H istory & introduction

H&M ย่อมาจาก Hennes & Mauritz AB โดย Hennes เป็นภาษาสวีดิชมีความหมายวา่ “ส าหรับเธอ” และตอ่มาในปี 1968 มอริตซ์ วิดฟอสส์ เจ้าของร้านขายอปุกรณ์ตกปลาและลา่สตัว์ก็ตดัสินใจท าธรุกิจร่วมกบัเออร์ลิง เพิร์สสนัและได้เปลี่ยนช่ือมาเป็น Hennes & Mauritz หรือ H&M จนกระทัง่ถึงทกุวนันี ้

จากการ รับความนิยมอย่างก้าวกระโดด ท าให้การเติบโตทางธรุกิจของแบรนด์ขยายออกไปในหลายประเทศอย่างรวดเร็ว จนปัจจบุนั H&M มีมากกวา่ 3,000สาขาใน 53 ประเทศ ซึง่ในช่วง10ปีให้หลงัที่ผ่านมาจะเห็นได้ว่า H&M เป็นต้นฉบบัของแบรนด์ท่ีสร้างกระแสการจบัมือกนักบัเหล่าแบรนด์ไฮเอนด์และเป็นท่ีมาของเทรนด์คอลเลกชัน่สดุพิเศษมากมายท่ีเกิดขึน้

1947 Hennes

Women Clothing

start in Sweden

1968 H&M is

created after

acquired mauritz

Listed in

Stockholm stock

exchange

1974

1976

First international

Store in London

1998

First e-commerce

2000 usa

Middle East 2006

Global present

Continues ….

Mission

Ensures to always have

the best customer

offering in each and

every market. We offer

collections that are

wide-ranging and varied

for women, men and

children.

VisionH&M’s business

operations aim to be run

in a way that is

economically, socially

and environmentally

sustainable. By

sustainable, we mean

that the needs of both

present and future

generations must be

fulfilled.

SLOGAN

“Fashion and quality

at the best price”

“the H&M spirit”

Core Values

We believe in people

We are one team

Constant Improvement

Straightforward and

Open-minded

Entrepreneurial spirit

Keep it simple

Cost conscious

… in all we do, sustainability is a

natural part .

“ Openness

Objectivity

Accessibility

Sensitivity “

70

country

across

the world.

M arketing Comm

Collaborations with Famous Designers

In 2004, some stores

offered an exclusive

collection by

Karl Lagerfeld.

Karlx Lagerfeld

The collection sold in

most stores on

H&M's 19 markets

in Europe and

North America,

and It sold out in

2 hours.

In November 2005,

the company

launched a collection

by Stella McCartney.

collection hitted 400 selected H&M stores in

22 countries in Europe and North America.

25 per cent of the proceeds from the sales of one garment, a t-shirt of one hundred per cent organic cotton, will be donated in full to various animal welfare organisations.

In November 2006,

by Dutch designers

Viktor & Rolf.

In March 2007, they launched

another collaboration designed

by the pop star Madonna.

“M by Madonna”

The 'M by Madonna' fashion line will reflect Madonna's timeless, unique and always glamorous style.

For spring and summer 2009,

the British designer Matthew

Williamson created two

exclusive ranges for the

company”

the first being a collection of women's

clothes and the second collection saw

Williamson branch into menswear for the

first time, again, only in selected stores.

The second collection also

featured swimwear for men and

women and was available in every

company store worldwide.

In November 2009, collection by Jimmy Choo

featuring shoes and handbags

The collection also included

clothing designed by Jimmy

Choo for the first time; in

which many garments were

made from suede and leather,

and was available in 200

stores worldwide, including

London's Oxford Circus store.

In Fall 2010.

“The collection has

been very successful

in all countries”

VERSACE FOR H&M SOLD OUT IN 30 MINUTES IN

Dubai and Beijing sold out in under 30 minutes

The Balmain x H&M collaboration was announced at the Billboard Music

Awards in Las Vegas

Online products sold

out within an hour.

Pieces have already

cropped up on eBay,

where some are

priced at twice their

retail value.

The KENZO x H&M collection will be available in over 250 H&M stores

worldwide, as well as online, from November 3.The ambassadors featured in the lookbook are: writer and

activist Amy Sall, photographer Youngjun Koo, artist and

DJ Juliana Huxtable, musician and performance artist Oko

Ebombo, fashion editor Harriet Verney, make-up artist

Isamaya Ffrench, artist Ingrid, musician Anna of the North,

model and rapper Le1f, as well as models Mae Lapres, Hao

Liu, Selena Forrest, Tom Gaskin, Julia Banas and Pierre

Painchaud.

Campaign Communications

“REWEAR IT”

CAMPAIGN

H&M aims to make recycling ‘cool’ with first ever sustainability

campaignH&M has launched its first ever

campaign that focuses on

behavioural change by encouraging

consumers to recycle their

unwanted clothes as it seeks to

pave the way for “a sustainable

fashion future”.

The campaign, which will launch on 18

April and run for a week, has been

created to promote World Recycle Week.

It sees the high street fashion retailer

release a campaign song and video,

‘Rewear it’, which is written and

performed by singer M.I.A. The video will

be promoted on the brand’s social

channels and supported by a TV

campaign.

“BRING IT”

CAMPAIGN

a sustainable fashion future

H&M first launched its worldwide Garment Collecting initiative in

2013 and has since then collected over 40,000 tonnes of

clothing. Customers can bring any unwanted garments and

textiles, from any brand and in any condition, to any H&M store,

all year around. The goal is to increase the amount of garments

collected, every year, so that we reach a total collected volume of

25,000 tonnes per year by 2020.

https://www.marketingweek.com/2016/04/12/hm-aims-to-make-recycling-cool-with-first-ever-sustainability-campaign/

“CLOSE THE LOOP”

CAMPAIGN

There Are No Rules in Fashion But One: Recycle Your Clothes

H&M has teamed up with DoSomething.org to launch the "Close the Loop College Cup" competition, focusing on recycling amongst U.S. college campuses. The competition, running

September 3rd through October 1st, has invited 50 colleges from around the country to compete

to collect the most clothing to recycle at local H&M stores. Ambassadors from each school will

lead their teams and classmates by collecting and recycling unwanted clothing around their

campuses to be eligible to win a $2,000 scholarship, new laptops, and other compelling prizes

for their teams and school.

SOME

FUNFACTS

ABOUT

MONDAY&

THURSDAY

Every Monday and Thursday are the best day to shopping for new fashion product.

E-Store E-store will update at 8:00am every Thursday

LUCKY DRAW

If you lucky enough, you will receive 30% coupon

from H&M when you shop on E-store for the first time.

MAKE ME HOTPROMOTION

If the new collection is not on right spot,

They will be on sale on the next week.

THE BIGGEST COTTON BALL

“WE ARE THE WORLD’S LARGEST ORGANIC COTTON USER”

Cotton is the raw material we use the most. However, cotton is also a challenging commodity throughout the fashion value chain. It

requires a lot of water to grow, and ensuring a fair income for cotton farmers is not always easy. Our aim is for all cotton in our range to

come from sustainable sources by 2020.

We wont said that we are better than any fashion company,BUT WE ARE #1

Even though our opponent is not nearly suit in top 100 global brand.

In 2016 index, We were ranked place 20 and the no.1 company in our

apparel section.

100 PERCENT CITRUS

Orange may very well be the new black. Using by-products instead of growing a dedicated crop is the perfect opportunity to produce sustainable textile fabrics which is the foundation of this sustainable innovation. The yarn produced from the by-products from citrus juice production can be used to create different types of textiles

GROWING TEXTILE FIBER UNDERWATER

Many materials that are currently used in fashion leave some kind of environmental footprint. This innovation would minimize fashion’s footprint by making use of a material that grows in oceans, lakes and waterways and doesn’t require fresh water nor take up land that could otherwise be used for growing food.

THE POLYESTER DIGESTER

Polyester is the world’s most common fiber for making textiles and clothes, but it’s

difficult to recycle it effectively. This innovation involves a new type of microbe

that eats waste and creates useful ingredients, which in turn can be used to

produce new polyester without loss in quality. These unique microbes eat polyester

and break it down into its most basic substances. The raw material can then be

sold to polyester manufacturers that use it to produce new textiles

Our shirt made from sustainable natural

fibers & recycled bottles. Our tri-blend shirts are

constructed of organic, U.S. cotton, polyester produced

from recycled plastic bottles and modal.

USEDCRAFT T-SHIRT

non synthetic fertilizer

non synthetic pesticide

“Made in Haiti, for a living wage that keeps families together.”

SMART TEXTILE

Made from cotton fiber that treats on a molecular

level then spin into fabric. The treatment block

all fluid such as vine, coffee or tea.

Odor & Stain Repellent

Rarely need ironing

Best technology quality and Fashionable