palestra mobile talk espm_rs_27082013
DESCRIPTION
Palestra sobre Mobile Marketing e o case de M-Commerce da Netshoes. ESPM- RS / 27.08.2013TRANSCRIPT
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m.netshoes
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Mobile é realidade…
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… e as empresas perceberam.
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Pesquisa - Google
http://www.thinkwithgoogle.com/mobileplanet/pt-br/
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Números
Penetração Smartphones - Br
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Números
Pesquisa com proprietários de smartphones
58 %Fazem pesquisas todos os dias
52 %Buscam informações sobre produtos
92 %Acessam redes sociais
91 %Entretenimento:Vídeos, jogos, músicas, etc.
30 %Compraram algum produto ou serviço
+10 %Das buscas no Google são feitas via mobile
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Nascemos em 2000 dentro de um estacionamento
Com dois anos, a primeira loja brasileira de esportes na internet
2007 – pure player / fechamos todas as lojas e apostamos na internet
2011 - Processo de internacionalização (México e Argentina)
Breve Histórico
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1.800+ funcionários
38.000+artigos
270 +marcas
5.400.000+fãs
20 lojas online
3º lugar Top of mind esportes
4xEntre as 150 melhores- Exame
2013 - O maior e-commerce de esportes do mundo*
* Internet Retailer / 2013
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Segredo?
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Cultura do e-commerce sustentada por 3 pilares:
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Foco no serviço
Tecnologia
Paixão pelo esporte
Experiência de compra
Cultura
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Independente da tela...Independente da tela…
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… e do canal
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Independente da tela...
Experiência
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Foco no cliente
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Qual o papel do mobile?
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Ser um facilitador em
todas as etapas.
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Reconhecimento da necessidade
Busca de informações
Avaliação de alternativas Compra Pós-venda
Processo de decisão de compra
Como?
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Estudo de Caso – Netshoes Mobile
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Cenário
SETEMBRO 2011
1% do tráfego era originado por celulares (300.000 visitas / mês)
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O Duelo – Parte I
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m.netshoes.com.br
OUTUBRO 2011
Lançamento da loja mobile (somente browser)
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O Duelo – Parte II
TECNOLOGIA vs MARKETING
Onde investir?
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m.netshoes
O que já fizemos…
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m.netshoes
2007 – Lançamento da camisa da seleção (QRCode)
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m.netshoes
2009 – Geolocalização (Maracanã)
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http://www.youtube.com/watch?v=QFXngVbe8fI
Case – Cross Device
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m.netshoes
Search com geolocalização
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m.netshoes
Mídia Display
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m.netshoes
Remarketing
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m.netshoes
Redes Sociais
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m.netshoes
Netshoes Click
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m.netshoes
Mobile hoje
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m.netshoes
2,5 MM de visitas mês
5% share na receita
Ticket médio 10% maior
210% + receita ( 1º sem. 2012/2013)
65% android x 21% iOS
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m.netshoes
Próximos passos
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m.netshoes
Mídia Inteligente
PersonalizaçãoShowrooming
Mídia Inteligente
Mobile First
Mídia Inteligente
Tecnologia
Serviço
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m.netshoes
E você a sua empresa, está preparada?
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m.netshoes
E o consumidor, está preparado?
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Marcel [email protected]+ 55 11 97213 9350@marcel_albhttp://www.linkedin.com/profile/view?id=30819312&trk