

SPARSELY POPULATED 人口稀少

HIGHEST ECONOMIC BENEFIT 最高的经济利益

LOWEST REGULATORY BARRIER 最低的监管壁垒

24

DP

W

Sharma, Plant Pathology, 2006. 沙玛,植物病理学，2006

US Annual Crop Loss: $28 billion

美国年作物损失：280亿美元

Half of farm inputs are wasted due to lost information (the

“open loop” problem) 因为信息缺失，一半的农业投入都

被浪费了（“开环”问题）

Input = X 投入=X

• Water 水 • Chemicals农药 • Seed种子 • Labor劳动力 • Land土地

Output = X/2 产出=X/2

Food 食物

Airphrame

Ryan Kunde, DRNK Wines

3DR, Merced, 2013

Cost成本

Frequency频率

Cost成本

Resolution分辨率

Frequency频率 Cost成本 Resolution分辨率

Frequency频率

Cost成本

Resolution分辨率

Iron Horse Vineyard April 27, 2014

Plane – 150m 5cm/pixel

Copter – 50m <1cm/pixel

GreenBlue = (G-B)/(G+B)

3DR, Sonoma, 2013

Beyond 2D 超越2D